{"id":40146,"date":"2022-08-19T13:59:32","date_gmt":"2022-08-19T10:59:32","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=40146"},"modified":"2022-08-19T13:59:32","modified_gmt":"2022-08-19T10:59:32","slug":"turkiyenin-saglik-turizminde-yildizi-parliyor-10-milyar-dolar-gelir","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=40146","title":{"rendered":"T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizminde y\u0131ld\u0131z\u0131 parl\u0131yor: 10 milyar dolar gelir!"},"content":{"rendered":"

T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizminde y\u0131ld\u0131z\u0131 parl\u0131yor: 10 milyar dolar gelir!<\/strong><\/p>\n

Y\u00fcksek kalite ve uygun fiyat\u0131 ayn\u0131 anda sunan T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizmindeki y\u0131ld\u0131z\u0131 parl\u0131yor. 2023 hedefi olan 10 milyar dolar gelir \u00e7oktan ge\u00e7ildi. Sa\u011fl\u0131k turizmi sayesinde sadece bir hastadan y\u00fczlerce otel turisti m\u00fc\u015fterisinden daha \u00e7ok kazanmak m\u00fcmk\u00fcnken T\u00fcrkiye, \u00f6zellikle SPA\u2019lar\u0131yla d\u00fcnyada dikkat \u00e7ekmeye ba\u015flad\u0131.<\/p>\n

Ge\u00e7en y\u0131la g\u00f6re artt\u0131<\/strong><\/h2>\n

T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizmi ba\u015far\u0131s\u0131 hakk\u0131nda bilgi veren T\u00fcrkiye Gen\u00e7 \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (T\u00dcG\u0130AD) Ba\u015fkan Yard\u0131mc\u0131s\u0131, Sanitas SPA Kurucu Orta\u011f\u0131 Dr.  \u015eebnem Akman Balta \u201cBu alanda bizim iddiam\u0131z en kaliteli ve en g\u00fcncel tedaviyi vermek. Hizmet \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi verilerine g\u00f6re 2021’de T\u00fcrkiye’ye sa\u011fl\u0131k ama\u00e7l\u0131 643 bin hasta geldi. Bu ki\u015filerden 1,6 milyar dolarl\u0131k gelir elde edildi. 2022’nin ilk 6 ay\u0131nda bu gelir ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 71 art\u0131\u015f g\u00f6sterdi.  2023\u2019te 1.5 milyon hastan\u0131n gelmesi hedefleniyor. Uluslararas\u0131 Antalya Sa\u011fl\u0131k Turizmi ve E\u011fitim Derne\u011fi\u2019ne g\u00f6re ise 2023 hedefimizin \u015fu anda \u00e7ok \u00fcst\u00fcndeyiz, 10 milyar dolar\u0131 \u00e7oktan ge\u00e7tik. T\u00fcrkiye hem sahip oldu\u011fu sa\u011fl\u0131k hizmetleri hem de turizm g\u00fczellikleri a\u00e7\u0131s\u0131ndan fark yarat\u0131yor. T\u00fcrkiye\u2019ye gelip sa\u011fl\u0131k hizmeti alan bir ki\u015fi, unutulmaz bir tatil ya\u015fay\u0131p \u00fclkesine geri d\u00f6n\u00fcyor. Ayr\u0131ca bu turistlerin harcamalar\u0131 di\u011fer turistlere g\u00f6re de \u00e7ok y\u00fcksek. Bir hastadan, y\u00fczlerce otel turistinden gelecek paray\u0131 kazan\u0131yorsunuz\u201d dedi.<\/p>\n

