{"id":35421,"date":"2021-05-19T08:59:00","date_gmt":"2021-05-19T05:59:00","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=35421"},"modified":"2021-05-19T08:59:00","modified_gmt":"2021-05-19T05:59:00","slug":"isim-degistiren-hurriyet-emlak-yoluna-hepsiemlak-olarak-devam-edecek","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=35421","title":{"rendered":"\u0130sim De\u011fi\u015ftiren H\u00fcrriyet Emlak Yoluna\u00a0  Hepsiemlak Olarak Devam Edecek"},"content":{"rendered":"<p><strong>H\u00fcrriyet Emlak Kurumsal Kimli\u011fini Yeniliyor. \u0130sim<\/strong><strong>De\u011fi\u015ftiren H\u00fcrriyet Emlak Yoluna\u00a0<\/strong><strong>Hepsiemlak Olarak Devam Edecek.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Emlak sekt\u00f6r\u00fcn\u00fcn nabz\u0131n\u0131 tutan H\u00fcrriyet Emlak, art\u0131k daha iddial\u0131 hedeflerin yan\u0131 s\u0131ra kalite, h\u0131z ve g\u00fcven \u00fczerine kurulu vizyonuyla, kendi ayaklar\u0131 \u00fczerinde duran k\u00f6kl\u00fc ama gen\u00e7 bir marka olma yolunda kendilerini daha iyi anlatacak bir isim ve kimlik edinme karar\u0131 ald\u0131.\u00a0<\/strong><strong>Kurumsal kimli\u011fini yenileyen marka, yoluna hepsiemlak olarak devam edecek.<\/strong><\/p>\n<p>15 y\u0131l boyunca emlak sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcs\u00fc olan H\u00fcrriyet Emlak, sekt\u00f6rde imza att\u0131\u011f\u0131 ilklerin ve elde etti\u011fi ba\u015far\u0131lar\u0131n ard\u0131ndan kurumsal kimli\u011fini yenileme ve yoluna hepsiemlak olarak devam etme karar\u0131 ald\u0131. Hepsiemlak E\u015f Genel M\u00fcd\u00fcr\u00fc Zeynep Tando\u011fan, b\u00fcy\u00fck de\u011fi\u015fim ile ilgili \u015funlar\u0131 s\u00f6yledi: \u201c15 y\u0131l boyunca emlak sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcs\u00fc olduk. Y\u0131llar i\u00e7inde i\u015f modelimiz, stratejimiz g\u00fcn\u00fcn ihtiya\u00e7lar\u0131na g\u00f6re de\u011fi\u015fti. Art\u0131k daha iddial\u0131 hedeflerin yan\u0131 s\u0131ra kalite, h\u0131z ve g\u00fcven \u00fczerine kurulu vizyonumuzla, kendi ayaklar\u0131 \u00fczerinde duran k\u00f6kl\u00fc ama gen\u00e7 bir marka olma yolunda bizi daha iyi anlatacak bir isim ve kimlik edinme karar\u0131 ald\u0131k. Bundan b\u00f6yle yolumuza hepsiemlak olarak devam edece\u011fiz. Yenilenen y\u00fcz\u00fcm\u00fczle daha fazla kullan\u0131c\u0131ya ula\u015faca\u011f\u0131z. Teknolojiyi s\u00fcre\u00e7lerimize dahil edip herkesin rahatl\u0131kla kullanabilece\u011fi bir hale getiriyoruz ve getirmeye devam edece\u011fiz. Bu \u015fekilde daha fazla kullan\u0131c\u0131n\u0131n sitemize ula\u015f\u0131m\u0131n\u0131 sa\u011flayaca\u011f\u0131z. Yeni \u00fcr\u00fcnlerimizle ilanlar\u0131m\u0131z\u0131 daha g\u00f6r\u00fcn\u00fcr ve ula\u015f\u0131l\u0131r hale getirece\u011fiz. Kurdu\u011fumuz moderasyon ekibimizle hatal\u0131 ilanlara yer vermeyece\u011fiz. Yeni markam\u0131zla performans\u0131m\u0131z\u0131 en \u00fcst seviyeye \u00e7\u0131kar\u0131p daha kazan\u00e7l\u0131 bir y\u0131l hedefliyoruz.