{"id":34455,"date":"2021-02-25T11:50:40","date_gmt":"2021-02-25T08:50:40","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=34455"},"modified":"2021-02-25T11:50:40","modified_gmt":"2021-02-25T08:50:40","slug":"pandemi-perakendeciler-uzerindeki-baskiyi-artirirken-sektor-yeniden-sekilleniyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=34455","title":{"rendered":"Pandemi perakendeciler \u00fczerindeki bask\u0131y\u0131 art\u0131r\u0131rken, sekt\u00f6r yeniden \u015fekilleniyor"},"content":{"rendered":"

Cushman & Wakefield\u2019\u0131n haz\u0131rlad\u0131\u011f\u0131 7\u2019inci \u2018\u0130stanbul Al\u0131\u015fveri\u015f Caddeleri Raporu\u2019na g\u00f6re, pandeminin yaratt\u0131\u011f\u0131 olumsuz etki ve beraberinde hafta sonu dahil olmak \u00fczere tekrarlanan k\u0131s\u0131tland\u0131rmalar sonras\u0131nda ziyaret\u00e7i say\u0131s\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015ftir. Bir \u00f6nceki y\u0131l t\u00fcm caddeler toplam\u0131nda bo\u015f olan 85 ma\u011fazan\u0131n 2020 y\u0131l\u0131nda 41 tanesi kiralanm\u0131\u015ft\u0131r. 2019 y\u0131l\u0131nda ger\u00e7ekle\u015fen yeni kiralama i\u015flemlerinin %32\u2019si giyim ve ayakkab\u0131 sekt\u00f6r\u00fcne aitken, 2020 y\u0131l\u0131nda bu oran i\u015flemlerin %36\u2019s\u0131na denk gelerek en \u00e7ok i\u015flem g\u00f6ren sekt\u00f6r konumunda olup, yeme-i\u00e7me kategorisi bir \u00f6nceki y\u0131la k\u0131yasla %33\u2019ten %27\u2019e do\u011fru d\u00fc\u015f\u00fc\u015f ger\u00e7ekle\u015fmi\u015ftir.<\/p>\n

D\u00fcnyan\u0131n \u00f6nde gelen gayrimenkul dan\u0131\u015fmanl\u0131k \u015firketlerinden Cushman & Wakefield\u2019\u0131n, Avrupa yakas\u0131nda \u0130stiklal Caddesi ve Rumeli, Te\u015fvikiye, Vali Kona\u011f\u0131 ve Abdi \u0130pek\u00e7i’yi kapsayan Ni\u015fanta\u015f\u0131 B\u00f6lgesi ile Anadolu yakas\u0131ndaki Ba\u011fdat Caddesi olmak \u00fczere \u0130stanbul’un 3 ana caddesini inceleyen yedinci ‘\u0130stanbul Al\u0131\u015fveri\u015f Caddeleri\u2019 raporu yay\u0131nlad\u0131. Rapora g\u00f6re toplam kiralama i\u015flem say\u0131s\u0131 bu y\u0131l k\u0131smi art\u0131\u015fa ge\u00e7erken, metrekare baz\u0131nda azalma g\u00f6stermi\u015ftir: \u00fc\u00e7 ana cadde toplam\u0131nda kiralama i\u015flemleri s\u0131ras\u0131yla, 2017 y\u0131l\u0131nda 109, 2018 y\u0131l\u0131nda 139, 2019 y\u0131l\u0131nda 112 ve 2020 y\u0131l\u0131nda 128 olarak ger\u00e7ekle\u015fmi\u015ftir. Di\u011fer taraftan, 2019 y\u0131l\u0131nda yine t\u00fcm caddeler toplam\u0131nda bo\u015f olan 85 ma\u011fazan\u0131n 2020 y\u0131l\u0131nda 41 tanesi kiralanabilmi\u015ftir.<\/p>\n

Yaya tarafi\u011findeki en b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f \u0130stiklal Caddesi\u2019nde<\/strong><\/h2>\n

