{"id":33823,"date":"2020-12-28T09:07:11","date_gmt":"2020-12-28T06:07:11","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=33823"},"modified":"2020-12-28T09:07:11","modified_gmt":"2020-12-28T06:07:11","slug":"45-yas-ustu-e-ticareti-sahlandirdi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=33823","title":{"rendered":"45 ya\u015f \u00fcst\u00fc e-ticareti \u015fahland\u0131rd\u0131"},"content":{"rendered":"<p><strong>Korona Vir\u00fcs salg\u0131n\u0131nda vatanda\u015flar\u0131n d\u0131\u015far\u0131 \u00e7\u0131kma saatlerinin k\u0131s\u0131tlanmas\u0131yla\u00a0\u201cBaby Boomer ve X ku\u015fa\u011f\u0131\u00a0<\/strong><strong>(Baby \u00a0Boomer 1946-1964 do\u011fumlular, X Ku\u015fa\u011f\u0131 1965-1979 do\u011fumlular) \u201cg\u00f6rmeden almam\u201d al\u0131\u015fkanl\u0131klar\u0131n\u0131 bir kenara b\u0131rak\u0131p online al\u0131\u015fveri\u015fe y\u00f6nelmeye ba\u015flad\u0131lar. \u00d6yle ki,\u00a0<\/strong><strong>T\u00dcB\u0130SAD<\/strong><strong>\u00a0verilerine g\u00f6re T\u00fcrkiye\u00a0<\/strong><strong>E-Ticaret<\/strong><strong>\u2019te son 4 y\u0131lda geldi\u011fi noktaya 4 ayda gelirken, \u0130ngiltere son 10 y\u0131lda geldi\u011fi noktaya, 2 ayda geldi.<\/strong>\u00a0<strong>E-ticaret sat\u0131c\u0131lar\u0131n\u0131n bu b\u00fcy\u00fck de\u011fi\u015fikli\u011fe uyum sa\u011flamalar\u0131n\u0131n elzem \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirten\u00a0<\/strong><strong>Dijital Pazarlama &amp; E-ticaret Dan\u0131\u015fman\u0131 Google Partners Y\u0131lmaz Bozan; \u201c2020\u2019de e-ticareti domine eden\u00a0Baby Boomer ve X ku\u015fa\u011f\u0131, k\u0131saca OLD ku\u015fa\u011f\u0131n\u0131n kolay eri\u015fece\u011fi ve kullan\u0131c\u0131 deneyimi \u00f6n planda olan e-ticaret siteleri \u00f6n planda olmal\u0131. Mobil uyumlu ve Kullan\u0131c\u0131 Dostu ara y\u00fczlere sahip web sitesinin yan\u0131 s\u0131ra bu sitede gereksiz banner, gereksiz metin, i\u00e7erik kirlili\u011fi yapmadan temel amaca y\u00f6nelik (temel ama\u00e7; al\u0131\u015fveri\u015f, d\u00f6n\u00fc\u015f\u00fcm) siteler dizayn etmeliyiz\u201d a\u00e7\u0131klamalar\u0131nda bulundu.<\/strong><\/p>\n<p>\u0130\u00e7inde bulundu\u011fumuz Pandemi d\u00f6nemi ya\u015fam\u0131m\u0131zda maj\u00f6r de\u011fi\u015fiklikler yapm\u0131\u015f olmas\u0131n\u0131n yan\u0131 s\u0131ra al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131m\u0131zda da ciddi de\u011fi\u015fikliklere, yeni al\u0131\u015fkanl\u0131klara sebep olmu\u015ftur diyen\u00a0<strong>Bozan<\/strong>; \u201cE-ticaret tabi ki ticaretin her zaman y\u00fckselen y\u0131ld\u0131z\u0131 olacakt\u0131 ve h\u0131zl\u0131 b\u00fcy\u00fcyecekti\u00a0<strong>ama Covid-19 bu konuda kataliz\u00f6r oldu\u00a0<\/strong>diyebilirim. \u00d6nceki normallerimizde bir \u00fcr\u00fcn almadan \u00f6nce al\u0131\u015fveri\u015f merkezlerine gidip, \u00fcr\u00fcn\u00fc yerinde inceleyip, daha sonra hemen internetten fiyat ara\u015ft\u0131rmas\u0131 yaparak ya yerinde sat\u0131n al\u0131yorduk ya da internetten daha uygun alabilece\u011fimiz fiziksel bir yer bulunmay\u0131nca internetten al\u0131\u015fveri\u015f yap\u0131yorduk. \u0130\u015fte bu al\u0131\u015fveri\u015f davran\u0131\u015f\u0131na\u00a0<strong>\u201cKe\u015fif Ticareti\u201d<\/strong>\u00a0diyoruz. Git, yerinde bak, g\u00f6r, be\u011fen