{"id":47978,"date":"2024-09-13T11:53:12","date_gmt":"2024-09-13T08:53:12","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=47978"},"modified":"2024-09-13T11:53:12","modified_gmt":"2024-09-13T08:53:12","slug":"chery-otomotivde-cinin-oncu-kuresel-markasi-secildi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=47978","title":{"rendered":"Chery Otomotivde \u00c7in\u2019in \u00d6nc\u00fc K\u00fcresel Markas\u0131 Se\u00e7ildi!"},"content":{"rendered":"<p>Chery Otomotivde \u00c7in\u2019in \u00d6nc\u00fc K\u00fcresel Markas\u0131 Se\u00e7ildi!<\/p>\n<p>BrandZ \u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131 \u00d6d\u00fcl\u00fc\u2019n\u00fcn Otomotivdeki Sahibi Chery Oldu!<\/p>\n<p>\u00c7in\u2019in \u00f6nde gelen otomotiv \u00fcreticilerinden Chery, ba\u015far\u0131l\u0131 uygulama ve \u00e7al\u0131\u015fmalar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almaya devam ediyor. Bu kapsamda Chery, 2024 Kantar BrandZ \u00c7in Gala Etkinli\u011fi\u2019nde, alt\u0131 farkl\u0131 sanayi sekt\u00f6r\u00fcnde verilen \u201c\u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131\u201d \u00f6d\u00fcl\u00fcyle onurland\u0131r\u0131ld\u0131. Teknolojik inovasyon ve \u00fcr\u00fcn Ar-Ge alanlar\u0131nda s\u00fcrekli yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla bu de\u011ferli \u00f6d\u00fcl\u00fc kazanan Chery, farkl\u0131 \u00fclke ve b\u00f6lgelerdeki kullan\u0131c\u0131lar i\u00e7in en uygun ve y\u00fcksek kaliteli \u00e7\u00f6z\u00fcmler sunmak amac\u0131yla d\u00fcnya \u00e7ap\u0131nda 8 Ar-Ge merkezi ve 300&#8217;den fazla laboratuvar kurdu. Chery, \u00fcr\u00fcnlerini, d\u00fczenlemeler, uyarlanabilirlik kriterleri ve rekabet g\u00fcc\u00fcne uygun \u015fekilde \u00f6zelle\u015ftirerek \u00e7e\u015fitli pazarlar\u0131n ihtiya\u00e7lar\u0131na cevap veren modeller piyasaya s\u00fcrd\u00fc ve uluslararas\u0131 tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 h\u0131zla art\u0131rd\u0131.<\/p>\n<p>\u00c7in\u2019in otomotiv devi Chery, yenilik\u00e7i \u00fcr\u00fcnleri ve kusursuz hizmet anlay\u0131\u015f\u0131yla b\u00fcy\u00fcmeye devam ederken bir yandan da kazand\u0131\u011f\u0131 \u00f6d\u00fcllere yenilerini ekliyor. \u00c7inli otomobil \u00fcreticileri aras\u0131nda k\u00fcresel geni\u015flemenin bayraktarl\u0131\u011f\u0131n\u0131 yapan Chery, \u015eangay\u2019da d\u00fczenlenen ve uluslararas\u0131 1000\u2019den fazla marka kurucusu, finans y\u00f6neticisi ve \u00fcst d\u00fczey medya temsilcisinin kat\u0131ld\u0131\u011f\u0131 2024 Kantar BrandZ \u00c7in Gala Etkinli\u011fi\u2019nde \u201c\u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131\u201d olarak \u00f6d\u00fcllendirildi.<\/p>\n<h2>D\u00fcnyada t\u00fcketicilerin g\u00fcven ve \u00f6vg\u00fcs\u00fcn\u00fc kazand\u0131!<\/h2>\n<p>K\u00fcreselle\u015fmeyle birlikte farkl\u0131 end\u00fcstrilerde s\u0131ra d\u0131\u015f\u0131 performans g\u00f6steren markalar\u0131 \u00f6n plana \u00e7\u0131karmay\u0131 ama\u00e7layan 2024 Kantar BrandZ \u00c7in Gala Etkinli\u011fi kapsam\u0131nda \u201c\u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131\u201d \u00f6d\u00fcl\u00fc, 6 sanayi sekt\u00f6r\u00fcnde veriliyor ve her sekt\u00f6rde tek bir marka \u00f6d\u00fcllendiriliyor. K\u00fcreselle\u015fme e\u011filimi \u00e7er\u00e7evesinde, her g\u00fcn daha fazla \u00c7inli marka deniza\u015f\u0131r\u0131 pazarlara do\u011fru geni\u015flemelerini