{"id":31720,"date":"2020-05-07T15:05:44","date_gmt":"2020-05-07T12:05:44","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=31720"},"modified":"2020-05-07T15:05:44","modified_gmt":"2020-05-07T12:05:44","slug":"esas-gayrimenkulun-ev-sahipliginde-burdayiz-webinar-serisi-basladi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=31720","title":{"rendered":"Esas Gayrimenkul\u2019\u00fcn ev sahipli\u011finde \u201cBurday\u0131z\u201d webinar serisi ba\u015flad\u0131"},"content":{"rendered":"

\u201cCovid-19 sonras\u0131 yeni bir t\u00fcketici profili olu\u015ftu\u201d\u00a0<\/strong>Esas Gayrimenkul\u2019\u00fcn sekt\u00f6r payda\u015flar\u0131na Covid-19 sonras\u0131 d\u00f6nem i\u00e7in y\u00f6n verecek ve rehberlik yapacak \u201cBurday\u0131z\u201d isimli webinar serisi ba\u015flad\u0131. \u201cBurday\u0131z: Covid-19 Sonras\u0131nda Perakende\u201d konulu webinar\u2019da, sekt\u00f6re y\u00f6nelik i\u00e7 g\u00f6r\u00fcler, de\u011fi\u015fen bak\u0131\u015f a\u00e7\u0131lar\u0131, \u00f6ne \u00e7\u0131kan sekt\u00f6rler gibi konular ele al\u0131nd\u0131. Etkinlikte Future Bright Research, yapt\u0131\u011f\u0131 ara\u015ft\u0131rmay\u0131 kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Mart ve Nisan aylar\u0131n\u0131 kapsayan ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketiciler izolasyonu bayramda bitirmek istiyor.<\/strong><\/p>\n

Esas Gayrimenkul\u2019\u00fcn ev sahipli\u011finde, ADBA A.\u015e. moderasyonunda ger\u00e7ekle\u015fen webinar\u2019da, T\u00fcrkiye\u2019nin en b\u00fcy\u00fck yarat\u0131c\u0131 strateji planlama \u015firketi Behaviour Institute ile Future Bright Research, Covid-19 sonras\u0131 T\u00fcrkiye\u2019de t\u00fcketicinin perakendeye ve al\u0131\u015fveri\u015f merkezlerine bak\u0131\u015f\u0131n\u0131 ve ZMET ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131n\u0131 kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Esas Gayrimenkul Chief Asset Management Officer Nevzat Yavan, ADBA A.\u015e.\u2019den Menend Esemenli, Future Bright\u2019tan Akan Abdula, Behaviour Institute\u2019ten Zeynep Demirci Mutlu ve Beliz Top, etkinlikte yer ald\u0131.<\/p>\n

Esas Gayrimenkul Chief Asset Management Officer Nevzat Yavan<\/strong>, \u201cEsas Gayrimenkul olarak, sekt\u00f6r payda\u015flar\u0131m\u0131za COVID-19 sonras\u0131 d\u00f6nem i\u00e7in y\u00f6n verebilecek ve rehberlik yapabilecek \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftiriyoruz. Bu \u00e7er\u00e7evede \u2018Burday\u0131z\u2019 isimli webinar serisini organize ettik. \u0130lk etkinli\u011fimiz \u2018Burday\u0131z: COVID-19 Sonras\u0131nda Perakende\u2019 ile online bulu\u015fmalar\u0131m\u0131za ba\u015flad\u0131k. Bug\u00fcnk\u00fc oturumda ele ald\u0131\u011f\u0131m\u0131z, Behaviour Institute ile Future Bright Research\u2019\u00fcn COVID-19 sonras\u0131 \u00fclkemizde t\u00fcketicinin perakendeye ve al\u0131\u015fveri\u015f merkezlerine bak\u0131\u015f\u0131n\u0131 yans\u0131tan i\u00e7g\u00f6r\u00fc ara\u015ft\u0131rmas\u0131, t\u00fcketicinin sat\u0131n alma davran\u0131\u015flar\u0131, COVID-19’un perakende ve al\u0131\u015fveri\u015f merkezi sekt\u00f6r\u00fcndeki etkileri ve COVID-19 sonras\u0131 d\u00f6neme dair projeksiyonlar anlam\u0131nda olduk\u00e7a yararl\u0131 veriler sunuyor. Hem bizim hem i\u015f ortaklar\u0131m\u0131z\u0131n hedef kitlesi t\u00fcketici. Geri d\u00f6n\u00fc\u015f senaryolar\u0131n\u0131n oda\u011f\u0131n\u0131 da t\u00fcketiciyi anlamak olu\u015fturuyor. Behaviour Institute ve Future Bright Research ile bu kapsamda \u00e7ok de\u011ferli bir \u00e7al\u0131\u015fma yapt\u0131k.\u201d dedi.<\/p>\n

