{"id":41414,"date":"2022-12-21T10:09:27","date_gmt":"2022-12-21T07:09:27","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=41414"},"modified":"2022-12-21T10:09:27","modified_gmt":"2022-12-21T07:09:27","slug":"podcast-video-nft-influencer-ve-yapay-zeka-2023un-vazgecilmezleri-olacak","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=41414","title":{"rendered":"Podcast, Video, NFT, Influencer ve Yapay Zeka 2023\u2019\u00fcn Vazge\u00e7ilmezleri Olacak"},"content":{"rendered":"

2023 y\u0131l\u0131n\u0131n marketing trendlerini veren Digital Exchange\u2019in uzman ekibi gelecek y\u0131l yapay zeka, metaverse, NFT, video ve podcast marketing faaliyetlerinin en pop\u00fcler ara\u00e7lar olaca\u011f\u0131n\u0131 belirtti. Digital Exchange\u2019in CEO\u2019su Emrah Pamuk ise Influencer pazarlamadaki y\u00fckseli\u015fin 2023\u2019te de s\u00fcrece\u011fini kaydetti.<\/strong><\/p>\n

T\u00fcrkiye ve d\u00fcnya 2022\u2019de yerel ile k\u00fcresel ekonomik dalgalanmalardan pay\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ald\u0131. B\u00f6ylece marketing ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131nda \u00f6nemli de\u011fi\u015fimler meydana gelirken, geli\u015fimini s\u00fcrekli hale getiren teknolojik yenilikler ise pazarlama trendlerini yenilemeye devam ediyor. Bu noktada bir\u00e7ok ilk hayat\u0131m\u0131za girmeye, pazarlama d\u00fcnyas\u0131 ile markalar da buna uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131yor. K\u0131sa s\u00fcre \u00f6ncesine kadar markalar\u0131n kendi internet sat\u0131\u015f ma\u011fazalar\u0131 bile k\u0131s\u0131tl\u0131 say\u0131dayken bug\u00fcn metaverse aleminde sanal ma\u011fazalar a\u00e7\u0131l\u0131yor, Y ve Z ku\u015fa\u011f\u0131n\u0131n b\u00fcy\u00fck \u00f6nem verdi\u011fi NFT \u00fczerinden pazarlama stratejileri geli\u015ftiriliyor. 120\u2019yi a\u015fk\u0131n \u00fclkede marketing stratejilerine y\u00f6n veren Digital Exchange\u2019in uzman ekibi, markalara 2023 Dijital Pazarlama Trendleri ba\u015fl\u0131\u011f\u0131yla bir\u00e7ok ip ucu verdi. <\/p>\n

Podcastler ile Video Pazarlama Y\u00f6ntemleri Y\u00fckselecek<\/strong><\/h2>\n

Pazarlama d\u00fcnyas\u0131nda 2022\u2019de teknolojinin alt\u0131n \u00e7a\u011f\u0131n\u0131n ya\u015fand\u0131\u011f\u0131n\u0131 belirten Digital Exchange\u2019in uzman ekibi, \u201cSosyal medya pazarlamas\u0131 ba\u015fta olmak \u00fczere, bu y\u0131l ses alan\u0131nda podcast ile \u00f6zellikle video marketing konusunda k\u00f6kl\u00fc bir de\u011fi\u015fim ya\u015fand\u0131\u201d ifadesini kulland\u0131. Markalar\u0131n podcast ile video konusuna ayr\u0131 bir \u00f6nem verdi\u011fini, bunu da Y ve Z ku\u015fa\u011f\u0131n\u0131 yakalama ad\u0131na yapt\u0131klar\u0131n\u0131 anlatan Digital Exchange ekibi, \u015fu bilgileri payla\u015ft\u0131:<\/p>\n

\u201cPodscast hayat\u0131m\u0131zda 2004 y\u0131l\u0131ndan beri var ama geli\u015fimi 2015 y\u0131l\u0131n\u0131 buldu. O y\u0131l d\u00fcnyada yay\u0131nlanan podcast say\u0131s\u0131 51 bin adet iken, 2022\u2019nin ilk \u00e7eyre\u011finde bu say\u0131 4 milyon 113 bini a\u015ft\u0131. Rakam\u0131n her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Salg\u0131n d\u00f6nemi ile birlikte sosyal medyan\u0131n \u00e7e\u015fitlenmesi a\u00e7\u0131s\u0131ndan podcast b\u00fcy\u00fck bir dinleyici kitlesi kazand\u0131. Markalar da bu alanda pazarlama yapmaya ba\u015flad\u0131lar. T\u00fcrkiye\u2019de podcast pazarlamas\u0131 b\u00fcy\u00fck bir ivme ile devam ediyor ve 2022\u2019de oldu\u011fu gibi 2023\u2019te de kendine hayli geni\u015f bir alan bulaca\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. Spotify \u00fczerinden podcast dinlemek T\u00fcrkiye\u2019de ilk tercih olsa da Soundcloud, Downcast, Apple Podcast da b\u00fcy\u00fck mecralar aras\u0131nda yer al\u0131yor. \u00d6te yandan video izlemeyi hepimiz \u00e7ok seviyoruz. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 92\u2019si g\u00fcnde en az 1 video izliyor. Al\u0131\u015fveri\u015f yapmak isteyen t\u00fcketiciler de alacaklar\u0131 \u00fcr\u00fcn ve hizmetin \u00f6nce videosunu izlemeyi tercih ediyor. YouTube ba\u015fta olmak \u00fczere TikTok ve Instagram Reels\u2019de bu anlamda 2022 b\u00fcy\u00fck hareketlilikte ge\u00e7ti. 2023\u2019te de video marketing konusunda ciddi at\u0131l\u0131mlar olacak.\u201d<\/p>\n

