{"id":41973,"date":"2023-01-24T10:24:49","date_gmt":"2023-01-24T07:24:49","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=41973"},"modified":"2023-01-24T10:24:49","modified_gmt":"2023-01-24T07:24:49","slug":"kira-sebepli-gocler-emlak-piyasasini-ikinci-kademe-sehirlerde-canlandiracak","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=41973","title":{"rendered":"Kira sebepli g\u00f6\u00e7ler emlak piyasas\u0131n\u0131 ikinci kademe \u015fehirlerde canland\u0131racak"},"content":{"rendered":"<p>Alaaddin Reklam Ajans\u0131&#8217;n\u0131n haz\u0131rlad\u0131\u011f\u0131 <strong>\u201c2023 Gayrimenkul Trendleri\u201d <\/strong>raporu, pandemi ile ba\u015flayan ve bar\u0131nma maliyetlerinin artmas\u0131 ile devam eden zorunlu kira g\u00f6\u00e7\u00fcn\u00fcn, ikinci kademe \u015fehirlerde bulunan emlak piyasas\u0131n\u0131 \u00f6n\u00fcm\u00fczdeki be\u015f sene i\u00e7inde geli\u015ftirece\u011fini \u00f6ng\u00f6r\u00fcyor. \u0130stanbul\u2019un Rus oligarklar\u0131n da etkisiyle yeni Londra olmaya haz\u0131rland\u0131\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izen rapor, t\u00fcketici merce\u011finden bakan 20 farkl\u0131 trend ile sekt\u00f6r\u00fcm\u00fcze \u0131\u015f\u0131k tutmakta.<\/p>\n<p>G\u00fc\u00e7l\u00fc i\u015f ortaklar\u0131 ile uzun y\u0131llara dayanan gayrimenkul sekt\u00f6r\u00fc deneyiminden yola \u00e7\u0131karak, sekt\u00f6r\u00fcn gelece\u011fini anlamaya y\u00f6nelik \u00f6ng\u00f6r\u00fclerde bulunan Alaaddin Reklam Ajans\u0131, 2023 Gayrimenkul Trendleri raporunda proje geli\u015ftirme, pazarlama, ya\u015fam \u015fekli ve in\u015faat\/tasar\u0131m trendleri olmak \u00fczere 4 ana ba\u015fl\u0131kta sekt\u00f6r\u00fcn gelece\u011fine odaklan\u0131yor.<br \/>\nRapora,Collins \u0130ngilizce s\u00f6zl\u00fc\u011f\u00fcn\u00fcn edit\u00f6rleri taraf\u0131ndan y\u0131l\u0131n s\u00f6zc\u00fc\u011f\u00fc ilan edilen ve uzun bir istikrars\u0131zl\u0131k d\u00f6nemi anlam\u0131na gelen \u201cpermacrisis\u201d a\u00e7\u0131s\u0131ndan yakla\u015ft\u0131klar\u0131n\u0131 aktaran Alaaddin Genel M\u00fcd\u00fcr\u00fc \u0130smail B\u00f6l\u00fckba\u015f\u0131\u201cAjans olarak hizmet verdi\u011fimiz sekt\u00f6rlere y\u00f6nelik her y\u0131lsonunda haz\u0131rlad\u0131\u011f\u0131m\u0131z \u201ctrend raporlar\u0131\u201d ile kendimizi beslemeye ve y\u00f6n\u00fcm\u00fcz\u00fc do\u011fru tayin etmek \u00fczere derin okumalar yapmaya devam ediyoruz. Bu y\u0131l, \u00fclke g\u00fcndeminden hi\u00e7 d\u00fc\u015fmeyen gayrimenkul sekt\u00f6r\u00fc dikeyinde bir rapor haz\u0131rlayarak, sekt\u00f6r\u00fc okumaya \u00e7al\u0131\u015ft\u0131k. \u0130lk kez yapt\u0131\u011f\u0131m\u0131z bu \u00e7al\u0131\u015fman\u0131n sekt\u00f6r payda\u015flar\u0131na gelece\u011fi anlama konusunda yol g\u00f6sterici olmas\u0131n\u0131 umuyoruz\u201d dedi.<\/p>\n<h2>\u0130kinci kademede yer alan \u015fehirlere ge\u00e7i\u015fler ba\u015flad\u0131<\/h2>\n<p>D\u00fcnya genelinde pandemi ile ba\u015flayan ve enflasyon ile devam eden s\u00fcre\u00e7te, metropol sakinlerinin %15 ila %28\u2019inin muhtemelen \u015fehir d\u0131\u015f\u0131na ta\u015f\u0131naca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. T\u00fcrkiye\u2019de de pandemi ile ba\u015flayan ve bar\u0131nma maliyetlerinin artmas\u0131 ile devam eden zorunlu g\u00f6\u00e7, \u0130stanbul\u2019un alternatifi olarak \u00c7anakkale ve Sakarya, Ankara\u2019n\u0131n alternatifi olarak da Bolu ve Konya gibi ikinci kademe \u015fehirlere ka\u00e7\u0131\u015f\u0131 art\u0131rd\u0131.