h\u0131zland\u0131r\u0131yor. Chery etkinlikte, \u00f6d\u00fcl alan tek otomobil markas\u0131 olarak k\u00fcresel pazarlardaki derin birikimi ve s\u0131ra d\u0131\u015f\u0131 ba\u015far\u0131lar\u0131n\u0131 payla\u015fman\u0131n yan\u0131 s\u0131ra \u00c7inli otomobil markalar\u0131n\u0131n k\u00fcreselle\u015fmesi yolunda yeni bir rehber haline de geldi. Kantar BrandZ, Chery\u2019nin k\u00fcresel s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve inovasyon performans\u0131n\u0131 de\u011ferlendirdi. Bu kapsamda k\u00fcreselle\u015fme stratejisi ve y\u00fcksek kaliteli \u00fcr\u00fcnlerine tam onay verdi\u011fi markaya \u201c\u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fc lay\u0131k g\u00f6rd\u00fc. Chery\u2019nin k\u00fcresel pazar\u0131 \u00f6nemsemesi, sat\u0131\u015flarda \u00e7ift haneli b\u00fcy\u00fcmeye ula\u015fmas\u0131n\u0131 ve 80\u2019den fazla \u00fclke ve b\u00f6lgeye \u00fcr\u00fcn ihra\u00e7 etmesini sa\u011flad\u0131. K\u00fcresel Ar-Ge merkezleri ile yerel pazar stratejilerinden destek alan Chery, uluslararas\u0131 alanda \u00c7inli otomotiv markalar\u0131 i\u00e7in yeni bir imaj olu\u015fturarak d\u00fcnyada t\u00fcketicilerin g\u00fcveni ve \u00f6vg\u00fcs\u00fcn\u00fc kazand\u0131.<\/p>\n<h2>Ar-Ge yat\u0131r\u0131mlar\u0131 s\u00fcrekli art\u0131yor!<\/h2>\n<p>\u00c7inli otomotiv \u00fcreticisinin teknolojik inovasyon ve \u00fcr\u00fcn Ar-Ge alanlar\u0131nda s\u00fcrekli yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar s\u00f6z konusu \u00f6d\u00fcl\u00fc almas\u0131n\u0131 sa\u011flad\u0131. Marka, farkl\u0131 \u00fclke ve b\u00f6lgelerdeki kullan\u0131c\u0131lar i\u00e7in en uygun ve y\u00fcksek kaliteli \u00e7\u00f6z\u00fcmler sunmak amac\u0131yla d\u00fcnya \u00e7ap\u0131nda 8 Ar-Ge merkezi ve 300&#8217;den fazla laboratuvar kurdu. Gerek G\u00fcney Amerika&#8217;n\u0131n y\u00fcksek rak\u0131ml\u0131 b\u00f6lgeleri, gerek G\u00fcneydo\u011fu Asya&#8217;n\u0131n ya\u011f\u0131\u015fl\u0131 veya Orta Do\u011fu&#8217;nun s\u0131cak yerleri olsun, Chery \u00fcr\u00fcnleri, d\u00fcnyan\u0131n her taraf\u0131ndaki t\u00fcketicilerin farkl\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layarak ola\u011fan\u00fcst\u00fc uyarlanabilirlik ve g\u00fcvenilirli\u011fe sahip olduklar\u0131n\u0131 g\u00f6steriyor. K\u00fcreselle\u015fmenin itici g\u00fc\u00e7lerinden olan Chery, yaln\u0131zca \u00fcr\u00fcn inovasyonu i\u00e7in \u00e7aba g\u00f6stermiyor, ayn\u0131 zamanda her pazarda kapsaml\u0131 yerelle\u015ftirme stratejileri de uyguluyor. Marka, yerelle\u015ftirilmi\u015f \u00fcretim, Ar-Ge ve sat\u0131\u015f a\u011flar\u0131 kurarak, \u00fcr\u00fcnler ve hizmetlerinin yerel pazardan gelen taleplere fazlas\u0131yla cevap vermesini sa\u011fl\u0131yor. Bu k\u00fcreselle\u015fme stratejisi, Chery\u2019nin deniza\u015f\u0131r\u0131 pazarlarda ba\u015far\u0131l\u0131 olmas\u0131na katk\u0131 sunarken \u00c7inli otomotiv markalar\u0131n\u0131n uluslararas\u0131 etkinli\u011fini de art\u0131r\u0131yor. \u00c7in\u2019in 21 y\u0131l \u00fcst \u00fcste en b\u00fcy\u00fck binek otomobil ihracat\u00e7\u0131s\u0131 olan Chery\u2019nin yurtd\u0131\u015f\u0131 ihracat\u0131, toplam sat\u0131\u015flar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 50\u2019sini olu\u015fturuyor. K\u00fcresel ba\u011flamda Chery, \u201c\u00dc\u00e7 Geli\u015fim\u201d stratejisi takip ediyor. Bu strateji, gerek yeni elektrikli gerek geleneksel i\u00e7ten yanmal\u0131 motorlu ara\u00e7lar dahil, \u00e7e\u015fitli pazarlardaki ihtiya\u00e7lara cevap veren modeller sunmak \u00fczere d\u00fczenlemeler, \u00fcr\u00fcn uyarlanabilirli\u011fi ve rekabet g\u00fcc\u00fcnde kapsaml\u0131 bir ki\u015fiselle\u015ftirmeyi ama\u00e7l\u0131yor. Marka, bu esnek ve kapsaml\u0131 \u00fcr\u00fcn stratejisiyle uluslararas\u0131 pazarda geni\u015f \u00e7apta tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 h\u0131zla art\u0131rd\u0131.