Daha \u015eimdiden Metaverse Yar\u0131\u015f\u0131 Ba\u015flam\u0131\u015f Durumda<\/strong><\/h2>\n

2023 i\u00e7in hareketli ge\u00e7ecek pazarlama alanlar\u0131ndan birinin de metaverse olaca\u011f\u0131n\u0131 belirten Digital Exchange ekibi, \u201cMetaverse hen\u00fcz hayat\u0131m\u0131za tam olarak girmemi\u015f olsa da, internet devrimini ka\u00e7\u0131ran ya da sonradan yakalayan markalar metaverse\u2019te \u00f6nde olma yar\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Yak\u0131n gelecekte binlerce metaverse alemi olacak. Bunlar\u0131n en \u00e7ok takip edilen, en \u00e7ok izlenen ve kullan\u0131c\u0131 say\u0131s\u0131 olan metaverse\u2019\u00fc bularak orada ma\u011faza a\u00e7mak ve marketing yapma iste\u011fi had safhada. Ona ili\u015fkin de metaverse\u2019te bu marketing faaliyetlerini y\u00fcr\u00fctmek i\u00e7in teknolojiyi en iyi \u015fekilde kullanan pazarlama ekiplerinin istihdam\u0131 2022\u2019de oldu\u011fu gibi 2023\u2019te de artacak\u201d denildi. <\/p>\n

Yapay Zeka ChatGPT ile \u00d6nde<\/strong><\/h2>\n

Yapay zekan\u0131n 2023\u2019te de etkili olaca\u011f\u0131n\u0131 belirten Digital Exchange ekibi \u015funlar\u0131 s\u00f6yledi: \u201cYapay zeka taraf\u0131ndan olu\u015fturulan i\u00e7erik \u00f6rne\u011fin ChatGPT gibi yerel arama da dahil olmak \u00fczere dijital ve i\u00e7erik pazarlaman\u0131n \u00e7ok daha b\u00fcy\u00fck bir \u00f6zelli\u011fi haline geldi. Google ayr\u0131ca herhangi bir dili h\u0131zl\u0131 bir \u015fekilde otomatik \u00e7evirmek i\u00e7in makine \u00f6\u011freniminden yararlan\u0131yor. G\u00f6rsel aramadan otomatik olu\u015fturmaya ve i\u00e7eri\u011fin \u00e7evirisine kadar, karma\u015f\u0131k sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in a\u015f\u0131r\u0131 derecede kullan\u0131lan GPT-3 yak\u0131nda GPT-4 gibi birka\u00e7 yapay zeka modeli g\u00f6rece\u011fiz. Kazanman\u0131n anahtar\u0131, i\u015f hedeflerinizi, ana itici g\u00fc\u00e7leri izlenecek \u00f6nemli \u00f6l\u00e7\u00fctleri ve bu \u00f6l\u00e7\u00fctlere ula\u015fman\u0131za yard\u0131mc\u0131 olacak \u00e7\u00f6z\u00fcmleri tan\u0131mlay\u0131p uyumlu hale getirmek olacak.\u201d<\/p>\n

Turizm Sekt\u00f6r\u00fc \u0130\u00e7in Yeni Alanlar <\/strong><\/h2>\n

VR ve AR teknolojilerinin ilerlemesiyle birlikte \u00f6zellikle turizm alan\u0131ndaki markalar\u0131n pazarlama faaliyetlerinde bu noktaya kayd\u0131\u011f\u0131n\u0131 belirten Digital Exchange ekibi, \u201cSanal ger\u00e7eklik ile art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik teknolojileri bir\u00e7ok pazarlama olana\u011f\u0131 tan\u0131yor. Art\u0131k bir \u015fehri gezmek istedi\u011finizde ya da bir otelde konaklamay\u0131 arzulad\u0131\u011f\u0131n\u0131zda, t\u00fcm detaylar\u0131 bu g\u00f6zl\u00fckler sayesinde g\u00f6rmek ve orada olma hissini ger\u00e7ekten o tesise giderek ya\u015famak m\u00fcmk\u00fcn olacak. B\u00f6ylece Instagram, Tiktok ve YouTube\u2019daki video marketing alan\u0131n\u0131n giderek turizm noktas\u0131nda buraya kaymas\u0131n\u0131 beklemek gerekiyor\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131. <\/p>\n

