{"id":36446,"date":"2021-07-27T11:03:09","date_gmt":"2021-07-27T08:03:09","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=36446"},"modified":"2021-07-27T11:03:09","modified_gmt":"2021-07-27T08:03:09","slug":"turizmde-en-kotu-geride-kaldi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=36446","title":{"rendered":"Turizmde \u2018en k\u00f6t\u00fc\u2019 geride kald\u0131"},"content":{"rendered":"<p><strong>Pandemi nedeniyle 2020\u2019yi b\u00fcy\u00fck kay\u0131pla kapatan turizm sekt\u00f6r\u00fcnde iyimserlik hakim\u2026 Ge\u00e7 ba\u015flayan yaz sezonu, kas\u0131m ay\u0131na kadar uzayacak. T\u00fcrkiye\u2019ye y\u0131l sonuna kadar Rusya\u2019dan 4-4,5 milyon, Almanya\u2019dan 3 milyon turist gelmesi bekleniyor. Pandemi sonras\u0131 d\u00fcnyada, t\u00fcketici davran\u0131\u015flar\u0131n\u0131n da etkisiyle sekt\u00f6rde yeni ak\u0131mlar do\u011facak. Yerel turizm g\u00fc\u00e7lenecek, artan hijyen beklentileri ise havayollar\u0131ndan otellere kadar yeni uygulamalarla tan\u0131\u015fmam\u0131z\u0131 sa\u011flayacak\u00a0<\/strong><\/p>\n<p>KPMG T\u00fcrkiye\u2019nin haz\u0131rlad\u0131\u011f\u0131 Sekt\u00f6rel Bak\u0131\u015f serisinin Turizm raporu yay\u0131mland\u0131. Rapora g\u00f6re, pandemiyle birlikte tarihi bir \u00e7\u00f6k\u00fc\u015f ya\u015fayan sekt\u00f6rde eskiye d\u00f6n\u00fc\u015f zaman alacak. Pandemi sonras\u0131 d\u00f6nemde sekt\u00f6r dinamiklerini etkileyecek as\u0131l konu \u00f6nlemler ve a\u015f\u0131 uygulamalar\u0131ndan daha \u00e7ok t\u00fcketici davran\u0131\u015flar\u0131nda g\u00f6r\u00fclecek.<\/p>\n<p>Raporu de\u011ferlendiren KPMG T\u00fcrkiye Turizm Sekt\u00f6r Lideri Mert \u00d6ner, sekt\u00f6rde umudun yaz sezonunda oldu\u011funu belirterek \u201cD\u00fcnya Turizm \u00d6rg\u00fct\u00fc\u2019n\u00fcn toparlanma senaryolar\u0131, ilk \u00e7eyrek verileri \u00fczerinden may\u0131s ay\u0131nda revize edildi. Buna g\u00f6re, ilk senaryo temmuz ay\u0131nda bir toparlanmaya i\u015faret ediyor ve 2021&#8217;de uluslararas\u0131 yolcu say\u0131s\u0131nda 2020&#8217;ye k\u0131yasla y\u00fczde 40&#8217;l\u0131k bir art\u0131\u015f bekleniyor. \u0130kinci senaryo ise toparlanman\u0131n eyl\u00fcl ay\u0131nda olaca\u011f\u0131n\u0131 varsayarak 2019&#8217;a g\u00f6re y\u00fczde 75&#8217;lik bir d\u00fc\u015f\u00fc\u015fe ra\u011fmen 2020&#8217;ye g\u00f6re y\u00fczde 10&#8217;luk art\u0131\u015f \u00f6ng\u00f6r\u00fcyor. Uzmanlar\u0131n yar\u0131s\u0131na yak\u0131n\u0131 pandemi \u00f6ncesi d\u00f6neme eri\u015fmek i\u00e7in 2024 y\u0131l\u0131n\u0131 beklemek gerekti\u011fini ifade ediyor\u201d dedi.<\/p>\n<h2><strong>\u201cYerel turizm desteklenmeli\u201d<\/strong><\/h2>\n<p>\u00d6ner \u015f\u00f6yle devam etti: \u201cPandemi s\u00fcrecinde ya\u015fanan de\u011fi\u015fimler, insanlar\u0131n uluslararas\u0131 seyahat i\u015ftah\u0131n\u0131 ciddi oranda azaltma potansiyeli ta\u015f\u0131yor. Bu k\u00f6t\u00fc g\u00f6r\u00fcn\u00fcm turizm ekonomilerinin yerel taleple desteklenmesi sayesinde dengelenebilir. Havayolu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 devlerinden yerel pansiyonlara kadar sekt\u00f6rde var olan t\u00fcm \u015firketlerin nakit ak\u0131\u015flar\u0131n\u0131n \u00e7ok sert bir stres testine maruz kald\u0131\u011f\u0131 bu d\u00f6nemde desteklerin devam etmesi b\u00fcy\u00fck \u00f6nem arz ediyor.