{"id":40404,"date":"2022-09-27T13:45:29","date_gmt":"2022-09-27T10:45:29","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=40404"},"modified":"2022-09-27T13:45:29","modified_gmt":"2022-09-27T10:45:29","slug":"avrupanin-en-buyuk-kahve-magazasi-acildi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=40404","title":{"rendered":"Avrupa\u2019n\u0131n en b\u00fcy\u00fck kahve ma\u011fazas\u0131 a\u00e7\u0131ld\u0131\u00a0"},"content":{"rendered":"<p><strong>Espressolab 50 milyon TL\u2019lik yat\u0131r\u0131m ata\u011f\u0131 ile global pazarda daha da b\u00fcy\u00fcyecek<\/strong><\/p>\n<p><strong>Tamamen yerli ve milli bir marka olarak 3. nesil kahve ak\u0131m\u0131n\u0131n d\u00fcnyadaki \u00f6nemli temsilcilerinden biri haline gelen Espressolab, globalle\u015fme hamleleriyle pazardaki konumunu daha da ileriye ta\u015f\u0131yor. Marka yolculu\u011funu yeni nesil bir projeyle ta\u00e7land\u0131ran Espressolab, 50 milyon TL\u2019lik yat\u0131r\u0131mla Avrupa\u2019n\u0131n en b\u00fcy\u00fck kahve deneyim merkezi Espressolab Roastery\u2019i a\u00e7t\u0131.<\/strong><\/p>\n<p>Yeni yat\u0131r\u0131mlar\u0131yla markala\u015fma yolculu\u011funu global arenaya ta\u015f\u0131yan y\u00fczde 100 yerli kahve markas\u0131&nbsp;<strong>Espressolab,<\/strong>&nbsp;Avrupa\u2019n\u0131n en b\u00fcy\u00fck kahve deneyim merkezi Espressolab Roastery\u2019i kahve severler ile bulu\u015fturuyor. \u0130stanbul Merter\u2019de, 6 bin metrekare geni\u015fli\u011findeki T\u00fcrkiye\u2019nin ilk karton fabrikas\u0131n\u0131n d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesiyle in\u015fa edilen ve Espressolab\u2019in T\u00fcrkiye\u2019deki&nbsp;<strong>100. ma\u011fazas\u0131 olan Espressolab Roastery<\/strong>\u2019de, kahve kavurma merkezi, coffee shop, kokteyl bar, bakery, workshop station, konferans salonu, mini sera alan\u0131, co-working \u00e7al\u0131\u015fma odalar\u0131 gibi birbirinden farkl\u0131 konsepte alanlar yer al\u0131yor. A\u00e7\u0131l\u0131\u015f lansman\u0131n\u0131&nbsp;<strong>11 Eyl\u00fcl 2022 Pazar<\/strong>&nbsp;g\u00fcn\u00fc ger\u00e7ekle\u015ftirerek ilk davetlilerini a\u011f\u0131rlayan Espressolab Roastery, kahve deneyiminin gelece\u011fine dair ilgi uyand\u0131ran bir etkinli\u011fe ev sahipli\u011fi yapt\u0131.&nbsp;<\/p>\n<p>\u0130lk etapta 200 ki\u015fiye istihdam yaratmay\u0131 hedefleyen merkez,&nbsp;klasik kahve ma\u011fazas\u0131 hizmetinden ziyade, nitelikli kahve deneyimi, kahve ile ilgili teorik ve pratik bilgi, konser, workshop, sanat etkinlikleriyle birlikte T\u00fcrkiye\u2019de daha \u00f6nce olmayan bir kahve deneyim ortam\u0131 sunuyor.&nbsp;<\/p>\n<h2><strong>\u201cEspressolab Roastery, T\u00fcrkiye\u2019deki kahve pazar\u0131n\u0131n geldi\u011fi noktay\u0131 g\u00f6steriyor\u201d<\/strong><\/h2>\n<p><strong>Espressolab Roastery\u2019nin<\/strong>&nbsp;d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan kahve severlerin ziyaret etmek isteyece\u011fi bir kahve deneyim merkezi olaca\u011f\u0131n\u0131 vurgulayan&nbsp;<strong>Espressolab Pazarlama ve Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Ersin Kefeli,<\/strong>&nbsp;\u201cEspressolab olarak kuruldu\u011fumuz ilk g\u00fcnden bu yana nitelikli kahveyi d\u00fcnyadaki t\u00fcm kahve severlerle bulu\u015fturma amac\u0131yla \u00e7ok \u00e7al\u0131\u015f\u0131yoruz. Bu do\u011frultuda topraktan fincana kadar t\u00fcm s\u00fcre\u00e7lerde bir kahve \u00e7ekirde\u011finin hikayesinde de\u011fer ortaya koymak, \u00e7ekirde\u011fi \u00fcreten \u00e7ift\u00e7iden kahveyi haz\u0131rlayan baristaya kadar t\u00fcm s\u00fcre\u00e7lerde s\u00fcrd\u00fcr\u00fclebilir ve kaliteli kahve deneyimi ya\u015fatmak en b\u00fcy\u00fck hedefimiz.