{"id":39720,"date":"2022-07-06T13:58:22","date_gmt":"2022-07-06T10:58:22","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=39720"},"modified":"2022-07-06T13:58:22","modified_gmt":"2022-07-06T10:58:22","slug":"bmw-turkiyenin-gastronomi-projesi-bmwlicious-odulleri-toplamaya-devam-ediyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=39720","title":{"rendered":"BMW T\u00fcrkiye&#8217;nin Gastronomi Projesi BMWlicious \u00d6d\u00fclleri Toplamaya Devam Ediyor"},"content":{"rendered":"<p><strong>Borusan Otomotiv\u2019in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi BMW&nbsp;<\/strong><strong>taraf\u0131ndan hayata ge\u00e7irilen gastronomi projesi BMWlicious, reklam pazarlama, ileti\u015fim ve halkla ili\u015fkiler alanlar\u0131nda \u00f6d\u00fcller kazanmaya devam ediyor. Bu y\u0131l be\u015fincisi d\u00fczenlenen Prida \u0130leti\u015fim \u00d6d\u00fclleri&#8217;nde Influencer \u0130li\u015fkileri kategorisinde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc&#8217;ne lay\u0131k g\u00f6r\u00fclen proje; reklam, pazarlama ve pazarlama ileti\u015fimi alan\u0131nda \u00fcretilen i\u015fleri, &#8220;b\u00fct\u00fcnle\u015fik pazarlama&#8221; anlay\u0131\u015f\u0131yla de\u011ferlendiren Brandverse Awards&#8217;ta da Etkili \u0130\u00e7erik \u00dcretimi kategorisinde G\u00fcm\u00fc\u015f \u00f6d\u00fcl\u00fcn sahibi oldu. Ayr\u0131ca proje bu sene 20\u2019ncisi d\u00fczenlenen Alt\u0131n Pusula \u00d6d\u00fclleri\u2019nden biri \u201cB\u00fcy\u00fck \u00d6d\u00fcl\u201d olmak \u00fczere be\u015f \u00f6d\u00fclle d\u00f6nd\u00fc. \u0130stanbul Marketing Awards\u2019ta da iki \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen BMWlicious Projesi bu y\u0131lki \u00f6d\u00fcl say\u0131s\u0131n\u0131 b\u00f6ylece dokuza y\u00fckseltti.<\/strong><\/p>\n<p><strong>Gastronomi alan\u0131n\u0131n T\u00fcrkiye\u2019de giderek de\u011fer kazand\u0131\u011f\u0131n\u0131 ve mutfa\u011f\u0131n \u00f6tesine ge\u00e7erek ekoloji ile s\u00fcrd\u00fcr\u00fclebilir tar\u0131m gibi geni\u015f kapsaml\u0131 konular\u0131 da \u015femsiyesi alt\u0131na ald\u0131\u011f\u0131n\u0131 belirten&nbsp;<\/strong><strong>Borusan Otomotiv \u0130cra Kurulu Ba\u015fkan\u0131 Hakan Tiftik<\/strong><strong>, \u201cGer\u00e7ekle\u015ftirdi\u011fimiz BMWlicious projesi ile T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki b\u00f6lgesel tatlar\u0131n, lokanta k\u00fclt\u00fcr\u00fcn\u00fcn ke\u015ffedilmesine imk\u00e2n tan\u0131d\u0131k. Bu noktada beraber yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131z sayg\u0131n ve de\u011ferli \u015feflerimiz \u015eemsa Denizsel, Ali Ronay ve Maksut A\u015fkar\u2019a k\u0131ymetli katk\u0131lar\u0131ndan \u00f6t\u00fcr\u00fc \u00e7ok te\u015fekk\u00fcr ediyorum. Bu g\u00fczel proje ile \u0130stanbul Marketing Awards&#8217;ta kazand\u0131\u011f\u0131m\u0131z iki \u00f6d\u00fcle ek; Prida \u0130leti\u015fim \u00d6d\u00fclleri\u2019nde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019ne, Brandverse Awards&#8217;ta Etkili \u0130\u00e7erik \u00dcretimi kategorisinde G\u00fcm\u00fc\u015f \u00d6d\u00fcl\u2019e, 20. Alt\u0131n Pusula \u00d6d\u00fclleri\u2019nde ise hem B\u00fcy\u00fck \u00d6d\u00fcl\u2019e hem de farkl\u0131 kategorilerde d\u00f6rt \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclmenin mutlulu\u011funu ve gururunu ya\u015f\u0131yoruz. Bu ba\u015far\u0131da eme\u011fi ge\u00e7en \u015feflerimizi ve t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131 y\u00fcrekten kutluyorum&#8221; dedi.<\/strong><\/p>\n<h2><strong>BMWlicious Hakk\u0131nda<\/strong><strong><br \/>\n<\/strong><\/h2>\n<p><strong>T\u00fcrkiye\u2019nin sayg\u0131n \u015feflerinden Ali Ronay, Maksut A\u015fkar ve \u015eemsa Denizsel\u2019in kat\u0131l\u0131mlar\u0131yla ger\u00e7ekle\u015fen BMWlicious projesi, Anadolu\u2019nun e\u015fsiz mutfak k\u00fclt\u00fcr\u00fcn\u00fcn yan\u0131nda yerel \u00fcr\u00fcn ve tatlar\u0131n modern yorumlar\u0131na ve \u015feflerin fark yaratan, kendilerine has mutfak vizyonlar\u0131na odaklan\u0131yor. T\u00fcrkiye\u2019nin her bir k\u00f6\u015fesi ayr\u0131 zengin olan 7 b\u00f6lgesini yeniden ke\u015ffeden \u015fefler, ge\u00e7tikleri her b\u00f6lgenin \u00f6zel ve gizli kalm\u0131\u015f tatlar\u0131n\u0131 harita \u00fczerinde i\u015faretliyor. &#8220;BMW ile T\u00fcrkiye Gastronomi Yol Haritas\u0131&#8221; ve &#8220;T\u00fcrkiye Lezzet Duraklar\u0131&#8221; olarak adland\u0131r\u0131lan bu bilgilere ise BMW T\u00fcrkiye web sitesi ile BMW T\u00fcrkiye mobil uygulamas\u0131ndan ula\u015f\u0131l\u0131yor. &nbsp;<\/strong><\/p>\n<h2><strong>\u0130stanbul Marketing Awards Hakk\u0131nda<\/strong><\/h2>\n<p><strong>\u0130stanbul Marketing Awards, T\u00fcrk i\u015f d\u00fcnyas\u0131ndaki kurumlar\u0131n ve markalar\u0131n, pazarlama s\u00fcre\u00e7lerine katk\u0131 sa\u011flayan ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131 i\u00e7in verilen \u00f6d\u00fcllerdir. Pazarlama s\u00fcreci ba\u015f\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlere kadar olan ad\u0131mlar\u0131n bir k\u0131sm\u0131n\u0131 ticari sat\u0131\u015f ba\u015far\u0131s\u0131, bir k\u0131sm\u0131n\u0131 motivasyon yaratmak i\u00e7in yarat\u0131c\u0131l\u0131k ba\u015far\u0131s\u0131 ve bir k\u0131sm\u0131n\u0131 da inovatif y\u00f6n\u00fcn\u00fcn sekt\u00f6re katk\u0131 ba\u015far\u0131s\u0131 kriterleriyle de\u011ferlendirilen \u0130stanbul Marketing Awards, 4 ana kategoriden olu\u015fmaktad\u0131r.<\/strong><\/p>\n<h2><strong>Prida \u0130leti\u015fim \u00d6d\u00fclleri Hakk\u0131nda<\/strong><strong><br \/>\n<\/strong><\/h2>\n<p><strong>\u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 \u015eirketleri Derne\u011fi (\u0130DA) taraf\u0131ndan 2018 y\u0131l\u0131ndan beri d\u00fczenlenen Prida \u0130leti\u015fim \u00d6d\u00fclleri, ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 sekt\u00f6r\u00fcn\u00fcn g\u00fcc\u00fcn\u00fc ve itibar\u0131n\u0131 sergilemeyi, T\u00fcrkiye\u2019nin toplumsal kalk\u0131nmas\u0131ndaki rol\u00fcn\u00fc g\u00f6stermeyi, payda\u015flar\u0131na katt\u0131\u011f\u0131 de\u011ferin bilinmesini sa\u011flamay\u0131 ve yeni projelerin \u00fcretilmesini te\u015fvik etmeyi ama\u00e7l\u0131yor. Bu y\u0131l be\u015fincisi d\u00fczenlenen \u00f6d\u00fcl t\u00f6reninde 6 ana ba\u015fl\u0131ktan 43 kategoride projeler de\u011ferlendirilip \u00f6d\u00fcller sahibini buldu.<\/strong><\/p>\n<h2><strong>Brandverse Awards Hakk\u0131nda<\/strong><\/h2>\n<p><strong>Brandverse Awards, eski ve yeni nesil t\u00fcm pazarlama, ileti\u015fim ve reklam \u00e7al\u0131\u015fmalar\u0131 ile markalar\u0131n d\u00fcnyas\u0131na 360 derece kapsay\u0131c\u0131 bir bak\u0131\u015f sunan pazarlama ve ileti\u015fim \u00f6d\u00fclleridir. Brandverse Awards y\u0131l boyunca sergilenen reklam, pazarlama ve pazarlama ileti\u015fimi \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6zg\u00fcn de\u011ferlendirme modeliyle ele alarak sekt\u00f6r standartlar\u0131n\u0131 y\u00fckseltmeyi hedefler.<\/strong><\/p>\n<h2><strong>Alt\u0131n Pusula \u00d6d\u00fclleri Hakk\u0131nda<\/strong><\/h2>\n<p><strong>Ba\u015far\u0131l\u0131 halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6d\u00fcllendirmek ve te\u015fvik etmek amac\u0131yla, T\u00fcrkiye Halkla \u0130li\u015fkiler Derne\u011fi (T\u00dcH\u0130D) taraf\u0131ndan, 1999 y\u0131l\u0131ndan beridir verilen T\u00fcrkiye\u2019de halkla ili\u015fkiler sekt\u00f6r\u00fcn\u00fcn ilk ve tek \u00f6d\u00fcl program\u0131d\u0131r.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Borusan Otomotiv\u2019in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi BMW&nbsp;taraf\u0131ndan hayata ge\u00e7irilen gastronomi projesi BMWlicious, reklam pazarlama, ileti\u015fim ve halkla ili\u015fkiler alanlar\u0131nda \u00f6d\u00fcller kazanmaya devam ediyor. Bu y\u0131l be\u015fincisi d\u00fczenlenen Prida \u0130leti\u015fim \u00d6d\u00fclleri&#8217;nde Influencer \u0130li\u015fkileri kategorisinde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc&#8217;ne lay\u0131k g\u00f6r\u00fclen proje; reklam, pazarlama ve pazarlama ileti\u015fimi alan\u0131nda \u00fcretilen i\u015fleri, &#8220;b\u00fct\u00fcnle\u015fik pazarlama&#8221; anlay\u0131\u015f\u0131yla de\u011ferlendiren Brandverse Awards&#8217;ta da Etkili \u0130\u00e7erik \u00dcretimi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/39720"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39720"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/39720\/revisions"}],"predecessor-version":[{"id":39722,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/39720\/revisions\/39722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/39721"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}