Raporda, \u0130stanbul\u2019un en \u00f6nemli k\u00fclt\u00fcr, turizm ve ticaret merkezlerinden biri olmaya devam eden \u0130stiklal Caddesi\u2019nde, 2020 y\u0131l\u0131nda pandeminin fiziksel perakende pazar\u0131nda yaratt\u0131\u011f\u0131 etkinin \u00f6ncesinde perakendeci yap\u0131s\u0131; orta vadede eski pop\u00fclerli\u011fini yakalamas\u0131 ad\u0131na de\u011fi\u015fen ziyaret\u00e7i profiline ve yo\u011funlu\u011funa ba\u011fl\u0131 olarak sosyalle\u015febilmeye hizmet etme y\u00f6n\u00fcnde yeniden y\u00fckseli\u015fe ge\u00e7en yeme \u2013 i\u00e7me sekt\u00f6r\u00fcne do\u011fru e\u011filim g\u00f6stermi\u015ftir. Buna ba\u011fl\u0131 olarak hem dengeye ge\u00e7en kentsel yenileme \u00e7al\u0131\u015fmalar\u0131 hem de minimuma inen g\u00fcvenli\u011fe ba\u011fl\u0131 \u00f6nyarg\u0131, caddenin toparlanma s\u00fcrecine h\u0131z kazand\u0131\u011f\u0131na dair g\u00fc\u00e7l\u00fc sinyaller verdi\u011fi belirtilmektedir.<\/p>\n

\u00d6te yandan, pandeminin ve beraberinde tekrarlanan k\u0131s\u0131tland\u0131rmalar\u0131n; perakende i\u00e7in yaratt\u0131\u011f\u0131 olumsuz ko\u015fullar do\u011frultusunda \u0130stiklal Caddesi\u2019nde neredeyse t\u00fcm kategorilerde ma\u011faza arz\u0131nda azalma kaydedilmi\u015ftir. \u00d6zellikle; bir \u00f6nceki y\u0131l ivme kazanan yeme \u2013 i\u00e7me ve aksesuar \u2013 kozmetik kategorilerinde azalma g\u00f6r\u00fcl\u00fcrken, giyim ve ayakkab\u0131 kategorisinde kaydedilen k\u0131smi d\u00fc\u015f\u00fc\u015f 2020 y\u0131l\u0131nda da devam etmi\u015ftir. 2019 y\u0131l\u0131ndaki bo\u015f 11 ma\u011fazan\u0131n, 2020 y\u0131l\u0131nda kiralanmad\u0131\u011f\u0131 belirtilmi\u015ftir.<\/p>\n

Kiralama i\u015flem hacmi; 2020 y\u0131l\u0131ndan \u00f6nce son \u00fc\u00e7 y\u0131ld\u0131r, metrekare baz\u0131nda art\u0131\u015f g\u00f6sterirken, say\u0131 olarak benzer seviyelerde kaydedilmi\u015ftir. Di\u011fer yandan, \u00f6nceki y\u0131llarda art\u0131\u015f e\u011filimi g\u00f6steren toplam arz ve d\u00fc\u015f\u00fc\u015f kaydeden bo\u015fluk oran\u0131; 2020 y\u0131l\u0131nda pandeminin do\u011frultusunda tersi y\u00f6nde de\u011fi\u015fiklik g\u00f6stermi\u015ftir. Kiralama i\u015flem hacmi ve say\u0131s\u0131 belirgin \u00f6l\u00e7\u00fcde azal\u0131rken, bo\u015f ma\u011faza say\u0131s\u0131nda \u00f6nemli bir art\u0131\u015f kaydedilmi\u015ftir. Cadde \u00fczerinde, 2020 y\u0131l\u0131nda toplam 22 kiralama i\u015flemi ger\u00e7ekle\u015firken, bo\u015f ma\u011faza say\u0131s\u0131 da 23 olmu\u015ftur. \u00d6te yandan, Atat\u00fcrk K\u00fclt\u00fcr Merkezi projesinin planlanan a\u00e7\u0131l\u0131\u015f\u0131n\u0131n 2021 y\u0131l\u0131 i\u00e7erisinde ger\u00e7ekle\u015fmesi, \u0130stiklal Caddesi\u2019nin ve civar b\u00f6lgenin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde yarataca\u011f\u0131 \u00e7ekim g\u00fcc\u00fcne katk\u0131 sa\u011flamas\u0131 beklenmektedir.<\/p>\n

Ba\u011fdat Caddesi bo\u015f ma\u011faza say\u0131s\u0131nda azalan e\u011filimini koruyor<\/strong><\/h2>\n

