{"id":20666,"date":"2018-03-07T11:11:31","date_gmt":"2018-03-07T08:11:31","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=20666"},"modified":"2018-07-05T17:53:03","modified_gmt":"2018-07-05T14:53:03","slug":"turkiyenin-ilk-gayrimenkul-satis-akademisi-icin-is-birligi-yaptilar","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=20666","title":{"rendered":"T\u00fcrkiye\u2019nin ilk gayrimenkul sat\u0131\u015f akademisi i\u00e7in i\u015f birli\u011fi yapt\u0131lar"},"content":{"rendered":"

\"\"\u00a0<\/em><\/strong><\/p>\n

T\u00fcrkiye’nin \u00f6nde gelen \u015firket, kurum ve ki\u015filerine <\/em><\/strong>ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti veren \u2018\u0130leti\u015fim Media\u2019 ile sat\u0131\u015f ve ko\u00e7luk e\u011fitimi alan\u0131nda uzman \u2018Performans E\u011fitim ve\u00a0Ko\u00e7luk Hizmetleri\u2019 g\u00fc\u00e7lerini birle\u015ftirdi.<\/em><\/strong><\/p>\n

T\u00fcrkiye ekonomisine katk\u0131 sa\u011flayan \u00f6nemli \u015firket ve kurumlara ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti veren \u2018\u0130leti\u015fim Media\u2019 ile sat\u0131\u015f ve ko\u00e7luk e\u011fitimi alan\u0131nda uzman marka \u2018Performans E\u011fitim ve Ko\u00e7luk Hizmetleri\u2019 bug\u00fcne kadar edindikleri tecr\u00fcbe ve bilgi birikimini bulu\u015fturarak g\u00fc\u00e7lerini birle\u015ftirdi.<\/p>\n

T\u00fcrkiye ekonomisinin lokomotif sekt\u00f6r\u00fc konumunda bulunan ve 200 alt sekt\u00f6re istihdam sa\u011flayan in\u015faat ve gayrimenkul alan\u0131nda yeni bir sat\u0131\u015f e\u011fitimi modeli geli\u015ftiren olu\u015fum, konutta sat\u0131\u015f kavram\u0131n\u0131 yeniden yap\u0131land\u0131rmak \u00fczere \u00e7al\u0131\u015f\u0131yor. Sistem; sertifika e\u011fitim program\u0131 \u00e7er\u00e7evesinde ara\u015ft\u0131rma ve veri toplama a\u015famalar\u0131n\u0131n ard\u0131ndan geli\u015ftirilen \u00f6zel sat\u0131\u015f art\u0131r\u0131c\u0131 y\u00f6ntemlerin sat\u0131\u015f ekibine aktar\u0131lmas\u0131 prensibine dayan\u0131yor.<\/p>\n

\u0130n\u015faat sekt\u00f6r\u00fcne y\u00f6nelik planlanan ve T\u00fcrkiye\u2019de ilk olan bu yeni sistem hakk\u0131nda bilgi veren Performans E\u011fitim ve\u00a0 Ko\u00e7luk Hizmetleri kurucusu Alp Beyce, konutta sat\u0131\u015f kavram\u0131n\u0131 yeniden yap\u0131land\u0131rmak i\u00e7in s\u00fcreci iyi y\u00f6neten markalar\u0131n ne yapt\u0131\u011f\u0131n\u0131 mercek alt\u0131na alarak i\u015fe ba\u015flad\u0131klar\u0131n\u0131 s\u00f6yledi. Yeni sistem ve \u00e7al\u0131\u015fmalar\u0131yla ilgili bilgi veren Alp Beyce \u201cBug\u00fcne kadar Migros\u2019tan Garanti Bankas\u0131\u2019na, \u015ei\u015fecam\u2019dan Turkcell\u2019e bir\u00e7ok \u00f6nemli kurulu\u015fun e\u011fitimlerini tamamlad\u0131k. Hedefimiz her zaman; ekonominin \u00f6nemli oyuncular\u0131yla beraber elimizi ta\u015f\u0131n alt\u0131na koymak oldu. Halihaz\u0131rda \u00fcst y\u00f6netim ve sat\u0131\u015f ekipleriyle ger\u00e7ekle\u015ftirdi\u011fimiz vaka analizleri toplant\u0131lar\u0131m\u0131z s\u00fcr\u00fcyor. Konut al\u0131c\u0131s\u0131n\u0131n de\u011fi\u015fen e\u011filimlerini do\u011fru analiz edip, yeni e\u011filimlerle ba\u015f edebilmek i\u00e7in sat\u0131\u015f y\u00f6ntemleri geli\u015ftirme ve s\u00fcre\u00e7 iyile\u015ftirmeleri \u00fczerinde yo\u011funla\u015faca\u011f\u0131z.<\/p>\n