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cKendimi \u015fansl\u0131 hissediyorum\u201d<\/strong><\/h2>\n<p>Hepsiemlak, \u201cH\u00fcrriyet Emlak oldu bak\u00a0hepsiemlak.com\u201d slogan\u0131yla \u00e7ekti\u011fi reklam filminde marka y\u00fcz\u00fc olarak oyuncu \u0130lker Ayr\u0131k ile i\u015f birli\u011fi yapt\u0131. Hepsiemlak Marka Y\u00fcz\u00fc ve Oyuncu \u0130lker Ayr\u0131k b\u00fcy\u00fck de\u011fi\u015fim ile ilgili \u015fu a\u00e7\u0131klamalarda bulundu: \u201cHayat\u0131m boyunca \u015fansl\u0131yd\u0131m. Hep g\u00fczel insanlar, kurumlar ve markalarla \u00e7al\u0131\u015fma f\u0131rsat\u0131 buldum. Yine \u015fans\u0131m yaver gitti ve hepsiemlak ile yollar\u0131m\u0131z kesi\u015fti. B\u00f6yle bir marka ile birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m i\u00e7in de kendimi \u015fansl\u0131 hissediyorum.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>T\u00fcm payda\u015flar\u0131m\u0131zla \u2018Ayn\u0131 \u00c7at\u0131n\u0131n Alt\u0131nday\u0131z\u2019 felsefemizle b\u00fcy\u00fcyoruz<\/strong><\/h2>\n<p>Zeynep Tando\u011fan, \u201cSekt\u00f6rdeki t\u00fcm payda\u015flar\u0131m\u0131zla \u2018Ayn\u0131 \u00c7at\u0131n\u0131n Alt\u0131nday\u0131z\u2019 felsefemizle birlikte b\u00fcy\u00fcyoruz\u201d ifadesini kullanarak \u015f\u00f6yle konu\u015ftu: \u201cBiz ticari bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n d\u0131\u015f\u0131nda sosyal sorumlulu\u011fumuzun da fark\u0131nda olan bir \u015firket olarak payda\u015flar\u0131m\u0131z\u0131n destek\u00e7isi olmaya \u00f6nem g\u00f6steriyoruz. T\u00fcm bu fark\u0131ndal\u0131kla pandemi s\u00fcrecinin ba\u015f\u0131nda \u2018Ayn\u0131 \u00c7at\u0131n\u0131n Alt\u0131nday\u0131z\u2019 kampanyam\u0131z\u0131 ba\u015flatt\u0131k. Kampanyam\u0131z\u0131n ilk faz\u0131nda t\u00fcm \u00fcyelerimize 1 ay \u00fccretsiz kullan\u0131m hakk\u0131 tan\u0131mlad\u0131k. \u0130kinci fazda hem mevcut \u00fcyelerin hem de \u00fcye olacak yeni emlak ofislerinin faydalanabilece\u011fi 2 ay \u00fccretsiz \u00fcyelik f\u0131rsat\u0131 sunduk. Bu kampanya ile 15.000\u2019i a\u015fk\u0131n emlak ofisine 10 milyon TL\u2019den fazla destek sa\u011flad\u0131k ve m\u00fc\u015fterimizi baz\u0131m\u0131z\u0131 %15 art\u0131rd\u0131k. May\u0131s ay\u0131 i\u00e7erisinde al\u0131nan tam kapanma karar\u0131 ile de kampanyam\u0131z\u0131n \u00fc\u00e7\u00fcnc\u00fc faz\u0131n\u0131 hayata ge\u00e7irdik ve hem mevcut \u00fcyeler hem de yeni \u00fcye olacaklara hi\u00e7bir \u015fart, ko\u015ful, s\u00f6zle\u015fme, taahh\u00fct olmaks\u0131z\u0131n y\u00fczde 50 indirim sa\u011flad\u0131k. Gayrimenkul sekt\u00f6r\u00fcndeki ihtiya\u00e7lardan yola \u00e7\u0131karak T\u00fcrkiye\u2019de emlak sekt\u00f6r\u00fcn\u00fc dijitalle\u015ftirme g\u00f6revini \u00fcstlendik ve \u0130stanbul Emlak Komisyoncular\u0131 Odas\u0131 (\u0130EKO) i\u015f birli\u011fi ile Emlak Akademisi projemizi hayata ge\u00e7irerek gayrimenkul dan\u0131\u015fmanlar\u0131na online platformda e\u011fitim vermeye ba\u015flad\u0131k. D\u00fczenledi\u011fimiz e\u011fitimlerde binlerce emlak ofisinin bilgi sahibi olmas\u0131n\u0131, ak\u0131llar\u0131nda kalan soru i\u015faretlerinin yan\u0131t bulmas\u0131n\u0131 sa\u011flad\u0131k. Ekim ay\u0131nda ya\u015fanan \u0130zmir depremi felaketi sonras\u0131nda \u00e7ad\u0131rlarda kalan depremzedelere destek olmak i\u00e7in harekete ge\u00e7tik. Profesyoneli oldu\u011fumuz \u2018ihtiyaca g\u00f6re en do\u011fru konutu bulma\u2019 noktas\u0131ndan yola \u00e7\u0131karak Ahbap Derne\u011fi ve Bayrakl\u0131 Belediyesi i\u015f birli\u011fiyle 20 ailenin 1 y\u0131ll\u0131k kira masraflar\u0131n\u0131 \u00fcstlendik.