Y\u00fczde 41\u2019ini olu\u015fturuyor<\/strong><\/h2>\n

SPA\u2019lar\u0131n sa\u011fl\u0131k turizmindeki yer hakk\u0131nda ise Dr. \u015eebnem Akman Balta \u201cBug\u00fcn 438,6 milyar dolara ula\u015fan wellness end\u00fcstrisinde konaklama tesisleri 93,4 milyar dolarla ilk s\u0131ray\u0131 al\u0131rken, wellness al\u0131\u015fveri\u015fleri s\u0131ralamada 64,8 milyar dolar ile bulunuyor. Wellness end\u00fcstrisi i\u00e7inde \u00f6nemli bir paya sahip SPA da b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcyor. SPA, wellness turizminin y\u00fczde 41\u2019ini olu\u015fturuyor. SPA turizmi y\u0131ll\u0131k ortalama y\u00fczde 11,1 b\u00fcy\u00fcrken, SPA gezi say\u0131s\u0131 ise y\u0131lda ortalama y\u00fczde 9,6 oran\u0131nda b\u00fcy\u00fcme kaydediyor. \u00dclkelerin i\u00e7 turizmine bak\u0131ld\u0131\u011f\u0131nda SPA pazar\u0131 y\u00fczde 25 oranla 108,1 milyar dolara ula\u015f\u0131yor\u201d diye konu\u015ftu.<\/p>\n

\u2018\u0130lk 5\u2019i hedefliyoruz\u2019<\/strong><\/h2>\n

D\u00fcnyadaki SPA konseptleri i\u00e7erisinde sadece T\u00fcrkiye\u2019ye \u00f6zg\u00fc olan T\u00fcrk hamam\u0131n\u0131n co\u011frafyam\u0131za, k\u00fclt\u00fcr\u00fcm\u00fcze \u00f6zel bir SPA konsepti oldu\u011funa dikkat \u00e7eken Balta, \u201c\u00dclkemiz, d\u00fcnya SPA ve wellness sekt\u00f6r\u00fcnde T\u00fcrk hamam\u0131 ile markala\u015f\u0131p d\u00fcnyadaki e\u015fsiz deneyimlerden biri haline gelebilir. Markala\u015fman\u0131n \u00f6neminden her turizm kongresinde veya T\u00fcrk turizmini tan\u0131tmak i\u00e7in yap\u0131lan toplant\u0131larda konu\u015fuyoruz. \u00d6zellikle t\u00fcm be\u015f y\u0131ld\u0131zl\u0131 otellerimizde bulunan ve sadece bize \u00f6zg\u00fc olan T\u00fcrk hamam\u0131 ile d\u00fcnyada markala\u015fmak daha kolay olacakt\u0131r. Ayn\u0131 zamanda, \u00e7a\u011f\u0131n gereksinimlerine uygun bir \u015fekilde T\u00fcrk hamam\u0131n\u0131 modernize etmek de \u00e7ok \u00f6nemli. Biz, T\u00fcrkiye\u2019de bulunan 13 \u015fubemizde T\u00fcrk hamam\u0131n\u0131 g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131na uyarlayarak yeni konseptler \u00fcretiyoruz,<\/p>\n

hamam rit\u00fcellerini zenginle\u015ftiriyoruz. Sa\u011fl\u0131k Turizmi sekt\u00f6r\u00fcnde d\u00fcnyada ilk 10 \u00fclke aras\u0131nda yer al\u0131yor. Amac\u0131m\u0131z ilk 5\u2019e girebilmek olmal\u0131. T\u00fcrkiye\u2019nin hak etti\u011fi konumu elde edebilmesi i\u00e7in sekt\u00f6rdeki t\u00fcm payda\u015flar\u0131n do\u011fru bir s\u0131ralama ile yer ald\u0131\u011f\u0131 bir strateji geli\u015ftirilmeliyiz. Biz i\u015fte buna talibiz. Do\u011fru ad\u0131mlar atarsak T\u00fcrkiye turizmde ve sa\u011fl\u0131kta parlayan y\u0131ld\u0131z olur\u201d ifadelerini kulland\u0131.<\/p>\n