\u0130lk \u2018Gayrimenkul Sat\u0131\u015f Akademisi\u2019ni kuraca\u011f\u0131z<\/strong><\/h3>\n

Konutta sat\u0131\u015f kavram\u0131n\u0131 yeniden yap\u0131land\u0131rmak i\u00e7in s\u00fcreci iyi y\u00f6neten markalar\u0131n \u00f6ncelikle ne yapt\u0131\u011f\u0131na ve nas\u0131l yapt\u0131\u011f\u0131na mercek tutuyoruz. Toplad\u0131\u011f\u0131m\u0131z t\u00fcm veriler \u00fczerinde \u00e7al\u0131\u015f\u0131p yepyeni ve \u00f6zel bir sat\u0131\u015f e\u011fitimi modeli olu\u015fturuyoruz. Know-how\u2019\u0131n\u0131 tamamen kendimizin olu\u015fturdu\u011fu yeni d\u00f6nem konutta sat\u0131\u015f modellemeleriyle sekt\u00f6rdeki durgunlu\u011fu a\u015fman\u0131n yeni y\u00f6ntemlerini belirliyoruz.<\/p>\n

Zorla\u015fan rekabet ko\u015fullar\u0131nda do\u011fru bilinen yanl\u0131\u015flar, sorunlu m\u00fc\u015fteri ileti\u015fimi, sat\u0131\u015f\u0131 ba\u015flatmak ve kapatmak, teslim ertesi s\u00fcre\u00e7 y\u00f6netimi, ge\u00e7 teslim s\u00fcre\u00e7 y\u00f6netimi de dahil olmak \u00fczere in\u015faat sekt\u00f6r\u00fcnde de\u011fi\u015fen dinamiklere g\u00f6re e\u011fitim i\u00e7erikleri geli\u015ftiriyoruz. Ekipte yer alan profesyonel oyuncularla sat\u0131\u015f ekibinin kat\u0131l\u0131m\u0131\u00a0interaktif bir y\u00f6ntemle ya\u015fanan durumlar\u0131 ortaya koyuyor. Anlatmak yerine kat\u0131lmalar\u0131 sa\u011flan\u0131yor. Kat\u0131l\u0131mc\u0131lar bu e\u011fitimin i\u00e7inde canl\u0131 performans g\u00f6steriyor.\u00a0Bir \u00fcniversite ile i\u015fbirli\u011fine giderek 7 hafta boyunca hafta i\u00e7i toplam 45 saatten olu\u015fan bir sertifika program\u0131 olu\u015fturarak gayrimenkul sekt\u00f6r\u00fcnde ilk sat\u0131\u015f akademisini hayata ge\u00e7irmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. B\u00f6ylece sekt\u00f6r alayl\u0131 yeti\u015fmi\u015f personelden daha kurumsal ve kontroll\u00fc bir s\u00fcre\u00e7 i\u00e7in daha donan\u0131ml\u0131\u00a0 personele ula\u015fabilecek. Daha sonra bu programa kentsel d\u00f6n\u00fc\u015f\u00fcm ve yabanc\u0131ya sat\u0131\u015f mod\u00fcllerini de ekleyece\u011fiz.\u201d<\/p>\n

\u201cSorunlar\u0131 biliyor, \u00e7\u00f6z\u00fcm \u00fcretiyoruz\u201d<\/strong><\/h3>\n

