{"id":20435,"date":"2018-02-20T13:57:45","date_gmt":"2018-02-20T10:57:45","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=20435"},"modified":"2018-07-05T17:50:05","modified_gmt":"2018-07-05T14:50:05","slug":"gyoderden-konutun-gelecegi-gelecegin-konutu-yeni-raporu-28-subatta-aciklanacak","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=20435","title":{"rendered":"GYODER’den \u201cKonutun Gelece\u011fi, Gelece\u011fin Konutu\u201d yeni raporu 28 \u015eubat’ta a\u00e7\u0131klanacak"},"content":{"rendered":"

\"emlaktuel,<\/p>\n

GYODER\u2019DEN, SEKT\u00d6RE I\u015eIK TUTACAK YEN\u0130 B\u0130R RAPOR GEL\u0130YOR<\/strong><\/p>\n

\u201cPotansiyel Konut Al\u0131c\u0131s\u0131 B\u00fcy\u00fcte\u00e7 Alt\u0131nda \u0130stanbul Raporu\u201d<\/strong><\/p>\n

\u201cKonutun Gelece\u011fi, Gelece\u011fin Konutu\u201d lansman toplant\u0131s\u0131 ile 28 \u015eubat\u2019ta a\u00e7\u0131klanacak<\/h3>\n
\"\"
Konutun Gelecegi_Gelecegin_Konutu_raporu (2)<\/figcaption><\/figure>\n

T\u00fcrkiye\u2019nin Gayrimenkul Platformu GYODER, Akademetre ara\u015ft\u0131rma ve stratejik planlama \u015firketi i\u015f birli\u011fi ile sekt\u00f6re kapsaml\u0131 bir rapor kazand\u0131r\u0131yor. \u2018Potansiyel Konut Al\u0131c\u0131s\u0131 B\u00fcy\u00fcte\u00e7 Alt\u0131nda \u0130stanbul Raporu\u2019nun sunumu, medya ve sekt\u00f6r temsilcileri ile 28 \u015eubat\u00a0<\/strong>\u00c7ar\u015famba g\u00fcn\u00fc ilk kez payla\u015f\u0131lacak. Sunumun ard\u0131ndan ger\u00e7ekle\u015fecek panelde ise sekt\u00f6r\u00fcn \u00f6nde gelen isimleri ve disiplinler aras\u0131 uzmanlar verileri yorumlayacak.<\/strong><\/p>\n

GYODER\u2013Akademetre\u00a0<\/strong>i\u015f birli\u011fi ile haz\u0131rlanan\u00a0\u2018Konutun Gelece\u011fi, Gelece\u011fin Konutu-\u0130stanbul Raporu<\/strong>\u2019nun lansman\u0131,\u00a028 \u015eubat 2018<\/strong>\u00a0tarihinde\u00a0Grand Pera Emek Salonu<\/strong>\u2019nda yap\u0131lacak. Gayrimenkul alan\u0131nda \u00f6ne \u00e7\u0131kan detaylar\u0131n ilk kez \u00e7ok kapsaml\u0131 bir \u015fekilde ele al\u0131nd\u0131\u011f\u0131\u00a0\u2018Konutun Gelece\u011fi, Gelece\u011fin Konutu-\u0130stanbul Raporu\u2019<\/strong>, konut yat\u0131r\u0131mc\u0131lar\u0131n\u0131n de\u011fi\u015fen alg\u0131s\u0131, evrilen tutumu, tercihlerde ve kullan\u0131mda de\u011fi\u015fenler anlat\u0131lacak.<\/p>\n

A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131\u00a0GYODER Ba\u015fkan\u0131 Do\u00e7. Dr. Feyzullah Yetgin\u00a0<\/strong>ve\u00a0Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ne\u015fecan \u00c7ekici<\/strong>\u2019nin yapaca\u011f\u0131 lansmanda,\u00a0Akademetre Kurucusu Dr. Halil \u0130brahim Zeytin, \u2018Potansiyel Konut Al\u0131c\u0131s\u0131 B\u00fcy\u00fcte\u00e7 Alt\u0131nda\u2019<\/strong>\u00a0\u0130stanbul Raporu<\/strong>\u2019nu sunacak. Konuk konu\u015fmac\u0131 olarak sunuma kat\u0131lan\u00a021 Gram<\/strong>\u2019\u0131n\u00a0CEO\u2019su Onur Yan\u0131k<\/strong>\u00a0ise \u2018Konut Reklamlar\u0131 Ger\u00e7ekleri, Ger\u00e7ek Konut Reklamlar\u0131\u2019<\/strong>\u00a0konusunda, reklamc\u0131 g\u00f6z\u00fcyle de\u011ferlendirmelerini payla\u015facak.\u00a0\u2018Gen\u00e7 Nesil Kendi Konut Tercihlerini Anlat\u0131yor\u2019\u00a0<\/strong>ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde ise gen\u00e7lerin tercihlerini, GYODER Gen\u00e7 Platfor temsilcileri kendi de\u011ferlendirmeleri ile aktaracak.<\/p>\n