2020\u2019de pandemiye ra\u011fmen T\u00fcrkiye\u2019ye gelen sa\u011fl\u0131k turistlerinin say\u0131s\u0131 726 bin civar\u0131nda oldu\u011funu aktaran Balta, T\u00fcrkiye\u2019nin sa\u011fl\u0131k sekt\u00f6r\u00fcndeki sermayesi ve g\u00fc\u00e7l\u00fc altyap\u0131s\u0131 ile pandemide, sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n kapasite ve niteliklerinin iyi durumda oldu\u011funu kan\u0131tlad\u0131\u011f\u0131n\u0131 kaydetti.  <\/p>\n

T\u00fcrk kahvesinden sonra hamam<\/strong><\/h2>\n

T\u00fcrkiye\u2019nin sag\u0306l\u0131k personeli, cog\u0306rafi zenginlikleri ve fiyat avantaj\u0131yla wellness turizmi ac\u0327\u0131s\u0131ndan du\u0308nyada es\u0327i bulunamaz bir konuma sahip oldu\u011funu dile getiren Balta, \u201cO\u0308zellikle sac\u0327 ektirmeye, dis\u0327 tedavisi, estetik operasyonlar, onkoloji ve geriatri, yani ileri yas\u0327\u0131n gerektirdig\u0306i bak\u0131mlar ic\u0327in u\u0308lkemize gelen wellness turistleri, burada Tu\u0308rk kahvesinden sonra Tu\u0308rk hamam\u0131n\u0131 deneyimlemeden ayr\u0131lmak istemiyor c\u0327u\u0308nku\u0308 hamam\u0131n du\u0308nyada bir muadili yok. Sa\u011fl\u0131k turizminde de \u00e7ok \u00f6nemli bir noktaya geldik. Yabanc\u0131 misafirlerimiz en iyi cilt bak\u0131mlar\u0131n\u0131, di\u015f, sa\u00e7 ekimi, burun, kal\u00e7a, y\u00fcz gerdirme gibi estetik operasyonlar\u0131, ya\u015fl\u0131 bak\u0131m\u0131 olan geriatri hizmetlerini en de\u011ferli hekimlerden, kur avantaj\u0131 ile \u00fclkemizde alabiliyorlar. Bunun yan\u0131 s\u0131ra \u00fclkemize geldiklerinde seyahat ederek, T\u00fcrkiye\u2019nin co\u011frafi ve k\u00fclt\u00fcrel zenginliklerinden de faydalanabiliyorlar. Biz de bu sene Medulux isimli sa\u011fl\u0131k ve seyahat acentam\u0131z\u0131 kurarak yerli ve yabanc\u0131 misafirlerimize hizmet vermeye ba\u015flad\u0131k. \u00dclkemiz, d\u00fcnyada sa\u011fl\u0131k ve seyahat turizmini zengin hizmet se\u00e7enekleri ile birle\u015ftirebilen en ba\u015far\u0131l\u0131 \u00fclkelerden biri konumunda\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizminde y\u0131ld\u0131z\u0131 parl\u0131yor: 10 milyar dolar gelir! Y\u00fcksek kalite ve uygun fiyat\u0131 ayn\u0131 anda sunan T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizmindeki y\u0131ld\u0131z\u0131 parl\u0131yor. 2023 hedefi olan 10 milyar dolar gelir \u00e7oktan ge\u00e7ildi. Sa\u011fl\u0131k turizmi sayesinde sadece bir hastadan y\u00fczlerce otel turisti m\u00fc\u015fterisinden daha \u00e7ok kazanmak m\u00fcmk\u00fcnken T\u00fcrkiye, \u00f6zellikle SPA\u2019lar\u0131yla d\u00fcnyada dikkat \u00e7ekmeye ba\u015flad\u0131. Ge\u00e7en y\u0131la g\u00f6re […]<\/p>\n","protected":false},"author":1,"featured_media":40147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40146"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40146"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40146\/revisions"}],"predecessor-version":[{"id":40148,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/40146\/revisions\/40148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/40147"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}