<\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra teknolojik yat\u0131r\u0131mlar\u0131m\u0131zla da de\u011fer kat\u0131yoruz. \u00d6yle ki, emlak sekt\u00f6r\u00fcn\u00fc dijitalle\u015ftirme g\u00f6revini \u00fcstlenen bir marka olarak teknoloji alan\u0131na yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar\u0131m\u0131z\u0131 da art\u0131rd\u0131k. Hem i\u015f ortaklar\u0131m\u0131za hem de son kullan\u0131c\u0131lar\u0131m\u0131za daha h\u0131zl\u0131 ve kolay bir deneyim ya\u015fatmak amac\u0131yla ilan giri\u015fini 2 dakikaya kadar indirerek \u2018T\u00fcrkiye\u2019nin en h\u0131zl\u0131 ilan sitesi\u2019 olduk. Ak\u0131ll\u0131 Hat teknolojisiyle H\u00fcrriyet Emlak \u00fcyesi emlak ofislerinin m\u00fc\u015fteri ka\u00e7\u0131rma sorununun \u00f6n\u00fcne ge\u00e7tik. \u0130lan sayfalar\u0131nda WhatsApp ikonuna yer verdik ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131n tek dokunu\u015fla g\u00f6r\u00fcnt\u00fcl\u00fc g\u00f6r\u00fc\u015fme, foto\u011fraf, video, konum ve dok\u00fcman g\u00f6nderme gibi hayatlar\u0131n\u0131 kolayla\u015ft\u0131racak fonksiyonlar\u0131n hepsini sunduk. T\u00fcrkiye\u2019nin en kapsaml\u0131 \u2018Haritadan Arama\u2019 \u00f6zelli\u011fini sunduk. S\u00f6zle\u015fmeleri dijitalle\u015ftirdik. Art\u0131k emlak ofisleri t\u00fcm s\u00f6zle\u015fmelerini kurumsal sayfam\u0131z hesab\u0131ndan olu\u015fturup saklayabiliyorlar. Ve ayl\u0131k 25 milyon trafi\u011fimiz ve 10 milyon kullan\u0131c\u0131m\u0131zla yolumuza devam ediyoruz\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cYaz d\u00f6neminde fiyat art\u0131\u015flar\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d<\/strong><\/h2>\n<p>Gayrimenkul sekt\u00f6r\u00fcn\u00fc de de\u011ferlendiren Zeynep Tando\u011fan, \u015funlar\u0131 s\u00f6yledi: \u201cYeni a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z Nisan Endeksi verilerine bakt\u0131\u011f\u0131m\u0131zda hem sat\u0131l\u0131k hem de kiral\u0131k konutlarda deniz kenar\u0131na bir e\u011filim var diyebiliriz. Ge\u00e7ti\u011fimiz y\u0131l\u0131n haziran ve temmuz aylar\u0131nda denize k\u0131y\u0131s\u0131 olan illerdeki sat\u0131l\u0131k konutlar son 5 y\u0131l\u0131n en y\u00fcksek arama hacmine ula\u015fm\u0131\u015ft\u0131. 2021 y\u0131l\u0131nda da bu ilginin devam etti\u011fini g\u00f6r\u00fcyoruz. Tatil d\u00f6neminin yakla\u015fmas\u0131yla birlikte bu b\u00f6lgelere olan talep de tekrar art\u0131\u015fa ge\u00e7ecek. Talep beraberinde fiyat art\u0131\u015flar\u0131n\u0131 da getiriyor. Pandeminin de etkisiyle bu trendin devam edece\u011fini, \u00f6zellikle yaz d\u00f6neminde fiyatlarda yine art\u0131\u015flar\u0131n s\u00fcrece\u011fini \u00f6ng\u00f6r\u00fcyoruz. Sizlerin de