COVID-19 s\u00fcrecinin herkesi etkiledi\u011fini belirten Yavan<\/strong>, \u201cBiz Covid-19 d\u00f6neminde s\u00fcreci do\u011fru y\u00f6netebilmeye odakland\u0131k ve kaynaklar\u0131m\u0131z\u0131n tamam\u0131n\u0131 sa\u011fl\u0131\u011fa ay\u0131rd\u0131k. Otoritelerle ve i\u015f ortaklar\u0131m\u0131zla entegre \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fck. Hijyen standartlar\u0131n\u0131 yeniden tan\u0131mlad\u0131k. \u015eeffaf ileti\u015fim kurmaya \u00f6zen g\u00f6steriyoruz. Bu d\u00f6nemde markalar\u0131n ve kurumlar\u0131n yakla\u015f\u0131mlar\u0131 ile s\u00fcreci y\u00f6neti\u015f \u015fekilleri, s\u00fcre\u00e7 sonras\u0131ndaki performanslar\u0131n\u0131 da etkileyecek. S\u00fcrecin ba\u015f\u0131ndaki ad\u0131mlar sonunda anlaml\u0131 olacak. Geri d\u00f6n\u00fc\u015f senaryolar\u0131n\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in i\u00e7inde bulundu\u011fumuz durumu iyi anlamak gerekiyor. AVM\u2019ler olarak toplumsal rol \u00fcstlenmek zorunday\u0131z.\u201d dedi.<\/p>\n

Future Bright\u2019tan Akan Abdula<\/strong>, Covid-19 sonras\u0131 T\u00fcrkiye\u2019de t\u00fcketicinin perakendeye ve al\u0131\u015fveri\u015f merkezlerine bak\u0131\u015f\u0131n\u0131 ve ZMET ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131n\u0131 kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Eski al\u0131\u015fkanl\u0131klarla yeni t\u00fcketiciyi anlaman\u0131n kolay olmad\u0131\u011f\u0131n\u0131, yeni bir t\u00fcketici profili olu\u015ftu\u011funu ve bu yeni olu\u015fan profile uygun yeni bir anlay\u0131\u015f gerekti\u011fini belirten Abdula, \u201cT\u00fcketiciler izolasyonu bayramda bitirmek istiyor. En ge\u00e7 Haziran ay\u0131n\u0131n ilk ve ikinci haftas\u0131na kadar bekleyecek t\u00fcketiciyi sonras\u0131nda evlerinde tutmak zorla\u015facak. Genel olarak salg\u0131n\u0131n A\u011fustos ay\u0131n\u0131n sonunda bitmesi bekleniyor. As\u0131l normalle\u015fme i\u00e7in beklenti ise y\u0131l\u0131n son \u00e7eyre\u011fi\u2026 T\u00fcketicilerde, 2021\u2019in ilk \u00e7eyre\u011finde tamamen normale d\u00f6n\u00fc\u015f ya\u015fanaca\u011f\u0131, ikinci \u00e7eyre\u011finde ekonomik hareketlenme olu\u015faca\u011f\u0131 alg\u0131s\u0131 var.\u201d dedi.<\/p>\n

Mart ay\u0131 ve Nisan ay\u0131n\u0131 kapsayan ara\u015ft\u0131rma ilgin\u00e7 sonu\u00e7lar ortaya koyuyor<\/strong><\/h2>\n

Ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketiciler yeni markalar\u0131 denemeye haz\u0131r. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 61\u2019i kulland\u0131klar\u0131 markay\u0131 de\u011fi\u015ftirebileceklerini belirtiyor. Yerli \u00fcretim de bu s\u00fcre\u00e7te de\u011ferleniyor. T\u00fcketiciler \u00e7ocuklar\u0131n\u0131 k\u0131rm\u0131z\u0131 \u00e7izgileri olarak nitelendiriyor. AVM\u2019lerin ve ma\u011fazalar\u0131n bu noktada \u00e7ocuklara y\u00f6nelik stratejiler geli\u015ftirmeleri ve yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 ailelere net bir \u015fekilde anlatmalar\u0131 gerekiyor. Dijitalle\u015fme iste\u011fi s\u00fcr\u00fcyor. E-ticaret stratejisinin g\u00f6zden ge\u00e7irilmesi, offline ile online kanallar\u0131n net \u015fekilde entegre edilmeli bekleniyor.<\/p>\n

T\u00fcketiciler, yeni d\u00f6nemde al\u0131\u015fveri\u015f tercihlerinde daha kurumsal firmalar\u0131 tercih etme e\u011filimi ta\u015f\u0131yor. Geni\u015f metrekareli ma\u011fazalar yeniden \u00f6ne kazan\u0131yor. AVM\u2019lerin a\u00e7\u0131khava alanlar\u0131n\u0131n daha etkin kullan\u0131lmas\u0131 bekleniyor. AVM\u2019lerin yeni b\u00f6l\u00fcmlere ayr\u0131lmas\u0131, nefes alma alanlar\u0131 yaratmas\u0131 da beklentiler aras\u0131nda. Ma\u011fazalar\u0131n uygulayaca\u011f\u0131 kampanya ve promosyonlar da yeni d\u00f6nemde t\u00fcketiciyi \u00e7ekecek uygulamalar aras\u0131nda g\u00f6steriliyor.<\/p>\n