\u201d<\/p>\n<p>Mert \u00d6ner \u015fu konulara dikkat \u00e7ekti:<\/p>\n<ul>\n<li>\u0130nsanlar\u0131n art\u0131k \u00f6zellikle uluslararas\u0131 seyahatlerde daha se\u00e7ici olma e\u011filimi ge\u00e7 toparlanma senaryosunu g\u00fc\u00e7lendiriyor. Yeni varyantlar\u0131n yaratt\u0131\u011f\u0131 endi\u015feler, d\u00f6nemsel ve b\u00f6lgesel olarak s\u0131k\u0131la\u015ft\u0131r\u0131lan \u00f6nlemler ve a\u015f\u0131 pasaportu gibi yeni uygulamalar belirsizlik yaratmaya devam ediyor.<\/li>\n<li>Pandemi sonras\u0131 d\u00fcnyada, turizm sekt\u00f6r\u00fcnde yeni ak\u0131mlar g\u00fc\u00e7lenecek. Yerel turizmin g\u00fc\u00e7lenmesi bunlar\u0131n ba\u015f\u0131nda geliyor. Artan hijyen beklentileri ise havayollar\u0131ndan otellere kadar en geni\u015f yelpazede yeni uygulamalarla tan\u0131\u015fmam\u0131z\u0131 sa\u011flayacak.<\/li>\n<\/ul>\n<h2><strong>Ki\u015fiselle\u015ftirilmi\u015f tatil deneyimi<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/booking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/booking.com&amp;source=gmail&amp;ust=1627459216359000&amp;usg=AFQjCNGNnyL-XlTOxfjmf5vH9Ck5-2Ssyw\">booking.com<\/a>\u2019un anketine g\u00f6re tek ba\u015f\u0131na seyahat etmek isteyenlerin oran\u0131 pandemi \u00f6ncesi d\u00f6neme k\u0131yasla y\u00fczde 42 artm\u0131\u015f durumda. Bu g\u00f6r\u00fcn\u00fcm, sekt\u00f6rde \u00f6zellikle yerel giri\u015fimleri destekleyecek, ki\u015fiselle\u015ftirilmi\u015f tatil deneyimi kavram\u0131n\u0131 hayat\u0131m\u0131za sokacak. Az, belki de tek kat\u0131l\u0131mc\u0131l\u0131 turlar, kamplar ve glamping gibi alternatifler art\u0131k otel turizmi kar\u015f\u0131s\u0131nda daha g\u00fc\u00e7l\u00fc bir taleple duracak. Otel hizmetlerinde robotik uygulamalar\u0131n geli\u015fmesi gibi yeni ak\u0131mlar da yak\u0131n gelecekte kar\u015f\u0131m\u0131za \u00e7\u0131kacak.<\/li>\n<li>S\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 ise yeni d\u00f6nemde daha s\u0131k duyaca\u011f\u0131z. T\u00fcrkiye\u2019de de devreye al\u0131nan g\u00fcvenli turizm sertifikas\u0131 gibi uygulamalar yayg\u0131nla\u015ft\u0131k\u00e7a t\u00fcketicilerin tercih yapmalar\u0131 kolayla\u015facak ve endi\u015fe seviyeleri d\u00fc\u015fecek.<\/li>\n<\/ul>\n<p>Rapordan \u00f6ne \u00e7\u0131kan baz\u0131 ba\u015fl\u0131klar \u015f\u00f6yle:<\/p>\n<div>\n<ul>\n<li>K\u00fcresel ekonominin y\u00fczde 3,7 darald\u0131\u011f\u0131 pandemi y\u0131l\u0131nda sekt\u00f6r neredeyse yar\u0131 yar\u0131ya k\u00fc\u00e7\u00fcld\u00fc. 2019 y\u0131l\u0131nda 9,2 trilyon dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe sahip olan sekt\u00f6r 2020 y\u0131l\u0131n\u0131 4,7 trilyon dolar b\u00fcy\u00fckl\u00fckle kapatt\u0131. Sekt\u00f6r\u00fcn k\u00fcresel ekonomiden ald\u0131\u011f\u0131 ortalama y\u00fczde 10\u2019luk pay y\u00fczde 5,5 seviyesine geriledi.