{"id":51012,"date":"2026-09-10T20:04:47","date_gmt":"2026-09-10T17:04:47","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=51012"},"modified":"2026-09-10T20:04:47","modified_gmt":"2026-09-10T17:04:47","slug":"ev-ve-mutfak-sektorunde-e-ticaretin-agirligi-artiyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=51012","title":{"rendered":"Ev ve Mutfak Sekt\u00f6r\u00fcnde E-Ticaretin A\u011f\u0131rl\u0131\u011f\u0131 Art\u0131yor"},"content":{"rendered":"

Ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nemli bulu\u015fmalar\u0131ndan ZUCHEX, 36. kez kap\u0131lar\u0131n\u0131 a\u00e7t\u0131. 9-12 Eyl\u00fcl tarihleri aras\u0131nda T\u00fcyap Fuar ve Kongre Merkezi\u2019nde d\u00fczenlenen fuar, T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerinden sekt\u00f6r profesyonellerini bir araya getiriyor.<\/b><\/p>\n

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Fuara kat\u0131lan T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131lar\u0131ndan <\/span>ikas<\/b>\u2019\u0131n Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr\u00fc <\/span>\u00c7a\u011fr\u0131 Mente\u015f<\/b>, ev ve mutfak sekt\u00f6r\u00fcnde e-ticaretin artan rol\u00fcne dikkat \u00e7ekti. Mente\u015f, de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n markalar\u0131 dijital kanallara y\u00f6nlendirdi\u011fini ve e-ticaretin hem i\u00e7 pazarda b\u00fcy\u00fcme hem de yurt d\u0131\u015f\u0131na a\u00e7\u0131lma a\u00e7\u0131s\u0131ndan \u00f6nemli f\u0131rsatlar sundu\u011funu belirtti.<\/span><\/p>\n

Mente\u015f<\/b>, \u201cT\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesiyle birlikte e-ticaret, ev ve mutfak \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde markalar i\u00e7in stratejik bir sat\u0131\u015f kanal\u0131 haline geliyor. Markalar fiziksel ma\u011fazalar\u0131n\u0131n ve geleneksel sat\u0131\u015f kanallar\u0131n\u0131n yan\u0131 s\u0131ra kendi e-ticaret siteleri ve pazaryerleri \u00fczerinden daha geni\u015f kitlelere ula\u015fmaya odaklan\u0131yor. \u00d6zellikle \u00fcreticiler a\u00e7\u0131s\u0131ndan e-ticaret, yaln\u0131zca T\u00fcrkiye\u2019deki t\u00fcketicilere ula\u015fmak i\u00e7in de\u011fil, farkl\u0131 pazarlara a\u00e7\u0131lmak ve yurt d\u0131\u015f\u0131ndaki t\u00fcketicilere do\u011frudan eri\u015fmek i\u00e7in de \u00f6nemli f\u0131rsatlar yarat\u0131yor.<\/span><\/p>\n

T\u00fcrkiye\u2019de 20 binden fazla kullan\u0131c\u0131ya ula\u015fan bir altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 olarak, ev ve mutfak sekt\u00f6r\u00fcnde 500\u2019e yak\u0131n markaya hizmet veriyoruz. Bu markalar\u0131m\u0131z\u0131n bir b\u00f6l\u00fcm\u00fcnde ge\u00e7ti\u011fimiz y\u0131la k\u0131yasla sipari\u015f say\u0131s\u0131nda <\/span>2 kata varan<\/b> art\u0131\u015flar g\u00f6r\u00fcyoruz. Bu sonu\u00e7lar, markalar\u0131n dijital kanallara yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar\u0131n sat\u0131\u015f performans\u0131na da yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/span><\/p>\n

2026\u2019da markalar\u0131n kendi e-ticaret siteleri ve pazaryerlerine y\u00f6nelik ilgisinin belirgin \u015fekilde artt\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Dijital kanallar\u0131n yaln\u0131zca sat\u0131\u015f i\u00e7in de\u011fil, yeni m\u00fc\u015fterilere ula\u015fmak ve farkl\u0131 pazarlara a\u00e7\u0131lmak i\u00e7in de daha etkin kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde bu e\u011filimin g\u00fc\u00e7lenerek devam edece\u011fini ve 2027\u2019de e-ticaretin ev ve mutfak sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesinde daha belirleyici bir rol \u00fcstlenece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz\u201d dedi.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ev ve mutfak e\u015fyalar\u0131 sekt\u00f6r\u00fcn\u00fcn \u00f6nemli bulu\u015fmalar\u0131ndan ZUCHEX, 36. kez kap\u0131lar\u0131n\u0131 a\u00e7t\u0131. 9-12 Eyl\u00fcl tarihleri aras\u0131nda T\u00fcyap Fuar ve Kongre Merkezi\u2019nde d\u00fczenlenen fuar, T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerinden sekt\u00f6r profesyonellerini bir araya getiriyor. Fuara kat\u0131lan T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131lar\u0131ndan ikas\u2019\u0131n Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr\u00fc \u00c7a\u011fr\u0131 Mente\u015f, ev ve mutfak sekt\u00f6r\u00fcnde e-ticaretin artan […]<\/p>\n","protected":false},"author":1,"featured_media":37241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[223,26],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/51012"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51012"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/51012\/revisions"}],"predecessor-version":[{"id":51014,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/51012\/revisions\/51014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/37241"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}