Sekt\u00f6r oyuncular\u0131na, pandemi s\u00fcreci sonras\u0131na ili\u015fkin farkl\u0131 bir bak\u0131\u015f\u0131 a\u00e7\u0131s\u0131 kazand\u0131ran webinar\u2019da, \u201cCovid-19 etkisinin, t\u00fcketicilerin sat\u0131n alma davran\u0131\u015flar\u0131na yans\u0131malar\u0131 nelerdir?\u201d, \u201cT\u00fcrkiye\u2019nin farkl\u0131 hayat tarzlar\u0131 \u00fczerinden Covid-19 projeksiyonlar\u0131 & k\u00fclt\u00fcrel kontekste detayl\u0131 bak\u0131\u015f\u201d, \u201cT\u00fcketicinin bilin\u00e7alt\u0131nda Covid-19\u2019un perakende sekt\u00f6r\u00fcndeki etkileri nelerdir?\u201d, \u201cGlobal perakende trendlerine genel bak\u0131\u015f\u201d, \u201cCovid-19 sonras\u0131 d\u00f6neme dair projeksiyonlar ve al\u0131\u015fveri\u015f merkezi sekt\u00f6r\u00fcne dair aksiyon \u00f6nerileri\u201d konular\u0131 ele al\u0131nd\u0131.<\/p>\n

Bir sonraki webinar bulu\u015fmas\u0131 7 May\u0131s 2020’de ger\u00e7ekle\u015fecek<\/strong><\/h2>\n

T\u00fcrkiye\u2019de ve yurt d\u0131\u015f\u0131nda ger\u00e7ekle\u015ftirdi\u011fi ba\u015far\u0131l\u0131 projeler ile sekt\u00f6r\u00fcn \u00f6nemli oyuncular\u0131ndan biri olan Esas Gayrimenkul\u2019un al\u0131\u015fveri\u015f merkezi sekt\u00f6r\u00fcne rehberlik edecek \u201cBurday\u0131z\u201d webinar serisi, 7 May\u0131s Per\u015fembe g\u00fcn\u00fc \u201cBurday\u0131z: Dayan\u0131kl\u0131 Perakende\u201d oturumuyla devam edecek. Webinar\u2019da \u201cPerakende sekt\u00f6r\u00fcnde ya\u015fanan belirsizlikler, teknoloji kullan\u0131m\u0131n\u0131 nas\u0131l de\u011fi\u015ftirecek?\u201d, \u201cHangi geli\u015fmeleri g\u00f6rece\u011fiz?\u201d, \u201cD\u00fcnyada, perakendeciler ve markalar Covid-19\u2019a nas\u0131l cevap verdi?\u201d, \u201cT\u00fcrkiye perakende pazar\u0131 i\u00e7in ne anlam ifade ediyor?\u201d sorular\u0131na yan\u0131t aranacak. Etkinlikte, Esas Gayrimenkul Chief Asset Management Officer Nevzat Yavan ile ADBA A.\u015e.\u2019den Martin Cserba, Menend Esemenli ve \u0130pek Alkan konu\u015fmac\u0131 olarak yer alacak.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cCovid-19 sonras\u0131 yeni bir t\u00fcketici profili olu\u015ftu\u201d\u00a0Esas Gayrimenkul\u2019\u00fcn sekt\u00f6r payda\u015flar\u0131na Covid-19 sonras\u0131 d\u00f6nem i\u00e7in y\u00f6n verecek ve rehberlik yapacak \u201cBurday\u0131z\u201d isimli webinar serisi ba\u015flad\u0131. \u201cBurday\u0131z: Covid-19 Sonras\u0131nda Perakende\u201d konulu webinar\u2019da, sekt\u00f6re y\u00f6nelik i\u00e7 g\u00f6r\u00fcler, de\u011fi\u015fen bak\u0131\u015f a\u00e7\u0131lar\u0131, \u00f6ne \u00e7\u0131kan sekt\u00f6rler gibi konular ele al\u0131nd\u0131. Etkinlikte Future Bright Research, yapt\u0131\u011f\u0131 ara\u015ft\u0131rmay\u0131 kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Mart ve Nisan […]<\/p>\n","protected":false},"author":1,"featured_media":31721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5388],"tags":[5132,14314],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/31720"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31720"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/31720\/revisions"}],"predecessor-version":[{"id":31722,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/31720\/revisions\/31722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/31721"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}