{"id":25803,"date":"2018-12-11T11:50:26","date_gmt":"2018-12-11T08:50:26","guid":{"rendered":"https:\/\/emlaktuel.com\/?p=25803"},"modified":"2018-12-11T11:50:26","modified_gmt":"2018-12-11T08:50:26","slug":"gayrimenkulde-dijital-pazarlik-donemi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=25803","title":{"rendered":"Gayrimenkul\u2019de dijital pazarl\u0131k d\u00f6nemi"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Tapu.com, internette dijital pazarl\u0131k d\u00f6nemini ba\u015flatt\u0131<\/p>\n<p><strong>Ekspertiz raporlu gayrimenkulleri ciddi al\u0131c\u0131larla bulu\u015fturan T\u00fcrkiye\u2019nin ilk ve tek online gayrimenkul a\u00e7\u0131k art\u0131rma sitesi Tapu.com, internette pazarl\u0131kla sat\u0131\u015f d\u00f6nemini ba\u015flatt\u0131. Pazarl\u0131k modeli ile al\u0131c\u0131 adaylar\u0131, istenen fiyat\u0131n alt\u0131ndaki ciddi tekliflerini Tapu.com u\u0308zerinden sat\u0131c\u0131ya iletebiliyor. Gelen teklifleri de\u011ferlendiren sat\u0131c\u0131, al\u0131c\u0131 ile fiyatta anla\u015fmas\u0131 durumunda h\u0131zla tapu devri a\u015famas\u0131na ge\u00e7iyor. T\u00fcm s\u00fcrecin \u015feffaf ve tekliflerin a\u00e7\u0131k bir \u015fekilde, t\u00fcm \u00fcyeler taraf\u0131ndan g\u00f6r\u00fcnt\u00fclenebildi\u011fi dijital pazarl\u0131k sisteminde hem al\u0131c\u0131 hem de sat\u0131c\u0131 kazan\u0131yor.<\/strong><\/p>\n<p>Kuruldu\u011fu g\u00fcnden bu yana geli\u015ftirmi\u015f oldu\u011fu platform ve teknoloji sayesinde sat\u0131c\u0131lar\u0131n h\u0131zla gayrimenkullerini nakde \u00e7evirmesine imkan sa\u011flayan Tapu.com, gayrimenkul al\u0131c\u0131lar\u0131na \u201cal\u0131rken kazanacaklar\u0131\u201d f\u0131rsatlar sunmaya devam ediyor. Al\u0131c\u0131lar\u0131n avantajl\u0131 seviyelerdetapulara ula\u015fmas\u0131n\u0131 sa\u011flayan sistem, sat\u0131c\u0131lar\u0131n da tapular\u0131n\u0131 \u201ch\u0131zl\u0131 ve \u015feffaf\u201d bir \u015fekilde nakde \u00e7evirmesini sa\u011fl\u0131yor.<\/p>\n<h2><strong>Dijital pazarl\u0131k sistemi nas\u0131l \u00e7al\u0131\u015f\u0131yor?<\/strong><\/h2>\n<p>Tapu.com\u2019da yer alan \u201cpazarl\u0131\u011fa a\u00e7\u0131k tapularda\u201d sat\u0131c\u0131n\u0131n o tapu i\u00e7in istedi\u011fi fiyat g\u00f6steriliyor, kullan\u0131c\u0131 \u201cPazarl\u0131\u011fa ba\u015fla\u201d butonuna t\u0131klayarak istenen fiyat\u0131n alt\u0131ndaki teklifini sat\u0131c\u0131ya iletiyor. Teklifin ge\u00e7erli olabilmesi i\u00e7in al\u0131c\u0131 aday\u0131n\u0131n kredi kart\u0131ndan hizmet bedeli provizyonu \u00e7ekiliyor, b\u00f6ylelikle al\u0131c\u0131 adaylar\u0131 tekliflerinin ciddiyetini g\u00f6stermi\u015f oluyor. Sat\u0131c\u0131lar da haz\u0131r al\u0131c\u0131y\u0131 bulduklar\u0131nda gayrimenkullerini \u201cparan\u0131n zaman de\u011ferini\u201d g\u00f6z \u00f6n\u00fcnde bulundurarak istedikleri fiyat\u0131n alt\u0131ndaki fiyatlara satmay\u0131 kabul edebiliyor. Pazarl\u0131k sisteminde t\u00fcm s\u00fcre\u00e7 \u015feffaf bir ortamda ger\u00e7ekle\u015fti\u011finden fiyatlar da \u015feffaf bir \u015fekilde olu\u015fuyor, pazarl\u0131kla verilen teklifler herkese a\u00e7\u0131k ortamda g\u00f6zlemlenebiliyor.