Rapordaki veriler de\u011ferlendirilecek<\/strong><\/h3>\n

Daha sonra\u00a024 Gayrimenkul Y\u00f6netim Kurulu Ba\u015fkan\u0131 Aziz Yeniay<\/strong>\u00a0ve\u00a0Akademetre Kurucusu Dr. Halil \u0130brahim Zeytin\u2019in\u00a0<\/strong>moderat\u00f6rl\u00fc\u011f\u00fcnde \u2018Konutun Gelece\u011fi, Gelece\u011fin Konutu\u2019\u00a0<\/strong>ba\u015fl\u0131kl\u0131 oturum ger\u00e7ekle\u015ftirilecek. Rapordaki verileri ve ortaya koydu\u011fu sonu\u00e7lar\u0131 kendi bran\u015flar\u0131 a\u00e7\u0131s\u0131ndan yorumlayacak oturumun konu\u015fmac\u0131lar\u0131\u00a0Bah\u00e7e\u015fehir \u00dcniversitesi Sosyoloji B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Nil\u00fcfer Narl\u0131, MG Media CSO\u2019su G\u00f6n\u00fcl Birkiye, Evrenol Architects Kurucu Orta\u011f\u0131 Y\u00fcksek Mimar Mehpare Evrenol\u00a0<\/strong>ve\u00a0AND Gayrimenkul Genel M\u00fcd\u00fcr\u00fc Ali Baki Usta<\/strong>, sekt\u00f6r\u00fcn ve konutun gelece\u011fine y\u00f6nelik g\u00f6r\u00fc\u015flerini anlatacak.<\/p>\n

Raporda temel sorular\u0131n cevaplar\u0131 aranacak<\/strong><\/h3>\n

Konut dinamikleri \u00fczerine yap\u0131lan kantitatif ve kalitatif \u00e7al\u0131\u015fman\u0131n yorumlarla de\u011ferlendirilece\u011fi rapor ayn\u0131 zamanda, sekt\u00f6r temsilcilerine kritik kararlar\u0131nda yol g\u00f6sterici bir rehber olacak. Raporda yer alan analizlerin yorumlarla harmanlanmas\u0131yla, gelece\u011fin \u00fcretimine konu olmas\u0131 gereken konutlar, net bir \u015fekilde ortaya konuluyor. Konutun arsa al\u0131m\u0131 ile ba\u015flayan maceras\u0131nda, hedef kitle belirleme, konsept geli\u015ftirme, planlama, mimari, malzeme se\u00e7imi, \u00fcretim, pazarlama, sat\u0131\u015f ve kredilendirme s\u00fcrecinin her biri ayr\u0131 bir uzmanl\u0131k olarak geli\u015fiyor. Bu rapor nihai t\u00fcketicinin talep etti\u011fi \u00fcr\u00fcn\u00fcn geli\u015ftirici taraf\u0131ndan do\u011fru yarat\u0131lmas\u0131na yard\u0131mc\u0131 olacak. Ayr\u0131ca ezber bozan yakla\u015f\u0131mlar ve d\u00fcn do\u011fru ama bug\u00fcn art\u0131k yanl\u0131\u015f olan ger\u00e7eklerle, sekt\u00f6rde nas\u0131l fark yarat\u0131labilece\u011fi konusunda sekt\u00f6r temsilcilerine \u0131\u015f\u0131k tutacak. Sat\u0131\u015f ofislerinden beklentiler, sat\u0131\u015fta m\u00fc\u015fteri beklentileri, \u00f6deme se\u00e7eneklerinin de\u011fi\u015fen dinamikleri de konu\u015fulacak.<\/p>\n

Raporda \u015fu temel sorular\u0131n cevab\u0131 aran\u0131yor: \u201cKonut sekt\u00f6r\u00fcnde bug\u00fcn\u00fcn t\u00fcketicisi ne istiyor, ne istemiyor? Son d\u00f6nemde de\u011fi\u015fen beklentiler neler? Son kullan\u0131c\u0131lar tercihlerinde nelere dikkat ediyor? \u00dcretimde do\u011fru bildi\u011fimiz yanl\u0131\u015flar neler? Marka sat\u0131\u015fta ne kadar fark yarat\u0131yor? Bug\u00fcn t\u00fcketici a\u00e7\u0131s\u0131ndan demode olmu\u015f ama hala do\u011fru sand\u0131\u011f\u0131m\u0131z uygulamalar hangileri? Profesyonel site y\u00f6netimi mi yoksa klasik site y\u00f6netim anlay\u0131\u015f\u0131 m\u0131? Trendlerin ivmesi ne y\u00f6ne do\u011fru? Gelece\u011fin konutu nereye gidiyor? E\u011fer do\u011fru bildi\u011fimiz yanl\u0131\u015flarla devam edersek konutun gelece\u011fi nereye gidiyor? Do\u011fru bir Sat\u0131\u015f ofisi ve sat\u0131\u015f temsilcisinde m\u00fc\u015fteri neler bekliyor? \u201d<\/p>\n