15 y\u0131ll\u0131k bilgi ve birikimin sonucu olarak ba\u015fta gayrimenkul olmak \u00fczere bir \u00e7ok sekt\u00f6rde uzman konumunda bulunan \u0130leti\u015fim Media Ajans Ba\u015fkan\u0131 Selma Canyoran da, konut al\u0131c\u0131s\u0131n\u0131n sekt\u00f6re y\u00f6n verdi\u011fi bir d\u00f6nemde bu e\u011fitim akademisinin ihtiya\u00e7 haline geldi\u011fini s\u00f6yledi. Canyoran \u201cUzmanl\u0131k alan\u0131m\u0131z in\u015faat ve gayrimenkul. Bu alanda \u00fclkemizin \u00f6nde gelen \u015firketlerine y\u0131llard\u0131r ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti veriyoruz. Ba\u015fta 10 y\u0131ld\u0131r aral\u0131ks\u0131z hizmet verdi\u011fimiz \u00d6zyurtlar Holding olmak \u00fczere sekt\u00f6r\u00fcn b\u00fcy\u00fck oyuncular\u0131ndan Cihan \u0130n\u015faat, Ortado\u011fu Grup, Makro \u0130n\u015faat, Akyap\u0131, G\u00fcl \u0130n\u015faat, Kar Group ve ayn\u0131 zamanda yurtd\u0131\u015f\u0131nda da konut, otel ve al\u0131\u015fveri\u015f\u00a0merkezi gibi karma projelere imza atan Akman Holding Akman Holding, \u0130n\u015faat, enerji gibi pek \u00e7ok alanda farkl\u0131 \u00fclkelerde faaliyetleri bulunan Omran Holding gibi 100\u2019e yak\u0131n kurum ve kurulu\u015fa ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti verdik. Bunlar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131 in\u015faat sekt\u00f6r\u00fc \u015firketleri olu\u015fturdu.<\/p>\n

Sekt\u00f6r\u00fc yak\u0131ndan tan\u0131mam\u0131z, sekt\u00f6rde sat\u0131\u015f\u0131n kalbi olan sat\u0131\u015f ofislerinden tutun en tepede al\u0131nan kararlara kadar ileti\u015fimin her kademesiyle ilgili bilgi birikimimi edinmemizi sa\u011flad\u0131. M\u00fc\u015fteri taraf\u0131nda da \u015firket taraf\u0131nda da ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131 \u00e7ok iyi biliyoruz.\u00a0Konutun kalbinde, sat\u0131\u015f ofislerinde neler oldu\u011funu yerinde inceleyip analizler yap\u0131yoruz. \u2018\u0130\u015fler iyi giderken, piyasa iyi giderken konut satmak marifet de\u011fil\u2019 d\u00fc\u015f\u00fcncesiyle durgunluk d\u00f6nemlerinde dahi iyi sat\u0131\u015f ger\u00e7ekle\u015ftirmenin y\u00f6ntemlerini, sekt\u00f6r\u00fcn hassasiyetlerini ortaya koyan bir bilin\u00e7 olu\u015furduk. Art\u0131k gayrimenkul al\u0131c\u0131s\u0131n\u0131n pazar \u015fartlar\u0131n\u0131 belirledi\u011fi bir d\u00f6neme geldik, her m\u00fc\u015fteri adeta kendi kampanyas\u0131n\u0131 d\u00fczenliyor. Biz de buradan yola \u00e7\u0131karak uzun y\u0131llar edindi\u011fimiz tecr\u00fcbe ve bilgi birkimini birle\u015ftirerek yepyeni bir giri\u015fim fikrini hayata ge\u00e7irmeye karar verdik\u201d diye konu\u015ftu.<\/p>\n

