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\u0130n\u015faat malzemesi \u00fcreticilerinin \u00e7at\u0131 \u00f6rg\u00fct\u00fc T\u00fcrkiye \u0130MSAD<\/strong>\u2019\u0131n hayata ge\u00e7irdi\u011fi, sekt\u00f6r\u00fcn en b\u00fcy\u00fck etkinliklerinden biri olarak kabul edilen \u2018Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019<\/strong>, bu y\u0131l \u2018Gelece\u011fe Yat\u0131r\u0131m: Dijital D\u00f6n\u00fc\u015f\u00fcm\u2019 <\/strong>temas\u0131yla, Hilton Bomonti Hotel<\/strong>\u2019de ger\u00e7ekle\u015fti. <\/strong>\u0130n\u015faat sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131n\u0131 bir araya getiren \u20188. Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019<\/strong>nin \u00f6zel oturum ve sunumlar\u0131nda \u00e7arp\u0131c\u0131 bilgiler payla\u015f\u0131ld\u0131. \u0130\u015f ve ekonomi d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerinin kat\u0131ld\u0131\u011f\u0131 zirvede, sekt\u00f6r\u00fcn her kesiminden 500\u2019\u00fc a\u015fk\u0131n kat\u0131l\u0131mc\u0131 bulu\u015ftu.<\/p>\n \u201cSanayi 4.0 s\u00fcrecini f\u0131rsata \u00e7evirmek durumunday\u0131z\u201d<\/strong><\/p>\n Zirvenin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan T.C.<\/strong> Bilim, Sanayi ve Teknoloji Bakan\u0131 Dr. Faruk \u00d6zl\u00fc, <\/strong>\u201cD\u00fcnya, hayat, toplum de\u011fi\u015firken talepler de h\u0131zla de\u011fi\u015fmeye devam ediyor. Bu de\u011fi\u015fime elbette duyars\u0131z kalamay\u0131z. Gelece\u011fin d\u00fcnyas\u0131na kar\u015f\u0131 hi\u00e7bir sekt\u00f6r, hi\u00e7bir kurum, \u2018G\u00f6rmedim, duymad\u0131m, bilmiyorum\u2019 diyemez. Gelecek g\u00fcmb\u00fcr g\u00fcmb\u00fcr geliyor. Bunu do\u011fru anlamaz, analiz etmez ve bu de\u011fi\u015fimi t\u00fcm \u00fcretim s\u00fcre\u00e7lerinin merkezine koymazsak, ayd\u0131nl\u0131k bir gelece\u011fe do\u011fru ilerledi\u011fimizi s\u00f6yleyemeyiz. Sanayi 4.0 kavram\u0131n\u0131n b\u00fct\u00fcn \u00fcretim s\u00fcre\u00e7lerini k\u00f6k\u00fcnden etkiledi\u011finin fark\u0131nday\u0131z. Sanayi 4.0 s\u00fcrecini \u00fclkemiz i\u00e7in f\u0131rsata \u00e7evirmek durumunday\u0131z. Daha \u00f6nceki sanayi devrimlerini geriden takip etti\u011fimiz gibi Sanayi 4.0\u2019\u0131 geriden takip etmek gibi bir l\u00fcks\u00fcm\u00fcz bulunmuyor\u201d diyerek, h\u0131zl\u0131 hareket edilmesi gerekti\u011fini vurgulad\u0131.<\/p>\n \u201cT\u00fcrkiye kritik bir e\u015fikte\u201d<\/strong><\/p>\n T\u00fcrkiye\u2019nin, gelece\u011fini in\u015fa ederken her zamankinden daha sa\u011flam temeller kurmak zorunda oldu\u011funun alt\u0131n\u0131 \u00e7izen T\u00dcS\u0130AD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Erol Bilecik, <\/strong>\u201cYeni bir d\u00fcnya d\u00fczenine do\u011fru gidiyoruz. T\u00fcrkiye kritik bir e\u015fikte. Rekabet g\u00fcc\u00fcm\u00fcz\u00fc; \u00fcr\u00fcnlerin katma de\u011ferini ve \u00fcretim teknolojilerimizi