Cushman & Wakefield\u2019in raporunda, hem \u0130stanbul\u2019un en uzun hem de Anadolu Yakas\u0131\u2019n\u0131n en g\u00f6zde al\u0131\u015fveri\u015f caddesi olma \u00f6zelliklerini birarada bar\u0131nd\u0131ran Ba\u011fdat Caddesi\u2019nde, 2020 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re benzer seviyede kaydedilen perakende arz say\u0131s\u0131 343 oldu. Caddede kentsel yenileme \u00e7al\u0131\u015fmalar\u0131, al\u0131\u015fveri\u015f caddeleri aras\u0131nda en yo\u011fun \u015fekilde seyrederken, 2020\u2019de say\u0131 metrekare baz\u0131nda ge\u00e7en seneye k\u0131yasla d\u00fc\u015f\u00fc\u015f g\u00f6stermi\u015ftir. Ba\u011fdat Caddesi\u2019nde, bo\u015f ma\u011faza say\u0131s\u0131 pandeminin fiziksel perakendeye getirdi\u011fi olumsuz etkilere ra\u011fmen bu y\u0131l da azalan e\u011filimi korumu\u015ftur. B\u00f6ylelikle Ba\u011fdat Caddesi son d\u00f6rt y\u0131ld\u0131r azalan bo\u015f ma\u011faza say\u0131s\u0131yla caddeler aras\u0131nda bu kategoride \u00f6ne \u00e7\u0131kmaktad\u0131r. 2020 y\u0131l\u0131nda \u0130stanbul\u2019un t\u00fcm g\u00f6zde al\u0131\u015fveri\u015f caddeleri i\u00e7in kaydedilen en \u00e7arp\u0131c\u0131 sonu\u00e7lardan biri, ge\u00e7en sene belirgin \u00f6l\u00e7\u00fcde ivme kazanan ziyaret\u00e7i say\u0131s\u0131n\u0131n bu y\u0131l pandemiden \u00f6t\u00fcr\u00fc d\u00fc\u015f\u00fc\u015fe ge\u00e7mesidir. Bu do\u011frultuda, Ba\u011fdat Caddesi\u2019nde de tahmin edilen ortalama ziyaret\u00e7i say\u0131s\u0131 bir \u00f6nceki y\u0131la g\u00f6re, hafta i\u00e7i %15 d\u00fc\u015f\u00fc\u015f kaydedilmi\u015ftir. Bir \u00f6nceki y\u0131l y\u00fckseli\u015fe ge\u00e7en yeme-i\u00e7me sekt\u00f6r\u00fc Ba\u011fdat Caddesi\u2019nde devaml\u0131l\u0131\u011f\u0131n\u0131 korurken bu kategorideki ma\u011faza say\u0131s\u0131nda art\u0131\u015f kaydedilmi\u015ftir. Perakende ma\u011faza da\u011f\u0131l\u0131m\u0131n\u0131n da g\u00f6r\u00fclece\u011fi \u00fczere art\u0131\u015f g\u00f6steren kategorilerde aksesuar ve kozmetik ile ev e\u015fyas\u0131 ve dekorasyon sekt\u00f6r\u00fc de yerini al\u0131rken, giyim ve ayakkab\u0131 kategorisi bir \u00f6nceki y\u0131la ayn\u0131 seviyede kaydedilmi\u015ftir. Genel olarak bak\u0131ld\u0131\u011f\u0131nda ise caddedeki ma\u011faza say\u0131lar\u0131 di\u011fer kategorilerde ge\u00e7en y\u0131la benzer seviyelerde kaydedilmi\u015ftir.<\/p>\n

Ba\u011fdat Caddesi\u2019nde 2020 y\u0131l\u0131nda kiralama i\u015flem say\u0131s\u0131nda art\u0131\u015f kaydedilmesine kar\u015f\u0131n, metrekare baz\u0131nda ge\u00e7en y\u0131la k\u0131yasla daha k\u00fc\u00e7\u00fck i\u015flemler ger\u00e7ekle\u015firken, kiralama i\u015flemlerinin toplam\u0131nda bir \u00f6nceki y\u0131la g\u00f6re azalma kaydedilmi\u015ftir. Kaydedilen bu i\u015flemlerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu yeni kiralama anla\u015fmalar\u0131ndan olu\u015furken, ge\u00e7en sene Ba\u011fdat Caddesi \u00f6zelinde %30 oran\u0131nda kaydedilen yer de\u011fi\u015ftirme projeleri bu y\u0131l %10 oran\u0131nda s\u0131n\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n

Ba\u011fdat Caddesi \u00fczerinde 2020 y\u0131l\u0131nda l\u00fcks marka say\u0131s\u0131 bir \u00f6nceki y\u0131la g\u00f6re 33 ma\u011faza ile az da olsa azal\u0131rken, uluslararas\u0131 marka say\u0131s\u0131 ise d\u00fc\u015f\u00fc\u015f kaydederek 64\u2019ten 62\u2019ye d\u00fc\u015fm\u00fc\u015ft\u00fcr.<\/p>\n

