{"id":27040,"date":"2019-02-11T12:07:00","date_gmt":"2019-02-11T09:07:00","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=27040"},"modified":"2019-02-11T12:07:00","modified_gmt":"2019-02-11T09:07:00","slug":"ev-ve-mutfak-esyalarinda-ozel-markali-urun-cesitliligi-artiyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=27040","title":{"rendered":"Ev ve mutfak e\u015fyalar\u0131nda \u00f6zel markal\u0131 \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi art\u0131yor!"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Avrasya\u2019n\u0131n en b\u00fcy\u00fck ev ve mutfak e\u015fyalar\u0131 pazar\u0131n\u0131n kat\u0131l\u0131mc\u0131lar\u0131, Avrupa perakende sekt\u00f6r\u00fcnde markal\u0131 \u00fcr\u00fcnlerindeki belirgin b\u00fcy\u00fcmenin yans\u0131mas\u0131 olarak, \u00f6zel markal\u0131 \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131rmak \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 yo\u011funla\u015ft\u0131rd\u0131.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Ideal Homex (21 \u2013 24 Mart, T\u00fcyap, \u0130stanbul) organizat\u00f6r\u00fc Tarsus Turkey, \u00f6zel markal\u0131 \u00fcr\u00fcn ve hizmet sunan perakendeci, \u00fcretici ve tedarik\u00e7i say\u0131lar\u0131nda, kayda de\u011fer bir art\u0131\u015f oldu\u011funu belirtti.<\/p>\n<p style=\"font-weight: 400;\"><strong>Ideal Homex ve Zuchex Fuarlar\u0131n\u0131n Sat\u0131\u015f Direkt\u00f6r\u00fc Ebru Causey<\/strong>\u00a0konuyla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015fu de\u011ferlendirmelerde bulundu; \u201c\u00d6zel markal\u0131 \u00fcr\u00fcnler son birka\u00e7 y\u0131lda \u2018\u00f6zel marka\u2019 anlay\u0131\u015f\u0131na \u00e7evrildi ve kat\u0131l\u0131mc\u0131lar\u0131m\u0131z da bu geli\u015fmedeki i\u015f f\u0131rsatlar\u0131n\u0131 net bir \u015fekilde g\u00f6rmeye ba\u015flad\u0131lar. \u00d6zel markal\u0131 \u00fcr\u00fcnler konusunda, fiyat ve kalite aras\u0131nda m\u00fckemmel bir denge kuran, maliyete kar\u015f\u0131 duyarl\u0131 t\u00fcketicileri yakalamakta olduk\u00e7a etkili, yenilik\u00e7i ve t\u00fcketici odakl\u0131 pek \u00e7ok \u00e7e\u015fit mevcut. Y\u00fcksek kaliteli \u00fcr\u00fcnler, \u00f6zel marka sunumlar\u0131n\u0131 geli\u015ftirme rol\u00fc de \u00fcstlenirken, baz\u0131 kat\u0131l\u0131mc\u0131 standlar\u0131nda yer alan \u00fcr\u00fcnlerin kalite ve men\u015feinin dikkat \u00e7ekecek \u015fekilde y\u00fcksek standartta oldu\u011funu g\u00f6zlemliyoruz. Perakende tedarik\u00e7ileri i\u00e7in de olduk\u00e7a ilgi \u00e7ekici bir platform olan Ideal Homex\u2019i ziyaret eden sat\u0131n almac\u0131lar, faaliyetlerinin bu b\u00f6l\u00fcm\u00fc i\u00e7in de \u00f6zel markal\u0131 \u00fcr\u00fcn se\u00e7eneklerini yak\u0131ndan takip edebiliyor olacak. Sat\u0131n almac\u0131lar\u0131n, tedarik\u00e7i altyap\u0131lar\u0131n\u0131 daha verimli hale getirmek, tedarik zincirini daha iyi g\u00f6zden ge\u00e7irerek, \u00fcr\u00fcnlerin nerede ve nas\u0131l \u00fcretildiklerini kontrol etmek istediklerinin fark\u0131nday\u0131z\u201d dedi.