h\u0131zla \u00fcst seviyelere \u00e7\u0131kararak koruyabiliriz. T\u00fcrkiye\u2019nin sahip oldu\u011fu co\u011frafi konum ve ucuz i\u015fg\u00fcc\u00fc gibi avantajlar\u0131m\u0131z, ya\u015fad\u0131\u011f\u0131m\u0131z dijital \u00e7a\u011fda maalesef rekabet i\u00e7in yeterli olmayacakt\u0131r\u201d dedi ve sekt\u00f6re y\u00f6nelik \u015fu mesajlar\u0131 kaydetti \u201cSon d\u00f6nemde ekonominin dinamosu olan gayrimenkul yat\u0131r\u0131mlar\u0131n\u0131n tam ortas\u0131ndas\u0131n\u0131z. Sekt\u00f6r\u00fcn yaratt\u0131\u011f\u0131 katma de\u011ferin art\u0131r\u0131lmas\u0131nda, bilgi yo\u011fun \u00e7\u00f6z\u00fcmlerde, k\u00fcresel rekabet g\u00fcc\u00fcn\u00fcn korunmas\u0131nda hakikaten kilit konumdas\u0131n\u0131z. Buradaki anahtarlar\u0131n kaynak kullan\u0131m\u0131nda \u00fcretimde ve t\u00fcketimde verimlilik art\u0131r\u0131c\u0131 teknolojiler oldu\u011funa inan\u0131yoruz. Daha yenilik\u00e7i, standartlar\u0131 daha y\u00fcksek \u00fcr\u00fcnler, malzemelerin \u00fcretimi, kullan\u0131m\u0131 ve yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 art\u0131k T\u00fcrkiye i\u00e7in bir l\u00fcks de\u011fildir. De\u011fi\u015fim i\u00e7in en iyi zaman \u015fimdiki zamand\u0131r\u201d dedi.<\/p>\n \u201cD\u00f6n\u00fc\u015f\u00fcm u\u00e7tan uca olmal\u0131\u201d<\/strong><\/p>\n \u201cSanayiciler i\u00e7in hayaller dijital, m\u00fc\u015fteriler i\u00e7in ger\u00e7ekler manuel\u201d diyen T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ferdi Erdo\u011fan, <\/strong>\u015f\u00f6yle konu\u015ftu: \u201cBug\u00fcn ne tek ba\u015f\u0131na m\u00fc\u015fteri odakl\u0131 yat\u0131r\u0131mlar, ne de tek ba\u015f\u0131na teknolojik yat\u0131r\u0131mlar d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flamak i\u00e7in yeterli olur. \u0130n\u015faat malzemeleri sanayisi u\u00e7tan uca bir sekt\u00f6r olup, en ba\u015f\u0131nda madencilik, en sonunda uygulamac\u0131lar arac\u0131l\u0131\u011f\u0131 ile montajlar yer almaktad\u0131r. Bu nedenle u\u00e7tan uca d\u00f6n\u00fc\u015f\u00fcm olmal\u0131d\u0131r. Ayr\u0131ca ak\u0131ll\u0131 binalar\u0131n, ye\u015fil binalar\u0131n, pasif evlerin, ak\u0131ll\u0131 kentlerin planland\u0131\u011f\u0131 bir d\u00fcnyada, in\u015faat malzemesi sanayisinin \u00fcretiminden lojisti\u011fine, tasar\u0131m\u0131ndan uygulamas\u0131na bu ekosistemin d\u0131\u015f\u0131nda kalmas\u0131 d\u00fc\u015f\u00fcn\u00fclemez.\u201d<\/p>\n Zeynep Bodur Okyay: \u201cAk\u0131ll\u0131 bir stratejiyle aray\u0131 kapatmam\u0131z m\u00fcmk\u00fcn\u201d<\/strong><\/p>\n \u0130leti\u015fim Ko\u00e7u ve E\u011fitmen Defne Sar\u0131soy<\/strong>\u2019un moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi \u2018Zirve Sohbetleri<\/strong>\u2019nin ilkinde, \u0130SO Meclis Ba\u015fkan\u0131 Zeynep Bodur Okyay,<\/strong> \u2018End\u00fcstride \u00c7a\u011f\u0131 Yakalamak<\/strong>\u2019 konusunda g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Gen\u00e7lerin