{"id":30091,"date":"2019-11-05T15:06:06","date_gmt":"2019-11-05T12:06:06","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=30091"},"modified":"2019-11-05T15:06:06","modified_gmt":"2019-11-05T12:06:06","slug":"ferdi-erdogan-dis-ticarette-bizi-sinirlayan-kendi-engellerimizi-ortadan-kaldirmaliyiz","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=30091","title":{"rendered":"Ferdi Erdo\u011fan:\u00a0 \u201cD\u0131\u015f ticarette bizi s\u0131n\u0131rlayan kendi engellerimizi ortadan kald\u0131rmal\u0131y\u0131z\u201d"},"content":{"rendered":"

T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ferdi Erdo\u011fan:\u00a0 \u201cD\u0131\u015f ticarette bizi s\u0131n\u0131rlayan kendi engellerimizi ortadan kald\u0131rmal\u0131y\u0131z\u201d\u00a0\u0130n\u015faat malzemeleri sanayisinin uluslararas\u0131 oyuncular\u0131, T\u00fcrkiye \u0130MSAD taraf\u0131ndan 9\u2019uncusu d\u00fczenlenen \u2018Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019nde bir araya geldi. T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ferdi Erdo\u011fan, \u201cBu y\u0131l\u00a0\u2018Rekabetin \u015eifreleri: S\u0131n\u0131rs\u0131z Ticaret\u2019 temas\u0131yla ger\u00e7ekle\u015ftirdi\u011fimiz zirveyle\u00a0hedefimiz, d\u0131\u015f ticarette bizi s\u0131n\u0131rlayan kendi engellerimizi ortadan kald\u0131rmak ve sekt\u00f6r\u00fcm\u00fcz\u00fcn b\u00fcy\u00fcmesi i\u00e7in yeni a\u00e7\u0131l\u0131mlar sa\u011flamakt\u0131r\u201d dedi.
\n<\/strong><\/h3>\n

\u0130n\u015faat malzemeleri sekt\u00f6r\u00fcn\u00fcn \u00e7at\u0131 kurulu\u015fu T\u00fcrkiye \u0130n\u015faat Malzemesi Sanayicileri Derne\u011fi (T\u00fcrkiye \u0130MSAD), 2009 y\u0131l\u0131ndan bu yana ger\u00e7ekle\u015ftirdi\u011fi \u2018Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019<\/strong>nin 9\u2019uncusunu, bu y\u0131l \u2018Rekabetin \u015eifreleri: S\u0131n\u0131rs\u0131z Ticaret<\/strong>\u2019 temas\u0131yla Swissotel The Bosphorus \u0130stanbul\u2019da d\u00fczenledi. \u0130\u015f ve ekonomi d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerinin kat\u0131ld\u0131\u011f\u0131 zirvede, sekt\u00f6r\u00fcn her kesiminden 500\u2019\u00fc a\u015fk\u0131n kat\u0131l\u0131mc\u0131 bir araya geldi.<\/p>\n

\u201cD\u0131\u015f ticaretimizi s\u0131n\u0131rlayan engelleri kald\u0131rmal\u0131y\u0131z\u201d<\/strong><\/p>\n