&nbsp;<strong>Espressolab Roastery<\/strong>&nbsp;ise bizim bu ama\u00e7lar do\u011frultusunda anlatmak istedi\u011fimiz hikayemizi daha fazla ki\u015fiye ula\u015ft\u0131rma noktas\u0131nda \u00e7ok \u00f6nemli bir proje. Avrupa\u2019n\u0131n en b\u00fcy\u00fck kahve deneyim merkezini in\u015fa ettik. Bu ayn\u0131 zamanda T\u00fcrkiye\u2019deki b\u00fcy\u00fcyen kahve pazar\u0131n\u0131n geldi\u011fi noktay\u0131 g\u00f6rebilmek ad\u0131na g\u00fczel bir f\u0131rsat\u201d dedi.<\/p>\n<h2><strong>D\u00fcnya barista \u015fampiyonlar\u0131 e\u011fitim verecek<\/strong><\/h2>\n<p>T\u00fcrkiye, Katar, \u00dcrd\u00fcn, M\u0131s\u0131r, Birle\u015fik Arap Emirlikleri, Fas, Almanya, G\u00fcney Afrika, K\u0131br\u0131s, Filistin ve Portekiz\u2019deki ma\u011fazalar\u0131nda, kendi kavurdu\u011fu kahvelerini sunan Espressolab\u2019in yeni merkezinde kahve kavurma i\u015flemlerinin izlenebildi\u011fi Roastery b\u00f6l\u00fcm\u00fc de misafirlere a\u00e7\u0131k durumda. Workshop Station alan\u0131nda ise uzman baristalar ve yurt d\u0131\u015f\u0131ndan konuk olarak a\u011f\u0131rlanacak d\u00fcnya barista \u015fampiyonlar\u0131n\u0131n e\u011fitim verece\u011fi kahve workshoplar\u0131 d\u00fczenlenecek. &nbsp;&nbsp;<\/p>\n<h2><strong>\u00dcnl\u00fc \u015fefler ile \u00f6zel bulu\u015fmalar ger\u00e7ekle\u015ftirilecek<\/strong><\/h2>\n<p>Bakery b\u00f6l\u00fcm\u00fcnde kahvenin e\u015flik\u00e7isi olarak belli periyotlarda farkl\u0131 yeni lezzetler sunulacak ve alan\u0131nda \u00fcnl\u00fc pastry \u015fefler ile de \u00f6zel bulu\u015fmalar ger\u00e7ekle\u015ftirilecek. Mekanda, taze kahve se\u00e7enekleriyle Coffee Shop, alkols\u00fcz ve kahveli kokteylleriyle Moctail Bar gibi m\u00fc\u015fterilerin keyifle dinlenebilece\u011fi alanlar \u00f6ne \u00e7\u0131k\u0131yor. &nbsp;\u015eirket i\u00e7i ve farkl\u0131 \u015firketlerin kullan\u0131m\u0131na a\u00e7\u0131k olacak mini konferans salonuna da ev sahipli\u011fi yapan&nbsp;<strong>Espressolab Roastery<\/strong>, bu \u00f6zelli\u011fiyle i\u015f toplant\u0131lar\u0131n\u0131n ger\u00e7ekle\u015ftirildi\u011fi, zihin a\u00e7\u0131c\u0131 hikayelerin payla\u015f\u0131ld\u0131\u011f\u0131 bir d\u00fc\u015f\u00fcnce alan\u0131 olarak konumlan\u0131yor.&nbsp;<\/p>\n<h2><strong>S\u00fcrd\u00fcr\u00fclebilir kahvecili\u011fi \u00f6n planda tutuyor<\/strong><\/h2>\n<p>K\u0131rklareli\u2019nin Vize il\u00e7esinde 50 d\u00f6n\u00fcm arazi \u00fczerine kurulu \u00e7iftli\u011finde, tamamen do\u011fal beslenen 600 \u00fczeri b\u00fcy\u00fck ba\u015f hayvan\u0131 sayesinde en do\u011fal s\u00fct\u00fc misafirleriyle bulu\u015fturan&nbsp;<strong>Espressolab<\/strong>, T\u00fcrkiye&#8217;de kendi \u00e7iftlik s\u00fct\u00fcn\u00fc kullanan tek kahve markas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. \u015eirket, yerel \u00e7iftliklerde ve end\u00fcstriyel tar\u0131m yap\u0131lmam\u0131\u015f arazilerde, kimyasal \u00fcr\u00fcn kullan\u0131lmadan iyi tar\u0131m y\u00f6ntemleriyle \u00fcretilen kahve \u00e7ekirde\u011fi kullanarak kahveye nitelikli bir bak\u0131\u015f a\u00e7\u0131s\u0131 getiriyor. Ayn\u0131 zamanda Ruanda, Etiyopya, Endonezya, Guatemala, Kolombiya, Brezilya ve Kenya\u2019daki yerel \u00fcreticileri destekleyen programlar geli\u015ftiren \u015firket, s\u00fcrd\u00fcr\u00fclebilir kahvecili\u011fi \u00f6n planda tutmaya devam ediyor. Kahve \u00e7uvallar\u0131n\u0131 geri d\u00f6n\u00fc\u015ft\u00fcrerek \u00fcretti\u011fi el yap\u0131m\u0131 \u00e7antalar\u0131 ma\u011fazalar\u0131nda sat\u0131\u015fa sunan \u015firket, \u00e7antalar\u0131n geliri ile de Kenya, Etiyopya ve Ruanda\u2019daki kad\u0131nlar\u0131n sosyo-ekonomik y\u00f6nden g\u00fc\u00e7lendirilmesine destek oluyor.&nbsp;<\/p>\n<h2><strong>Espressolab Roastery ile yat\u0131r\u0131mc\u0131 ilgisi artacak<\/strong><\/h2>\n<p>T\u00fcrkiye ve yurt d\u0131\u015f\u0131nda franchise yat\u0131r\u0131mlarla b\u00fcy\u00fcmeye devam eden&nbsp;Espressolab,&nbsp;<strong>Espressolab Roastery<\/strong>&nbsp;ile yat\u0131r\u0131mc\u0131 ilgisini art\u0131rmay\u0131 hedefliyor. 2022\u2019de yat\u0131r\u0131mlar\u0131na h\u0131z kesmeden devam eden \u015firket, d\u00fcnya genelinde 165 ma\u011fazas\u0131yla hizmet veriyor. Espressolab, Espressolab Roastery ile kahve kavurma kapasitesini ayl\u0131k 35 tona \u00e7\u0131kararak, d\u00fcnya \u00e7ap\u0131nda 11 \u00fclkede hizmet vermeyi s\u00fcrd\u00fcr\u00fcyor. Almanya merkezli FoodService Europe &amp; Middle East dergisinin yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada Avrupa\u2019n\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen kahve markalar\u0131 s\u0131ralamas\u0131nda y\u00fczde 29,3\u2019l\u00fck bir b\u00fcy\u00fcmeyle alt\u0131nc\u0131 s\u0131rada yer alan \u015firketin T\u00fcrkiye d\u0131\u015f\u0131nda; Almanya, K\u0131br\u0131s, Portekiz, M\u0131s\u0131r, Fas, Filistin, Irak, Dubai, Katar, \u00dcrd\u00fcn ve G\u00fcney Afrika\u2019daki ma\u011faza yat\u0131r\u0131mlar\u0131 devam ediyor.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espressolab 50 milyon TL\u2019lik yat\u0131r\u0131m ata\u011f\u0131 ile global pazarda daha da b\u00fcy\u00fcyecek Tamamen yerli ve milli bir marka olarak 3. nesil kahve ak\u0131m\u0131n\u0131n d\u00fcnyadaki \u00f6nemli temsilcilerinden biri haline gelen Espressolab, globalle\u015fme hamleleriyle pazardaki konumunu daha da ileriye ta\u015f\u0131yor. Marka yolculu\u011funu yeni nesil bir projeyle ta\u00e7land\u0131ran Espressolab, 50 milyon TL\u2019lik yat\u0131r\u0131mla Avrupa\u2019n\u0131n en b\u00fcy\u00fck kahve deneyim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[16473],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40404"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40404"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40404\/revisions"}],"predecessor-version":[{"id":40406,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40404\/revisions\/40406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/40405"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}