{"id":35981,"date":"2021-06-17T15:45:35","date_gmt":"2021-06-17T12:45:35","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=35981"},"modified":"2021-06-17T15:45:35","modified_gmt":"2021-06-17T12:45:35","slug":"dacia-logosunu-yeniledi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=35981","title":{"rendered":"Dacia logosunu yeniledi"},"content":{"rendered":"<ul>\n<li><strong>Dacia, stratejik plan\u0131n\u0131n \u00f6nemli bir kilometre ta\u015f\u0131 olarak yeni g\u00f6rsel kimli\u011fini tan\u0131tt\u0131.\u00a0<\/strong><\/li>\n<li><strong>Dacia DNA&#8217;s\u0131na sad\u0131k kal\u0131narak daha modern ve dijital bir marka i\u00e7in yenilenen g\u00f6rsel kimlik, sadelik ve sa\u011flaml\u0131\u011f\u0131n somut bir \u00f6rne\u011fi olarak \u00f6ne \u00e7\u0131k\u0131yor.\u00a0<\/strong><\/li>\n<li><strong>Markan\u0131n \u201coutdoor\u201d taraf\u0131n\u0131 vurgulayan yepyeni tasar\u0131m dili, Haziran 2021 itibar\u0131 ile kademeli olarak uygulanacak.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Kurulu\u015fundan bu yana s\u00fcrekli olarak kurallar\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak yeni, daha iddial\u0131, \u00e7a\u011fda\u015f ve \u00f6zg\u00fcn bir tasar\u0131m yakalayan Dacia\u2019da yeni bir d\u00f6neme giriliyor.<\/p>\n<h2><strong>Yeni d\u00f6nemde yeni hedefler<\/strong><\/h2>\n<p>Dacia\u2019n\u0131n 2021&#8217;in ba\u015f\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 yeni bir d\u00f6nemin habercisi olan stratejisi, marka kodlar\u0131na sad\u0131k yeni logo, amblem, renklerine yans\u0131d\u0131. Ba\u015far\u0131s\u0131n\u0131n arkas\u0131ndaki unsurlar\u0131 esas alan marka, daima uygun bir fiyata sadelik, orijinallik ve sa\u011flaml\u0131k de\u011ferlerini yans\u0131tmaya devam eden yeni bir hisse kavu\u015fuyor.<\/p>\n<p>Dacia CEO\u2019su Denis Le Vot, Dacia\u2019n\u0131n otomotiv end\u00fcstrisindeki temel gereklilikleri s\u00fcrekli olarak yeniden tan\u0131mlayan bir marka oldu\u011funu belirterek, \u201cHem eri\u015filebilir hem de cazip olmay\u0131 ba\u015farabiliyoruz. Pazardaki konumumuz ba\u015flad\u0131\u011f\u0131m\u0131z ilk g\u00fcnden bu yana kendimize \u00f6zg\u00fc olurken, gelecek y\u0131llarda b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrece\u011fiz\u201d dedi.<\/p>\n<h2><strong>Markay\u0131 yans\u0131tan yeni g\u00f6rsel kimlik<\/strong><\/h2>\n<p>Dacia&#8217;n\u0131n yeni g\u00f6rsel kimli\u011fi, farkl\u0131 ve iddial\u0131 bir markan\u0131n g\u00f6stergeleri olan yeni bir logo ve amblem ile \u00f6n plana \u00e7\u0131k\u0131yor.\u00a0Bu iki yeni tasar\u0131m, ilk g\u00fcnden bu yana Dacia&#8217;ya rehberlik eden ve markan\u0131n \u00f6z\u00fcn\u00fc vurgulamaya \u00e7al\u0131\u015fan \u201cTasar\u0131m Ekibi\u201d taraf\u0131ndan \u015firket i\u00e7erisinde yarat\u0131ld\u0131.<\/p>\n<p>Yeni g\u00f6rsel kimli\u011fin merkezinde yer alan logo, daima var olan bir sa\u011flaml\u0131k ve denge hissi uyand\u0131r\u0131yor. Birbirlerinin ters g\u00f6r\u00fcnt\u00fcleri olan \u201cD\u201d ve \u201cC\u201d harflerinin \u015fekli de\u011fi\u015ftirilerek markan\u0131n kompakt ve zeki ruhu \u00f6n plana \u00e7\u0131kar\u0131l\u0131yor. Logonun geometrik \u00e7izgileri, harf dizisine mekanik bir hareket hissi veriyor.<\/p>\n<p>Amblem, aralar\u0131nda g\u00fc\u00e7l\u00fc ve uyumlu bir ili\u015fki bulunan zincirin halkalar\u0131 gibi, \u201cD\u201d ve \u201cC\u201d harflerini bir araya getirerek logonun \u00f6z\u00fcn\u00fc yans\u0131t\u0131yor. Kolayca tan\u0131nabilecek yeni Dacia amblemi g\u00fc\u00e7l\u00fc ve anlaml\u0131 bir sembol olarak markay\u0131 vurguluyor.