\u0130n\u015faat malzemeleri sanayisinin, gerek toplam \u00fcretim, d\u0131\u015f ticaret ve istihdamdaki pay\u0131, gerekse di\u011fer sekt\u00f6rlerle yak\u0131n ili\u015fkisi sebebiyle T\u00fcrkiye i\u00e7in stratejik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirten\u00a0T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ferdi Erdo\u011fan<\/strong>, \u201cZirvemizin bu y\u0131lki temas\u0131 \u2018S\u0131n\u0131rs\u0131z Ticaret\u2019 \u00e7\u00fcnk\u00fc T\u00fcrkiye olarak in\u015faat malzemesi \u00fcretiminde d\u00fcnyan\u0131n en b\u00fcy\u00fck\u00a05<\/strong>\u00a0\u00fclkesinden biriyiz. K\u00fcresel Rekabet Endeksi’nde yer alan\u00a0140\u00a0<\/strong>\u00fclkenin\u00a0115<\/strong>‘ine ihracat ger\u00e7ekle\u015ftiriyoruz. Almanya, \u0130ngiltere, ABD, Kanada, \u0130srail, Irak en \u00f6nemli pazarlar\u0131m\u0131z. Bununla birlikte en \u00e7ok ihracat yapt\u0131\u011f\u0131m\u0131z \u00fclkeler aras\u0131nda \u00c7in, Romanya, Fransa, Yemen ve \u0130talya da bulunuyor. Bu zirveyle, d\u0131\u015f ticaret performans\u0131m\u0131z\u0131 daha da art\u0131rmak i\u00e7in ticaretimizi s\u0131n\u0131rlayan engelleri ve \u00e7\u00f6z\u00fcm \u00f6nerilerini masaya yat\u0131rarak sekt\u00f6r\u00fcm\u00fcz\u00fcn geli\u015fimine katk\u0131da bulunmay\u0131 hedefliyoruz. Sekt\u00f6r olarak T\u00fcrkiye\u2019nin ilk\u00a03<\/strong>\u00a0sekt\u00f6r\u00fc i\u00e7inde yer ald\u0131\u011f\u0131m\u0131z ihracat hacmindeki ivmeyi s\u00fcrekli k\u0131lmak en \u00f6nemli amac\u0131m\u0131z. Bunu ger\u00e7ekle\u015ftirmek i\u00e7in de; neler yapmam\u0131z gerekti\u011fini, mevcut pazarlar\u0131m\u0131z\u0131n d\u0131\u015f\u0131ndaki b\u00f6lgelere ula\u015farak ihracattaki s\u0131n\u0131rlar\u0131 ne \u015fekilde a\u015fmam\u0131z gerekti\u011fini ara\u015ft\u0131r\u0131yor ve benzer bir dizi konuyu masaya yat\u0131rarak, sekt\u00f6r\u00fcm\u00fcz\u00fcn b\u00fcy\u00fcmesi i\u00e7in yeni a\u00e7\u0131l\u0131mlar sa\u011flamaya \u00e7al\u0131\u015f\u0131yoruz\u201d diye konu\u015ftu.<\/p>\n

Haks\u0131z rekabetin uluslararas\u0131 ticarette g\u00fcndemde oldu\u011funu belirten\u00a0Ferdi Erdo\u011fan,\u00a0<\/strong>\u201c\u00c7in taklit\u00e7ilikte birinci, T\u00fcrkiye ikinci. Kay\u0131t d\u0131\u015f\u0131 \u00fcretim ile m\u00fccadele etmemiz gerekiyor.\u00a0<\/strong>H\u0131z, maliyet ve kalite \u00fc\u00e7genini sa\u011flamal\u0131y\u0131z. Bu, tedarik zinciri y\u00f6netiminde maliyeti ve m\u00fc\u015fteri memnuniyetini etkileyen en \u00f6nemli fakt\u00f6rd\u00fcr. Biz Bat\u0131\u2019n\u0131n standartlar\u0131yla \u00fcretip Do\u011fu\u2019nun fiyatlar\u0131yla rekabet ediyoruz. \u00dclkelerin rekabet endeksine bakt\u0131\u011f\u0131m\u0131zda\u00a098<\/strong>\u00a0baz puanla bat\u0131m\u0131zdaki \u00fclkelerden daha iyi bir endekse sahipken, do\u011fumuzdaki geli\u015fmekte olan \u00fclkelerden de daha y\u00fcksek bir endekse sahibiz\u201d \u015feklinde konu\u015ftu.<\/p>\n


\nAlmanya End\u00fcstri 4.0\u2019\u0131 tamamlad\u0131\u011f\u0131nda pazar\u0131 kaybetme tehlikemiz olu\u015facak<\/strong><\/p>\n

End\u00fcstri 4.0 konusuna da dikkat \u00e7eken Ferdi Erdo\u011fan, \u201cSon y\u0131llarda End\u00fcstri 4.0 \u00e7ok konu\u015fuluyor. T\u00fcrkiye\u2019nin \u00fcretim maliyet endeksi\u00a098<\/strong>, ABD\u00a0100<\/strong>, Almanya y\u00fczde\u00a0121<\/strong>, \u0130ngiltere\u00a0109<\/strong>, Fransa\u00a0124<\/strong>, \u00c7in\u00a096<\/strong>, Hindistan\u00a091<\/strong>, Singapur\u00a082<\/strong>. \u00d6zellikle Almanya, maliyet endeksinde bizden\u00a024-25<\/strong>\u00a0baz puan daha y\u00fcksek iken, 2024\u2019te End\u00fcstri 4.0\u2019\u0131 tamamlad\u0131\u011f\u0131nda maliyet endeksi\u00a090<\/strong>\u2019a, bizim alt\u0131m\u0131za d\u00fc\u015fecektir. Bu geli\u015fmeyle Almanya pazar\u0131n\u0131 kaybetmemiz s\u00f6z konusu. En b\u00fcy\u00fck ve en iyi pazarlarda rekabet g\u00fcc\u00fcm\u00fcz\u00fc korumak i\u00e7in \u00fclke olarak etkinli\u011fe, verimlili\u011fe ve insana daha \u00e7ok yat\u0131r\u0131m yapmam\u0131z gerekiyor\u201d dedi.<\/p>\n


