{"id":49353,"date":"2025-03-08T12:04:06","date_gmt":"2025-03-08T09:04:06","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=49353"},"modified":"2025-03-08T12:04:06","modified_gmt":"2025-03-08T09:04:06","slug":"borusan-8-mart-dunya-kadinlar-gunu-filmi-ile-yapay-zekadaki-cinsiyet-onyargisina-dikkat-cekiyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=49353","title":{"rendered":"Borusan, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc filmi ile\u00a0yapay zek\u00e2daki cinsiyet \u00f6nyarg\u0131s\u0131na dikkat \u00e7ekiyor"},"content":{"rendered":"

Borusan, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc filmi ile yapay zek\u00e2daki cinsiyet \u00f6nyarg\u0131s\u0131na dikkat \u00e7ekiyor<\/strong><\/p>\n

Borusan Grubu, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc\u2019ne \u00f6zel haz\u0131rlad\u0131\u011f\u0131 fark\u0131ndal\u0131k kampanya filmiyle teknolojinin dolay\u0131s\u0131yla yapay zek\u00e2n\u0131n cinsiyet\u00e7i \u00f6nyarg\u0131larla nas\u0131l \u015fekillendi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor.<\/strong><\/p>\n

Borusan Grubu, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’nde, teknolojinin toplumsal \u00f6nyarg\u0131lar\u0131 nas\u0131l yans\u0131tt\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seren dikkat \u00e7ekici bir reklam filmi yay\u0131nlad\u0131. \u201cMesle\u011fin Cinsiyeti Olmaz\u201d ismini ta\u015f\u0131yan film, mevcut verilerin ve algoritmalar\u0131n cinsiyet kal\u0131p yarg\u0131lar\u0131n\u0131 nas\u0131l peki\u015ftirdi\u011fine dair \u00e7arp\u0131c\u0131 bir ger\u00e7ekli\u011fi g\u00f6zler \u00f6n\u00fcne seriyor.
\n <\/p>\n

Filmde, yapay zek\u00e2ya \u201cofiste \u00e7al\u0131\u015fan biri\u201d, \u201cba\u015far\u0131l\u0131 bir CEO\u201d, \u201cbir m\u00fchendis\u201d ve \u201cbir teknisyen\u201d g\u00f6rselleri olu\u015fturmas\u0131 isteniyor. Ancak yapay zek\u00e2, t\u00fcm bu pozisyonlar i\u00e7in alternatifleriyle birlikte \u0131srarla erkek g\u00f6rselleri \u00fcretiyor. Bu durum, yapay zek\u00e2n\u0131n algoritmalar\u0131n\u0131n, toplumdaki yayg\u0131n cinsiyet rolleri ve \u00f6nyarg\u0131lar\u0131ndan etkilendi\u011fini a\u00e7\u0131k\u00e7a g\u00f6steriyor. Yapay zek\u00e2, insan yap\u0131m\u0131 algoritmalarla \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in, toplumdaki cinsiyet e\u015fitsizli\u011fini yans\u0131t\u0131yor. Borusan Grubu bu duruma dikkat \u00e7ekerek yapay zek\u00e2, teknoloji ve veri bilimi alan\u0131na da daha fazla kad\u0131n\u0131n dahil olmas\u0131 gerekti\u011fini vurguluyor.
\n <\/p>\n

Borusan Grubu, bu reklam filmiyle yapay zek\u00e2ya ve dolay\u0131s\u0131yla topluma, kad\u0131nlar\u0131n her alanda ba\u015far\u0131l\u0131 olabilece\u011fini ve g\u00fc\u00e7l\u00fc roller \u00fcstlenebilece\u011fini hat\u0131rlatmay\u0131 ama\u00e7l\u0131yor. \u015eirket, kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131nda, e\u011fitimde ve toplumun her alan\u0131nda hak ettikleri yeri almalar\u0131n\u0131 desteklemenin \u00f6neminin bir kez daha alt\u0131n\u0131 \u00e7iziyor.<\/p>\n

 <\/p>\n

K\u00dcNYE:
\n <\/strong><\/p>\n

Reklamveren: <\/strong>Borusan Holding<\/p>\n

Ajans:<\/strong> Havas Engage<\/p>\n

Reklamveren Temsilcileri:<\/strong> Nursel \u00d6lmez Ate\u015f, Dilek \u00d6zkan, B\u00fc\u015fra Y\u0131lmaz Can, Bet\u00fcl Engez, Gamze Vanl\u0131<\/p>\n

Prod\u00fcksiyon:<\/strong> Melies Film<\/p>\n

Genel Koordinat\u00f6r:<\/strong> Ali Bar\u0131\u015f \u0130\u015fcan, \u00d6mer \u00c7akall\u0131<\/p>\n

Key Account Manager: <\/strong>Muhammed G\u00fcler<\/p>\n

Metin Yazar\u0131: <\/strong>Alican K\u0131l\u0131\u00e7o\u011flu<\/p>\n

Sosyal Medya Y\u00f6netimi:<\/strong> Zeynep \u0130rem K\u0131l\u0131n\u00e7<\/p>\n

PR Ajans\u0131:<\/strong> Ogilvy<\/p>\n

 <\/p>\n

Reklam Kampanya Linki: https:\/\/www.youtube.com\/watch?v=dVcLZFChEJY<\/a><\/strong><\/p>\n

 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Borusan, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc filmi ile yapay zek\u00e2daki cinsiyet \u00f6nyarg\u0131s\u0131na dikkat \u00e7ekiyor Borusan Grubu, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc\u2019ne \u00f6zel haz\u0131rlad\u0131\u011f\u0131 fark\u0131ndal\u0131k kampanya filmiyle teknolojinin dolay\u0131s\u0131yla yapay zek\u00e2n\u0131n cinsiyet\u00e7i \u00f6nyarg\u0131larla nas\u0131l \u015fekillendi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Borusan Grubu, 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc’nde, teknolojinin toplumsal \u00f6nyarg\u0131lar\u0131 nas\u0131l yans\u0131tt\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seren dikkat \u00e7ekici bir reklam […]<\/p>\n","protected":false},"author":1,"featured_media":49354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5215],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/49353"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49353"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/49353\/revisions"}],"predecessor-version":[{"id":49355,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/49353\/revisions\/49355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/49354"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}