{"id":41474,"date":"2022-12-24T13:28:18","date_gmt":"2022-12-24T10:28:18","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=41474"},"modified":"2022-12-24T13:28:18","modified_gmt":"2022-12-24T10:28:18","slug":"2023te-ikinci-el-otomotiv-pazarinin-yonunu-dijital-donusum-belirleyecek","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=41474","title":{"rendered":"2023\u2019te ikinci el otomotiv pazar\u0131n\u0131n y\u00f6n\u00fcn\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm belirleyecek"},"content":{"rendered":"\n\n\n
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2023\u2019te ikinci el otomotiv pazar\u0131n\u0131n y\u00f6n\u00fcn\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm belirleyecek<\/strong><\/p>\n

Bu sene T\u00fcrkiye pazar\u0131na h\u0131zl\u0131 bir giri\u015f yapan ve ikinci elde yenilik\u00e7i i\u015f modeliyle dengeleri de\u011fi\u015ftiren Carvak\u2019\u0131n CEO\u2019su Mehmet \u00c7elikol, bu sene sekt\u00f6r\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u015fekillendirdi\u011fini, bu e\u011filimin 2023\u2019de artarak s\u00fcrece\u011fini a\u00e7\u0131klad\u0131. \u00c7elikol\u2019a g\u00f6re, sekt\u00f6rde deneyime katk\u0131 sunan teknolojilerin \u00f6nemi gittik\u00e7e artarken, \u00f6zellikle yapay zeka kullan\u0131m\u0131 da yayg\u0131nla\u015facak.<\/strong><\/p>\n

\u0130kinci el ara\u00e7 al\u0131m sat\u0131m pazar\u0131nda yenilik\u00e7i modeliyle fark yaratan Kavak, 2022 y\u0131l\u0131nda b\u00fcy\u00fcmesine son s\u00fcrat devam etti. Kavak, y\u0131l i\u00e7inde Carvak markas\u0131yla T\u00fcrkiye pazar\u0131na da girip k\u0131sa s\u00fcrede ciddi bir ba\u015far\u0131 elde ederken, pazar\u0131n bug\u00fcn\u00fcne ve gelece\u011fine y\u00f6n veren \u015firket haline geldi. Y\u0131l\u0131 de\u011ferlendiren ve gelecek y\u0131la dair \u00f6ng\u00f6r\u00fclerini payla\u015fan Carvak T\u00fcrkiye CEO\u2019su Mehmet \u00c7elikol,<\/strong> 2022\u2019de ikinci el ara\u00e7 al\u0131m sat\u0131m pazar\u0131nda en \u00f6nemli trendin dijital d\u00f6n\u00fc\u015f\u00fcm oldu\u011funu vurgularken, 2023\u2019te pazar\u0131n y\u00f6n\u00fcn\u00fc belirleyecek esas trendin yine dijitalle\u015fme olaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n

Dijital d\u00f6n\u00fc\u015f\u00fcmle yenilik\u00e7i i\u015f modelleri h\u0131z kesmeyecek<\/strong><\/p>\n

\u00c7elikol, \u015funlar\u0131 s\u00f6yledi: \u201c\u0130kinci el pazar\u0131 d\u00fcnyada ve T\u00fcrkiye\u2019de halen geleneksel y\u00f6n\u00fc bask\u0131n bir sekt\u00f6r. En \u00e7ok d\u00f6n\u00fc\u015f\u00fcme ihtiyac\u0131 olan sekt\u00f6rlerin de ba\u015f\u0131nda. Bu ortamda, pazar\u0131m\u0131zda dijital d\u00f6n\u00fc\u015f\u00fcm h\u0131z kesmeyecek. Pazardaki \u015firketler kendilerini birer teknoloji \u015firketi olarak konumland\u0131r\u0131p bu y\u00f6nde strateji geli\u015ftirecekler. Otomobil end\u00fcstrisi oyuncular\u0131, artan dijitalle\u015fme dahil olmak \u00fczere yeni i\u015f modelleri \u00fczerine daha \u00e7ok yo\u011funla\u015facaklar. Bunun en iyi \u00f6rneklerinden birinin Carvak oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. \u0130\u015f modelimizle, piyasan\u0131n g\u00fcvenilirlik ve \u015feffafl\u0131k ihtiyac\u0131n\u0131 h\u0131z ve teknolojiyi bir araya getirerek kar\u015f\u0131l\u0131yoruz.\u201d<\/em><\/p>\n