y\u00fczde 65\u2019inin gelecekte bizim bilmedi\u011fimiz mesleklerde \u00e7al\u0131\u015faca\u011f\u0131n\u0131 vurgulayan Zeynep Bodur Okyay, \u201c<\/strong>\u0130nsan kaynaklar\u0131nda toplumsal d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmemiz gerekiyor. F\u0131rsat penceresi var ve herkes g\u00f6receli olarak dijital d\u00f6n\u00fc\u015f\u00fcmde yeni pozisyonda. \u00dclke olarak, 20\u2019nci y\u00fczy\u0131ldaki sanayi devrimini \u0131skalad\u0131\u011f\u0131m\u0131z kadar b\u00fcy\u00fck bir fark yok bug\u00fcn. Ak\u0131ll\u0131 bir stratejiyle aray\u0131 kapatabilmemiz m\u00fcmk\u00fcn. D\u00f6n\u00fc\u015f\u00fcm i\u00e7in hem kamunun hem de \u00f6zel sekt\u00f6r\u00fcn kendine d\u00fc\u015fen g\u00f6revleri var. Ak\u0131ll\u0131 toplumu olu\u015fturmam\u0131z gerekiyor. \u0130nsan kaynaklar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm\u00fcn sa\u011flanabilmesi i\u00e7in uygun ekosistemin kurulmas\u0131 laz\u0131m. Bug\u00fcn d\u00fcnyada 183 \u00fclkenin milli gelirinden daha fazla gelir elde eden \u015firketler varsa, o ekosistemi kurduklar\u0131 i\u00e7indir. Bug\u00fcn bak\u0131yoruz \u00fclkemizde y\u00fcksek teknolojinin pay\u0131 y\u00fczde 4\u2026 \u00dclkemizde maalesef baz\u0131 \u015feyleri \u00e7ok konu\u015fup, az ger\u00e7ekle\u015ftiriyoruz. Dijital d\u00f6n\u00fc\u015f\u00fcm kolay bir \u015fey de\u011fil, hem yat\u0131r\u0131m gerektiriyor hem insan kaynaklar\u0131. Bizim teknolojiyi i\u00e7selle\u015ftirmemiz s\u00f6z konusu. O y\u00fczden her i\u015fin ba\u015f\u0131 insan kayna\u011f\u0131\u201d diye konu\u015ftu.<\/p>\n 21\u2019inci y\u00fczy\u0131l\u0131n mottosu: \u2018H\u0131z\u2019, \u2018esneklik\u2019 ve \u2018yeniye odaklanmak\u2019<\/strong><\/p>\n Zeynep Bodur Okyay<\/strong> s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cArt\u0131k mobilite s\u00f6z konusu. Asl\u0131nda hareketlilik hayat\u0131n \u00f6z\u00fcnde var. \u015eu anda esnek \u00e7al\u0131\u015fma konu\u015fuluyor. Maalesef uygulamal\u0131 e\u011fitim \u00e7ok az. Bat\u0131 \u015funu yap\u0131yor; \u00fcniversiteyi \u00f6\u011frenci yeti\u015ftirmek, insan kayna\u011f\u0131 yeti\u015ftirmek, ara\u015ft\u0131rma yapmak i\u00e7in de\u011ferlendiriyor. T\u00fcrkiye hep teknolojiyi sat\u0131n ald\u0131 kulland\u0131, t\u00fcketti ama bu, bilgi birikimine ve sanayi s\u0131\u00e7ramas\u0131na yol a\u00e7m\u0131yor. Dijital d\u00f6n\u00fc\u015f\u00fcmde sadece t\u00fcketen de\u011fil, \u00fcreten konuma gelmeliyiz. \u2018H\u0131z\u2019, \u2018esneklik\u2019 ve \u2018s\u00fcrekli yeniye odaklanmak\u2019, 21\u2019inci y\u00fczy\u0131l\u0131n olmazsa olmaz\u0131. Bu \u00fc\u00e7\u00fc, bu y\u00fczy\u0131l\u0131n mottosu. Ge\u00e7mi\u015f y\u00fczy\u0131l asl\u0131nda daha hiyerar\u015fik bir organizasyondu. Bu konuda da biraz evrilmek gerekiyor. Asl\u0131nda m\u00fc\u015fteri ile birlikte \u2018dizayn thinking\u2019 dedi\u011fimiz s\u00fcrece ge\u00e7mek gerekiyor. Bence, insan kayna\u011f\u0131 olmazsa olmaz. Dolay\u0131s\u0131yla i\u015fletmelerde ciddi bir fark\u0131ndal\u0131k da yaratmak gerekiyor. Art\u0131k tek \u00e7\u00f6z\u00fcm yok. Bilgi teknolojilerini kullanarak geli\u015fmeye devam etmeliyiz.