\nHedef y\u00fcksek teknolojiye ge\u00e7i\u015f<\/strong><\/p>\n

\u0130n\u015faat malzemeleri alan\u0131nda y\u00fcksek teknolojiye ge\u00e7i\u015fi hedeflediklerini\u00a0Ferdi Erdo\u011fan<\/strong>, \u015funlar\u0131 s\u00f6yledi: \u201cEn g\u00fc\u00e7l\u00fc kaslar\u0131m\u0131z olan in\u015faat malzemeleri sanayisinde y\u00fcksek teknolojiyi geli\u015ftirmemiz gerekiyor. \u00dclke olarak 2003\u2019te 1 milyar dolar olan y\u00fcksek teknolojili \u00fcr\u00fcn ihracat\u0131n\u0131 5 milyar dolara ta\u015f\u0131d\u0131k. Ge\u00e7en bu s\u00fcre\u00e7te \u00c7in ise 40 milyar dolar\u0131 600 milyar dolara ta\u015f\u0131d\u0131. Demek ki yapmam\u0131z gereken daha \u00e7ok i\u015f var. Art\u0131k ak\u0131ll\u0131 kentler, ak\u0131ll\u0131 binalar ve ye\u015fil binalar\u0131n planland\u0131\u011f\u0131 bir d\u00fcnyadan bahsediyoruz. 2030 y\u0131l\u0131nda d\u00fcnyada 41 mega kent olacak. Bunlar\u0131n enerji, su, kat\u0131 at\u0131k, ula\u015f\u0131m y\u00f6netimi sens\u00f6rler vas\u0131tas\u0131yla ger\u00e7ekle\u015fecek. Evlerimizde ya\u015fam kalitesi sens\u00f6rler ve cihazlar ile artacak. Dolay\u0131s\u0131yla bir binay\u0131 art\u0131k sadece in\u015faat olarak d\u00fc\u015f\u00fcnebilir misiniz? Art\u0131k binalar\u0131 bir makine, bir fabrika olarak g\u00f6rmeliyiz.\u201d<\/p>\n


\n\u0130hracat\u00e7\u0131 fazla ama ihracat de\u011feri d\u00fc\u015f\u00fck<\/strong><\/p>\n

\u0130hracat\u0131n daha de\u011ferli hale gelmesi i\u00e7in T\u00fcrkiye\u2019nin markala\u015fmas\u0131n\u0131n \u00e7ok \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izen\u00a0Ferdi Erdo\u011fan, \u201c<\/strong>T\u00fcrkiye\u2019de yakla\u015f\u0131k\u00a083<\/strong>\u00a0bin ihracat\u00e7\u0131 var. 2018\u2019deki ihracat gelirimiz\u00a0168<\/strong>\u00a0milyar dolar.\u00a0168<\/strong>\u00a0milyar dolarl\u0131k ihracat\u0131n,\u00a0102<\/strong>\u00a0milyar dolar\u0131, T\u0130M\u2019in a\u00e7\u0131klad\u0131\u011f\u0131\u00a01000<\/strong>ihracat\u00e7\u0131ya ait. Geriye kalan\u00a083\u00a0<\/strong>bin ihracat\u00e7\u0131n\u0131n yapt\u0131\u011f\u0131 ihracat de\u011feri,\u00a066<\/strong>\u00a0milyar dolar. \u0130hracat\u00e7\u0131s\u0131 bu kadar fazla olan bir \u00fclkenin, bu kadar d\u00fc\u015f\u00fck bir ortalamaya sahip olmas\u0131 \u00f6nemli bir soruna i\u015faret ediyor.\u00a0Made in Turkey\u00a0<\/strong>i\u00e7in ihracat\u0131 nicelik i\u00e7in de\u011fil nitelik i\u00e7in yapmal\u0131y\u0131z. \u00dcr\u00fcn\u00fcm\u00fcze g\u00fcven duyulmas\u0131 olmazsa olmaz unsurdur. Ayr\u0131ca ihracatta b\u00fcy\u00fcme trendimiz y\u00fcksek oldu\u011fu i\u00e7in altyap\u0131 \u00e7al\u0131\u015fmalar\u0131 bizim i\u00e7in kritik \u00f6nem ta\u015f\u0131yor. Organize sanayi b\u00f6lgelerinin yakla\u015f\u0131k y\u00fczde 99\u2019unda demiryolu ba\u011flant\u0131s\u0131 yok. Oysa limana ula\u015fmak, maliyetin y\u00fczde 25\u2019idir\u201d diye konu\u015ftu.<\/p>\n