ve internetten sipari\u015f ver&#8230; Covid-19\u2019un E-Ticaret\u2019e kataliz\u00f6r olmas\u0131ndan sonra h\u0131zl\u0131 bir \u015fekilde t\u00fcm d\u00fcnya internette solu\u011fu ald\u0131. \u0130lk aylar insanlardaki konsantrasyon, haber almak ve ileti\u015fim kurmak \u00fczerineyken daha sonradan \u00fcr\u00fcn sat\u0131n alma y\u00f6n\u00fcnde ilerledi. Market al\u0131\u015fveri\u015fleri ilk ba\u015fta h\u0131zland\u0131, soka\u011fa \u00e7\u0131kma yasaklar\u0131n\u0131n gelmesi ile giyim, aksesuar, t\u00fcketici elektroni\u011fi sat\u0131n almalar\u0131 da eklenince bu sonu\u00e7lar ortaya \u00e7\u0131kt\u0131\u201d dedi.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bozan; E-Ticarette Cirolar\u0131 OLD Ku\u015fa\u011f\u0131 Belirledi\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>T\u00dcB\u0130SAD\u00a0verilerine g\u00f6re T\u00fcrkiye\u2019nin\u00a0E-Ticaret\u2019te son 4 y\u0131lda geldi\u011fi noktaya 4 ayda geldi\u011fini, \u0130ngiltere\u2019nin son 10 y\u0131lda geldi\u011fi noktaya, 2 ayda geldi\u011fini belirten\u00a0<strong>Bozan;<\/strong>\u00a0\u201cBu b\u00fcy\u00fcme oran\u0131 t\u00fcm istatistikleri ve projeksiyonlar\u0131 alt \u00fcst etti diyebilirim. \u00d6ng\u00f6r\u00fclemeyen bir b\u00fcy\u00fcme! Biraz daha analiz edince de g\u00f6r\u00fcyoruz ki, asl\u0131nda internette pandemi \u00f6ncesi var olan insanlar E-Ticaret\u2019te ki cirosal b\u00fcy\u00fcmeye katk\u0131 o kadar sa\u011flamam\u0131\u015f. Hi\u00e7 hesapta olmayan ve E-ticaretin h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcmesindeki en b\u00fcy\u00fck sebebe gelecek olursak; tabiki\u00a0<strong>\u201cBaby Boomer ve X ku\u015fa\u011f\u0131n\u0131n\u201d\u00a0<\/strong>sahaya inmesiydi.\u00a0<strong>Sahip oldu\u011fu kredi kart\u0131 say\u0131s\u0131 ya da limitinin y\u00fcksek oldu\u011funu bildi\u011fimiz veya sat\u0131n alma g\u00fcc\u00fc Y, Z ku\u015faklar\u0131ndan daha fazla olan Baby Boomer ve X ku\u015fa\u011f\u0131<\/strong>\u00a0E-ticareti bu k\u0131sa d\u00f6nemde domine etti ve ciddi bir b\u00fcy\u00fcme ivmesi kazanmas\u0131na sebep oldu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Y\u0131lmaz BOZAN\u2019dan Pandemi D\u00f6neminde E-Ticaret Sitelerine \u00d6neriler;<\/strong><\/p>\n<p>\u00d6ncelikle yukar\u0131da da belirti\u011fim gibi oyuna yeni dahil olan 1946-1979 aras\u0131 interneti, mobil telefonu, X, Y ku\u015fa\u011f\u0131 kadar \u00e7ok iyi kullanamayan bir kitleden bahsediyoruz. Az\u0131nl\u0131k olabilirler ama sat\u0131n alma g\u00fcc\u00fc X, Y den daha fazla oldu\u011fu kesin. Bu y\u00fczden Old ku\u015fa\u011f\u0131n\u0131n anlayaca\u011f\u0131 \u015fekilde bir E-ticaret sitesi tasar\u0131m\u0131 yap\u0131lmas\u0131 gerekli. Kullan\u0131c\u0131 deneyimi \u00f6n planda olan (UX); bu deneyimi en iyi \u015fekilde deneyimleyecek teknolojik kodlamaya sahip (UI) e-ticaret siteleri&#8230; Mobil uyumlu ve kullan\u0131c\u0131 dostu ara y\u00fczlere sahip web sitesinin yan\u0131 s\u0131ra bu sitede gereksiz banner, gereksiz metin ve i\u00e7erik kirlili\u011fi yapmadan; temel amaca y\u00f6nelik siteler dizayn etmeliyiz. Di\u011fer dikkat edilmesi gereken konular ise;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>E-ticaret sitenizin tasar\u0131m\u0131n\u0131 basit, anla\u015f\u0131l\u0131r ve sade