{"id":43534,"date":"2023-08-28T13:50:44","date_gmt":"2023-08-28T10:50:44","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=43534"},"modified":"2023-08-28T13:50:44","modified_gmt":"2023-08-28T10:50:44","slug":"otomotiv-satis-sonrasi-deneyimi-ve-altyapisiyla-elektrikli-ve-otonom-araclara-hazir","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=43534","title":{"rendered":"Otomotiv Sat\u0131\u015f Sonras\u0131, Deneyimi ve Altyap\u0131s\u0131yla Elektrikli ve Otonom Ara\u00e7lara Haz\u0131r!"},"content":{"rendered":"<p><strong>Elektriklenme Hareketine Ayak Uydurabilmek \u0130\u00e7in Otomotivin T\u00fcm Payda\u015flar\u0131 Birlikte Hareket Etmeli!<br \/>\n<\/strong><strong>Otomotiv Sat\u0131\u015f Sonras\u0131, Deneyimi ve Altyap\u0131s\u0131yla Elektrikli ve Otonom Ara\u00e7lara Haz\u0131r!<\/strong><strong>&nbsp;<\/strong><\/p>\n<p><strong>Elektrikli Ara\u00e7lar \u0130\u00e7in Acilen Bir Pazarlama Stratejisi Olu\u015fturulmal\u0131!<\/strong><\/p>\n<p><strong>Y\u0131la h\u0131zl\u0131 bir giri\u015f yapan otomotiv sat\u0131\u015f sonras\u0131 pazar\u0131, t\u00fcm g\u00fcc\u00fcyle elektrikli ve otonom otomobiller i\u00e7in yat\u0131r\u0131m yapmaya devam ediyor. Elektrikli ara\u00e7lar\u0131n T\u00fcrkiye\u2019deki geli\u015fimi ve da\u011f\u0131l\u0131m\u0131n\u0131 \u00e7ok yak\u0131ndan takip ettiklerini s\u00f6yleyen OSS Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali \u00d6z\u00e7ete, \u201cSekt\u00f6rdeki de\u011fi\u015fime adapte olabilecek, End\u00fcstri 4.0 konseptine uygun kriterlerde \u00fcretim ve da\u011f\u0131t\u0131m alanlar\u0131n\u0131n olu\u015fturulmas\u0131 i\u00e7in t\u00fcm sekt\u00f6r payda\u015flar\u0131m\u0131zla birlikte hareket etme konusunda hemfikiriz\u201d dedi. Sekt\u00f6rde faaliyet g\u00f6steren \u00f6zellikle mavi yaka \u00e7al\u0131\u015fanlar\u0131n operasyonel d\u00f6n\u00fc\u015f\u00fcm \u00f6zelinde gerekli e\u011fitimlere tabii tutulmas\u0131n\u0131n \u00f6nemine i\u015faret eden Ali \u00d6z\u00e7ete, \u201cSat\u0131\u015f sonras\u0131 alan\u0131nda elektrikli ara\u00e7lar\u0131n avantajlar\u0131n\u0131 vurgulayacak bir pazarlama stratejisinin olu\u015fturulmas\u0131 da en kritik noktalar aras\u0131nda yer al\u0131yor. Otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fc olarak sahip oldu\u011fumuz deneyim ve altyap\u0131 ile h\u00e2lihaz\u0131rda kulland\u0131\u011f\u0131m\u0131z i\u00e7ten yanmal\u0131 motorlar, elektrikli &#8211; otonom ara\u00e7lar ve ilgili ekipmanlar\u0131n \u00fcretimi ve tedari\u011fi konusunda k\u00fcresel ve yerel \u00f6l\u00e7eklerde gerekli ihtiya\u00e7lar\u0131 kar\u015f\u0131layabilecek potansiyele sahibiz\u201d diye konu\u015ftu.<\/strong><\/p>\n<p>T\u00fcrk otomotiv sanayi, t\u00fcm payda\u015flar\u0131 ile elektrikli mobilite r\u00fczgar\u0131n\u0131 yakalamak i\u00e7in \u00e7al\u015f\u0131malar\u0131n\u0131 h\u0131zland\u0131r\u0131yor. Ana ve yan sanayideki \u00fcretim s\u00fcre\u00e7lerini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyecek olan bu elektriklenme hareketi i\u00e7in sat\u0131\u015f sonras\u0131 pazar\u0131 da ciddi bir haz\u0131rl\u0131k s\u00fcrecinden ge\u00e7iyor.