{"id":33146,"date":"2020-11-09T09:20:22","date_gmt":"2020-11-09T06:20:22","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=33146"},"modified":"2020-11-09T09:22:55","modified_gmt":"2020-11-09T06:22:55","slug":"pandemide-modaya-ilgi-yuzde-55e-yukseldi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=33146","title":{"rendered":"Pandemi modaya ilgiyi y\u00fczde 55 artt\u0131rd\u0131"},"content":{"rendered":"<p><strong>Pandemi nedeniyle \u00e7ok say\u0131da ma\u011faza fiziksel sat\u0131\u015f kanallar\u0131n\u0131 ge\u00e7ici olarak kapat\u0131nca online al\u0131\u015fveri\u015fe g\u00fc\u00e7l\u00fc bir y\u00f6nelme oldu. Bin be\u015f y\u00fcz ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen Smart Shopper ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrkiye\u2019de online sat\u0131n al\u0131mlarda en b\u00fcy\u00fck art\u0131\u015f moda, ev ve elektronik \u00fcr\u00fcnlerinde meydana geldi. Moda kategorisindeki sat\u0131\u015f oran\u0131 bir \u00f6nceki y\u0131l y\u00fczde 19 iken 2020&#8217;de y\u00fczde 55\u2019e \u00e7\u0131kt\u0131.<\/strong><\/p>\n<p>Google ve KANTAR taraf\u0131ndan y\u00fcr\u00fct\u00fclen Smart Shopper ara\u015ft\u0131rmas\u0131 marka, pazarlama ve t\u00fcketici stratejilerinin belirlenmesine yard\u0131mc\u0131 olmak i\u00e7in pandemi s\u0131ras\u0131ndaki al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na \u0131\u015f\u0131k tutuyor. Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye\u2019de 2019\u2019da y\u00fczde 19 olarak ger\u00e7ekle\u015fen online moda kategorisi sat\u0131n al\u0131mlar\u0131, 2020\u2019de y\u00fczde 55\u2019e \u00e7\u0131karak y\u00fczde 36 artt\u0131. Ev\/bah\u00e7e kategorisinde online sat\u0131n alma oran\u0131 ge\u00e7en y\u0131l y\u00fczde 21 iken bu y\u0131l y\u00fczde 42\u2019yi buldu. Elektronik \u00fcr\u00fcnlerdeki online sat\u0131n al\u0131m rakam\u0131 ise 2019\u2019da y\u00fczde 29\u2019ken 2020 itibar\u0131yla y\u00fczde 42\u2019ye \u00e7\u0131kt\u0131.<\/p>\n<h2><strong>Dijital pazarlamada haz\u0131rl\u0131ks\u0131z olanlar kaybetti<\/strong><\/h2>\n<p>Ara\u015ft\u0131rma, online al\u0131\u015fveri\u015f yapan t\u00fcketicilerin say\u0131s\u0131 artt\u0131k\u00e7a, al\u0131c\u0131lar\u0131n sorun ya\u015fad\u0131\u011f\u0131 konular\u0131n da artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 2019&#8217;da T\u00fcrkiye\u2019deki t\u00fcketicilerin y\u00fczde 50\u2019si al\u0131\u015fveri\u015f yaparken sorunla kar\u015f\u0131la\u015f\u0131rken 2020\u2019de bu oran\u0131n y\u00fczde 55 oldu\u011fu belirtiliyor. Bu sorunlar\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131n \u00fcr\u00fcn bilgisinin yetersizli\u011fi, \u00fcr\u00fcn hakk\u0131nda yeterli yorum bulunmamas\u0131 veya m\u00fc\u015fteri destek hatt\u0131nda uzun s\u00fcre beklenmesi gibi nedenlerden kaynakland\u0131\u011f\u0131 belirtiliyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, dijital pazarlama stratejisi bulunmayan ve t\u00fcketicilerin yo\u011fun talibine haz\u0131rl\u0131ks\u0131z yakalanan e-ticaret sitelerinin m\u00fc\u015fteri memnuniyeti noktas\u0131nda yetersiz kald\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n<h2><strong>Online\u2019da t\u00fcketici davran\u0131\u015flar\u0131n\u0131 analiz eden kazand\u0131<\/strong><\/h2>\n<p>Online al\u0131\u015fveri\u015fte kullan\u0131c\u0131 deneyiminin \u00f6nemini de\u011ferlendiren EG Bili\u015fim Teknolojileri CEO&#8217;su G\u00f6khan B\u00fclb\u00fcl, \u201cBu y\u0131l online al\u0131\u015fveri\u015fte umulmayan bir y\u00fckseli\u015f ya\u015fand\u0131. Ma\u011fazalar\u0131n kapanmas\u0131 sonras\u0131nda ihtiya\u00e7lar\u0131n online olarak kar\u015f\u0131lanmas\u0131 bir \u00e7o\u011fumuzun ilk kez deneyimledi\u011fi bir durumdu. \u00d6zellikle e-ticaret alan\u0131nda bir anda yo\u011fun bir talep art\u0131\u015f\u0131 ya\u015fand\u0131. Ya\u015fanan de\u011fi\u015fime h\u0131zl\u0131 uyum sa\u011flayanlar sat\u0131\u015flar\u0131n\u0131 art\u0131r\u0131rken, kullan\u0131c\u0131 deneyimi konusunda elveri\u015fsiz \u015fartlar sunanlar bu d\u00f6nemin kaybedenleri oldu. EG Bili\u015fim olarak \u015firketlerin potansiyel m\u00fc\u015fterilerine arama a\u011f\u0131 reklamlar\u0131, sosyal medya reklamlar\u0131 gibi dijital pazarlama ara\u00e7lar\u0131n\u0131 kullanarak ula\u015fmalar\u0131n\u0131 sa\u011fl\u0131yoruz. T\u00fcketici davran\u0131\u015flar\u0131n\u0131n analiz edilmesi, daha fazla m\u00fc\u015fteriye ula\u015fmay\u0131 beraberinde getiriyor.\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemi nedeniyle \u00e7ok say\u0131da ma\u011faza fiziksel sat\u0131\u015f kanallar\u0131n\u0131 ge\u00e7ici olarak kapat\u0131nca online al\u0131\u015fveri\u015fe g\u00fc\u00e7l\u00fc bir y\u00f6nelme oldu. Bin be\u015f y\u00fcz ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen Smart Shopper ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrkiye\u2019de online sat\u0131n al\u0131mlarda en b\u00fcy\u00fck art\u0131\u015f moda, ev ve elektronik \u00fcr\u00fcnlerinde meydana geldi. Moda kategorisindeki sat\u0131\u015f oran\u0131 bir \u00f6nceki y\u0131l y\u00fczde 19 iken 2020&#8217;de y\u00fczde 55\u2019e \u00e7\u0131kt\u0131. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[14730,284,14235,14244],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/33146"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33146"}],"version-history":[{"count":3,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/33146\/revisions"}],"predecessor-version":[{"id":33150,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/33146\/revisions\/33150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/33147"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}