\u201d<\/p>\n \u201cT\u00fcrk sanayisini, 10 y\u0131l i\u00e7inde y\u00fczde 80 tehdit alt\u0131nda g\u00f6r\u00fcyorum\u201d<\/strong><\/p>\n Zirve Sohbetleri<\/strong>\u2019nin \u2018Dijital Ekonomiyi Anlamak<\/strong>\u2019 ba\u015fl\u0131kl\u0131 ikinci b\u00f6l\u00fcm\u00fcnde ise Kanyon Kapital Kurucusu Dr. \u00d6nder Halisdemir<\/strong>, konuyla ilgili de\u011ferlendirmelerini aktard\u0131. Halisdemir, \u201c\u0130n\u015faat sekt\u00f6r\u00fcn\u00fcn d\u00f6n\u00fc\u015f\u00fcme adapte olaca\u011f\u0131na inan\u0131yorum\u201d dedi ve \u015f\u00f6yle devam etti: \u201cAncak genel olarak T\u00fcrk sanayisini 10 y\u0131l i\u00e7inde y\u00fczde 80 tehdit alt\u0131nda g\u00f6r\u00fcyorum. \u00c7\u00fcnk\u00fc bir ku\u015fak \u00e7ok ya\u015fland\u0131, cep telefonuna bile adapte olamad\u0131. Bu d\u00f6n\u00fc\u015f\u00fcm liderlik gerektiriyor. Bunun yan\u0131nda ekonomi d\u00fcnyas\u0131ndaki d\u00f6n\u00fc\u015f\u00fcmler art\u0131k 10 y\u0131llarda de\u011fil mevsim i\u00e7inde oluyor. Bu durum, mevcut yap\u0131lar\u0131 dut a\u011fac\u0131n\u0131 sallar gibi sall\u0131yor. Yeni d\u00f6nemde doktorsuz hastane, yarg\u0131s\u0131z mahkemeye haz\u0131r olmam\u0131z gerekiyor. Gelecek geldi, bug\u00fcn\u00fc yakalamaya \u00e7al\u0131\u015f\u0131yoruz.\u201d<\/p>\n \u20188.<\/strong> Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi<\/strong>\u2019nin ilk oturumu \u2018Gelece\u011fe Yat\u0131r\u0131m<\/strong>\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda, Deloitte T\u00fcrkiye Orta\u011f\u0131 ve Strateji & Operasyonlar Lideri \u00d6zg\u00fcr Yalta<\/strong>\u2019n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fti. Escarus-TSKB S\u00fcrd\u00fcr\u00fclebilirlik Dan\u0131\u015fmanl\u0131\u011f\u0131 Genel M\u00fcd\u00fcr\u00fc H\u00fclya Kurt, <\/strong>Sanal Ma\u011fazac\u0131l\u0131k CEO\u2019su Enis Karsl\u0131o\u011flu <\/strong>ve \u00d6zye\u011fin \u00dcniversitesi M\u00fchendislik Fak\u00fcltesi Dekan\u0131 Prof Dr. Tanju Erdem<\/strong>, dijital d\u00f6n\u00fc\u015f\u00fcmle ilgili de\u011ferlendirmelerini payla\u015ft\u0131. \u201cGelece\u011fe yat\u0131r\u0131m \u00f6ncesinde bizi nas\u0131l bir gelecek bekliyor? Bu gelecek ne kadar yak\u0131n? T\u00fcrkiye \u0130MSAD \u00fcyelerinin sekt\u00f6rleri bu gelecekte nas\u0131l bir yer edinecek?\u201d gibi sorulara cevap arand\u0131.