<br \/>\nSosyal sorumluluklar\u0131n\u0131 da ihmal etmiyor!<br \/>\nChery, bir yandan \u00fcr\u00fcn ve teknoloji inovasyonuna y\u00f6nelik \u00e7abalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcrken di\u011fer yandan \u201cBir Yerde, Bir Yer \u0130\u00e7in\u201d k\u00fcresel konseptiyle kurumsal sosyal sorumluluklar\u0131n\u0131 etkin \u015fekilde yerine getiriyor. Chery, her pazarda yerelle\u015ftirilmi\u015f faaliyetler ve yetenek geli\u015ftirme \u00e7abalar\u0131yla yerel ekonomik kalk\u0131nmaya katk\u0131da bulunuyor. Marka, be\u015f kez \u201cEn \u0130yi 20 Yurt d\u0131\u015f\u0131 \u0130maj \u015eirketi\u201d aras\u0131nda g\u00f6sterildi ve Google x Kantar BrandZ \u00c7in&#8217;in En \u0130yi 50 K\u00fcresel Marka \u00dcreticisi 2024&#8217;\u00fcn otomotiv kategorisinde ilk s\u0131rada yer ald\u0131. \u201c\u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131\u201d \u00f6d\u00fcl\u00fc, yaln\u0131zca Chery&#8217;nin ge\u00e7mi\u015fteki k\u00fcresel ba\u015far\u0131lar\u0131n\u0131n takdir edilmesi de\u011fil, ayn\u0131 zamanda k\u00fcresel otomotiv end\u00fcstrisinin geli\u015fimindeki liderli\u011fini s\u00fcrd\u00fcrece\u011fine y\u00f6nelik de \u00f6nemli bir i\u015faret anlam\u0131n\u0131 ta\u015f\u0131yor. \u0130leriye d\u00f6n\u00fck olarak Chery, k\u00fcreselle\u015fme stratejisini uygulamaya devam ediyor, teknolojik inovasyon ve \u00fcr\u00fcn geli\u015ftirme ad\u0131mlar\u0131yla \u00c7inli otomobil markalar\u0131n\u0131n k\u00fcresel pazardaki etkisi ve rekabet g\u00fcc\u00fcn\u00fc s\u00fcrekli art\u0131r\u0131yor ve k\u00fcresel t\u00fcketicilere daha iyi bir ula\u015f\u0131m deneyimi sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chery Otomotivde \u00c7in\u2019in \u00d6nc\u00fc K\u00fcresel Markas\u0131 Se\u00e7ildi! BrandZ \u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131 \u00d6d\u00fcl\u00fc\u2019n\u00fcn Otomotivdeki Sahibi Chery Oldu! \u00c7in\u2019in \u00f6nde gelen otomotiv \u00fcreticilerinden Chery, ba\u015far\u0131l\u0131 uygulama ve \u00e7al\u0131\u015fmalar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almaya devam ediyor. Bu kapsamda Chery, 2024 Kantar BrandZ \u00c7in Gala Etkinli\u011fi\u2019nde, alt\u0131 farkl\u0131 sanayi sekt\u00f6r\u00fcnde verilen \u201c\u00c7in&#8217;in \u00d6nc\u00fc K\u00fcresel Markas\u0131\u201d \u00f6d\u00fcl\u00fcyle onurland\u0131r\u0131ld\u0131. Teknolojik inovasyon ve \u00fcr\u00fcn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5215],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/47978"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47978"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/47978\/revisions"}],"predecessor-version":[{"id":47980,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/47978\/revisions\/47980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/47979"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}