Yapay zeka daha da geli\u015fecek, deneyimin \u00f6nemi artacak<\/strong><\/p>\n

Y\u0131l\u0131n ba\u015f\u0131ndan bu yana, ikinci el ara\u00e7 fiyatlar\u0131n\u0131n %40\u2019\u0131n \u00fczerinde artt\u0131\u011f\u0131n\u0131 belirten \u00c7elikol, 2022 y\u0131l\u0131 sonuna kadar, \u00fclkemizdeki ikinci el otomobil al\u0131\u015f\/sat\u0131\u015f hacminin y\u0131ll\u0131k 6 milyon adetin \u00fczerine ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fcklerini ifade etti.<\/p>\n

\u00c7elikol\u2019a g\u00f6re, pazarda son y\u0131llarda, e-ticaret kanallar\u0131 ve dijital kanallar \u00fczerinden ikinci el ara\u00e7 sat\u0131\u015f\u0131 da bir hayli pop\u00fcler hale geldi. \u00d6zellikle yak\u0131n zamanda, y\u0131llard\u0131r geleneksel kanallardan ara\u00e7 satan b\u00fcy\u00fck kurumsal markalar da e-ticaret kanallar\u0131n\u0131 yo\u011fun olarak kullanmaya ba\u015flad\u0131.<\/p>\n

Di\u011fer yandan, deneyim ekonomisi konusu ikinci el pazar\u0131nda da \u00f6nemini art\u0131r\u0131yor. Bu deneyimi sa\u011flayan veya katk\u0131 sunan teknolojilerin pazarda \u00f6nemi artacak, bunlar\u0131n ba\u015f\u0131n\u0131 da yapay zeka uygulamalar\u0131 \u00e7ekecek.<\/p>\n

Elektrikli ara\u00e7lardaki geli\u015fmeler ikinci el pazar\u0131n\u0131 da etkileyecek<\/strong><\/p>\n

\u00c7elikol, elektrikli ara\u00e7lar pazar\u0131n\u0131n da 2023’de \u00e7ok geli\u015fmeye aday pazarlardan biri oldu\u011funu s\u00f6ylerken, bu pazardaki geli\u015fmelerin ikinci el pazar\u0131na da yans\u0131malar\u0131n\u0131n olaca\u011f\u0131n\u0131 belirtti. \u00c7elikol, \u015f\u00f6yle konu\u015ftu: \u201cSon 5 y\u0131lda, \u00fclkemizdeki toplam otomobil adetindeki b\u00fcy\u00fcme oran\u0131 y\u0131ll\u0131k %3-4 band\u0131nda seyrederken, elektrikli ve hibrit ara\u00e7 kategorilerinde %100\u2019\u00fc a\u015fan oranlarda y\u0131ll\u0131k b\u00fcy\u00fcme ger\u00e7ekle\u015fti. Halen k\u00fc\u00e7\u00fck bir pazar olsa da \u00fclkemizde elektrikli ara\u00e7 pazar\u0131 ciddi bir geli\u015fim i\u00e7erisinde. Di\u011fer yandan, \u00fclkemizdeki elektrikli ara\u00e7 say\u0131s\u0131 Almanya gibi geli\u015fmi\u015f \u00fclkelere k\u0131yasla a\u015fa\u011f\u0131larda. Yani, Almanya\u2019da elektrikli ara\u00e7lar pazar\u0131n %2.2\u2019sini te\u015fkil ederken, \u00fclkemizde bu oran hen\u00fcz %0.1 bile de\u011fil. Bu evet az ama i\u00e7inde \u00e7ok b\u00fcy\u00fck bir potansiyeli de bar\u0131nd\u0131ran bir veri. 2023\u2019de elektrikli ara\u00e7 pazar\u0131nda \u00f6nemli geli\u015fmeler ya\u015fanaca\u011f\u0131n\u0131, bunun ikinci ele de mutlaka yans\u0131malar\u0131 olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d<\/em><\/p>\n