*Alp Beyce kimdir<\/em><\/strong>: <\/em>11 A\u011fustos 1965\u2019de Ankara\u2019da do\u011fdu, 1988 y\u0131l\u0131nda da O.D.T.\u00dc. \u0130n\u015faat M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc\u2019n\u00fc bitirdi. 2003 y\u0131l\u0131 ba\u015f\u0131nda MinT Prod\u00fcksiyon Ltd. \u015eti.\u2019nin bir kurulu\u015fu olan MinT E\u011fitim b\u00fcnyesinde geli\u015ftirilen bir proje olan Informative Drama\u2019n\u0131n sat\u0131\u015f\u0131 i\u00e7in Sat\u0131\u015f Temsilcisi ve E\u011fitmen olarak \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2005 y\u0131l\u0131ndan beri Performans E\u011fitim ve Ko\u00e7luk Hizmetleri\u2019nin sahibi ve 2008-2017 y\u0131llar\u0131 aras\u0131nda ADS Y\u00f6netim Dan\u0131\u015fmanl\u0131\u011f\u0131 orta\u011f\u0131 olan Alp Beyce, e\u011fitmenlik kimli\u011fini ba\u015far\u0131 ve mutlulukla s\u00fcrd\u00fcrmekte olup, ba\u015fta Sat\u0131\u015f, M\u00fc\u015fteri Deneyimi, M\u00fc\u015fteri \u0130li\u015fkileri, \u0130leti\u015fim, \u0130li\u015fki Y\u00f6netimi ve Tak\u0131m \u00c7al\u0131\u015fmas\u0131 olmak \u00fczere daha pek \u00e7ok konuda yetkinlik geli\u015fimi i\u00e7in e\u011fitimler vermektedir. 2009-2010 <\/em>y\u0131llar\u0131 aras\u0131nda Trakya \u00dcniversitesi\u2019nde Uygulamal\u0131 Bilimler Y\u00fcksekokulu Turizm \u0130\u015fletmecili\u011fi ve Otelcilik ile Bankac\u0131l\u0131k B\u00f6l\u00fcmleri \u00f6\u011frencilerine \u00f6\u011fretim g\u00f6revlisi olarak Sat\u0131\u015f, \u0130li\u015fki Y\u00f6netimi, Halkla \u0130li\u015fkiler ve \u0130leti\u015fim Teknikleri dersleri verdi.<\/em><\/p>\n

2009 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131 130 saatlik ICF (International Coach Federation) akredite e\u011fitimini 2013 y\u0131l\u0131nda tamamlam\u0131\u015f olan Beyce, ICF T\u00fcrkiye Denetleme Kurulu \u00fcyeli\u011fi yapm\u0131\u015f, ICF T\u00fcrkiye – Yenibir\u0130\u015f b\u00fcnyesinde g\u00f6n\u00fcll\u00fc ko\u00e7 olarak g\u00f6rev alm\u0131\u015ft\u0131r.<\/em>Birinci bas\u0131m\u0131 Nisan 2016, ikinci bas\u0131m\u0131 May\u0131s 2017\u2019de yap\u0131lan ve Ceres Yay\u0131nevi\u2019nden \u00e7\u0131kan \u201cyap\u00e7ak B\u0130\u2019\u015eEY YOK\u2026 Kim demi\u015f!\u201d adl\u0131 kitab\u0131n yazar\u0131 ve birinci bas\u0131m\u0131 Ekim 2017\u2019de yap\u0131lan ve Humanist Kitaplar\u2019dan \u00e7\u0131kan \u201c\u0130tiraz\u0131m Var: Sat\u0131c\u0131lar\u0131n en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131 49 m\u00fc\u015fteri itiraz\u0131na yan\u0131tlar\u201d adl\u0131 kitab\u0131n ortak yazar\u0131d\u0131r.D\u00fcnyan\u0131n \u00f6nde gelen sat\u0131\u015f e\u011fitimi i\u00e7eri\u011fi \u00fcreticilerinden Sales Performance International\u2019\u0131n T\u00fcrkiye\u2019deki ilk akredite e\u011fitmeni olma yolunda sertifikasyon s\u00fcrecini s\u00fcrd\u00fcrmektedir. Alp Beyce evli ve 2 \u00e7ocuk babas\u0131d\u0131r.<\/em><\/p>\n