<\/p>\n<h2><strong>Otomotivin t\u00fcm payda\u015flar\u0131 birlikte hareket etmeli! <\/strong><\/h2>\n<p>Elektrikli ara\u00e7lar\u0131n T\u00fcrkiye\u2019deki geli\u015fimini ve da\u011f\u0131l\u0131m\u0131n\u0131 \u00e7ok yak\u0131ndan takip ettiklerini s\u00f6yleyen Otomotiv Sat\u0131\u015f Sonras\u0131 \u00dcr\u00fcn ve Hizmetleri Derne\u011fi (OSS) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali \u00d6z\u00e7ete, \u201cOtomotiv sekt\u00f6r\u00fcnde ya\u015fanan en k\u00f6kl\u00fc de\u011fi\u015fimlerden biri olacak olan elektrikli ve otonom ara\u00e7 teknolojilerinin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 bu y\u0131llarda, otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fc de bu ihtiyaca kar\u015f\u0131l\u0131k verebilmek i\u00e7in kendini her ge\u00e7en g\u00fcn yenileme ve kapasitesini art\u0131rma gayretinde\u201d dedi. Bu de\u011fi\u015fimlerin, tedarik zinciri dinamiklerini ve hizmet sa\u011flay\u0131c\u0131lar aras\u0131ndaki ili\u015fkileri ciddi anlamda etkileyece\u011fini ifade eden Ali \u00d6z\u00e7ete, \u201cBu temel de\u011fi\u015fiklikleri geni\u015f kapsaml\u0131 kar\u015f\u0131layabilmek i\u00e7in, sekt\u00f6rdeki i\u015fletmelerin s\u00fcrd\u00fcr\u00fclebilir stratejiler benimsemeleri, yeni teknolojilere, Ar-Ge ve \u00dcr-Ge yat\u0131r\u0131mlar\u0131na a\u011f\u0131rl\u0131k vermeleri gerekiyor. Elektrikli ara\u00e7lar petrol bazl\u0131 \u00fcr\u00fcnlerin t\u00fcketimini azaltaca\u011f\u0131 i\u00e7in elektrikli ara\u00e7lara y\u00f6nelik alternatif enerji kaynaklar\u0131 \u00fcreten firmalar ile ortakla\u015fa at\u0131lacak ad\u0131mlar enerji ve otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6rlerinde i\u015f birli\u011fi f\u0131rsatlar\u0131 yaratacakt\u0131r. Sekt\u00f6rdeki de\u011fi\u015fime adapte olabilecek, End\u00fcstri 4.0 konseptine uygun kriterlerde \u00fcretim ve da\u011f\u0131t\u0131m alanlar\u0131n\u0131n olu\u015fturulmas\u0131 i\u00e7in t\u00fcm sekt\u00f6r payda\u015flar\u0131m\u0131zla birlikte hareket etme konusunda hemfikiriz\u201d diye konu\u015ftu.<\/p>\n<h2><strong>Elektrikliler pazardaki olas\u0131 daralmay\u0131 absorbe edecek!<\/strong><\/h2>\n<p>Elektrikli ara\u00e7larda g\u00fcn\u00fcm\u00fcz fosil yak\u0131tl\u0131 ara\u00e7lara g\u00f6re temel de\u011fi\u015fimler oldu\u011funu vurgulayan Ali \u00d6z\u00e7ete, \u015f\u00f6yle devam etti: \u201cYeni d\u00f6nemdeki en temel de\u011fi\u015fimi i\u00e7ten yanmal\u0131 motorlu ara\u00e7lardaki 5 bin dolay\u0131nda par\u00e7an\u0131n yerini, tamamen farkl\u0131 yeni par\u00e7alar\u0131n almas\u0131, dijitalle\u015fme ve ara\u00e7 i\u00e7i yaz\u0131l\u0131msal sistemlerin uygulanmas\u0131 olu\u015fturuyor. Elektrikli ara\u00e7lar\u0131n daha az hareketli par\u00e7aya sahip olmas\u0131, geleneksel i\u00e7ten yanmal\u0131 motorlu ara\u00e7lara