yap\u0131n. (Kullan\u0131c\u0131 Dostu Ara y\u00fcz Tasar\u0131m\u0131)<\/li>\n<li>Sayfan\u0131n y\u00fcklenme h\u0131z\u0131 \u00e7ok \u00f6nemli, olabildi\u011fince optimize edin ve h\u0131zl\u0131 a\u00e7\u0131lmas\u0131n\u0131 sa\u011flay\u0131n<\/li>\n<li>K\u00f6t\u00fc tasar\u0131m her \u015feyi k\u00f6t\u00fc etkiler<\/li>\n<li>Empati eylemi olumlu etkiler (Neuro Marketing)<\/li>\n<li>Gereksiz ad\u0131mlar\u0131 zorlamay\u0131n<\/li>\n<li>Empati, duygusal &gt; soyut, entelekt\u00fcel<\/li>\n<li>Daha fazla \u00fcr\u00fcn detay\u0131 + daha iyi sunum = kazan\u00e7<\/li>\n<li>Video i\u015fe yarar ama optimize edilmeli<\/li>\n<li>Ba\u015fkalar\u0131n\u0131n taktiklerini kopyalama tuza\u011f\u0131na d\u00fc\u015fmeyin<\/li>\n<li>Temel amac\u0131n\u0131z\u0131 ortaya koyun<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm kokusunu t\u00fcm pazarlama mesaj\u0131n\u0131za yay\u0131n<\/li>\n<li>Sadece m\u00fcmk\u00fcn olan en h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ama\u00e7lay\u0131n<\/li>\n<li>Benzer bir sorun i\u00e7in iyi bir \u00e7\u00f6z\u00fcm raporu, infografisi sunun<\/li>\n<li>Sat\u0131n alma ge\u00e7mi\u015fine dayal\u0131 detayl\u0131 tavsiyelerde bulunun<\/li>\n<li>\u00c7ok fazla se\u00e7enek sunmay\u0131n, kafa kar\u0131\u015ft\u0131r\u0131r (\u00fcr\u00fcn detayda ilgisini da\u011f\u0131tacak \u00fcr\u00fcnleri yan yana sergilemeyin, tamamlay\u0131c\u0131 \u00fcr\u00fcnleri sergileyin)<\/li>\n<li>Ki\u015fiselle\u015ftirilmi\u015f vitrinler haz\u0131rlay\u0131n. (M\u00fc\u015fteri sadakatini art\u0131r\u0131r, kendilerini de\u011ferli hissettirir.)<\/li>\n<li>Al\u0131\u015fveri\u015f deneyimi ya\u015fam\u0131\u015f olan insanlar\u0131n \u00fcr\u00fcn eline ula\u015ft\u0131ktan sonra siteye yorum yapmas\u0131n\u0131 sa\u011flay\u0131n<\/li>\n<li>A\u015f\u0131r\u0131 banner kirlili\u011fi yapmay\u0131n.\n<ul>\n<li>Kayan resim veya man\u015fetler bilenin aksine d\u00f6n\u00fc\u015f\u00fcm\u00fc azalt\u0131r<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Korona Vir\u00fcs salg\u0131n\u0131nda vatanda\u015flar\u0131n d\u0131\u015far\u0131 \u00e7\u0131kma saatlerinin k\u0131s\u0131tlanmas\u0131yla\u00a0\u201cBaby Boomer ve X ku\u015fa\u011f\u0131\u00a0(Baby \u00a0Boomer 1946-1964 do\u011fumlular, X Ku\u015fa\u011f\u0131 1965-1979 do\u011fumlular) \u201cg\u00f6rmeden almam\u201d al\u0131\u015fkanl\u0131klar\u0131n\u0131 bir kenara b\u0131rak\u0131p online al\u0131\u015fveri\u015fe y\u00f6nelmeye ba\u015flad\u0131lar. \u00d6yle ki,\u00a0T\u00dcB\u0130SAD\u00a0verilerine g\u00f6re T\u00fcrkiye\u00a0E-Ticaret\u2019te son 4 y\u0131lda geldi\u011fi noktaya 4 ayda gelirken, \u0130ngiltere son 10 y\u0131lda geldi\u011fi noktaya, 2 ayda geldi.\u00a0E-ticaret sat\u0131c\u0131lar\u0131n\u0131n bu b\u00fcy\u00fck de\u011fi\u015fikli\u011fe uyum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[6156],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/33823"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33823"}],"version-history":[{"count":2,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/33823\/revisions"}],"predecessor-version":[{"id":33826,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/33823\/revisions\/33826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/33824"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}