Influencer \u0130leti\u015fimi \u00d6nemini Koruyacak<\/strong><\/h2>\n

2022 pazarlama trendlerinin varl\u0131\u011f\u0131n\u0131 2023\u2019te de s\u00fcrd\u00fcrece\u011fini belirten Digital Exchange CEO\u2019su Emrah Pamuk, \u201cDijital trendler giderek de\u011fi\u015fiyor. K\u0131sa s\u00fcre \u00f6nceye kadar markalar\u0131n internet sat\u0131\u015f sitelerinin a\u00e7\u0131lmas\u0131, y\u00f6netilmesini, \u00fcr\u00fcn tedariki ve m\u00fc\u015fteri memnuniyeti ilk s\u0131rada olurken \u015fimdi metaverse\u2019te ma\u011faza a\u00e7mak ve NFT reklamlar\u0131yla Y ve Z ku\u015fa\u011f\u0131na ula\u015fmak yeni gereklilikler aras\u0131nda bulunuyor\u201d dedi. Sosyal medya mecralar\u0131n\u0131n 4.5 milyar ki\u015finin \u00fcye oldu\u011fu kocaman bir al\u0131\u015fveri\u015f merkezine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc anlatan Pamuk, \u201c\u0130ster istemez sosyal medya marketing her zaman y\u0131l\u0131n en \u00f6nemli trendi olmay\u0131 s\u00fcrd\u00fcrecek. Burada Influencer ileti\u015fimin \u00f6nemini g\u00f6r\u00fcyoruz. 2022\u2019de de T\u00fcrkiye\u2019de ve d\u00fcnyada Influencer ileti\u015fim \u00e7ok \u00f6nemliydi. \u0130ster makro, ister mikro Influencer olsun, bu alana dair \u00e7al\u0131\u015fmalar\u0131n sosyal medya giderek geleneksel medyan\u0131n yerine ge\u00e7erken her g\u00fcn daha \u00f6nemli hale gelecek. Bir\u00e7ok i\u00e7erik \u00fcretici, bu izleyicilerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in daha k\u0131sa, “hemen t\u00fcketilebilen” i\u00e7eriklerle yenilik yap\u0131yor. Bu i\u00e7erik \u00fcreticiler b\u00fcy\u00fck ba\u015far\u0131 elde ediyor. Instagram Reels, TikTok ve YouTube Shorts, reklamverenler i\u00e7in b\u00fcy\u00fck bir f\u0131rsat haline geliyor\u201d dedi. <\/p>\n

Influencer pazarlaman\u0131n hacmini art\u0131raca\u011f\u0131n\u0131 anlatan Digital Exchange CEO\u2019su Emrah Pamuk, \u201cInfluencer pazarlama h\u0131zla b\u00fcy\u00fcyor ve sosyal medya pazarlamas\u0131ndan bile daha h\u0131zl\u0131\u201d dedi. Pamuk, \u015fu ifadeleri kulland\u0131: \u201cT\u00fcketiciler, sat\u0131n alma kararlar\u0131 vermeden \u00f6nce bilgileri derler ve g\u00fcvendikleri Influencer uzman g\u00f6r\u00fc\u015flerini takip eder. 2023’te markalar \u015funlardan yararlanacak: <\/p>\n

-Influencer’lardan olu\u015fan uzman bir topluluk olu\u015fturmak. <\/p>\n

-En bilgilendirici, yard\u0131mc\u0131 i\u00e7eri\u011fi en etkile\u015fimli bi\u00e7imde sa\u011flamak. <\/p>\n

-Ba\u015far\u0131y\u0131 \u00f6l\u00e7mek i\u00e7in kat\u0131l\u0131m ve t\u0131klamalar gibi \u00e7e\u015fitli KPI’lar\u0131 hizalama.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

2023 y\u0131l\u0131n\u0131n marketing trendlerini veren Digital Exchange\u2019in uzman ekibi gelecek y\u0131l yapay zeka, metaverse, NFT, video ve podcast marketing faaliyetlerinin en pop\u00fcler ara\u00e7lar olaca\u011f\u0131n\u0131 belirtti. Digital Exchange\u2019in CEO\u2019su Emrah Pamuk ise Influencer pazarlamadaki y\u00fckseli\u015fin 2023\u2019te de s\u00fcrece\u011fini kaydetti. T\u00fcrkiye ve d\u00fcnya 2022\u2019de yerel ile k\u00fcresel ekonomik dalgalanmalardan pay\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ald\u0131. B\u00f6ylece marketing ve al\u0131\u015fveri\u015f […]<\/p>\n","protected":false},"author":1,"featured_media":41415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[14270,16711,15772,16710,49,12699],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41414"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41414"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41414\/revisions"}],"predecessor-version":[{"id":41416,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/41414\/revisions\/41416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/41415"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}