{"id":31270,"date":"2020-03-12T11:26:09","date_gmt":"2020-03-12T08:26:09","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=31270"},"modified":"2020-03-12T11:26:09","modified_gmt":"2020-03-12T08:26:09","slug":"demirdokum-ceosu-alper-avdel-hedefimiz-acik-ara-liderligimizi-surdurmek","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=31270","title":{"rendered":"DemirD\u00f6k\u00fcm CEO\u2019su Alper Avdel: \u201cHedefimiz a\u00e7\u0131k ara liderli\u011fimizi s\u00fcrd\u00fcrmek\u201d"},"content":{"rendered":"

DemirD\u00f6k\u00fcm\u2019\u00fcn yetkili sat\u0131c\u0131lar\u0131 i\u00e7in geleneksel olarak d\u00fczenledi\u011fi “Liderler Zirvesi” K\u0131br\u0131s’ta ger\u00e7ekle\u015fti. Bu y\u0131l “A\u00e7\u0131k Ara” temas\u0131yla d\u00fczenlenen zirveye 200 i\u015f orta\u011f\u0131 kat\u0131l\u0131rken, 4 g\u00fcn s\u00fcren etkinlikte 2019 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131 ile 2020 y\u0131l\u0131 hedefleri payla\u015f\u0131ld\u0131.<\/strong><\/p>\n

\u0130klimlendirme sekt\u00f6r\u00fcn\u00fcn 66 y\u0131ll\u0131k ge\u00e7mi\u015fiyle en k\u00f6kl\u00fc markas\u0131 olan DemirD\u00f6k\u00fcm\u2019\u00fcn i\u015f ortaklar\u0131yla ili\u015fkilerini g\u00fc\u00e7lendirmek amac\u0131yla geleneksel olarak d\u00fczenledi\u011fi Liderler Zirvesi, K\u0131br\u0131s\u2019ta ger\u00e7ekle\u015fti. Bu y\u0131l “A\u00e7\u0131k Ara” temas\u0131yla d\u00fczenlenen organizasyona T\u00fcrkiye genelinden 200 DemirD\u00f6k\u00fcm yetkili sat\u0131c\u0131s\u0131 kat\u0131ld\u0131. 2019’u T\u00fcrkiye dahil olmak \u00fczere 8 \u00fclkede lider olarak tamamlayan DemirD\u00f6k\u00fcm’\u00fcn Liderler Zirvesi’nde DemirD\u00f6k\u00fcm CEO\u2019su\u00a0Alper Avdel<\/strong>, Vaillant Group T\u00fcrkiye CFO\u2019su\u00a0Hasan Eren<\/strong>, DemirD\u00f6k\u00fcm Sat\u0131\u015f Direkt\u00f6r\u00fc\u00a0Ufuk Atan<\/strong>\u00a0ve DemirD\u00f6k\u00fcm Pazarlama Direkt\u00f6r\u00fc\u00a0Bilge K\u0131ran<\/strong>\u00a0\u015firketin 2019 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131 ile 2020 y\u0131l\u0131 hedeflerini payla\u015ft\u0131.<\/p>\n

\u201cM\u00dc\u015eTER\u0130 MEMNUN\u0130YET\u0130NDE REFERANS NOKTASI OLACA\u011eIZ\u201d<\/strong><\/p>\n

Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda 2019 y\u0131l\u0131nda T\u00fcrkiye\u2019ye, i\u015f ortaklar\u0131na ve t\u00fcketicilere de\u011fer yaratmak i\u00e7in ErP d\u00f6n\u00fc\u015f\u00fcm\u00fcne, yeni projelere ve DemirD\u00f6k\u00fcm\u2019\u00fc sekt\u00f6rde referans noktas\u0131 yapacak m\u00fc\u015fteri deneyimi \u00e7al\u0131\u015fmalar\u0131na odakland\u0131klar\u0131n\u0131 belirten\u00a0CEO Alper Avdel<\/strong>; \u201cLiderli\u011fimizi geli\u015ftirerek devam ettirme s\u00f6z\u00fcm\u00fcz\u00fc tutman\u0131n gururunu ya\u015f\u0131yoruz. 2019 y\u0131l\u0131nda yo\u011fu\u015fmal\u0131 kombi sat\u0131\u015flar\u0131m\u0131z\u0131 art\u0131rd\u0131k. T\u00fcrkiye genelinde a\u00e7\u0131k ara liderli\u011fimiz devam etti. Yeni gaz gelen il ve il\u00e7eler ile de\u011fi\u015fim pazarlar\u0131 i\u00e7in ge\u00e7en y\u0131l T\u00fcrkiye’yi \u015fehir \u015fehir dola\u015f\u0131p hem i\u015f ortaklar\u0131m\u0131zla hem t\u00fcketicilerimizle bulu\u015ftuk. \u00dcr\u00fcnlerimizi, yo\u011fu\u015fmal\u0131 kombilerin \u00fclkemize ve t\u00fcketicilere sa\u011flad\u0131\u011f\u0131 katma de\u011feri detaylar\u0131yla payla\u015ft\u0131k. Bu emeklerimizle yeni gaz ve de\u011fi\u015fim pazar\u0131nda da DemirD\u00f6k\u00fcm markam\u0131z lider oldu” a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