g\u00f6re daha az bak\u0131m ve onar\u0131m gerektirecek olmas\u0131, otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fcnde hizmet ve i\u015f g\u00fcc\u00fc talebinde de\u011fi\u015fiklikler yaratacakt\u0131r. Elektrikli ara\u00e7lar\u0131n bak\u0131m aral\u0131klar\u0131 i\u00e7ten yanmal\u0131 ara\u00e7lara g\u00f6re 3 kat daha uzun. Fakat hen\u00fcz \u00fclkemizdeki kara ta\u015f\u0131tlar\u0131 ara\u00e7 parkurunun 28 milyon adet seviyesinde oldu\u011funu ve \u00fclke n\u00fcfusuna oranla ki\u015fi ba\u015f\u0131na d\u00fc\u015fen ara\u00e7 say\u0131s\u0131n\u0131n Avrupa ortalamas\u0131n\u0131n \u00e7ok alt\u0131nda oldu\u011funu da dikkate almam\u0131z gerekiyor. Elektrikli ara\u00e7 parkurunun artmas\u0131 olas\u0131 daralmalar\u0131 da absorbe edecektir.\u201d T\u00fcrkiye\u2019nin ilk mill\u00ee elektrikli arac\u0131 olan Togg\u2019un bu de\u011fi\u015fimde lokomotif g\u00f6revini \u00fcstlendi\u011fini belirten OSS Derne\u011fi Ba\u015fkan\u0131 Ali \u00d6z\u00e7ete, \u201cTogg\u2019un tedarik\u00e7ilerinin yakla\u015f\u0131k y\u00fczde 80\u2019i yerli \u00fcreticiden olu\u015fuyor. Togg\u2019un yaratm\u0131\u015f oldu\u011fu bu etki \u00fclkemizde elektrikli ara\u00e7lar i\u00e7in \u00fcretilecek yedek par\u00e7a konusunda, \u00fcreticilerimizin edinece\u011fi deneyimi \u00e7ok daha h\u0131zl\u0131 kat etmesine b\u00fcy\u00fck katk\u0131 sa\u011fl\u0131yor. Bu tabloya g\u00f6re yedek par\u00e7a \u00fcreticilerinin \u00fcr\u00fcn portf\u00f6ylerini de\u011fi\u015ftirmesi ve Ar-Ge \u00e7al\u0131\u015fmalar\u0131n\u0131 bu y\u00f6ne kayd\u0131rmalar\u0131 gerekiyor. Sekt\u00f6rde faaliyet g\u00f6steren \u00f6zellikle mavi yaka \u00e7al\u0131\u015fanlar\u0131n operasyonel d\u00f6n\u00fc\u015f\u00fcm \u00f6zelinde gerekli e\u011fitimlere tabii tutulmas\u0131, sat\u0131\u015f alan\u0131nda ise elektrikli ara\u00e7lar\u0131n avantajlar\u0131n\u0131 vurgulayacak bir pazarlama stratejisinin olu\u015fturulmas\u0131 da en kritik noktalar aras\u0131nda yer al\u0131yor\u201d dedi.<\/p>\n<h2><strong>Sekt\u00f6rde yeni i\u015f birlikleri g\u00f6rece\u011fiz!<\/strong><\/h2>\n<p>Elektrikli ara\u00e7lar\u0131n her ge\u00e7en g\u00fcn yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131, bununla birlikte otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fcn\u00fcn de adeta yeni bir \u00e7ehreye b\u00fcr\u00fcnece\u011fini ifade eden Ali \u00d6z\u00e7ete, \u015funlar\u0131 s\u00f6yledi: \u201c2035 y\u0131l\u0131na gelindi\u011finde ara\u00e7 sat\u0131\u015flar\u0131nda her iki ara\u00e7tan birinin elektrikli olmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. B\u00f6yle bir durumda da otomotiv sat\u0131\u015f sonras\u0131n\u0131n kendini bu ko\u015fullara g\u00f6re yenilemesi ka\u00e7\u0131n\u0131lmazd\u0131r. Otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fcn\u00fc etkileyen konular\u0131n ba\u015f\u0131nda, elektrikli ara\u00e7lar i\u00e7in gerekli yedek par\u00e7alar\u0131n \u00fcretimi, dijitalle\u015fme, otomasyon