<\/p>\n<p>Sade ve kolayl\u0131kla anla\u015f\u0131lan bu iki yeni tasar\u0131m, her g\u00fcn milyonlarca t\u00fcketicinin kulland\u0131\u011f\u0131 Dacia modellerinin sa\u011flam yap\u0131s\u0131n\u0131 yans\u0131t\u0131yor.<\/p>\n<p>\u00d6zellikle k\u00fc\u00e7\u00fclt\u00fclen grafik tasar\u0131m unsurlar\u0131, Dacia&#8217;n\u0131n temel gerekliliklere odaklanan bir marka oldu\u011funun alt\u0131n\u0131 \u00e7iziyor. Her bir par\u00e7a daha fazla dijital i\u00e7erik i\u00e7in yeni f\u0131rsatlar yarat\u0131rken, uyumlu bir b\u00fct\u00fcnl\u00fck olu\u015fturmak \u00fczere di\u011ferlerine uyum sa\u011fl\u0131yor. Yeni grafik tasar\u0131m unsurlar\u0131n\u0131n, t\u0131pk\u0131 markan\u0131n kendisi gibi olduk\u00e7a sa\u011flam ve esnek yap\u0131s\u0131 dikkat \u00e7ekiyor. Logoda yer alan ok \u015feklindeki \u201cD\u201d harfi, tasar\u0131m\u0131n b\u00fct\u00fcn\u00fcn\u00fc i\u015faret ederken, y\u00fcz\u00fc gelece\u011fe d\u00f6n\u00fck bir markan\u0131n yaratt\u0131\u011f\u0131 hareket hissini \u00f6n plana \u00e7\u0131kar\u0131yor.<\/p>\n<h2><strong>\u00a0<\/strong><strong>Dacia yeni renkleriyle do\u011fadan ilham al\u0131yor<\/strong><\/h2>\n<p>Haki ye\u015fili, markan\u0131n do\u011faya olan yak\u0131nl\u0131\u011f\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131rken, m\u00fc\u015fterileri i\u00e7in g\u00fc\u00e7l\u00fc bir referans noktas\u0131n\u0131 ve ikonik Duster gibi Dacia modellerinin kendilerini g\u00f6sterdi\u011fi bir araziyi \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor.<\/p>\n<p>Yard\u0131mc\u0131 renkler ise skalay\u0131 tamaml\u0131yor;<\/p>\n<p>&#8211; Daha fazla toprak rengi: koyu haki, terakota, kum rengi<\/p>\n<p>&#8211; Di\u011fer iki ara renk: parlak turuncu ve ye\u015fil ile daha &#8220;teknolojik&#8221; bir his<\/p>\n<p>Markan\u0131n \u00f6z\u00fc ayr\u0131ca \u00f6zg\u00fcrl\u00fck, g\u00fc\u00e7 toplama ve \u00f6z\u00fcne d\u00f6nme ihtiyac\u0131n\u0131 simgeleyen yeni ikonografisiyle de vurgulan\u0131yor. Bu temel ihtiya\u00e7lar \u00e7o\u011fu insan taraf\u0131ndan hissedilirken, ger\u00e7ekten \u00f6nemli olan \u015feylere odaklanmaya y\u00f6neltiyor.<\/p>\n<h2><strong>Kademeli ge\u00e7i\u015f<\/strong><\/h2>\n<p>Yeni marka kimli\u011fi, Haziran 2021&#8217;den itibaren markaya \u00f6zel siteler, reklamlar ve bro\u015f\u00fcrler vas\u0131tas\u0131yla hayata ge\u00e7irilmeye ba\u015flanacak. Dacia sat\u0131\u015f noktalar\u0131, 2022&#8217;nin ba\u015f\u0131ndan itibaren kademeli olarak yeni marka kimli\u011fine ge\u00e7ecek. 2022&#8217;nin ikinci yar\u0131s\u0131ndan itibaren ara\u00e7larda yeni logo ve amblem kullan\u0131lacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dacia, stratejik plan\u0131n\u0131n \u00f6nemli bir kilometre ta\u015f\u0131 olarak yeni g\u00f6rsel kimli\u011fini tan\u0131tt\u0131.\u00a0 Dacia DNA&#8217;s\u0131na sad\u0131k kal\u0131narak daha modern ve dijital bir marka i\u00e7in yenilenen g\u00f6rsel kimlik, sadelik ve sa\u011flaml\u0131\u011f\u0131n somut bir \u00f6rne\u011fi olarak \u00f6ne \u00e7\u0131k\u0131yor.\u00a0 Markan\u0131n \u201coutdoor\u201d taraf\u0131n\u0131 vurgulayan yepyeni tasar\u0131m dili, Haziran 2021 itibar\u0131 ile kademeli olarak uygulanacak. &nbsp; Kurulu\u015fundan bu yana s\u00fcrekli olarak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5215,5388],"tags":[15374],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/35981"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35981"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/35981\/revisions"}],"predecessor-version":[{"id":35983,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/35981\/revisions\/35983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/35982"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}