yak\u0131ndan takip etti\u011fi \u00fczere ge\u00e7ti\u011fimiz hafta T\u00dc\u0130K, Nisan ay\u0131 konut sat\u0131\u015f istatistiklerini a\u00e7\u0131klad\u0131. Verilere g\u00f6re nisan ay\u0131nda T\u00fcrkiye genelinde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re %124,1 art\u0131\u015fla 95 bin 863 konut sat\u0131ld\u0131. Ancak Ocak-Nisan 2021 d\u00f6nemindeki konut sat\u0131\u015flar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 periyoduna g\u00f6re %6,5 azalma g\u00f6sterdi. Hafta sonu k\u0131s\u0131tlamalar\u0131n\u0131n da bunda \u00f6nemli bir etkisi oldu. Bu daralman\u0131n tam kapanma ya\u015fad\u0131\u011f\u0131m\u0131z May\u0131s 2021 d\u00f6neminde bir kat artmas\u0131n\u0131 bekliyoruz. Ancak kapanma sonras\u0131nda yine ge\u00e7ti\u011fimiz y\u0131l oldu\u011fu gibi kampanyalar s\u00f6z konusu olursa sat\u0131\u015flar yukar\u0131 do\u011fru h\u0131zla ivme kazanacakt\u0131r.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cYeni markam\u0131zla daha da sevilece\u011fiz\u201d<\/strong><\/h2>\n<p>Zeynep Tando\u011fan, gelecek planlar\u0131yla ilgili de \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131: \u201cHepsiemlak olarak yolumuza, \u00fcst\u00fcn kullan\u0131c\u0131 deneyimi, emlak sekt\u00f6r\u00fc uzmanl\u0131\u011f\u0131, y\u00fcksek kalite ve de\u011fer oda\u011f\u0131 ile emlak almak-satmak-kiralamak isteyen herkes i\u00e7in en g\u00fcvenilir platform olma vizyonuyla devam edece\u011fiz. Emla\u011fa dair A\u2019dan Z\u2019ye kritik bilginin en g\u00fcvenilir i\u00e7erik sa\u011flay\u0131c\u0131s\u0131 olmay\u0131 kendimize misyon edinerek en g\u00fcvenilir ve uzman emlak profesyonellerinin tercih etti\u011fi platform olma yolunda ilerleyece\u011fiz. Yapt\u0131\u011f\u0131m\u0131z kampanyalarla \u00fcyelerimizden hep te\u015fekk\u00fcr mesajlar\u0131 ald\u0131k ve almaya devam ediyoruz. Sekt\u00f6r\u00fcn \u00f6nc\u00fcs\u00fc olarak emlak ofislerinin yan\u0131nda olmaya devam edece\u011fiz. Yeni markam\u0131zla daha da sevilece\u011fimize eminiz.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00fcrriyet Emlak Kurumsal Kimli\u011fini Yeniliyor. \u0130simDe\u011fi\u015ftiren H\u00fcrriyet Emlak Yoluna\u00a0Hepsiemlak Olarak Devam Edecek. &nbsp; Emlak sekt\u00f6r\u00fcn\u00fcn nabz\u0131n\u0131 tutan H\u00fcrriyet Emlak, art\u0131k daha iddial\u0131 hedeflerin yan\u0131 s\u0131ra kalite, h\u0131z ve g\u00fcven \u00fczerine kurulu vizyonuyla, kendi ayaklar\u0131 \u00fczerinde duran k\u00f6kl\u00fc ama gen\u00e7 bir marka olma yolunda kendilerini daha iyi anlatacak bir isim ve kimlik edinme karar\u0131 ald\u0131.\u00a0Kurumsal kimli\u011fini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5388],"tags":[15256,9025],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/35421"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35421"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/35421\/revisions"}],"predecessor-version":[{"id":35423,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/35421\/revisions\/35423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/35422"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}