{"id":34037,"date":"2021-01-15T13:38:10","date_gmt":"2021-01-15T10:38:10","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=34037"},"modified":"2021-01-16T16:00:10","modified_gmt":"2021-01-16T13:00:10","slug":"ramazan-becer-reklam-yasaklari-cari-acigi-artirabilir","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=34037","title":{"rendered":"Ramazan Becer: \u201cReklam yasaklar\u0131, cari a\u00e7\u0131\u011f\u0131 art\u0131rabilir\u201d"},"content":{"rendered":"<p><strong>Sosyal medya kurulu\u015flar\u0131yla ya\u015fanan kriz, reklamverenleri tedirgin etmeye devam ediyor. Uzun vadede reklam planlamalar\u0131n\u0131 ask\u0131ya alan markalar\u0131, yeni \u00e7\u00f6z\u00fcmler \u00fcretme tela\u015f\u0131 sard\u0131. Tiktok, Youtube ve Google\u2019\u0131n temsilci atama karar\u0131n\u0131n ard\u0131ndan g\u00f6zler Instagram ve Facebook\u2019a \u00e7evrildi. Gayrimenkul, turizm, sa\u011fl\u0131k turizmi gibi sekt\u00f6rlerin bu mecralara reklam vererek \u00fclkemize d\u00f6viz getirdi\u011fini belirten CRM Group Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ramazan Becer, \u201cOlas\u0131 bir yasak gelme durumunda, T\u00fcrkiye\u2019ye reklam vererek yap\u0131lan sat\u0131\u015flardan gelecek d\u00f6vizin azalmas\u0131 cari a\u00e7\u0131\u011fa \u00f6nemli etki edecektir\u201d dedi.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Yeni sosyal medya d\u00fczenlemesi kapsam\u0131nda T\u00fcrkiye\u2019ye temsilci atamalar\u0131 istendi\u011fi halde halen temsilci atamayan Facebook, Twitter ve Instagram gibi \u015firketler i\u00e7in reklam yasa\u011f\u0131 s\u00fcrecine girildi. \u015eimdiye kadar 30\u2019ar milyon TL ceza kesilen a\u011flardan hen\u00fcz temsilci i\u00e7in bir a\u00e7\u0131klama gelmedi. Olas\u0131 reklam yasaklar\u0131, hukuk\u00e7ular, dijital reklamc\u0131lar taraf\u0131ndan son d\u00f6nemin en \u00e7ok tart\u0131\u015f\u0131lan konular\u0131ndan biri haline geldi. CRM Group Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ramazan Becer, \u201cDijital reklamc\u0131l\u0131k T\u00fcrkiye\u2019de ciddi bir hacime sahip. Bu b\u00fct\u00e7enin yakla\u015f\u0131k y\u00fczde 40\u2019\u0131 da vergi olarak devlete \u00f6deniyor. Bu karar devletin de vergi gelirinden feragat etmesi anlam\u0131na geliyor. Bu d\u00f6nemde olas\u0131 yasaklar ticaret hacmine ciddi bir darbe vuracakt\u0131r diye d\u00fc\u015f\u00fcn\u00fcyorum\u201d dedi. Di\u011fer yandan d\u00f6viz getirisinin azalmas\u0131n\u0131n cari a\u00e7\u0131\u011fa da direkt etki edece\u011fine vurgu yapt\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cBug\u00fcne dek temsilci atamad\u0131larsa, atayacaklar\u0131n\u0131 d\u00fc\u015f\u00fcnm\u00fcyorum\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Tiktok, Youtube, DailyMotion T\u00fcrkiye\u2019ye temsilci atayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Instagram, Twitter ve Facebook ise ticaret hacminin en \u00e7ok d\u00f6nd\u00fc\u011f\u00fc ve en \u00f6nemli sat\u0131\u015f kanallar\u0131 aras\u0131nda bulunuyor. Kesilen cezalara ra\u011fmen temsilci atamad\u0131klar\u0131n\u0131 hat\u0131rlatan Becer, \u201cBu \u00fc\u00e7 mecra bug\u00fcne kadar d\u00f6n\u00fc\u015f yapmad\u0131. \u00d6zellikle Facebook\u2019un temsilci atamas\u0131n\u0131 beklemiyorum\u201d