{"id":34015,"date":"2021-01-14T13:12:08","date_gmt":"2021-01-14T10:12:08","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=34015"},"modified":"2021-01-14T13:12:08","modified_gmt":"2021-01-14T10:12:08","slug":"2021de-finansal-chech-upa-dikkat","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=34015","title":{"rendered":"2021’de Finansal Chech-Up’a dikkat!"},"content":{"rendered":"

Uzmanlar, \u015firketlerin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve yeni sistemlere ayak uydurabilmesi i\u00e7in \u201cFinansal Check-up\u201d uyar\u0131s\u0131 yap\u0131yor.<\/em><\/strong><\/p>\n

Bir y\u0131la yak\u0131n zamand\u0131r t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan koronavir\u00fcs pandemisinin ekonomik anlamdaki etkileri \u015firketleri gelecek kayg\u0131s\u0131na s\u00fcr\u00fckl\u00fcyor. S\u00fcrd\u00fcr\u00fclebilirli\u011fin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda, \u015firketler do\u011fru gelecek \u00f6ng\u00f6r\u00fcleri yaparak uzun vadeli \u00e7\u00f6z\u00fcmler yaratmaya \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalar T\u00fcrkiye\u2019deki \u015firket \u00f6mr\u00fcn\u00fcn ortalama 10-15 y\u0131l aras\u0131nda de\u011fi\u015fti\u011fini g\u00f6steriyor. Kay\u0131tlara g\u00f6re \u00fclkemizdeki en eski \u015firket 1777 y\u0131l\u0131nda kurulan \u00fcnl\u00fc lokum ve \u015fekerleme markas\u0131. 1900 y\u0131l\u0131ndan \u00f6nce kurulan ve halen faaliyetlerini s\u00fcrd\u00fcren ise sadece 8 \u015firket bulunuyor. Bu rakamlar de\u011ferlendirildi\u011finde T\u00fcrkiye\u2019de \u015firketlerin k\u0131sa \u00f6m\u00fcrl\u00fc oldu\u011fu ve devaml\u0131l\u0131k arz etmedi\u011fi kanaatine var\u0131l\u0131yor.<\/p>\n

Durum bu \u015fekilde olunca \u015firketlerin, COVID-19 krizinin bize dayatt\u0131\u011f\u0131 yeni d\u00fcnya d\u00fczenine uyum sa\u011flayabilecek \u00a0do\u011fru stratejiler \u00e7er\u00e7evesinde profesyonel y\u00f6ntemlerle ilerlemek durumunda oldu\u011fu ortaya \u00e7\u0131k\u0131yor. Bu noktada da profesyonel finans dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketleri firmalar\u0131n en b\u00fcy\u00fck yard\u0131mc\u0131lar\u0131ndan biri konumuna geliyor.<\/p>\n

Firmalar\u0131n sadece kriz d\u00f6nemlerinde de\u011fil her zaman finansal check-up yapt\u0131r\u0131p mevcut durumlar\u0131 hakk\u0131nda bilgi sahibi olarak ileriye y\u00f6nelik stratejiler belirlemesinin s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in \u00e7ok \u00f6nemli oldu\u011funu belirten,\u00a0Dinamo Dan\u0131\u015fmanl\u0131k Kurucu Orta\u011f\u0131, Kamu \u00d6zel Ortakl\u0131\u011f\u0131 ve Proje Finansman\u0131 Uzman\u0131 Fatih Kuran<\/strong>, \u201cCOVID-19 t\u00fcm d\u00fcnya ekonomisini alt\u00fcst ederken zaten \u015firket \u00f6mr\u00fcn\u00fcn k\u0131sa oldu\u011fu \u00fclkemizde de panik havas\u0131 estiriyor. Haliyle \u015firketlerr \u00f6nlerini g\u00f6rebilmek ve yeni sistemlere ayak uydurabilmek i\u00e7in b\u00fcy\u00fck \u00e7aba sarf ediyor. Bu tehlikenin fark\u0131nda olan kurumlar \u2018b\u00fcy\u00fcme\u2019 kavram\u0131n\u0131n ba\u015f\u0131na \u2018s\u00fcrd\u00fcr\u00fclebilir\u2019 kelimesini eklediler. K\u0131sa vadede h\u0131zla b\u00fcy\u00fcd\u00fckten sonra devaml\u0131l\u0131k g\u00f6steremeyip b\u00fcy\u00fck kay\u0131plar ya\u015famak yerine; uzun vadede, kademeli ve istikrarl\u0131 bir b\u00fcy\u00fcmeye odakland\u0131lar.<\/p>\n

\u015eirketlerin s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme yakalay\u0131p, uzun vadede ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in pek \u00e7ok gereklilik s\u00f6z konusu. Odaklanma, istikrarl\u0131 hareket etme, temkinli olma ancak yeri geldi\u011finde risk de alabilme, yumurtalar\u0131n hepsini ayn\u0131 sepete koymama, insan kayna\u011f\u0131na yat\u0131r\u0131m yapma, inovasyon, verimlilik vb. konular\u0131 i\u00e7eren uzun bir liste yap\u0131labilir. Tabi burada en \u00f6nemli konular\u0131n ba\u015f\u0131nda do\u011fru finansal y\u00f6netim geliyor. \u0130yi bir finansal y\u00f6netim \u015firketlerin uzun vadede istikrarl\u0131 \u015fekilde b\u00fcy\u00fcmeleri ve mevcudiyetlerine devam etmeleri i\u00e7in kritik unsurlardan birini olu\u015fturuyor.<\/p>\n