*Selma Canyoran kimdir:\u00a0<\/em><\/strong>*Selma Canyoran kimdir:<\/em>\u00a026 A\u011fustos 1969\u2019da do\u011fdu. Anadolu \u00dcniversitesi, \u00c7al\u0131\u015fma Ekonomisi ve End\u00fcstri \u0130li\u015fkileri b\u00f6l\u00fcm\u00fc mezunu olan Selma Canyoran, halkla ili\u015fkiler ve pazarlama ileti\u015fimi konusunda \u00e7e\u015fitli seminerlere kat\u0131ld\u0131. \u00d6nde gelen ajanslarda pazarlama ve stratejik planlama konular\u0131nda \u00e7e\u015fitli kademelerde g\u00f6rev yapan Canyoran, 15 y\u0131l boyunca orta ve \u00fcst kademelerde y\u00f6netici olarak \u00e7al\u0131\u015ft\u0131.\u00a0Halkla ili\u015fkiler ve pazarlama konusunda edindi\u011fi tecr\u00fcbeyle, 2006 y\u0131l\u0131nda \u0130leti\u015fim Media Halkla \u0130li\u015fkiler ve \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 Ltd. \u015firketini kuran Canyoran, bug\u00fcne kadar 100\u2019den fazla markaya dan\u0131\u015fmanl\u0131k hizmeti verdi. Kurumsal ileti\u015fimden itibar y\u00f6netimine kadar uzanan geni\u015f bir yelpazede hizmet veren Canyoran, ayr\u0131ca hedef kitlelerde alg\u0131 de\u011fi\u015fimi yaratmaya y\u00f6nelik s\u00fcre\u00e7lerde,\u00a0lobicilik,\u00a0kriz y\u00f6netimi ve organizasyon y\u00f6netimi konusunda\u00a0kurumlara ve \u015firketlere\u00a0destek veriyor.\u00a0Sekt\u00f6r\u00fcn duayen isimlerinden\u00a0haber spikerli\u011fi ba\u015fta olmak \u00fczere,\u00a0sunuculuk ve diksiyon e\u011fitimi alan Canyoran, tv ve radyoda haber sunuculu\u011fu alanlar\u0131nda uzman e\u011fitimcilerle \u00e7al\u0131\u015ft\u0131. Bilgi birikimini \u00e7al\u0131\u015ft\u0131\u011f\u0131 m\u00fc\u015fterilerin bas\u0131n toplant\u0131lar\u0131nda master of ceremony olarak y\u00f6netmeye devam eden Canyoran, event y\u00f6netimi ve sunuculu\u011funun yan\u0131 s\u0131ra m\u00fc\u015fterilerine medya e\u011fitimi\u00a0ve\u00a0kriz ileti\u015fimi konular\u0131nda e\u011fitimler veriyor.\u00a0Canyoran, \u00f6zellikle pazarlama ileti\u015fimi konusunda in\u015faat ve gayrimenkul sekt\u00f6r\u00fcne de dan\u0131\u015fmanl\u0131k veriyor. \u0130leti\u015fim Media\u2019n\u0131n hali haz\u0131rda hizmet verdi\u011fi in\u015faat m\u00fc\u015fterileri aras\u0131nda; \u00d6zyurtlar Holding, Kar Group, Baha\u015f Holding, Akman Holding, Omran Holding, Cihan \u0130n\u015faat, Yap\u0131en \u0130n\u015faat, \u0130nsay Yap\u0131, Denge Yap\u0131, 216 Yap\u0131, YG \u0130n\u015faat ve \u0130kiel Yap\u0131 bulunuyor.<\/em> \u0130leti\u015fim Media<\/em>, TOK\u0130’nin i\u015ftiraki olan Emlak Planlama \u0130n\u015faat Proje Y\u00f6netimi ve Tic. A.\u015e\u2019ye de dan\u0131\u015fmanl\u0131k hizmeti veren\u00a0ilk ve tek \u015firket olarak tan\u0131n\u0131yor.\u00a0Ekonomi Gazetecileri Derne\u011fi (EGD) \u00fcyesi olan Selma Canyoran, evli ve 1 \u00e7ocuk annesidir.<\/em><\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 T\u00fcrkiye’nin \u00f6nde gelen \u015firket, kurum ve ki\u015filerine ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti veren \u2018\u0130leti\u015fim Media\u2019 ile sat\u0131\u015f ve ko\u00e7luk e\u011fitimi alan\u0131nda uzman \u2018Performans E\u011fitim ve\u00a0Ko\u00e7luk Hizmetleri\u2019 g\u00fc\u00e7lerini birle\u015ftirdi. T\u00fcrkiye ekonomisine katk\u0131 sa\u011flayan \u00f6nemli \u015firket ve kurumlara ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti veren \u2018\u0130leti\u015fim Media\u2019 ile sat\u0131\u015f ve ko\u00e7luk e\u011fitimi alan\u0131nda uzman marka \u2018Performans E\u011fitim ve Ko\u00e7luk Hizmetleri\u2019 bug\u00fcne […]<\/p>\n","protected":false},"author":1,"featured_media":20670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26,97,5388],"tags":[11652,107,1258,88,6611,11098,2697,316],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/20666"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20666"}],"version-history":[{"count":4,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/20666\/revisions"}],"predecessor-version":[{"id":20679,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/20666\/revisions\/20679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/20670"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}