<\/p>\n<p>Rapor, uzaktan \u00e7al\u0131\u015fman\u0131n etkisiyle ba\u015flayan \u201ctatil evlerinde y\u0131l boyu ya\u015fama\u201d ve kurumsal \u015firketlerin \u201cgenel merkezlerib\u00fcy\u00fck \u015fehirler d\u0131\u015f\u0131na ta\u015f\u0131ma\u201d e\u011filimlerinin deticari taraftaki trendleri etkiledi\u011finin alt\u0131n\u0131 \u00e7iziyor. Nispeten yo\u011funlu\u011fu az, ya\u015fam kalitesi y\u00fcksek \u015fehirlerin hem markal\u0131 konut projelerini, hem de yat\u0131r\u0131mc\u0131lar\u0131 \u00e7ekece\u011fi ve \u00f6n\u00fcm\u00fczdeki be\u015f sene i\u00e7in ekonomik b\u00fcy\u00fcme ve g\u00f6zde gayrimenkuller i\u00e7in daha fazla de\u011fer art\u0131\u015f\u0131 sa\u011flayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<h2>Yabanc\u0131 yat\u0131r\u0131mc\u0131n\u0131n da Anadolu\u2019ya kaymas\u0131 beklenmekte<\/h2>\n<p>Emlak piyasas\u0131n\u0131n ge\u00e7mi\u015f birka\u00e7 y\u0131la kadar, \u0130stanbul\u2019un Anadolu Yakas\u0131\u2019nda dahi yabanc\u0131ya sat\u0131\u015f yap\u0131lamazken, \u015fimdi Kartal\u2019dan Beykoz\u2019a kadar sat\u0131\u015f yap\u0131labilmesi,bu dalgan\u0131n pek yak\u0131nda ayn\u0131 efektle Anadolu\u2019ya da h\u0131zla yay\u0131laca\u011f\u0131na i\u015faret ediyor.<\/p>\n<h2>\u0130stanbul Londra olma yolunda ilerliyor<\/h2>\n<p>Ge\u00e7mi\u015f kriz d\u00f6nemlerinde oldu\u011fu gibi kendi varl\u0131kl\u0131 vatanda\u015flar\u0131n\u0131 ortaya \u00e7\u0131kartmakta bonk\u00f6r davranan permacrisis, yeni varl\u0131kl\u0131 vatanda\u015flar\u0131n talepleri ile metrekare fiyatlar\u0131n\u0131 10 bin dolar seviyesine ta\u015f\u0131rken, Rus oligarklar\u0131n etkisiyle yeni Londra olmaya haz\u0131rlanan \u0130stanbul\u2019un metrekaresi 30 bin dolarlar\u0131 bulan yeni l\u00fcks \u00e7a\u011f\u0131na haz\u0131rlanmas\u0131 gerekiyor.<br \/>\nDi\u011fer taraftan tinyhouse\u2019lar\u0131n moda olmaktan \u00e7\u0131k\u0131p, bar\u0131nabilmek i\u00e7in \u201czorunluluk\u201d haline gelmeye ba\u015flad\u0131\u011f\u0131na da dikkat \u00e7eken rapor, \u00f6zellikle b\u00fcy\u00fck \u015fehirler i\u00e7in 1+1 ve 1+0 evler yeniden g\u00fcndeme gelirken, bu evlerden 2+1 ev verimi almak isteyen t\u00fcketiciler i\u00e7in i\u00e7 mimarinin de \u00e7ok daha fazla \u00f6nem kazanmaya ba\u015flayaca\u011f\u0131n\u0131 aktar\u0131yor.<\/p>\n<p>Wellbeing kavram\u0131n\u0131n 2023\u2019te evler ve ya\u015fam alanlar\u0131 arac\u0131l\u0131\u011f\u0131yla t\u00fcketicilerin hayat\u0131na nas\u0131l dahil olaca\u011f\u0131n\u0131 \u00f6rneklerle aktaran rapor, toksik olmayan boyalar, hava-su filtreleme sistemleri ve egzersiz odalar\u0131 ile kendini hissettiren \u201cEvde Sa\u011fl\u0131k\u201d konseptinin de geli\u015ferek, k\u00f6k sebzeler i\u00e7in depolama alanlar\u0131, nem kontroll\u00fc dolaplar, \u0131s\u0131tmal\u0131 refleksoloji zeminler ve aromaterapi duvarlar\u0131 gibi farkl\u0131 uygulamalar\u0131 da hayat\u0131m\u0131za sokaca\u011f\u0131n\u0131n sinyallerini veriyor.<\/p>\n<h2>Gayrimenkul sekt\u00f6r\u00fcm\u00fcz de\u011fer ileti\u015fimi i\u00e7in odaklanmak zorunda<\/h2>\n<p>\u201cPandemi ve ard\u0131ndan gelen ekonomik konjonkt\u00fcr pazarlama ve sat\u0131\u015f ekiplerine yeni misyonlar y\u00fckledi. 