Tasarruf finansman sekt\u00f6r\u00fcn\u00fcn \u00f6ne \u00e7\u0131kan markalar\u0131ndan Birevim, 2025 y\u0131l\u0131na ili\u015fkin finansal ve operasyonel performans\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, bir \u00f6nceki y\u0131la k\u0131yasla tasarruf sahibi say\u0131s\u0131nda y\u00fczde 309, proje say\u0131s\u0131nda y\u00fczde 342, sa\u011flanan finansman tutar\u0131nda ise y\u00fczde 524 oran\u0131nda b\u00fcy\u00fcme kaydederek sekt\u00f6rde dikkat \u00e7eken bir ivme yakalad\u0131. Birevim, g\u00fc\u00e7l\u00fc 2025 performans\u0131n\u0131 2026 y\u0131l\u0131na ta\u015f\u0131rken, yeni d\u00f6nem vizyonunu ve marka duru\u015funu da kamuoyuyla payla\u015ft\u0131.<\/p>\n
Shangri-La Bosphorus Hotel\u2019de d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda; Birevim Genel M\u00fcd\u00fcr\u00fc \u00d6zg\u00fcr \u00d6zt\u00fcrk, Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Mustafa \u015eahin, Kurumsal \u0130leti\u015fim ve Marka Y\u00f6netimi M\u00fcd\u00fcr\u00fc An\u0131l Paksoy ile markan\u0131n yeni ileti\u015fim y\u00fcz\u00fc Ahmet Kural, bas\u0131n mensuplar\u0131yla bir araya geldi. Toplant\u0131da, Birevim\u2019in 2025 y\u0131l\u0131 performans\u0131, tasarruf finansman sekt\u00f6r\u00fcn\u00fcn mevcut durumu ve 2026 y\u0131l\u0131na y\u00f6nelik stratejik yakla\u015f\u0131m\u0131 detayl\u0131 \u015fekilde ele al\u0131nd\u0131.<\/p>\n
Toplant\u0131da konu\u015fan Birevim Genel M\u00fcd\u00fcr\u00fc \u00d6zg\u00fcr \u00d6zt\u00fcrk, markan\u0131n bug\u00fcne kadar benimsedi\u011fi anlay\u0131\u015f\u0131n ve yeni d\u00f6nem vizyonunun merkezinde insan odakl\u0131 bir yakla\u015f\u0131m\u0131n yer ald\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
\u201cBirevim, kuruldu\u011fu g\u00fcnden bu yana \u00e7ok net bir inan\u00e7la hareket ediyor. Ev sahibi olmak, ara\u00e7 sahibi olmak ya da bir i\u015f yeri kurmak bizim i\u00e7in yaln\u0131zca finansal hedefler de\u011fil; insanlar\u0131n hayatlar\u0131ndaki en \u00f6nemli d\u00f6n\u00fcm noktalar\u0131d\u0131r. Bu s\u00fcre\u00e7lerde insanlar\u0131n kendilerini yaln\u0131z hissetmemesi gerekti\u011fine inan\u0131yoruz.\u201d<\/p>\n
\u00d6zt\u00fcrk, Birevim\u2019in yaln\u0131zca finansman sa\u011flayan bir yap\u0131 olmad\u0131\u011f\u0131n\u0131 belirterek, insanlar\u0131n hayallerine giden yolda onlara e\u015flik eden bir marka olarak konumland\u0131klar\u0131n\u0131 ifade etti. \u2018Sizi D\u00fc\u015f\u00fcnen Biri\u2019 yakla\u015f\u0131m\u0131n\u0131n da bu anlay\u0131\u015f\u0131n en yal\u0131n tan\u0131m\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n
2025 y\u0131l\u0131n\u0131n Birevim a\u00e7\u0131s\u0131ndan yeniden yap\u0131lanma ve g\u00fc\u00e7lenme y\u0131l\u0131 oldu\u011funa dikkat \u00e7eken \u00d6zg\u00fcr \u00d6zt\u00fcrk, elde edilen b\u00fcy\u00fcme rakamlar\u0131n\u0131n hem sekt\u00f6r hem de tasarruf sahipleri a\u00e7\u0131s\u0131ndan \u00f6nemli bir g\u00f6sterge sundu\u011funu belirtti.<\/p>\n
\u201cGe\u00e7ti\u011fimiz y\u0131la k\u0131yasla tasarruf sahibi say\u0131m\u0131z y\u00fczde 309, proje say\u0131m\u0131z y\u00fczde 342 ve sa\u011flanan finansman tutar\u0131m\u0131z y\u00fczde 524 oran\u0131nda artt\u0131. Bu rakamlar, Birevim\u2019e duyulan g\u00fcvenin ve do\u011fru stratejiyle ilerledi\u011fimizin en somut g\u00f6stergesidir.\u201d<\/p>\n
Sekt\u00f6r\u00fcn genel g\u00f6r\u00fcn\u00fcm\u00fcne ili\u015fkin de\u011ferlendirmelerde bulunan \u00d6zt\u00fcrk, y\u00fcksek faiz ortam\u0131nda tasarruf finansman sisteminin giderek daha kritik bir alternatif haline geldi\u011fini vurgulad\u0131.<\/p>\n