ve robotik kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 gibi bir\u00e7ok \u00f6nemli konu ba\u015fl\u0131\u011f\u0131 bulunuyor. Bu de\u011fi\u015fimlerin tedarik zinciri dinamiklerini ve hizmet sa\u011flay\u0131c\u0131lar aras\u0131ndaki ili\u015fkileri ciddi anlamda etkileyece\u011fini s\u00f6yleyebiliriz. Elektrikli ara\u00e7lar petrol bazl\u0131 \u00fcr\u00fcnlerin t\u00fcketimini azaltaca\u011f\u0131 i\u00e7in elektrikli ara\u00e7lara y\u00f6nelik alternatif enerji kaynaklar\u0131 \u00fcreten firmalar ile ortakla\u015fa at\u0131lacak ad\u0131mlar enerji ve otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6rlerinde i\u015f birli\u011fi f\u0131rsatlar\u0131 yaratacakt\u0131r.\u201d<\/p>\n<h2><strong>Pandemide \u00e7ok ba\u015far\u0131l\u0131 bir s\u0131nav verdik!<\/strong><\/h2>\n<p>Pandeminin yaratm\u0131\u015f oldu\u011fu t\u00fcm etkilere kar\u015f\u0131n \u00fclke olarak \u00e7ok b\u00fcy\u00fck bir s\u0131nav\u0131 ba\u015far\u0131 ile atlatt\u0131klar\u0131n\u0131 vurgulayan Ali \u00d6z\u00e7ete, \u201cPandemi d\u00f6neminde ya\u015fanan, Asya \u00fclkelerine ba\u011fl\u0131 \u00fcretim ve da\u011f\u0131t\u0131m a\u011flar\u0131n\u0131n tamamen k\u0131s\u0131tlanmas\u0131 nedeniyle, co\u011frafi konumumuz ve y\u00fcksek \u00fcretim potansiyelimiz sayesinde bu g\u00f6revi biz devrald\u0131k. T\u00fcm d\u00fcnyaya kar\u015f\u0131 olduk\u00e7a ba\u015far\u0131l\u0131 bir s\u0131nav verdik. Pandeminin birtak\u0131m etkileri farkl\u0131 parametrelerle halen devam etse de pandemi sonras\u0131nda gelinen bu noktada otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fc \u00f6zelinde ciddi bir toparlanma ya\u015fand\u0131. 2023 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda dolar baz\u0131nda otomotiv sat\u0131\u015f sonras\u0131 sanayi ihracat\u0131 y\u00fczde 10\u2019a yak\u0131n bir art\u0131\u015f g\u00f6sterdi. Bu gibi geli\u015fmelere ba\u011fl\u0131 olarak ara\u00e7 talebinin de y\u00fcksek olmas\u0131 sekt\u00f6rde olduk\u00e7a olumlu bir hava estiriyor\u201d diye konu\u015ftu.<\/p>\n<h2><strong>2023 y\u0131l\u0131 pozitif seyrediyor!<\/strong><\/h2>\n<p>Otomotiv sat\u0131\u015f sonras\u0131 pazar\u0131nda 2023 y\u0131l\u0131n\u0131n olduk\u00e7a pozitif bir seyirde ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Ali \u00d6z\u00e7ete, \u201cT\u00fcm parametrelerde mutluluk ve umut verici ihracat rakamlar\u0131 elde ettik. OSS olarak yay\u0131nlad\u0131\u011f\u0131m\u0131z 2022 Y\u0131l Sonu Sekt\u00f6rel De\u011ferlendirme Anketi Sonu\u00e7lar\u0131na g\u00f6re; 2022 y\u0131l\u0131nda \u00fcyelerimizin ihracatlar\u0131, dolar baz\u0131nda 2021\u2019e g\u00f6re ortalama y\u00fczde 11,21 art\u0131\u015f g\u00f6sterdi. Bu y\u0131l\u0131n ikinci \u00e7eyre\u011finde ise \u00fcyelerimizin ihracat\u0131, bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re y\u00fczde 2,5 ile 2022\u2019nin ayn\u0131 d\u00f6nemine g\u00f6re de y\u00fczde 4,58\u2019lik art\u0131\u015f g\u00f6sterdi. Pandeminin etkilerinin azalmas\u0131, artan canl\u0131 ara\u00e7 talebi ve ekonomik \u00f6ng\u00f6r\u00fclebilirli\u011fin artmas\u0131yla 2023 y\u0131l sonu ihracat\u0131na pozitif y\u00f6nde yans\u0131yaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n<h2><strong>Hammaddeye eri\u015fim sekt\u00f6r\u00fcn en b\u00fcy\u00fck sorunu!