\nK\u00fcresel ticaretteki \u00fcr\u00fcnlerin \u00f6nemli b\u00f6l\u00fcm\u00fc ortadan kalkacak<\/strong><\/p>\n

T\u0130M Ba\u015fkan Vekili Kutlu Karavelio\u011flu<\/strong>\u00a0zirvenin a\u00e7\u0131l\u0131\u015f\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada, k\u00fcresel\u00a0<\/strong>ticaretin bir de\u011fi\u015fim s\u00fcreci ya\u015fad\u0131\u011f\u0131na ve post dijital d\u00f6nemde, bug\u00fcn k\u00fcresel ticarete konu olan \u00fcr\u00fcnlerin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn ortadan kalkaca\u011f\u0131na dikkat \u00e7ekti. Geli\u015fmi\u015f \u00fclkelerin dahi altyap\u0131 ve konut alanlar\u0131nda bitmek bilmeyen ihtiya\u00e7lar\u0131 oldu\u011funu ifade eden\u00a0Kutlu Karavelio\u011flu,<\/strong>\u00a0dolay\u0131s\u0131yla bu yok olu\u015ftan en az etkilenen sekt\u00f6rlerin ba\u015f\u0131nda in\u015faat sekt\u00f6r\u00fcn\u00fcn gelece\u011fini belirtti.<\/p>\n


\n\u2018D\u0131\u015f ticaret fazlas\u0131 veren T\u00fcrkiye\u2019 i\u00e7in bir arada \u00e7al\u0131\u015fmal\u0131y\u0131z<\/strong><\/p>\n

\u0130n\u015faat malzemeleri sanayisinin T\u00fcrkiye’nin en b\u00fcy\u00fck ikinci ihracat sekt\u00f6r\u00fc oldu\u011funu vurgulayan\u00a0Karavelio\u011flu<\/strong>, makine sekt\u00f6r\u00fc de dahil edildi\u011finde in\u015faat malzemeleri sanayisinin en b\u00fcy\u00fck ihracat sekt\u00f6r\u00fc olabilece\u011fini ifade etti.\u00a0Karavelio\u011flu,<\/strong>\u00a0\u015funlar\u0131 s\u00f6yledi: \u201cGiderek artan ihracat do\u011fal olarak her defas\u0131nda yeni bir rekor ortaya \u00e7\u0131kar\u0131yor. Say\u0131n Bakan\u0131m\u0131z\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 Ekim sonu rakamlar\u0131na g\u00f6re ge\u00e7en y\u0131l\u0131n ilk 10 ay\u0131nda 52 milyar dolar olan d\u0131\u015f ticaret a\u00e7\u0131\u011f\u0131 y\u00fczde 55 gerileyerek 23 milyar dolara indi, kar\u015f\u0131lama oran\u0131 ise y\u00fczde 73\u2019den y\u00fczde 87\u2019ye y\u00fckseldi. Bunda hep birlikte yapt\u0131\u011f\u0131m\u0131z ihracat\u0131n katk\u0131s\u0131 olduk\u00e7a b\u00fcy\u00fck. \u2018D\u0131\u015f ticaret fazlas\u0131 veren T\u00fcrkiye\u2019 hedefine daha \u00e7abuk ula\u015fmam\u0131z i\u00e7in ihracat\u00e7\u0131lar\u0131m\u0131z ve birliklerimizin bir arada \u00e7al\u0131\u015fmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor” dedi.<\/p>\n