Ne kadar sa\u011fl\u0131kl\u0131 oldu\u011fumuzu d\u00fc\u015f\u00fcnsek de her y\u0131l en az bir kere d\u00fczenli sa\u011fl\u0131k kontrol\u00fcnden ge\u00e7ip check-up yapt\u0131rmam\u0131z gerekti\u011fini bilir ve faydalar\u0131n\u0131 kabul ederiz. Peki ya \u015firketinize en son ne zaman check-up yapt\u0131rd\u0131n\u0131z? \u015eirketinizin gelecek bir y\u0131l\u0131n\u0131 ve \u00f6tesini ne kadar sa\u011fl\u0131kl\u0131 tahmin edebiliyorsunuz; kur ve faiz art\u0131\u015f\u0131, sat\u0131\u015flarda ve\/veya karl\u0131l\u0131kta azalma, maliyetlerde art\u0131\u015f, vergi d\u00fczenlemelerinde olas\u0131 farkl\u0131l\u0131klar, piyasan\u0131n daralmas\u0131 ve i\u015fletme sermayesi ihtiyac\u0131n\u0131z\u0131n artmas\u0131 gibi olas\u0131 risklerin ger\u00e7ekle\u015fmesi durumunda \u015firketinizin durumunu \u00f6ng\u00f6rebiliyor musunuz?<\/p>\n

T\u00fcrkiye\u2019de faaliyet g\u00f6steren pek \u00e7ok \u015firketin net olarak \u00f6n\u00fcn\u00fc g\u00f6remedi\u011fi i\u00e7in gerekli \u00f6nlemleri almad\u0131\u011f\u0131n\u0131 deneyimlerime dayanarak s\u00f6yleyebilirim. Genelde ilk a\u015famada pazarda bo\u015fluk bulan \u015firketler, y\u00fcksek karl\u0131l\u0131klar ile h\u0131zl\u0131 bir b\u00fcy\u00fcme oran\u0131 yakal\u0131yorlar. Bu b\u00fcy\u00fcme ile birlikte kadrolar art\u0131yor, i\u015fler karma\u015f\u0131kla\u015fmaya ba\u015fl\u0131yor ve pazardaki bo\u015flu\u011fu g\u00f6ren di\u011fer \u015firketler rekabete kat\u0131larak kar marjlar\u0131n\u0131 a\u015fa\u011f\u0131ya indiriyor. \u0130\u015fte \u00f6zellikle bu noktada \u015firket iyi bir finansal y\u00f6netim politikas\u0131 geli\u015ftirmemi\u015f ise \u00f6nce s\u0131k\u0131\u015f\u0131kl\u0131klar, ard\u0131ndan takip eden dar bo\u011fazlar ve son a\u015famada da iflaslar ya\u015fan\u0131yor.<\/p>\n

\u0130yi bir finansal y\u00f6netim, \u015firketin i\u015flerinden ne kadar para kazand\u0131\u011f\u0131n\u0131 \u2013 karl\u0131l\u0131\u011f\u0131n\u0131- g\u00f6sterece\u011fi gibi olas\u0131 k\u00f6t\u00fc s\u00fcprizlerde y\u00f6netimin nakit ak\u0131\u015f\u0131ndaki problemleri \u00f6ng\u00f6rebilmesine de imk\u00e2n sa\u011flar. Bu sayede ileride olas\u0131 kaynak ihtiya\u00e7lar\u0131 s\u00f6z konusu olacak ise \u00f6nceden haz\u0131rl\u0131k yapma f\u0131rsat\u0131 sa\u011flan\u0131r. Yine olas\u0131 risklerin \u015firket performans\u0131n\u0131 nas\u0131l etkileyebilece\u011fi hesaplan\u0131p risk y\u00f6netim -hedging- teknikleri kullan\u0131lmas\u0131 i\u00e7in zemin haz\u0131rlar. \u015eirketinize finansal check-up yapt\u0131rmay\u0131 sak\u0131n ihmal etmeyin.\u201d dedi.<\/p>\n

Ayr\u0131n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Uzmanlar, \u015firketlerin s\u00fcrd\u00fcr\u00fclebilirli\u011fi ve yeni sistemlere ayak uydurabilmesi i\u00e7in \u201cFinansal Check-up\u201d uyar\u0131s\u0131 yap\u0131yor. Bir y\u0131la yak\u0131n zamand\u0131r t\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan koronavir\u00fcs pandemisinin ekonomik anlamdaki etkileri \u015firketleri gelecek kayg\u0131s\u0131na s\u00fcr\u00fckl\u00fcyor. S\u00fcrd\u00fcr\u00fclebilirli\u011fin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda, \u015firketler do\u011fru gelecek \u00f6ng\u00f6r\u00fcleri yaparak uzun vadeli \u00e7\u00f6z\u00fcmler yaratmaya \u00e7al\u0131\u015f\u0131yorlar. Yap\u0131lan ara\u015ft\u0131rmalar T\u00fcrkiye\u2019deki \u015firket \u00f6mr\u00fcn\u00fcn ortalama 10-15 y\u0131l […]<\/p>\n","protected":false},"author":1,"featured_media":34016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5213],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34015"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34015"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34015\/revisions"}],"predecessor-version":[{"id":34017,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/34015\/revisions\/34017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/34016"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}