Sekt\u00f6r temsilcilerinin raporla ilgili g\u00f6r\u00fc\u015fleri:<\/strong><\/h3>\n

GYODER Ba\u015fkan\u0131 Do\u00e7. Dr. Feyzullah Yetgin<\/strong><\/h3>\n

\u201cG\u00fcn\u00fcm\u00fczde gayrimenkul, T\u00fcrkiye ekonomisinin lokomotif sekt\u00f6r\u00fc. Hem ekonomik y\u00f6nden hem de geli\u015fen \u00fclkemizin ihtiya\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli bir rol \u00fcstlenen gayrimenkul sekt\u00f6r\u00fcn\u00fcn bir\u00e7ok sorunu var ve bu sorunlar her ge\u00e7en g\u00fcn farkl\u0131la\u015farak evriliyor. T\u00fcrkiye\u2019nin Gayrimenkul Platformu GYODER olarak, \u00fclkemize ve sekt\u00f6r\u00fcm\u00fcze katk\u0131 sa\u011flamak \u00fczere bir\u00e7ok alanda s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalara bir yenisini daha eklemekten gururluyuz. Konutta \u00e7\u00f6z\u00fcm bekleyen en \u00f6nemli konulardan bir tanesi arz ve talebin yeterli verimlilikte e\u015fle\u015fememesi. Bunun i\u00e7in \u00f6nce ihtiya\u00e7lar\u0131 do\u011fru anlamak, istekleri dinlemek, isteklerle olanaklar\u0131 verimli e\u015fle\u015ftirmek bunu yaparken de yeni trendleri alg\u0131lamak gerekli. Daha sonra da \u00fcretim a\u015famas\u0131ndan arsa se\u00e7imine; mimari, estetik ve yerle\u015fim gibi t\u00fcm fonksiyonlar\u0131n entegre bir \u015fekilde planlanarak sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi ihtiyac\u0131 has\u0131l. Biz yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarla, raporlarla, zirvelerle sekt\u00f6r\u00fcn geli\u015fmesi i\u00e7in u\u011fra\u015f\u0131yoruz. Her ge\u00e7en g\u00fcn de\u011fi\u015fen trendleri h\u0131zl\u0131ca anlamak ve projeler aktarmak \u00e7ok zor ama imkans\u0131z de\u011fil. Sekt\u00f6rde s\u0131n\u0131rl\u0131 t\u00fcm kaynaklar\u0131n do\u011fru kullan\u0131lmas\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz bu raporumuzun konut sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcn\u00fc a\u00e7mas\u0131n\u0131 ve nice ba\u015far\u0131lara destek olmas\u0131n\u0131 dileriz.\u201d<\/p>\n

GYODER Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve E\u011fitim, Yay\u0131nlar ve Bilgi \u00dcretimi Komitesi Ba\u015fkan\u0131 Ne\u015fecan \u00c7ekici<\/strong><\/h3>\n

\u201cGYODER olarak; gayrimenkul sekt\u00f6r\u00fcn\u00fcn geli\u015fen ve de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 ortaya koymak, ezber bozan yakla\u015f\u0131mlar\u0131 ortaya \u00e7\u0131karmak i\u00e7in bu raporu haz\u0131rlad\u0131k. \u00dclkemizin geli\u015fen dinamiklerini \u00f6zellikle konut sekt\u00f6r\u00fc \u00f6zelinde irdeledi\u011fimiz bu \u00e7al\u0131\u015fma, asl\u0131nda bir \u00e7al\u0131\u015fma ve rapor dizisinin ilk par\u00e7as\u0131. \u0130stanbul \u00f6zelinde konut sat\u0131n alma tercihlerine odaklanan \u00e7al\u0131\u015fman\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde di\u011fer \u015fehirlerde de yap\u0131larak yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131n\u0131 hedefliyoruz.\u201c<\/p>\n