<\/li>\n<\/ul>\n<\/div>\n<p><strong>62 milyon ki\u015fi i\u015fini kaybetti<\/strong><\/p>\n<ul>\n<li>Pandemi d\u00f6neminde istihdam 62 milyon azalarak 272 milyona indi. Sekt\u00f6r, sadece bir y\u0131lda toplam istihdam\u0131n\u0131n y\u00fczde 18,5\u2019ini kaybetti. K\u00fcresel istihdam pastas\u0131ndaki pay\u0131 y\u00fczde 10\u2019dan 9\u2019a geriledi.<\/li>\n<li>Uluslararas\u0131 Hava Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 Birli\u011fi\u2019nin verilerine g\u00f6re, sekt\u00f6r\u00fcn yolcu ba\u015f\u0131na bir kilometre mesafede elde etti\u011fi gelir, pandemi \u00f6ncesi d\u00f6nemin y\u00fczde 65,4 alt\u0131nda.<\/li>\n<\/ul>\n<p><strong>En b\u00fcy\u00fck hasar\u0131 \u0130spanya ald\u0131<\/strong><\/p>\n<ul>\n<li>Pandeminin \u00e7\u0131k\u0131\u015f noktas\u0131 \u00c7in\u2019i de i\u00e7ine alan Kuzeydo\u011fu Asya b\u00f6lgesindeki hacim k\u00fcresel ortalaman\u0131n \u00e7ok \u00fczerinde y\u00fczde 56 darald\u0131. Hindistan\u2019\u0131 da i\u00e7ine alan G\u00fcney Asya b\u00f6lgesindeki y\u00fczde 37\u2019lik daralma ise dikkat \u00e7ekici.<\/li>\n<li>Hasar durumuna \u00fclkeler baz\u0131nda bak\u0131ld\u0131\u011f\u0131nda ilk be\u015f s\u0131ray\u0131 \u0130spanya, Birle\u015fik Krall\u0131k, \u00c7in, T\u00fcrkiye ve Kanada al\u0131yor. G20 \u00fclkeleri i\u00e7inde en az kay\u0131p ya\u015fayan \u00fclke Brezilya.<\/li>\n<li>D\u00fcnya Turizm \u00d6rg\u00fct\u00fc verilerine g\u00f6re 2021 Ocak-Mart d\u00f6neminde uluslararas\u0131 ziyaret\u00e7i say\u0131lar\u0131 2020\u2019ye k\u0131yasla y\u00fczde 83 azald\u0131.<\/li>\n<li>Japonya\u2019da yurt d\u0131\u015f\u0131 turizm harcamalar\u0131 2020\u2019de y\u00fczde 83 daral\u0131rken yurt i\u00e7i harcamalarda daralma oran\u0131 y\u00fczde 30 seviyesinde.<\/li>\n<\/ul>\n<h2><strong>T\u00fcrkiye neredeyse s\u0131f\u0131rlad\u0131\u00a0<\/strong><\/h2>\n<ul>\n<li>D\u00fcnya genelinde turist say\u0131s\u0131nda alt\u0131nc\u0131, turizm gelirlerinde ise 14\u2019\u00fcnc\u00fc s\u0131rada olan T\u00fcrkiye\u2019nin 2021 y\u0131l\u0131 ilk \u00e7eyre\u011fi itibar\u0131yla \u00fclke ekonomisine katk\u0131s\u0131 neredeyse s\u0131f\u0131rland\u0131. Y\u00fczde 0,3\u2019l\u00fck \u00e7eyreklik pay, tarihin en d\u00fc\u015f\u00fck seviyesi.<\/li>\n<li>2020\u2019nin ilk \u00e7eyre\u011finden sonra ya\u015fanan kay\u0131p 22 milyar dolar\u0131 a\u015ft\u0131. 2021 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fi sonunda elde edilen 2,5 milyar dolarl\u0131k turizm geliri ise bir \u00f6nceki y\u0131l\u0131n ayn\u0131 periyoduna g\u00f6re y\u00fczde 40 a\u015fa\u011f\u0131da.<\/li>\n<li>T\u00fcrkiye\u2019ye gelen ziyaret\u00e7i say\u0131s\u0131 2019\u2019da 51,9 milyon ile zirve yapt\u0131ktan sonra 2020 y\u0131l\u0131nda 15,8 milyona d\u00fc\u015ft\u00fc. Bu hacmin y\u00fczde 35\u2019lik k\u0131sm\u0131 ise pandemi etkilerinin g\u00fc\u00e7l\u00fc hissedilmedi\u011fi ilk \u00e7eyre\u011fe ait.<\/li>\n<li>2021\u2019in ilk \u00e7eyre\u011findeki ziyaret\u00e7i say\u0131s\u0131 ge\u00e7en y\u0131l\u0131n y\u00fczde 54, 2019 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finin ise y\u00fczde 61 alt\u0131nda.