Kavak yeni pazarlara girdi, b\u00fcy\u00fck finansman destekleri ald\u0131<\/strong><\/p>\n

Di\u011fer yandan, de\u011fi\u015fen ve d\u00f6n\u00fc\u015fen bu pazarda, Kavak, yenilik\u00e7i modeliyle 2022\u2019de b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. \u015eirketin b\u00fcy\u00fcme yolculu\u011funda bu y\u0131lki en \u00f6nemli kilometre ta\u015flar\u0131, T\u00fcrkiye\u2019nin de aralar\u0131nda oldu\u011fu yeni pazarlara giri\u015fi ve d\u00fcnyan\u0131n \u00f6nde gelen finans kurumlar\u0131ndan ald\u0131\u011f\u0131 destekler oldu. Kavak y\u0131l i\u00e7inde, HSBC, Goldman Sachs ve Santander gibi dev finans kurumlar\u0131ndan i\u015f modeli i\u00e7in finansman deste\u011fi ald\u0131.<\/p>\n

Kavak 2022\u2019de global b\u00fcy\u00fcme ve geni\u015flemeye odakland\u0131, bu ama\u00e7la operasyonlar\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc aktif \u00fclke say\u0131s\u0131n\u0131 3\u2019ten 10\u2019a \u00e7\u0131kard\u0131. Bu 10 pazarda, y\u0131ll\u0131k toplam 125 binden fazla ara\u00e7 al\u0131m \/ sat\u0131m i\u015flem adedine ula\u015ft\u0131. Suudi Arabistan, Umman ve Birle\u015fik Arap Emirlikleri pazarlar\u0131na girerek yenilik\u00e7i i\u015f modelini b\u00f6lgeye de ta\u015f\u0131yan Kavak, sekt\u00f6rde geli\u015fen pazarlarda en \u00f6nemli oyuncu haline geldi. Bu yeni pazarlarla birlikte Kavak, operasyonlar\u0131n\u0131 toplamda 10 \u00fclkeye ta\u015f\u0131m\u0131\u015f oldu.<\/p>\n

T\u00fcrkiye pazar\u0131na h\u0131zl\u0131 girdi, <\/strong>2023 sonu hedefi T\u00fcrkiye\u2019de liderlik<\/strong><\/p>\n

Kavak 2022 senesinde faaliyetlerini ilk kez Latin Amerika d\u0131\u015f\u0131na ta\u015f\u0131yarak, T\u00fcrkiye’de   operasyonlar\u0131na Carvak markas\u0131yla ba\u015flad\u0131. \u0130stanbul\u2019da, ara\u00e7lar\u0131n sergilendi\u011fi dev showroom\u2019larla pazara giren Carvak\u2019\u0131n 15 \u015fehirde de ara\u00e7 al\u0131m noktas\u0131 bulunuyor. \u201c1 y\u0131ldan k\u0131sa bir s\u00fcrede T\u00fcrkiye\u2019de ikinci el otomobil pazar\u0131n\u0131n en \u00f6nemli oyuncular\u0131ndan biri haline gelmekten dolay\u0131 \u00e7ok mutluyuz\u201d diyen Mehmet \u00c7elikol, \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcrkiye\u2019de ya\u015f ortalamas\u0131 32 olan, gen\u00e7 bir ekiple, \u00e7ok dinamik bir \u015fekilde \u00e7al\u0131\u015farak, yenilik\u00e7i i\u015f modelimizi T\u00fcrkiye pazar\u0131na da ta\u015f\u0131yoruz ve T\u00fcrkiye\u2019de de yepyeni bir ikinci el deneyimi sunuyoruz. Carvak olarak uzun vadeli stratejimizin bir par\u00e7as\u0131 olarak, 2023 y\u0131l\u0131 sonunda T\u00fcrkiye\u2019de 2. el otomotiv pazar\u0131nda lider olmay\u0131 hedefliyoruz. 2023 y\u0131l\u0131nda, bulundu\u011fumuz \u015fehir say\u0131s\u0131n\u0131 ikiye katlayarak, y\u00fczde y\u00fczden fazla b\u00fcy\u00fcme bekliyoruz. Sadece T\u00fcrkiye\u2019ye orta vadede 100 milyon dolar ve uzun vadede 200 milyon dolar civar\u0131nda bir yat\u0131r\u0131m planl\u0131yoruz. Yine b\u00f6lgede de hedeflerimiz b\u00fcy\u00fck, yine 2025 y\u0131l\u0131 sonuna kadar di\u011fer bir hedef, b\u00f6lgenin en b\u00fcy\u00fck ikinci el otomotiv \u015firketi olmak.\u201d<\/em><\/p>\n