GYODER \u0130cra Kurulu \u00dcyesi ve E\u011fitim, Yay\u0131nlar ve Bilgi \u00dcretimi Komitesi \u00dcyesi Cansel Turgut Yaz\u0131c\u0131<\/strong>
\n\u201cAra\u015ft\u0131rma ve do\u011fru bilginin \u00e7ok k\u0131ymetli ve o kadar da k\u0131t oldu\u011fu sekt\u00f6r\u00fcm\u00fczde, GYODER olarak bir rapor dizisine daha, konusunda \u00f6nemli bir isme ve g\u00fcvene sahip Akademetre Ara\u015ft\u0131rma firmas\u0131 ile ba\u015flad\u0131k. \u201cKonutun Gelece\u011fi-Gelece\u011fin Konutu\u201d rapor temas\u0131, potansiyel konut al\u0131c\u0131s\u0131n\u0131 b\u00fcy\u00fcte\u00e7 alt\u0131na yerle\u015ftirip; konsept geli\u015ftirme a\u015famas\u0131ndan, sat\u0131\u015f, hatta sat\u0131\u015f soras\u0131na kadar giden yolda hatas\u0131z hareket etme fikrine hizmet ediyor. Bu raporun ilki \u0130stanbul i\u00e7in yap\u0131ld\u0131. Ba\u015f\u0131ndan sonuna bir ekip \u00e7al\u0131\u015fmas\u0131 olan bu raporla i\u015fin \u00f6z\u00fcnde \u201c\u0130nsan i\u00e7in Konutun Gelece\u011fini \u0130ncelemek, Gelece\u011fin Konutunu Tan\u0131mak\u201d amac\u0131nday\u0131z. Bilgi G\u00fc\u00e7t\u00fcr\u2019e inan\u0131yoruz, payla\u015ft\u0131k\u00e7a artan bilgi ile \u00f6nce sekt\u00f6r\u00fcm\u00fcze ve sonra da \u00fclkemize fayda yaratmaya \u00e7al\u0131\u015f\u0131yoruz.\u201d<\/h4>\n

Akademetre Ara\u015ft\u0131rma firmas\u0131n\u0131n Kurucusu Dr. Halil \u0130brahim Zeytin<\/strong><\/h3>\n

\u201cBilgi \u00e7a\u011f\u0131nda art\u0131k insan\u0131 anlamadan insan i\u00e7in bir \u015fey \u00fcretmek \u00e7ok yanl\u0131\u015f, ayr\u0131ca t\u00fcketici tercihleri kullan\u0131mla birlikte de\u011fi\u015febilir, zaman ve al\u0131\u015fkanl\u0131klar farkl\u0131la\u015fabilir. Bu de\u011fi\u015fiklikleri zaman\u0131nda fark etmek, bunlara g\u00f6re \u00f6nlem almak zaten zor olan gayrimenkul geli\u015ftirme s\u00fcrecinin daha verimli \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Biz ara\u015ft\u0131rma firmas\u0131 olarak uzun y\u0131llard\u0131r konut sekt\u00f6r\u00fcne y\u00f6nelik \u00e7al\u0131\u015fmalar yap\u0131yoruz. Veri d\u00fcnyan\u0131n en \u00e7abuk bayatlayan unsuru, d\u00fcn\u00fcn do\u011frusu bug\u00fcn\u00fcn yanl\u0131\u015f\u0131 olabiliyor. Sekt\u00f6r olman\u0131n gere\u011fi hesap verebilmekten ge\u00e7iyor. Bu kadar \u00f6nemli bir sekt\u00f6r\u00fcn; s\u00fcrekli kendini yenilemesi, verilerini g\u00fcncellemesi ve gelece\u011fi \u00f6yle \u015fekillendirmesi gerekli.’<\/p>\n","protected":false},"excerpt":{"rendered":"

GYODER\u2019DEN, SEKT\u00d6RE I\u015eIK TUTACAK YEN\u0130 B\u0130R RAPOR GEL\u0130YOR \u201cPotansiyel Konut Al\u0131c\u0131s\u0131 B\u00fcy\u00fcte\u00e7 Alt\u0131nda \u0130stanbul Raporu\u201d \u201cKonutun Gelece\u011fi, Gelece\u011fin Konutu\u201d lansman toplant\u0131s\u0131 ile 28 \u015eubat\u2019ta a\u00e7\u0131klanacak T\u00fcrkiye\u2019nin Gayrimenkul Platformu GYODER, Akademetre ara\u015ft\u0131rma ve stratejik planlama \u015firketi i\u015f birli\u011fi ile sekt\u00f6re kapsaml\u0131 bir rapor kazand\u0131r\u0131yor. \u2018Potansiyel Konut Al\u0131c\u0131s\u0131 B\u00fcy\u00fcte\u00e7 Alt\u0131nda \u0130stanbul Raporu\u2019nun sunumu, medya ve sekt\u00f6r temsilcileri […]<\/p>\n","protected":false},"author":1,"featured_media":16374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26,58,97,5388],"tags":[1923,2241,80,11361,11150,11159,11406,11102],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/20435"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20435"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/20435\/revisions"}],"predecessor-version":[{"id":20437,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/20435\/revisions\/20437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/16374"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}