SADAKAT VE M\u00dc\u015eTER\u0130 MEMMUN\u0130YET\u0130NDE 1\u2019\u0130NC\u0130 SIRADA<\/strong><\/p>\n

Kombinin yan\u0131 s\u0131ra yeni i\u015f kollar\u0131nda da DemirD\u00f6k\u00fcm’\u00fcn h\u0131zl\u0131 bir b\u00fcy\u00fcme elde etti\u011fini kaydeden\u00a0Avdel<\/strong>; \u201c2019 y\u0131l\u0131nda zorlu pazar ko\u015fullar\u0131na ra\u011fmen iddias\u0131n\u0131 s\u00fcrd\u00fcren DemirD\u00f6k\u00fcm, sahip oldu\u011fu geni\u015f \u00fcr\u00fcn gam\u0131yla t\u00fcm b\u00fcy\u00fck illerde liderli\u011fe eri\u015fti. \u00dcr\u00fcnlerinde teknoloji, tasar\u0131m ve \u00f6zellikleriyle \u00f6n plana \u00e7\u0131kan DemirD\u00f6k\u00fcm, sat\u0131\u015f \u00f6ncesi ve sonras\u0131nda uygulad\u0131\u011f\u0131 programlarla da m\u00fc\u015fteri memnuniyetinde referans noktas\u0131 olmay\u0131 ba\u015fard\u0131. YouGov Is\u0131tma Sekt\u00f6r\u00fc Marka Bilinirlik Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re marka tercihinde 1\u2019inci s\u0131rada yer ald\u0131k” dedi.<\/p>\n

2019 y\u0131l\u0131nda cirosu 2 milyar TL’ye \u00e7\u0131kan DemirD\u00f6k\u00fcm’\u00fcn, lider oldu\u011fu alanlar\u0131 peki\u015ftirerek bu alanlara yenilerini alanlar eklemek i\u00e7in haz\u0131rl\u0131klar\u0131n\u0131 tamamland\u0131\u011f\u0131n\u0131 belirten\u00a0Alper Avdel<\/strong>\u015f\u00f6yle konu\u015ftu; “Bu y\u0131l 2019’dan daha iyi bir y\u0131l olacak. Yenilikte h\u0131z kesmeden yolumuza devam edece\u011fiz. \u00dcr\u00fcn gruplar\u0131m\u0131za ekleyece\u011fimiz yeni \u00fcr\u00fcnlerimiz, kombi de\u011fi\u015fim pazar\u0131 ve do\u011falgaz\u0131n ula\u015faca\u011f\u0131 yeni il\u00e7elerle birlikte i\u00e7 pazardaki hedeflerimize rahatl\u0131kla ula\u015faca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyoruz. Hedefimiz y\u0131l sonunda y\u00fczde 20 b\u00fcy\u00fcmek.”<\/p>\n

\u201cT\u00dcRK\u0130YE\u2019N\u0130N D\u00d6RT B\u0130R YANINDAK\u0130 \u0130N\u015eAAT PROJELER\u0130N\u0130N \u0130LK TERC\u0130H\u0130 OLDUK\u201d<\/strong><\/p>\n