<\/strong><\/h2>\n<p>Otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fcnde T\u00fcrkiye\u2019nin bir\u00e7ok par\u00e7an\u0131n \u00fcretim ve da\u011f\u0131t\u0131m\u0131n\u0131 yapabilecek kapasitede oldu\u011funa i\u015faret eden OSS Derne\u011fi Ba\u015fkan\u0131 Ali \u00d6z\u00e7ete, \u015f\u00f6yle devam etti: \u201cBinek otomobil grubu, ticari ve a\u011f\u0131r vas\u0131ta ara\u00e7lar\u0131n geneline bakacak olursak bir ara\u00e7 ortalama 30 bine yak\u0131n par\u00e7adan olu\u015fuyor. Bunlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funu \u00fclkemizde \u00fcretip hem ihracat\u0131n\u0131 hem de i\u00e7 pazara da\u011f\u0131t\u0131m\u0131n\u0131 yapsak da fiyat \u2013 kalite kapsam\u0131nda ciddi anlamda geride kalm\u0131\u015f de\u011filiz ancak bizleri de olumsuz etkileyen baz\u0131 fakt\u00f6rler var. Bunlar\u0131n ba\u015f\u0131nda hammaddeye eri\u015fim zorluklar\u0131 ile \u00c7in ve Avrupa\u2019daki gibi End\u00fcstri 4.0 konseptine daha yatk\u0131n \u00fcretim tesislerinin azl\u0131\u011f\u0131 yer al\u0131yor. Otomotiv sat\u0131\u015f sonras\u0131 sekt\u00f6r\u00fc olarak sahip oldu\u011fumuz deneyim ve altyap\u0131 ile h\u00e2lihaz\u0131rda kulland\u0131\u011f\u0131m\u0131z i\u00e7ten yanmal\u0131 motorlar, elektrikli &#8211; otonom ara\u00e7lar ve ilgili ekipmanlar\u0131n \u00fcretimi ve tedari\u011fi konusunda k\u00fcresel ve yerel \u00f6l\u00e7eklerde gerekli ihtiya\u00e7lar\u0131 kar\u015f\u0131layabilecek potansiyele sahibiz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elektriklenme Hareketine Ayak Uydurabilmek \u0130\u00e7in Otomotivin T\u00fcm Payda\u015flar\u0131 Birlikte Hareket Etmeli! Otomotiv Sat\u0131\u015f Sonras\u0131, Deneyimi ve Altyap\u0131s\u0131yla Elektrikli ve Otonom Ara\u00e7lara Haz\u0131r!&nbsp; Elektrikli Ara\u00e7lar \u0130\u00e7in Acilen Bir Pazarlama Stratejisi Olu\u015fturulmal\u0131! Y\u0131la h\u0131zl\u0131 bir giri\u015f yapan otomotiv sat\u0131\u015f sonras\u0131 pazar\u0131, t\u00fcm g\u00fcc\u00fcyle elektrikli ve otonom otomobiller i\u00e7in yat\u0131r\u0131m yapmaya devam ediyor. Elektrikli ara\u00e7lar\u0131n T\u00fcrkiye\u2019deki geli\u015fimi ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5215],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/43534"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43534"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/43534\/revisions"}],"predecessor-version":[{"id":43536,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/43534\/revisions\/43536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/43535"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}