<\/li>\n<\/ul>\n<h2><strong>\u0130hracat hacmi tarihi dipte<\/strong><\/h2>\n<ul>\n<li>2019 y\u0131l\u0131n\u0131 180,8 milyar dolar ihracat hacmi ile kapatan T\u00fcrkiye turizm sekt\u00f6r\u00fcnde, 2020 169,7 milyar dolar seviyesinde kapand\u0131. 2020\u2019nin ilk \u00e7eyre\u011findeki ihracat hacmi 42,7 milyar dolar iken, 2021\u2019in ilk \u00e7eyre\u011finde y\u00fczde 17,2 artarak 50 milyar dolar oldu.<\/li>\n<li>Turizm gelirleri 4,1 milyar dolardan 2,5 milyar dolara geriledi ve ihracat hacmi i\u00e7indeki pay\u0131 y\u00fczde 4,9 olarak ger\u00e7ekle\u015fti.<\/li>\n<li>2020 y\u0131l\u0131na y\u00fczde 8 istihdam art\u0131\u015f\u0131 ile giren sekt\u00f6rde \u00e7al\u0131\u015fan say\u0131s\u0131 1,1 milyondan 875 bin seviyesine geriledi. Sadece turistik tesisler de\u011fil yan faaliyet kollar\u0131nda da etkisini g\u00f6steren istihdam azal\u0131\u015f\u0131 yiyecek ve i\u00e7ecek hizmetlerinde y\u00fczde 13 oldu.<\/li>\n<\/ul>\n<h2><strong>22 i\u015fletme yap\u0131land\u0131r\u0131ld\u0131<\/strong><\/h2>\n<ul>\n<li>Pandemi \u00f6ncesi d\u00f6nemde T\u00fcrkiye\u2019yi ziyaret eden yabanc\u0131lar\u0131n y\u00fczde 50\u2019si 10 \u00fclkeden geliyordu. Rusya, Almanya, Bulgaristan ve \u0130ngiltere\u2019den gelen ziyaret\u00e7i say\u0131s\u0131 ise y\u00fczde 39\u2019luk paya sahipti. 2020 y\u0131l\u0131nda ilk 10 \u00fclkenin pay\u0131 y\u00fczde 58 seviyesine y\u00fckseldi ve 2021 Nisan ay\u0131 itibar\u0131yla bu oran y\u00fczde 52. D\u00f6rt \u00fclkenin toplamdaki pay\u0131 y\u00fczde 35\u2019e geriledi.<\/li>\n<li>T\u00fcrkiye Bankalar Birli\u011fi\u2019nin (TBB) Haziran 2021 tarihli raporuna g\u00f6re yap\u0131land\u0131r\u0131lan turizm i\u015fletmelerinin say\u0131s\u0131 22\u2019yi buldu. Yap\u0131land\u0131r\u0131lan bor\u00e7 10.6 milyar lira olurken y\u00fczde 74\u2019\u00fc ise may\u0131s ay\u0131nda yap\u0131land\u0131r\u0131lan d\u00f6rt \u015firk<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pandemi nedeniyle 2020\u2019yi b\u00fcy\u00fck kay\u0131pla kapatan turizm sekt\u00f6r\u00fcnde iyimserlik hakim\u2026 Ge\u00e7 ba\u015flayan yaz sezonu, kas\u0131m ay\u0131na kadar uzayacak. T\u00fcrkiye\u2019ye y\u0131l sonuna kadar Rusya\u2019dan 4-4,5 milyon, Almanya\u2019dan 3 milyon turist gelmesi bekleniyor. Pandemi sonras\u0131 d\u00fcnyada, t\u00fcketici davran\u0131\u015flar\u0131n\u0131n da etkisiyle sekt\u00f6rde yeni ak\u0131mlar do\u011facak. Yerel turizm g\u00fc\u00e7lenecek, artan hijyen beklentileri ise havayollar\u0131ndan otellere kadar yeni uygulamalarla tan\u0131\u015fmam\u0131z\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[3191],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/36446"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36446"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/36446\/revisions"}],"predecessor-version":[{"id":36448,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/36446\/revisions\/36448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/36447"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}