dedi. Olas\u0131 yasaklar\u0131n ba\u015fka form\u00fcller ve metodlar \u00fcrettirece\u011fine dikkat \u00e7eken Becer, \u201c Markalar sosyal medya \u00fczeriden istedikleri \u00fclkelere, ya\u015f gruplar\u0131n, cinsiyetlerine ve hatta demografik yap\u0131lar\u0131na dek hedefleme yaparak sat\u0131\u015f yap\u0131yorlar. T\u00fcrkiye\u2019den reklam verildi\u011finde vergi \u00f6d\u00fcyorlar. Yasak geldi\u011finde yurtd\u0131\u015f\u0131ndaki firmalar \u00fczerinden reklamlar\u0131n\u0131 verecekler, ba\u015fka bir tak\u0131m metodlar geli\u015ftirecekler. Bu sefer de devletin vergi geliri kesilecek. Durum \u00e7ok kar\u0131\u015f\u0131k\u201d diye konu\u015ftu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cBa\u015fka alternatif mecra yok\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u00d6zellikle yurtd\u0131\u015f\u0131na markalar\u0131n\u0131 tan\u0131tmak isteyen, oradan m\u00fc\u015fteri getirmek isteyen markalar i\u00e7in ba\u015fka alternatif bulunmad\u0131\u011f\u0131n\u0131 kaydeden Becer, \u201cBu sosyal a\u011flar t\u00fcm d\u00fcnyada kullan\u0131l\u0131yor. Do\u011fru hedefleme yap\u0131labildi\u011fi i\u00e7in de son 10 y\u0131l\u0131n en b\u00fcy\u00fck reklam mecralar\u0131. Ufak b\u00fct\u00e7elerle, do\u011fru hedefleme yap\u0131ld\u0131\u011f\u0131nda milyonlarca ki\u015fiye ula\u015f\u0131labiliyor. Alternatifi yok. Kapat\u0131l\u0131rsa, nas\u0131l olacak kimse bilmiyor\u201d dedi.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cYasak gelirse toplumsal patlama ya\u015fan\u0131r\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Pandemi d\u00f6neminde ekonomik daralman\u0131n ya\u015fand\u0131\u011f\u0131na vurgu yapan Becer, \u201cPandemi en \u00e7ok ekonomik y\u00f6nden toplumumuzu sarst\u0131. \u0130nsanlar evinden \u00fcretti\u011fi \u00fcr\u00fcnleri bile bu mecralardan k\u00fc\u00e7\u00fck reklamlarla sat\u0131\u015f\u0131n\u0131 yap\u0131p, hayat\u0131n\u0131 idame ettiriyor. Bu say\u0131 az\u0131msanmayacak kadar fazla. Bu gelir modelinin kaybedilmesi toplumsal bir patlama ya\u015fanmas\u0131na sebep olabilir. Bunun i\u00e7in uygun bir zaman de\u011fil\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya kurulu\u015flar\u0131yla ya\u015fanan kriz, reklamverenleri tedirgin etmeye devam ediyor. Uzun vadede reklam planlamalar\u0131n\u0131 ask\u0131ya alan markalar\u0131, yeni \u00e7\u00f6z\u00fcmler \u00fcretme tela\u015f\u0131 sard\u0131. Tiktok, Youtube ve Google\u2019\u0131n temsilci atama karar\u0131n\u0131n ard\u0131ndan g\u00f6zler Instagram ve Facebook\u2019a \u00e7evrildi. Gayrimenkul, turizm, sa\u011fl\u0131k turizmi gibi sekt\u00f6rlerin bu mecralara reklam vererek \u00fclkemize d\u00f6viz getirdi\u011fini belirten CRM Group Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ramazan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1,5388],"tags":[14984,14983],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34037"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34037"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34037\/revisions"}],"predecessor-version":[{"id":34040,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34037\/revisions\/34040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/34044"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}