Ni\u015fanta\u015f\u0131\u2019nda kiralama i\u015flemlerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu ulusal markalar olu\u015fturuyor<\/strong><\/h2>\n

Raporda, Avrupa Yakas\u0131 ve \u0130stanbul\u2019un en \u00f6nemli l\u00fcks perakende merkezi olan Ni\u015fanta\u015f\u0131 B\u00f6lgesi\u2019nde 2019 y\u0131l\u0131nda yaya trafi\u011finde \u00f6nemli bir y\u00fckseli\u015f e\u011filimi ya\u015fan\u0131rken, 2020 y\u0131l\u0131nda pandemi nedeniyle kaydetti\u011fi d\u00fc\u015f\u00fc\u015f Ni\u015fanta\u015f\u0131 B\u00f6lgesi\u2019nde de etkisini g\u00f6stererek, hafta i\u00e7i %40 azalma ger\u00e7ekle\u015fmi\u015ftir.<\/p>\n

Perakende arz\u0131 benzer seviyede, 383 ma\u011faza olarak kaydedilen Ni\u015fanta\u015f\u0131 B\u00f6lgesi\u2019nde, ge\u00e7ti\u011fimiz y\u0131l bo\u015f olan 24 ma\u011fazan\u0131n %60\u2019dan fazlas\u0131 kiralanm\u0131\u015ft\u0131r. Kiralama hacmi say\u0131 ve metrekare baz\u0131nda art\u0131\u015f g\u00f6sterirken, \u00f6nceki y\u0131llarda ula\u015ft\u0131\u011f\u0131 seviyeleri yakalad\u0131\u011f\u0131 g\u00f6zlenen b\u00f6lgede, 2020 y\u0131l\u0131nda \u00f6ne \u00e7\u0131kan \u00f6nemli fark, kiralama i\u015flemlerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011fun ulusal markalar taraf\u0131ndan ger\u00e7ekle\u015fmesidir.<\/p>\n

Ni\u015fanta\u015f\u0131 B\u00f6lgesi\u2019nde, t\u00fcm kategoriler incelendi\u011finde sekt\u00f6r da\u011f\u0131l\u0131m\u0131nda \u00f6nemli bir farkl\u0131l\u0131k g\u00f6r\u00fclmezken, bir \u00f6nceki giyim ve ayakkab\u0131 kategorisinde g\u00f6r\u00fclen art\u0131\u015f bu y\u0131l yerini d\u00fc\u015f\u00fc\u015fe b\u0131rakm\u0131\u015ft\u0131r. Yeme – i\u00e7me sekt\u00f6r\u00fcne ait ma\u011faza say\u0131s\u0131nda de\u011fi\u015fim kaydedilmezken, ge\u00e7en sene itibariyle ivme kazanan yeme \u2013 i\u00e7me kategorisinde kiralama i\u015flemi bu y\u0131l Ni\u015fanta\u015f\u0131 B\u00f6lgesi\u2019nde dengede kaydedilmi\u015ftir. Bununla birlikte, kozmetik ve aksesuar kategorisinde ise k\u0131smi art\u0131\u015f ger\u00e7ekle\u015firken, bo\u015f ma\u011faza say\u0131s\u0131nda son y\u0131llarda s\u00fcregelen azalma e\u011filimi 2020 y\u0131l\u0131nda yerini art\u0131\u015fa b\u0131rakm\u0131\u015ft\u0131r.<\/p>\n

2019-2020 i\u00e7erisinde toplamda 51 kiralama i\u015flemi, 20\u2019si Abdi \u0130pek\u00e7i\u2019de, 13\u2019\u00fc Rumeli Caddesi\u2019nde, 11\u2019i Vali Kona\u011f\u0131\u2019nda, ve 7\u2019si Te\u015fvikiye\u2019de olmak \u00fczere ger\u00e7ekle\u015fmi\u015ftir. 2020 y\u0131l\u0131nda Ni\u015fanta\u015f\u0131 B\u00f6lgesi\u2019nde kiralama i\u015flem say\u0131s\u0131nda bir \u00f6nceki y\u0131la k\u0131yasla kaydetti\u011fi art\u0131\u015fla Rumeli Caddesi \u00f6ne \u00e7\u0131karken, Abdi \u0130pek\u00e7i\u2019de de kiralama i\u015flem say\u0131s\u0131nda k\u0131smi art\u0131\u015f ger\u00e7ekle\u015fmi\u015ftir.<\/p>\n