Toplant\u0131da 2019 y\u0131l\u0131nda sekt\u00f6rde ya\u015fanan daralmada i\u015f ortaklar\u0131n\u0131 ve t\u00fcketicileri desteklemek i\u00e7in yeni finansman uygulamalar\u0131n\u0131 hayata ge\u00e7irdiklerini belirten\u00a0DemirD\u00f6k\u00fcm Sat\u0131\u015f Direkt\u00f6r\u00fc<\/strong>\u00a0Ufuk Atan<\/strong>, “Y\u0131l boyunca i\u015f ortaklar\u0131m\u0131z\u0131 desteklemek, t\u00fcketicilerimizi avantajl\u0131 ko\u015fullarla bulu\u015fturmak i\u00e7in farkl\u0131 ihtiya\u00e7lara y\u00f6nelik kampanyalar d\u00fczenledik. Proaktif ve kusursuz m\u00fc\u015fteri deneyimi yakla\u015f\u0131m\u0131m\u0131z ile 2019’u a\u00e7\u0131k ara lider bitirdik. T\u00fcrkiye’nin d\u00f6rt bir yan\u0131nda h\u0131zla y\u00fckselen b\u00fcy\u00fck in\u015faat projelerinin kombi, merkezi sistem ve VRF tercihi de DemirD\u00f6k\u00fcm oldu. Bu y\u0131l pazar\u0131n y\u00fczde 15 b\u00fcy\u00fcmesi \u00f6ng\u00f6r\u00fcl\u00fcyor. DemirD\u00f6k\u00fcm olarak pazar\u0131n \u00fczerinde bir b\u00fcy\u00fcme hedefiyle 2020’ye ba\u015flad\u0131k. Kombi ve panel radyat\u00f6r\u00fcn yan\u0131 s\u0131ra kaskad, VRF, \u0131s\u0131 pompas\u0131 ve klima kategorilerinde sat\u0131\u015fa sunaca\u011f\u0131m\u0131z yeni \u00fcr\u00fcnlerimizle hedefimiz liderli\u011fimizi yeni alanlarda da s\u00fcrd\u00fcrmek” dedi.<\/p>\n

\u201cYEN\u0130L\u0130KTE HIZ KESMEYECE\u011e\u0130Z\u201d<\/strong><\/p>\n

\u0130klimlendirme sekt\u00f6r\u00fcnde ve t\u00fcketici trendlerinde ya\u015fanan d\u00f6n\u00fc\u015f\u00fcmde \u00f6nc\u00fc olmak i\u00e7in 2019 y\u0131l\u0131nda e\u015f zamanl\u0131 bir\u00e7ok \u00e7al\u0131\u015fmaya imza att\u0131klar\u0131n\u0131 belirten\u00a0DemirD\u00f6k\u00fcm Pazarlama Direkt\u00f6r\u00fc<\/strong>\u00a0Bilge K\u0131ran<\/strong>\u00a0\u015f\u00f6yle konu\u015ftu; “Sekt\u00f6re y\u00f6n veren 100’\u00fcn \u00fczerinde kampanyam\u0131z, \u00f6d\u00fcll\u00fc, \u00e7ok ses getiren t\u00fcketici ileti\u015fim kampanyalar\u0131m\u0131z, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fimiz ve m\u00fc\u015fteri deneyimi alan\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131m\u0131zla sekt\u00f6rdeki \u00f6nc\u00fcl\u00fc\u011f\u00fcm\u00fcz\u00fc peki\u015ftirdik. Bu y\u0131l markam\u0131z\u0131n s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131s\u0131na devam edebilmesi ve m\u00fc\u015fteri deneyimi ile memnuniyetinde referans nokta olabilmek i\u00e7in e\u011fitime, yat\u0131r\u0131ma devam edece\u011fiz. \u0130\u015f ortaklar\u0131m\u0131z ve m\u00fc\u015fterilerimizle sahada daha fazla bulu\u015faca\u011f\u0131z. Teknolojinin t\u00fcm nimetlerinden faydalan\u0131p, etkin ileti\u015fim alanlar\u0131nda varl\u0131\u011f\u0131m\u0131z\u0131 art\u0131raca\u011f\u0131z. Bizi as\u0131rl\u0131k hedeflerimize ula\u015ft\u0131racak d\u00f6n\u00fc\u015f\u00fcm projelerimiz ile sekt\u00f6rde farkl\u0131la\u015faca\u011f\u0131z. 2020\u2019de yenilikte h\u0131z kesmeyece\u011fiz. Kombi, klima, kaskad, \u0131s\u0131 pompas\u0131, kontrol cihaz\u0131 ve vana kategorilerinde y\u0131l boyunca m\u00fc\u015fteri beklentileri do\u011frultusunda geli\u015ftirdi\u011fimiz yeni \u00fcr\u00fcnlerimizi m\u00fc\u015fterilerimizin be\u011fenisine sunaca\u011f\u0131z. \u0130\u015f ortaklar\u0131m\u0131z aktif pazarlama ara\u00e7lar\u0131yla kendi b\u00f6lgelerine \u00f6zel kampanyalar kurgulay\u0131p, m\u00fc\u015fterilerimiz ile etkile\u015fimi art\u0131racak projeleri hayata ge\u00e7irebilecek. DemirD\u00f6k\u00fcm Akademi \u00e7at\u0131s\u0131 alt\u0131nda d\u00fczenleyece\u011fimiz e\u011fitimlerimiz ile i\u015f ortaklar\u0131m\u0131z\u0131 gelece\u011fe haz\u0131rlamaya devam edece\u011fiz.\u201d<\/p>\n