<\/p>\n<p style=\"font-weight: 400;\">Ideal Homex, b\u00fcy\u00fck perakende firmalar\u0131n sadece geni\u015f \u00fcr\u00fcn yelpazesini de\u011fil, ayn\u0131 zamanda sat\u0131n almac\u0131lar\u0131n arad\u0131klar\u0131 t\u00fcm tedarik zinciri bile\u015fenlerine sahip T\u00fcrk \u00fcreticilerin bulundu\u011fu, \u00e7ok daha geni\u015f bir pazar\u0131 ayd\u0131nlatmada kilit rol oynuyor.<\/p>\n<p style=\"font-weight: 400;\">\u00d6zel markal\u0131 \u00fcr\u00fcnlerin b\u00fcy\u00fcmesindeki bir di\u011fer \u00f6nemli etken de bu \u00fcr\u00fcnlerin perakende a\u011f\u0131n\u0131 geni\u015fletmek. Bu kapsamda indirimli sat\u0131\u015f ma\u011fazalar\u0131n\u0131n ve \u00f6zelle\u015ftirilmi\u015f perakende ma\u011fazalar\u0131n\u0131n say\u0131ca artmas\u0131n\u0131n yan\u0131 s\u0131ra Amazon ve Google\u2019\u0131n kategori alanlar\u0131n\u0131 geni\u015fletmek \u00fczere att\u0131\u011f\u0131 rutini bozan ad\u0131mlar\u0131n da az\u0131msanmayacak bir etkisi var. Bu online devler, ayn\u0131 zamanda \u00f6zel markal\u0131 \u00fcr\u00fcn alan\u0131nda daha fazla b\u00fcy\u00fcme i\u00e7in bir platform olu\u015fturuyorlar.<\/p>\n<p style=\"font-weight: 400;\">Sekt\u00f6rdeki t\u00fcm bu hareketlilik, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini m\u00fcnferit perakendeciler i\u00e7in uygun hale getirme, ki\u015fiselle\u015ftirme ve sipari\u015flerin trend \u00fcr\u00fcnler olmas\u0131n\u0131 sa\u011flama ihtiyac\u0131n\u0131 da beraberinde getiriyor.<\/p>\n<p style=\"font-weight: 400;\">T\u00fcrkiye\u2019nin en yenilik\u00e7i, ilham veren ve ilgi \u00e7ekici tasar\u0131mc\u0131 ve \u00fcreticileri i\u00e7in bir merkez olan Ideal Homex, ziyaret\u00e7ilerine 2019 y\u0131l\u0131 boyunca sat\u0131\u015fa sunulan en uygun \u00fcr\u00fcnleri yerinde g\u00f6rme \u015fans\u0131 sunuyor. Bu y\u0131lki etkinlik, y\u00fczlerce kat\u0131l\u0131mc\u0131 ve 15.000 sekt\u00f6rel sat\u0131n almac\u0131n\u0131n beklendi\u011fi, daha fazla ticari anla\u015fman\u0131n yap\u0131ld\u0131\u011f\u0131 ve hi\u00e7 olmad\u0131\u011f\u0131 kadar yeni ba\u011flant\u0131lar\u0131n kuruldu\u011fu bir fuar olacak.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>Avrasya\u2019n\u0131n en b\u00fcy\u00fck ev ve mutfak e\u015fyalar\u0131 pazar\u0131n\u0131n kat\u0131l\u0131mc\u0131lar\u0131, Avrupa perakende sekt\u00f6r\u00fcnde markal\u0131 \u00fcr\u00fcnlerindeki belirgin b\u00fcy\u00fcmenin yans\u0131mas\u0131 olarak, \u00f6zel markal\u0131 \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131rmak \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 yo\u011funla\u015ft\u0131rd\u0131. Ideal Homex (21 \u2013 24 Mart, T\u00fcyap, \u0130stanbul) organizat\u00f6r\u00fc Tarsus Turkey, \u00f6zel markal\u0131 \u00fcr\u00fcn ve hizmet sunan perakendeci, \u00fcretici ve tedarik\u00e7i say\u0131lar\u0131nda, kayda de\u011fer bir art\u0131\u015f oldu\u011funu belirtti. Ideal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[13085,13084],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/27040"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27040"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/27040\/revisions"}],"predecessor-version":[{"id":27042,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/27040\/revisions\/27042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/27041"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}