3 sene \u00f6ncesine kadar \u2018kar\u0131-koca\u2019 beyaz yakal\u0131 m\u00fc\u015fteriler, biraz pe\u015finat ve 5 y\u0131ll\u0131k kredi deste\u011fi ile ortalama bir ev sahibi olurken, potansiyel al\u0131c\u0131lar \u015fimdi birikmi\u015fi ya da satabilece\u011fi bir \u015feyleri varsa ancak \u2018yeni bir ev alma niyetine\u2019 girebiliyor\u201d diyen B\u00f6l\u00fckba\u015f\u0131, bu noktada ileti\u015fimin fiyat oda\u011f\u0131ndan \u00e7\u0131k\u0131p, t\u00fcketici ile ba\u011f kurma ve de\u011fer ileti\u015fimine kayma noktas\u0131na geldi\u011fini aktar\u0131yor.<br \/>\n\u201cY ku\u015fa\u011f\u0131nda oldu\u011fu gibi, gelecek 10 y\u0131l i\u00e7inde yeti\u015fkin t\u00fcketiciler haline d\u00f6n\u00fc\u015fecek olan Z ku\u015fa\u011f\u0131 da paralar\u0131n\u0131 harcad\u0131klar\u0131 markalardan y\u00fcksek beklenti i\u00e7erisinde\u2026 Bu da bir markan\u0131n hikayesinin yaln\u0131zca reklamlarla de\u011fil, t\u00fcm faaliyetleri ile anlat\u0131lmas\u0131n\u0131 gerekli k\u0131l\u0131yor. Markalar i\u00e7in bu konuda zaten y\u00fcksekte olan \u00e7\u0131ta, \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha da y\u00fckse\u011fe \u00e7\u0131kacak.\u201d<\/p>\n<h2>Yapay zeka ile hangi m\u00fc\u015fterinin ikna edilmeye daha yatk\u0131n oldu\u011funu tespit edecek<\/h2>\n<p>Rapor, pazarlamac\u0131lara sunulan veri hacmi s\u00fcrekli artarken, verinin g\u00fcc\u00fcnden faydalanabilmenin en g\u00fc\u00e7l\u00fc yolunun yapay zeka uygulamalar\u0131n\u0131 kullanarak, veriyi ak\u0131ll\u0131 ve eyleme ge\u00e7irilebilir i\u00e7 g\u00f6r\u00fclere ta\u015f\u0131maktan ge\u00e7ti\u011fini g\u00f6steriyor. Rapora g\u00f6re, gayrimenkul markalar\u0131n\u0131n yak\u0131n gelecekte yapay zeka yard\u0131m\u0131yla, hangi m\u00fc\u015fterilerinin ikna edilmeye daha yatk\u0131n oldu\u011funu tespit edebilecek veya tarama ge\u00e7mi\u015flerini baz alarak do\u011fru ev tipini belirleyebilecek.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"td-a-rec td-a-rec-id-content_bottom  tdi_17 td_block_template_1\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alaaddin Reklam Ajans\u0131&#8217;n\u0131n haz\u0131rlad\u0131\u011f\u0131 \u201c2023 Gayrimenkul Trendleri\u201d raporu, pandemi ile ba\u015flayan ve bar\u0131nma maliyetlerinin artmas\u0131 ile devam eden zorunlu kira g\u00f6\u00e7\u00fcn\u00fcn, ikinci kademe \u015fehirlerde bulunan emlak piyasas\u0131n\u0131 \u00f6n\u00fcm\u00fczdeki be\u015f sene i\u00e7inde geli\u015ftirece\u011fini \u00f6ng\u00f6r\u00fcyor. \u0130stanbul\u2019un Rus oligarklar\u0131n da etkisiyle yeni Londra olmaya haz\u0131rland\u0131\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izen rapor, t\u00fcketici merce\u011finden bakan 20 farkl\u0131 trend ile sekt\u00f6r\u00fcm\u00fcze \u0131\u015f\u0131k [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5388],"tags":[14248,2636],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41973"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41973"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41973\/revisions"}],"predecessor-version":[{"id":41974,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41973\/revisions\/41974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/19230"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}