\n\u0130nsanlar art\u0131k de\u011fer zincirine odaklan\u0131yor<\/strong><\/p>\n

T\u00fcrkiye\u2019nin \u00f6nde gelen kad\u0131n sanayicilerinden biri olan\u00a0\u0130stanbul Sanayi Odas\u0131 Meclis Ba\u015fkan\u0131 Zeynep Bodur Okyay<\/strong>, \u201c<\/strong>D\u00fcnyada rekabet art\u0131k \u00e7ok daha farkl\u0131 bir noktada. Ne kadar farkl\u0131la\u015f\u0131yorsan\u0131z hem \u00fcr\u00fcn\u00fcn\u00fcze hem hizmetinize talep yaratabiliyor ve \u00f6ne ge\u00e7ebiliyorsunuz. \u0130talya ve \u0130spanya\u2019ya bakt\u0131\u011f\u0131m\u0131z zaman, asl\u0131nda \u00fclke markas\u0131na yat\u0131r\u0131m yaparak \u00f6ne \u00e7\u0131kt\u0131klar\u0131n\u0131, \u00f6nde gelen tasar\u0131mc\u0131lar\u0131n\u0131 daha iyi konumland\u0131rarak onun r\u00fczgar\u0131yla di\u011ferlerini de pe\u015flerinden s\u00fcr\u00fcklediklerini g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n

Rekabet g\u00fcc\u00fcn\u00fc art\u0131rman\u0131n di\u011fer bile\u015fenlerinin Ar-Ge, yenilik\u00e7ilik, insana yat\u0131r\u0131m, bilgiye dayal\u0131 ekonomik ve toplumsal yap\u0131ya ge\u00e7i\u015f oldu\u011funu vurgulayan\u00a0Zeynep Bodur Okyay<\/strong>, \u015funlar\u0131 s\u00f6yledi: \u201c\u0130nsanlar art\u0131k de\u011fer zincirine odaklan\u0131yor. Tek ba\u015f\u0131m\u0131za hi\u00e7bir zaman muktedir de\u011filiz. Bug\u00fcn dev markalar tedarik zincirinde i\u015f birli\u011fi yap\u0131yor. \u00c7\u00fcnk\u00fc ekosistemler d\u00fcnyas\u0131 ge\u00e7erli. Art\u0131k bildi\u011fimiz rekabet stratejileri, \u00fclkelerin \u00fcst\u00fcnl\u00fckleri art\u0131k ge\u00e7erli de\u011fil. \u0130nsanlar kendi de\u011fer yaratma yakla\u015f\u0131mlar\u0131 \u00fczerinde duruyor. Farkl\u0131la\u015fmayla, m\u00fc\u015fteriyi anlamaya \u00e7al\u0131\u015fmam\u0131z laz\u0131m. Bir markan\u0131n de\u011feri asl\u0131nda yaratt\u0131\u011f\u0131n\u0131z faydayla ortaya \u00e7\u0131k\u0131yor. Bu etkileri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, bizim ba\u015fka bir a\u00e7\u0131dan i\u015fimize yakla\u015fmam\u0131z gerekti\u011fi ortaya \u00e7\u0131k\u0131yor. Ayr\u0131ca sosyal medya sadece payla\u015f\u0131mlar\u0131n yap\u0131ld\u0131\u011f\u0131 bir yer de\u011fil, orada hakk\u0131n\u0131zda bir alg\u0131 olu\u015fuyor. Art\u0131k ne kadar sosyal etki yaratt\u0131\u011f\u0131n\u0131z, ne kadar \u00e7evreci oldu\u011funuz, s\u00fcre\u00e7lerinizi nas\u0131l tasarlad\u0131\u011f\u0131n\u0131z, ne kadar farkl\u0131 oldu\u011funuzla alakal\u0131 bir alg\u0131 bu. O y\u00fczden de her i\u015fin ba\u015f\u0131 insan ve yetkin insan yeti\u015ftirmek zorunday\u0131z, yoksa i\u015fimiz \u00e7ok zor.\u201d<\/p>\n


\nSat\u0131\u015f yapt\u0131\u011f\u0131m\u0131z \u00fclkeleri anlamam\u0131z laz\u0131m<\/strong><\/p>\n