S\u00dcRPR\u0130Z \u0130S\u0130MLER Z\u0130RVEYE RENK KATTI<\/strong><\/p>\n

D\u00f6rt g\u00fcn s\u00fcren zirvede Uluslararas\u0131 Ko\u00e7luk Federasyonu (ICF) \u00fcyesi, yazar ve akademisyen\u00a0Dr. \u015eaban K\u0131z\u0131lda\u011f<\/strong>\u00a0“Mazeret Yok” sunumuyla kat\u0131ld\u0131. G\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda y\u00f6neticili\u011fin ve liderli\u011fin ana esaslar\u0131n\u0131 ele alan K\u0131z\u0131lda\u011f, DemirD\u00f6k\u00fcm yetkili sat\u0131c\u0131lar\u0131 ile ba\u015far\u0131l\u0131 ve verimli hizmetin yol haritas\u0131n\u0131 payla\u015ft\u0131. Zirvenin s\u00fcrpriz konu\u011fu ise \u00fcnl\u00fc \u015fovmen\u00a0Beyaz\u0131t \u00d6zt\u00fcrk<\/strong>\u00a0oldu. Mavi Beyaz Show ile sahne alan \u00d6zt\u00fcrk, sahnesinde bu kez sorular\u0131yla DemirD\u00f6k\u00fcm y\u00f6neticilerini a\u011f\u0131rlad\u0131. Eski futbolcu\u00a0Pascal Nouma<\/strong>\u00a0ise etkinlik i\u00e7in haz\u0131rlad\u0131\u011f\u0131 tak\u0131m aktivitelerinde, DemirD\u00f6k\u00fcm yetkili servislerini k\u0131yas\u0131ya yar\u0131\u015ft\u0131rd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

DemirD\u00f6k\u00fcm\u2019\u00fcn yetkili sat\u0131c\u0131lar\u0131 i\u00e7in geleneksel olarak d\u00fczenledi\u011fi “Liderler Zirvesi” K\u0131br\u0131s’ta ger\u00e7ekle\u015fti. Bu y\u0131l “A\u00e7\u0131k Ara” temas\u0131yla d\u00fczenlenen zirveye 200 i\u015f orta\u011f\u0131 kat\u0131l\u0131rken, 4 g\u00fcn s\u00fcren etkinlikte 2019 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131 ile 2020 y\u0131l\u0131 hedefleri payla\u015f\u0131ld\u0131. \u0130klimlendirme sekt\u00f6r\u00fcn\u00fcn 66 y\u0131ll\u0131k ge\u00e7mi\u015fiyle en k\u00f6kl\u00fc markas\u0131 olan DemirD\u00f6k\u00fcm\u2019\u00fcn i\u015f ortaklar\u0131yla ili\u015fkilerini g\u00fc\u00e7lendirmek amac\u0131yla geleneksel olarak d\u00fczenledi\u011fi Liderler Zirvesi, […]<\/p>\n","protected":false},"author":1,"featured_media":31271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/31270"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31270"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/31270\/revisions"}],"predecessor-version":[{"id":31272,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/31270\/revisions\/31272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/31271"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}