Caddelerdeki k\u0131r\u0131lganl\u0131\u011f\u0131n minimum seviyelere inmesi uzun vadede ger\u00e7ekle\u015fecek<\/strong><\/h2>\n

Verileri de\u011ferlendiren Cushman & Wakefield Y\u00f6netim Kurulu Ba\u015fkan\u0131\u00a0Tu\u011fra G\u00f6nden,<\/strong>\u00a0\u2018\u2019 \u0130stanbul\u2019un en g\u00f6zde \u00fc\u00e7 al\u0131\u015fveri\u015f caddelerinin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 olu\u015fturdu\u011fu ana cadde pazar\u0131nda; perakendeci talebi, ge\u00e7ti\u011fimiz y\u0131l etkisini g\u00f6steren ekonomik yava\u015flama, devam eden dalgal\u0131 d\u00f6viz kuru ve T\u00fcrk Liras\u0131 cinsinden kira s\u00f6zle\u015fmeleri d\u00fczenlemesi fakt\u00f6rlerine ek olarak, 2020 y\u0131l\u0131nda fiziksel perakendenin en \u00f6nemli de\u011fi\u015fkeni olan pandeminin sonu\u00e7lar\u0131 ile b\u00fcy\u00fck oranda bask\u0131land\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Pandeminin kontrol alt\u0131na al\u0131nd\u0131\u011f\u0131 \u00f6n\u00fcm\u00fczdeki d\u00f6nemde her \u00fc\u00e7 caddedeki k\u0131r\u0131lganl\u0131\u011f\u0131n minimum seviyeye inerek toparlanmas\u0131 zaman alacakt\u0131r.\u2018\u2019 dedi.<\/p>\n

G\u00f6nden, \u015f\u00f6yle devam etti: \u2018\u0130stanbul al\u0131\u015fveri\u015f caddelerinin, uzun y\u0131llard\u0131r \u015fehrin k\u00f6kl\u00fc birer \u00e7ekim merkezi oldu\u011fu bilinirli\u011fi do\u011frultusunda, pandemi sonras\u0131 d\u00f6nemde toparlanman\u0131n daha h\u0131zl\u0131 olmas\u0131 y\u00f6n\u00fcnde b\u00fcy\u00fck bir potansiyeli elinde bulunduruyor. De\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 ve sosyalle\u015fme alanlar\u0131n\u0131n \u00f6nemi ile birlikte, perkande alanlar\u0131n\u0131n mevcut sa\u011fl\u0131k ve g\u00fcvenlik standartlar\u0131 ile yeniden yap\u0131lanmas\u0131 gerekiyor. Al\u0131\u015fveri\u015f merkezleri ise, t\u00fcketici ihtiya\u00e7lar\u0131n\u0131n ve beklentilerinin analiz edildi\u011fi ve teknoloji entegrasyonunun yap\u0131ld\u0131\u011f\u0131 etkin perakende y\u00f6ntemleri ile \u0130stanbul ana cadde pazar\u0131nda ihtiya\u00e7 duyulan toparlanma s\u00fcrecini daha h\u0131zl\u0131 yakalanmas\u0131 ad\u0131na, stratejik \u015fekilde y\u00f6nlendirilmeli ve y\u00f6netilmelidir.\u2019\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

Cushman & Wakefield\u2019\u0131n haz\u0131rlad\u0131\u011f\u0131 7\u2019inci \u2018\u0130stanbul Al\u0131\u015fveri\u015f Caddeleri Raporu\u2019na g\u00f6re, pandeminin yaratt\u0131\u011f\u0131 olumsuz etki ve beraberinde hafta sonu dahil olmak \u00fczere tekrarlanan k\u0131s\u0131tland\u0131rmalar sonras\u0131nda ziyaret\u00e7i say\u0131s\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fc\u015fe ge\u00e7mi\u015ftir. Bir \u00f6nceki y\u0131l t\u00fcm caddeler toplam\u0131nda bo\u015f olan 85 ma\u011fazan\u0131n 2020 y\u0131l\u0131nda 41 tanesi kiralanm\u0131\u015ft\u0131r. 2019 y\u0131l\u0131nda ger\u00e7ekle\u015fen yeni kiralama i\u015flemlerinin %32\u2019si giyim ve ayakkab\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":18452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[221,5388],"tags":[59],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34455"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34455"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34455\/revisions"}],"predecessor-version":[{"id":34456,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34455\/revisions\/34456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/18452"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}