D\u00fcnya Kupas\u0131\u2019n\u0131n dev tak\u0131mlar\u0131na sponsorluklar ses getirdi<\/strong><\/p>\n

Kavak, bulundu\u011fu \u00fclkelerde pazarlama ve sponsorluk faaliyetleriyle, markaya g\u00fc\u00e7l\u00fc bir destek verirken ses getirmeye devam ediyor. Kavak\u2019\u0131n \u00f6zellikle spor alan\u0131ndaki sponsorluk \u00e7al\u0131\u015fmalar\u0131 dikkat \u00e7ekti. Formula 1\u2019nin y\u00fckselen ismi Red Bull Tak\u0131m\u0131 pilotu Checo Perez, Meksika Milli Tak\u0131m\u0131\u2019n\u0131n kaptan\u0131 ve kalecisi   Memo Ochoa, Arjantin’in basketbol efsanesi Manu Ginobili ve y\u00fckselen kad\u0131n futbolunun y\u0131ld\u0131z ismi  Katty Martinez sponsor olunan isimler aras\u0131nda ba\u015f\u0131 \u00e7ekiyor. Lionel Messi \u00f6nderli\u011finde D\u00fcnya Kupas\u0131\u2019n\u0131 kazanan Arjantin\u2019in yan\u0131 s\u0131ra Meksika ve Brezilya milli futbol tak\u0131m\u0131 sponsorluklar\u0131 ise t\u00fcm d\u00fcnyada b\u00fcy\u00fck yank\u0131 bulan \u00e7al\u0131\u015fmalar oldu. \u015eirket, d\u00fcnyada ve T\u00fcrkiye\u2019de 2023 y\u0131l\u0131nda da ilgi toplayacak sponsorluk \u00e7al\u0131\u015fmalar\u0131yla marka bilinirli\u011fini h\u0131zla art\u0131rmay\u0131 planl\u0131yor <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

  2023\u2019te ikinci el otomotiv pazar\u0131n\u0131n y\u00f6n\u00fcn\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm belirleyecek Bu sene T\u00fcrkiye pazar\u0131na h\u0131zl\u0131 bir giri\u015f yapan ve ikinci elde yenilik\u00e7i i\u015f modeliyle dengeleri de\u011fi\u015ftiren Carvak\u2019\u0131n CEO\u2019su Mehmet \u00c7elikol, bu sene sekt\u00f6r\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u015fekillendirdi\u011fini, bu e\u011filimin 2023\u2019de artarak s\u00fcrece\u011fini a\u00e7\u0131klad\u0131. \u00c7elikol\u2019a g\u00f6re, sekt\u00f6rde deneyime katk\u0131 sunan teknolojilerin \u00f6nemi gittik\u00e7e artarken, \u00f6zellikle yapay zeka […]<\/p>\n","protected":false},"author":1,"featured_media":41475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5215],"tags":[151,16725,6000],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41474"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41474"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41474\/revisions"}],"predecessor-version":[{"id":41476,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41474\/revisions\/41476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/41475"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}