\u201c2025 y\u0131l sonu itibar\u0131yla tasarruf finansman sekt\u00f6r\u00fcn\u00fcn i\u015flem hacmi 1,5 trilyon TL\u2019ye, tasarruf sahibi say\u0131s\u0131 ise 1 milyonun \u00fczerine \u00e7\u0131kt\u0131. Bu rakamlar, tasarruf temelli finansman modellerine olan ilginin ne kadar g\u00fc\u00e7l\u00fc oldu\u011funu g\u00f6steriyor.\u201d<\/p>\n
Birevim, 2026 y\u0131l\u0131 itibar\u0131yla hayata ge\u00e7irdi\u011fi yeni d\u00f6nem ileti\u015fim yakla\u015f\u0131m\u0131 kapsam\u0131nda oyuncu Ahmet Kural ile iki y\u0131ll\u0131k bir marka y\u00fcz\u00fc i\u015f birli\u011fine imza att\u0131. \u015eirket, bu i\u015f birli\u011fini yaln\u0131zca bir reklam kampanyas\u0131 olarak de\u011fil, marka bilinirli\u011fini ve g\u00fcven alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendiren stratejik bir ileti\u015fim ad\u0131m\u0131 olarak konumland\u0131r\u0131yor.<\/p>\n
\u00d6zg\u00fcr \u00d6zt\u00fcrk, yeni d\u00f6nem ileti\u015fim yakla\u015f\u0131m\u0131na ili\u015fkin de\u011ferlendirmesinde \u015fu ifadelere yer verdi:<\/p>\n
\u201c2026\u2019ya girerken daha yal\u0131n, daha cesaretlendirici ve insan\u0131 merkeze alan bir ileti\u015fim dili benimsiyoruz. Ahmet Kural\u2019\u0131n samimiyeti ve do\u011fall\u0131\u011f\u0131, Birevim\u2019in anlatmak istedi\u011fi hik\u00e2yeyle g\u00fc\u00e7l\u00fc bir ba\u011f kuruyor.\u201d<\/p>\n
Ahmet Kural: \u201cSizi D\u00fc\u015f\u00fcnen Biri Fikri \u00c7ok Samimi\u201d<\/p>\n
Birevim\u2019in yeni ileti\u015fim y\u00fcz\u00fc Ahmet Kural, i\u015f birli\u011fine ili\u015fkin g\u00f6r\u00fc\u015flerini \u015fu s\u00f6zlerle dile getirdi:<\/p>\n
\u201cBirevim, kendi alan\u0131nda b\u00fcy\u00fcyen ve tercih edilen bir marka. \u2018Sizi d\u00fc\u015f\u00fcnen biri\u2019 yakla\u015f\u0131m\u0131 \u00e7ok i\u00e7ten. Tasarruf yapma fikrini al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015ft\u00fcren bu anlay\u0131\u015f\u0131n bir par\u00e7as\u0131 olmaktan b\u00fcy\u00fck memnuniyet duyuyorum.\u201d<\/p>\n
Birevim 2026\u2019da B\u00fcy\u00fcmesini S\u00fcrd\u00fcrmeyi Hedefliyor<\/p>\n
Birevim, 2025 y\u0131l\u0131nda yakalad\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesini 2026 y\u0131l\u0131nda da devam ettirmeyi hedefliyor. \u015eirket; tasarruf finansman sistemini daha geni\u015f kitlelerle bulu\u015fturmay\u0131, insan\u0131 merkeze alan yakla\u015f\u0131m\u0131n\u0131 t\u00fcm temas noktalar\u0131nda g\u00fc\u00e7lendirmeyi ve sekt\u00f6rdeki \u00f6nc\u00fc konumunu kal\u0131c\u0131 hale getirmeyi ama\u00e7l\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tasarruf finansman sekt\u00f6r\u00fcn\u00fcn \u00f6ne \u00e7\u0131kan markalar\u0131ndan Birevim, 2025 y\u0131l\u0131na ili\u015fkin finansal ve operasyonel performans\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, bir \u00f6nceki y\u0131la k\u0131yasla tasarruf sahibi say\u0131s\u0131nda y\u00fczde 309, proje say\u0131s\u0131nda y\u00fczde 342, sa\u011flanan finansman tutar\u0131nda ise y\u00fczde 524 oran\u0131nda b\u00fcy\u00fcme kaydederek sekt\u00f6rde dikkat \u00e7eken bir ivme yakalad\u0131. Birevim, g\u00fc\u00e7l\u00fc 2025 performans\u0131n\u0131 2026 y\u0131l\u0131na ta\u015f\u0131rken, yeni d\u00f6nem vizyonunu ve […]<\/p>\n","protected":false},"author":1,"featured_media":50360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[221,97,5388],"tags":[17710,3776],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/50358"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50358"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/50358\/revisions"}],"predecessor-version":[{"id":50359,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/50358\/revisions\/50359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/50360"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}