Zirvede, Uluslararas\u0131 \u015eeffafl\u0131k Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131\u00a0Fikret Sebilcio\u011flu<\/strong>\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde \u2018Rekabeti Bozanlar-Maverik Sendromu<\/strong>\u2019 ba\u015fl\u0131kl\u0131 oturum d\u00fczenlendi. Oturumun konu\u015fmac\u0131lar\u0131 ise Etik ve \u0130tibar Derne\u011fi (ET\u0130D) Y\u00f6netim Kurulu \u00dcyesi\u00a0Dr. Fevzi M. Toksoy<\/strong>, T\u00fcrkiye Kurumsal Y\u00f6netim Derne\u011fi (TKYD) Ba\u015fkan\u0131\u00a0Feyyaz \u00dcnal<\/strong>, Marka Koruma Grubu S\u00f6zc\u00fcs\u00fc\u00a0Asl\u0131han Ayd\u0131nl\u0131k<\/strong>\u00a0ve Kurumsal \u0130li\u015fkiler Enstit\u00fcs\u00fc Y\u00f6netim Kurulu \u00dcyesi\u00a0Devrim \u00c7ubuk\u00e7u<\/strong>\u00a0oldu. T\u00fcrkiye\u2019nin tedarik zincirinde yer alan bir \u00fclke oldu\u011funu belirten\u00a0Fikret Sebilcio\u011flu<\/strong>, \u201cSat\u0131\u015f yapt\u0131\u011f\u0131m\u0131z \u00fclkeleri anlamam\u0131z laz\u0131m. Bizden ne istiyorlar? Bu sadece d\u00fc\u015f\u00fck fiyat de\u011fil. \u00d6ncelik kalite. \u0130hracat\u0131m\u0131z birim ve fiyat olarak art\u0131yor olsa da kilogram ba\u015f\u0131na birim de\u011feri d\u00fc\u015f\u00fcyor. Fiyat ile rekabet ediyoruz\u201d dedi. Maverik Sendromu\u2019nu da tan\u0131mlayan\u00a0Sebilcio\u011flu<\/strong>, Maverik\u2019in oyun bozan, kurallar\u0131 kendine g\u00f6re de\u011fi\u015ftirmeye \u00e7al\u0131\u015fan ki\u015fi ya da kurumlar\u0131 tan\u0131mlad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n


\n80\u2019lerdeki futbol gibi i\u00e7eride rekabet var ama d\u0131\u015far\u0131da 8 yiyorsunuz<\/strong><\/p>\n

T\u00fcrkiye\u2019deki Rekabet Kurumu\u2019nun d\u00f6rt d\u00f6rtl\u00fck i\u015fledi\u011fini belirten\u00a0Fevzi Toksoy,\u00a0<\/strong>devletin di\u011fer kurumlar\u0131n\u0131n Rekabet Kurumu ile ileti\u015fim halinde olmas\u0131 gerekti\u011fini vurgulad\u0131. Aksi halde sadece akvaryum ortam\u0131 yarat\u0131larak i\u00e7 pazarda g\u00fczel bir ortam olaca\u011f\u0131n\u0131 kaydeden\u00a0Toksoy<\/strong>, \u201cDevletin di\u011fer kurumlar\u0131n\u0131n da rekabetin ne oldu\u011funu idrak etmesi gerekiyor. T\u00fcrkiye\u2019de \u015firketler aras\u0131ndaki rekabetin boyutu 80\u2019lerdeki futbol gibi. \u0130\u00e7eride rekabet var ama yurtd\u0131\u015f\u0131ndakilerden 8 yiyorsunuz. Devlet kurumlar\u0131n\u0131n i\u015f birli\u011fi i\u00e7inde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak sekt\u00f6r derneklerinin sorumlulu\u011fudur. Devlete stratejinizi s\u00f6yledi\u011finizde \u2018gel konu\u015fal\u0131m\u2019 diyor\u201d dedi.<\/p>\n


\nBiz kendi kendimize rekabet ediyoruz<\/strong><\/p>\n

Kurumsal y\u00f6netimin \u00f6neminin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131n\u0131 dile getiren\u00a0Feyyaz \u00dcnal<\/strong>, \u015firketleri kurumsalla\u015ft\u0131r\u0131rken b\u00fcrokrasinin art\u0131r\u0131lmamas\u0131 gerekti\u011fi konusunda uyar\u0131da bulundu. \u0130yi kurumsal y\u00f6netimin iyi yat\u0131r\u0131m\u0131 \u00e7ekti\u011fine de\u011finen\u00a0\u00dcnal<\/strong>, \u201cBiz kendi kendimize rekabet ediyoruz. Baz\u0131 pazarlar\u0131n tek tedarik\u00e7isiyiz, Yine de fiyat rekabetini a\u015fam\u0131yoruz. \u0130lk 10 ayda 742 milyon dolarl\u0131k \u00e7imento ihracat\u0131 ger\u00e7ekle\u015ftirmi\u015fiz. Miktar baz\u0131nda y\u00fczde 70, de\u011fer baz\u0131nda y\u00fczde 45 art\u0131rabilmi\u015fiz\u201d diye konu\u015ftu.<\/p>\n