<\/p>\n<h2><a name=\"m_-1705355621690373405__1fob9te\"><\/a><strong>Sistem, sat\u0131c\u0131lar\u0131 \u201cciddi al\u0131c\u0131larla\u201d bulu\u015fturuyor<\/strong><\/h2>\n<p><a name=\"m_-1705355621690373405__3znysh7\"><\/a>Al\u0131c\u0131lar, verdikleri teklifin ciddi oldu\u011funu ve tekliflerinin kabul edildi\u011fi anda gayrimenkul\u00fc sat\u0131n alacaklar\u0131n\u0131 kredi kart\u0131 limitine konulan hizmet bedeli provizyonu olarak ortaya koyuyor. Al\u0131c\u0131n\u0131n verdi\u011fi teklif sat\u0131c\u0131 taraf\u0131ndan reddedilirse hizmet bedeli tahsil edilmiyor, kredi kart\u0131ndaki bloke de kalk\u0131yor. Teklif sat\u0131c\u0131 taraf\u0131ndan onayland\u0131g\u0306\u0131 takdirde al\u0131c\u0131n\u0131n provizyonu Tapu.com hizmet bedeli olarak tahsil ediliyor. Teklif onayland\u0131g\u0306\u0131nda, al\u0131c\u0131 sat\u0131n almaktan caysa dahi hizmet bedeli iade edilmiyor. B\u00f6ylece, keyfiyetle ya da sat\u0131c\u0131y\u0131 yoklamak i\u00e7in verilen tekliflerle vakit kaybedilmiyor.<\/p>\n<h2><strong>Sat\u0131c\u0131lar zaman kaybetmek istemiyor<\/strong><\/h2>\n<p>\u0130nternette pazarl\u0131k modelinin, gayrimenkul\u00fcn\u00fc bir an \u00f6nce nakde \u00e7evirmek isteyen sat\u0131c\u0131lar\u0131n say\u0131s\u0131n\u0131n artmas\u0131na paralel bir ihtiya\u00e7tan ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Tapu.com kurucu orta\u011f\u0131 Emre Er\u015fahin, \u201cTapu.com\u2019da baz\u0131 tapular\u0131n de\u011feri ger\u00e7ekten piyasan\u0131n alt\u0131nda ve al\u0131c\u0131lar\u0131n rekabet\u00e7i teklifleriyle bunlar\u0131 piyasa dengesine kavu\u015fturmak i\u00e7in a\u00e7\u0131k art\u0131rma y\u00f6ntemi i\u015fe yar\u0131yor, \u00e7\u00fcnk\u00fc a\u00e7\u0131k art\u0131rma modelinde al\u0131c\u0131lar verdikleri rekabet\u00e7i tekliflerle fiyatlar\u0131 dengeliyor\u201d diyor.<\/p>\n<p><a name=\"m_-1705355621690373405__2et92p0\"><\/a>Ancak sat\u0131c\u0131lar\u0131n, istedi\u011fi teklifi beklerken bazen zaman kaybedebildiklerini belirten Er\u015fahin, \u015fimdi yeni y\u00f6ntemle sat\u0131c\u0131lar\u0131n zaman kaybetmeden ciddi al\u0131c\u0131lar\u0131n, ciddi teklifleri etraf\u0131nda pazarl\u0131k yapmalar\u0131n\u0131 sa\u011flad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Emre Er\u015fahin, \u201c\u00d6nceden, tekliflerin sadece yukar\u0131 do\u011fru gitti\u011fi d\u00f6nemde a\u00e7\u0131k art\u0131rma ile sat\u0131\u015f yap\u0131l\u0131rken, \u015fimdi pazarl\u0131\u011fa a\u00e7\u0131k tapularda sat\u0131c\u0131 beklentisinin alt\u0131ndaki teklifleri de toplayarak a\u015fa\u011f\u0131 y\u00f6nde fiyat dengesini olu\u015fturmaya ba\u015flad\u0131k\u201d \u015feklinde s\u00f6zlerine devam etti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Tapu.com, internette dijital pazarl\u0131k d\u00f6nemini ba\u015flatt\u0131 Ekspertiz raporlu gayrimenkulleri ciddi al\u0131c\u0131larla bulu\u015fturan T\u00fcrkiye\u2019nin ilk ve tek online gayrimenkul a\u00e7\u0131k art\u0131rma sitesi Tapu.com, internette pazarl\u0131kla sat\u0131\u015f d\u00f6nemini ba\u015flatt\u0131. Pazarl\u0131k modeli ile al\u0131c\u0131 adaylar\u0131, istenen fiyat\u0131n alt\u0131ndaki ciddi tekliflerini Tapu.com u\u0308zerinden sat\u0131c\u0131ya iletebiliyor. Gelen teklifleri de\u011ferlendiren sat\u0131c\u0131, al\u0131c\u0131 ile fiyatta anla\u015fmas\u0131 durumunda h\u0131zla tapu devri a\u015famas\u0131na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5388],"tags":[589],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/25803"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25803"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/25803\/revisions"}],"predecessor-version":[{"id":25804,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/25803\/revisions\/25804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/25709"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}