{"id":40302,"date":"2022-09-15T13:35:33","date_gmt":"2022-09-15T10:35:33","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=40302"},"modified":"2022-09-15T13:35:33","modified_gmt":"2022-09-15T10:35:33","slug":"maslero-ceosu-omer-demirel-gayrimenkulde-crm-kullanmak-satislari-%400-artiriyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=40302","title":{"rendered":"Maslero CEO\u2019su \u00d6mer Demirel:\u00a0\u201cGayrimenkulde CRM kullanmak sat\u0131\u015flar\u0131 %400 art\u0131r\u0131yor"},"content":{"rendered":"<p><strong>\u0130\u015f d\u00fcnyas\u0131n\u0131n ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde yakalad\u0131\u011f\u0131 dijitalle\u015fme ivmesi, t\u00fcm sekt\u00f6rlere yans\u0131yor. Yerle\u015fik geleneksel uygulamalarla \u00f6ne \u00e7\u0131kan gayrimenkul sekt\u00f6r\u00fc de bu konuda 2019<\/strong>\u2019<strong>dan bu \u00f6nemli yol katediyor. S\u00fcre\u00e7leri herkes i\u00e7in kolayla\u015ft\u0131rmak isteyen gayrimenkul sekt\u00f6r\u00fc, m\u00fc\u015fteri ili\u015fkileri y\u00f6netiminde yapay zeka teknolojilerine ba\u015fvuruyor.<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-40304\" src=\"https:\/\/emlaktuel.com\/wp-content\/uploads\/2022\/09\/Omer-Demirel.jpg\" alt=\"\" width=\"1830\" height=\"1220\" srcset=\"https:\/\/emlaktuel.com\/wp-content\/uploads\/2022\/09\/Omer-Demirel.jpg 1830w, https:\/\/emlaktuel.com\/wp-content\/uploads\/2022\/09\/Omer-Demirel-750x500.jpg 750w, https:\/\/emlaktuel.com\/wp-content\/uploads\/2022\/09\/Omer-Demirel-1536x1024.jpg 1536w\" sizes=\"(max-width: 1830px) 100vw, 1830px\" \/><\/p>\n<p>\u0130\u015f d\u00fcnyas\u0131n\u0131n son y\u0131llarda yakalad\u0131\u011f\u0131 dijitalle\u015fme ivmesi, geleneksel uygulamalar\u0131n benimsendi\u011fi ve kurumsalla\u015fman\u0131n daha yava\u015f ilerledi\u011fi sekt\u00f6rleri de etkiledi. \u0130\u015f ili\u015fkilerinin \u00e7o\u011funlukla y\u00fcz y\u00fcze ileti\u015fimlerle ilerledi\u011fi gayrimenkul de bu sekt\u00f6rlerden biri olarak \u00f6ne \u00e7\u0131kt\u0131. K\u00fcresel dan\u0131\u015fmanl\u0131k \u015firketi KPMG&#8217;nin ger\u00e7ekle\u015ftirdi\u011fi bir ara\u015ft\u0131rma, gayrimenkul \u015firketlerinin %58&#8217;inin bir dijital stratejisi oldu\u011funu, %29&#8217;unun ise aktif bir bi\u00e7imde dijital uygulamalardan yararland\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n<p>Gayrimenkul sekt\u00f6r\u00fc i\u00e7in m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi platformu Maslero&#8217;nun Kurucusu ve CEO&#8217;su \u00d6mer Demirel, konuyla ilgili g\u00f6r\u00fc\u015flerini \u015f\u00f6yle payla\u015ft\u0131: \u201cGayrimenkul, dijitalle\u015fme ve kurumsalla\u015fma konusunda di\u011fer sekt\u00f6rlere k\u0131yasla daha geriden gelse de son y\u0131llarda b\u00fcy\u00fck yol kat etti. Bu s\u00fcreci h\u0131zland\u0131rman\u0131n yolunun sekt\u00f6r \u00f6zelinde teknolojiler geli\u015ftirilmesi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz Bu i\u00e7g\u00f6r\u00fcden hareketle, gayrimenkul oda\u011f\u0131nda geli\u015ftirdi\u011fimiz Maslero platformu, sekt\u00f6r\u00fcn kritik i\u015f fonksiyonlar\u0131ndan biri olan m\u00fc\u015fteri ili\u015fkileri y\u00f6netimine odaklan\u0131yor.\u201d<\/p>\n<h2><strong>Gayrimenkulde dijitalle\u015fme ciddiye al\u0131n\u0131yor<\/strong><\/h2>\n<p>KPMG ara\u015ft\u0131rmas\u0131na g\u00f6re, dijitalle\u015fme \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k veren gayrimenkul \u015firketlerinin %89\u2019unda, bu g\u00f6revi \u00fcstlenen profesyoneller do\u011frudan CEO veya y\u00f6netim kuruluna ba\u011fl\u0131 \u00e7al\u0131\u015f\u0131yor. Gayrimenkul sekt\u00f6r\u00fc oyuncular\u0131n\u0131n \u00e7a\u011f\u0131n h\u0131z\u0131na yeti\u015febilmeleri i\u00e7in net bir dijital strateji benimsemeleri ve bir an \u00f6nce eyleme ge\u00e7meleri gerekti\u011finin alt\u0131n\u0131 \u00e7izen \u00d6mer Demirel, \u201cBu sonu\u00e7, sekt\u00f6r\u00fcn dijitalle\u015fme s\u00fcre\u00e7lerini ciddiye ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Gayrimenkulde a\u011f\u0131rl\u0131kl\u0131 sat\u0131\u015f odakl\u0131 bir operasyon y\u00fcr\u00fct\u00fcl\u00fcyor. Dijitalle\u015fmeyi \u00f6nemseyen i\u015fletmeler i\u00e7in geli\u015ftirilen Maslero, bu operasyonu kusursuzla\u015ft\u0131rmak i\u00e7in m\u00fc\u015fteri ili\u015fkileri y\u00f6netimine (CRM) odaklan\u0131yor. Maslero sayesinde gayrimenkul \u015firketleri e-posta, telefon g\u00f6r\u00fc\u015fmesi, canl\u0131 destek, SMS, WhatsApp gibi pek \u00e7ok kanal\u0131 tek platformdan y\u00f6netebiliyor. \u015eirketler, mevcut veya yeni m\u00fc\u015fterilerilerinin takiplerini bu ileti\u015fim ara\u00e7lar\u0131n\u0131 kullanarak otomasyon arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fctebiliyor. Ayr\u0131ca Google Ads, Meta, Instagram veya farkl\u0131 platformlardaki reklamlar da yine Maslero \u00fczerinden y\u00f6netilebiliyor&#8221; ifadelerini kulland\u0131.<\/p>\n<h2><strong>\u015eirketlerin %65<\/strong>\u2019<strong>i dijital teknolojilerle daha verimli hale geliyor<\/strong><\/h2>\n<p>KPMG ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131na g\u00f6re, gayrimenkul odakl\u0131 teknolojiler kullanan i\u015fletmelerin %65\u2019inin i\u015f s\u00fcre\u00e7lerinde verimlilik yakalad\u0131\u011f\u0131n\u0131 hat\u0131rlatan Maslero CEO&#8217;su \u00d6mer Demirel, de\u011ferlendirmelerini \u015fu ifadelerle sonland\u0131rd\u0131: &#8220;Her gayrimenkul \u015firketi portf\u00f6y\u00fcn\u00fc b\u00fcy\u00fctmek, sekt\u00f6r liderleri aras\u0131nda yer almak ister. Maslero, bug\u00fcne kadar \u00f6zel bir CRM yaz\u0131l\u0131m\u0131 olmayan gayrimenkul sekt\u00f6r\u00fcn\u00fcn bu ihtiyac\u0131na \u00e7\u00f6z\u00fcm sunmay\u0131 vaat ediyor. Proptech (gayrimenkul teknolojileri) ve CRM \u00e7\u00f6z\u00fcmlerinin tam ortas\u0131nda konumlanan Maslero, \u00f6\u011frenebilir yapay zekas\u0131yla tekrar eden i\u015fleri otomasyona emanet etme f\u0131rsat\u0131 tan\u0131rken, i\u015fletmelerin farkl\u0131 \u00fc\u00e7\u00fcnc\u00fc parti uygulamalara olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 da azalt\u0131yor. Teklif haz\u0131rlayabilen ve m\u00fc\u015fterilerle g\u00f6r\u00fc\u015febilen Maslero, sat\u0131\u015flar\u0131 %400 art\u0131rma potansiyeli ta\u015f\u0131yor. T\u00fcm bu y\u00f6nleriyle Maslero, gayrimenkul \u015firketlerinin h\u0131zl\u0131 ve emin ad\u0131mlarla b\u00fcy\u00fcmesi i\u00e7in stratejik bir dijital d\u00f6n\u00fc\u015f\u00fcm hamlesi olarak konumlan\u0131yor.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f d\u00fcnyas\u0131n\u0131n ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde yakalad\u0131\u011f\u0131 dijitalle\u015fme ivmesi, t\u00fcm sekt\u00f6rlere yans\u0131yor. Yerle\u015fik geleneksel uygulamalarla \u00f6ne \u00e7\u0131kan gayrimenkul sekt\u00f6r\u00fc de bu konuda 2019\u2019dan bu \u00f6nemli yol katediyor. S\u00fcre\u00e7leri herkes i\u00e7in kolayla\u015ft\u0131rmak isteyen gayrimenkul sekt\u00f6r\u00fc, m\u00fc\u015fteri ili\u015fkileri y\u00f6netiminde yapay zeka teknolojilerine ba\u015fvuruyor. \u0130\u015f d\u00fcnyas\u0131n\u0131n son y\u0131llarda yakalad\u0131\u011f\u0131 dijitalle\u015fme ivmesi, geleneksel uygulamalar\u0131n benimsendi\u011fi ve kurumsalla\u015fman\u0131n daha yava\u015f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[16446],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40302"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40302"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40302\/revisions"}],"predecessor-version":[{"id":40305,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40302\/revisions\/40305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/40303"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}