\nT\u00fcrkiye taklit piyasas\u0131nda \u00c7in\u2019den sonra ikinci s\u0131rada<\/strong><\/p>\n

Sahte, ka\u00e7ak, taklit piyasas\u0131n\u0131n d\u00fcnya ticaretinin\u00a02.5<\/strong>\u2019ini olu\u015fturdu\u011funu anlatan\u00a0Asl\u0131han Ayd\u0131nl\u0131k<\/strong>, T\u00fcrkiye\u2019nin bu piyasada \u00c7in\u2019den sonra ikinci s\u0131rada oldu\u011funu a\u00e7\u0131klad\u0131. Fikri S\u0131nai haklar konusunda T\u00fcrkiye\u2019deki yasan\u0131n altyap\u0131s\u0131n\u0131n iyi olmas\u0131na kar\u015f\u0131n uygulamada s\u0131k\u0131nt\u0131lar oldu\u011funu anlatan\u00a0Ayd\u0131nl\u0131k<\/strong>, \u015funlar\u0131 s\u00f6yledi: \u201cT\u00fcketici ilk olarak fiyat\u0131n ucuzlu\u011fundan dolay\u0131 sahte ve ka\u00e7ak \u00fcr\u00fcne y\u00f6neliyor. Sa\u011fl\u0131k endi\u015fesi, g\u00fcvenlik endi\u015fesi gibi durumlar yoksa bilerek al\u0131yorlar. Bu nedenle bu \u00fcr\u00fcn\u00fc \u00fcreten de satan da alan da cezaland\u0131r\u0131lmal\u0131. Avrupa\u2019da bu oldu\u011fu i\u00e7in Avrupal\u0131 turistler T\u00fcrkiye\u2019den bu \u00fcr\u00fcnleri al\u0131yorlar. Sat\u0131lan yerler bilinse de bu yerlere bask\u0131nlar yap\u0131lmas\u0131 engelleniyor. T\u00fcrk ihracat\u00e7\u0131s\u0131 a\u00e7\u0131s\u0131ndan T\u00fcrkiye\u2019nin sahte ka\u00e7ak \u00fcr\u00fcn \u00fcreten ikinci \u00fclke olmas\u0131 k\u00f6t\u00fc bir imaj yarat\u0131yor. T\u00fcrkiye sahte parf\u00fcm \u00fcretiminde ihtisasla\u015fm\u0131\u015f durumda.\u201d<\/p>\n


\nAvrupal\u0131 m\u00fc\u015fterilerin fiyat k\u0131rma riski var<\/strong><\/p>\n

Gelecek d\u00f6nemde T\u00fcrkiye\u2019yi G\u00fcmr\u00fck Birli\u011fi anla\u015fmas\u0131n\u0131n g\u00fcncellenmemesi nedeniyle tehdit eden konular hakk\u0131nda bilgi veren\u00a0Devrim \u00c7ubuk\u00e7u\u00a0<\/strong>ise \u015funlar\u0131 anlatt\u0131: \u201cAvrupa Birli\u011fi \u00fc\u00e7\u00fcnc\u00fc \u00fclkelerle STA\u2019lar imzal\u0131yor. Vietnam ile imzalad\u0131lar. Biz ne \u00fcretiyorsak Vietnam da onlar\u0131 \u00fcretiyor. 2 y\u0131l i\u00e7inde g\u00fcmr\u00fcks\u00fcz olarak Vietnam\u2019dan \u00fcr\u00fcnler AB\u2019ye akmaya ba\u015flayacak. Bu nedenle Avrupal\u0131 m\u00fc\u015fteriler fiyat k\u0131rmak isteyebilirler.\u201d<\/p>\n


\n\u015eirketlerimizi oyun teorisinin ilkelerini dikkate alarak desteklemeliyiz<\/strong><\/p>\n

Uluslararas\u0131 Rekabet Ara\u015ft\u0131rmalar\u0131 Kurumu (URAK) Ba\u015fkan\u0131 ve \u0130stinye \u00dcniversitesi Rekt\u00f6r\u00fcProf. Dr. Melih Bulu,\u00a0<\/strong>zirvede yapt\u0131\u011f\u0131\u00a0\u2018Rekabette Oyun Teorisi\u2019<\/strong>\u00a0ba\u015fl\u0131kl\u0131 \u00f6zel sunumunda, oyun teorisine i\u015f d\u00fcnyas\u0131nda s\u0131k\u00e7a ba\u015fvuruldu\u011funu, bu teoriyi bilmeyen taraflar\u0131n ise rekabette geri kald\u0131klar\u0131n\u0131 vurgulad\u0131.\u00a0Prof. Dr. Melih Bulu, \u201c<\/strong>Uluslararas\u0131 oyuncular olu\u015fturmak istiyorsak \u015firketlerimizi iyi se\u00e7ip onlar\u0131 desteklememiz gerekiyor. \u00d6zellikle ihracat yapan \u015firketlerimizi iyi analiz edip, oyun teorisinin ilkelerini dikkate alarak desteklemeliyiz. \u00c7\u00fcnk\u00fc rakiplerimiz bunu yap\u0131yor. ABD, Avrupa Birli\u011fi ve \u00c7in\u2019de uluslararas\u0131 rekabette oyun teorisinin ilkeleri birebir uygulan\u0131yor\u201d dedi.<\/p>\n


\nT\u00fcrkler yenilemeden \u00e7ekiniyor<\/strong><\/p>\n

Global \u00f6l\u00e7ekteki i\u015flerin, de\u011fi\u015fen ve d\u00f6n\u00fc\u015fen yerel m\u00fc\u015fteri ko\u015fullar\u0131na g\u00f6re adapte edilmesi
\ngerekti\u011fini vurgulayan\u00a0Kingfisher T\u00fcrkiye ve MENA B\u00f6lge Ofisi Direkt\u00f6r\u00fc<\/strong>\u00a0Raci Serhat K\u00f6kenek<\/strong>, \u015funlar\u0131 s\u00f6yledi: “\u0130nsanlar evleri ile ilgili de\u011fi\u015fiklik yapmak istiyor ancak birtak\u0131m \u00e7ekinceleri de var. 10 farkl\u0131 \u00fclkede ger\u00e7ekle\u015ftirdi\u011fimiz ara\u015ft\u0131rmada \u00fclkeler aras\u0131nda ciddi farkl\u0131l\u0131klar oldu\u011funu g\u00f6rd\u00fck. Almanlar proje yapmay\u0131 daha \u00e7ok tercih ederken, T\u00fcrklerin y\u00fczde 50\u2019si ampul de\u011fi\u015ftirmekten bile \u00e7ekiniyor. B\u00fcy\u00fcyen bir pazar olan Polonya\u2019da ise en b\u00fcy\u00fck proje evlerin \u0131s\u0131tma sistemlerini yenilemek” diye konu\u015f<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ferdi Erdo\u011fan:\u00a0 \u201cD\u0131\u015f ticarette bizi s\u0131n\u0131rlayan kendi engellerimizi ortadan kald\u0131rmal\u0131y\u0131z\u201d\u00a0\u0130n\u015faat malzemeleri sanayisinin uluslararas\u0131 oyuncular\u0131, T\u00fcrkiye \u0130MSAD taraf\u0131ndan 9\u2019uncusu d\u00fczenlenen \u2018Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019nde bir araya geldi. T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ferdi Erdo\u011fan, \u201cBu y\u0131l\u00a0\u2018Rekabetin \u015eifreleri: S\u0131n\u0131rs\u0131z Ticaret\u2019 temas\u0131yla ger\u00e7ekle\u015ftirdi\u011fimiz zirveyle\u00a0hedefimiz, d\u0131\u015f ticarette bizi s\u0131n\u0131rlayan kendi engellerimizi ortadan kald\u0131rmak ve […]<\/p>\n","protected":false},"author":1,"featured_media":30092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5388],"tags":[],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/30091"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30091"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/30091\/revisions"}],"predecessor-version":[{"id":30093,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/30091\/revisions\/30093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/30092"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}