<\/i><\/p>\n \u201cDijital d\u00f6n\u00fc\u015f\u00fcmde t\u00fcm sanayicilerle birlikte \u00e7al\u0131\u015fmak istiyoruz\u201d<\/strong><\/p>\n Deloitte T\u00fcrkiye Orta\u011f\u0131 ve Strateji & Operasyonlar Lideri \u00d6zg\u00fcr Yalta\u2019n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi \u2018Gelece\u011fe Yat\u0131r\u0131m\u2019 ba\u015fl\u0131kl\u0131 oturumda konu\u015fan \u00d6zye\u011fin \u00dcniversitesi M\u00fchendislik Fak\u00fcltesi Dekan\u0131 Prof. Dr. Tanju Erdem, t\u00fcm sanayicilere, birlikte \u00e7al\u0131\u015fma \u00e7a\u011fr\u0131s\u0131nda bulundu. 4. sanayi devriminde amac\u0131n son teknolojileri kullanarak maliyeti d\u00fc\u015f\u00fcrmek ve kaliteyi art\u0131rmak oldu\u011funu kaydeden Prof. Dr. Erdem, \u201c\u00dcniversitede dijital d\u00f6n\u00fc\u015f\u00fcmle ilgili ciddi \u00e7al\u0131\u015fmalar yap\u0131yoruz. Robotik alan\u0131nda b\u00fcy\u00fck bir grubumuz var. \u00d6zellikle 4. Sanayi devrimi kapsam\u0131nda, bir insan\u0131 takip ederek \u00f6\u011frenen robotlar geli\u015ftiriyoruz. \u0130nsanlara g\u00fc\u00e7 sa\u011flayan giyilebilir robotlar \u00fczerinde \u00e7al\u0131\u015fan hocalar\u0131m\u0131z var. Bu ara\u015ft\u0131rma faaliyetlerinin kapsam\u0131nda end\u00fcstriyle, T\u00fcrkiye \u0130MSAD gibi kurulu\u015flarla ortakla\u015fa projeler de \u00fcretmek istiyoruz\u201d dedi.<\/p>\n \u201cK\u00fcresel rekabeti, dijital okur-yazar y\u00f6neticiler ve \u00e7al\u0131\u015fanlarla ba\u015farabiliriz\u201d<\/strong><\/p>\n Escarus-TSKB S\u00fcrd\u00fcr\u00fclebilirlik Dan\u0131\u015fmanl\u0131\u011f\u0131 Genel M\u00fcd\u00fcr\u00fc H\u00fclya Kurt<\/strong>, k\u00fcresel rekabette ayakta kalabilmek i\u00e7in d\u00f6n\u00fc\u015f\u00fcme ayak uydurman\u0131n ve esnek olman\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu vurgulayarak, \u201cHer ne kadar dijital d\u00f6n\u00fc\u015f\u00fcmden bahsetsek de, bunu ancak dijital okuryazarl\u0131\u011f\u0131 olan y\u00f6neticiler ve \u00e7al\u0131\u015fanlarla yani insanlarla ba\u015farabiliriz. Her sekt\u00f6rde vizyoner, stratejik d\u00fc\u015f\u00fcnebilen y\u00f6netici profiline ihtiyac\u0131m\u0131z var\u201d diye konu\u015ftu.<\/p>\n \u201cBir y\u0131lda 25 y\u0131ll\u0131k geli\u015fmeye \u015fahit olaca\u011f\u0131z\u201d<\/strong><\/p>\n Sanal Ma\u011fazac\u0131l\u0131k CEO\u2019su Enis Karsl\u0131o\u011flu<\/strong> ise 1990\u2019lardan bug\u00fcne internetle birlikte inan\u0131lmaz bir de\u011fi\u015fim ya\u015fand\u0131\u011f\u0131n\u0131 belirterek, \u201cYapay zeka, imaj tan\u0131ma ve sosyal medyada do\u011fru i\u015fler yaparsak global d\u00fcnyadaki yerimizi alabiliriz. \u0130n\u015faat sekt\u00f6r\u00fcn\u00fcn bu \u00fc\u00e7 alandaki geli\u015fmelerden ilham al\u0131p kendini d\u00f6n\u00fc\u015ft\u00fcrmesi gerekiyor\u201d diye konu\u015ftu. Karsl\u0131o\u011flu<\/strong>, \u201c\u00d6n\u00fcm\u00fczdeki 5 y\u0131l ge\u00e7ti\u011fimiz 20 y\u0131ldan fazla, sonraki bir y\u0131l ge\u00e7en 25 y\u0131ldan fazla geli\u015fme olacak. M\u00fc\u015fteri mobille\u015fiyor. Hem sosyalle\u015fece\u011fiz, hem mobille\u015fece\u011fiz. Buraya girmezsek kaybederiz. Bunlar\u0131 yaparsak k\u00fcresel rekabette \u00e7ok ama \u00e7ok g\u00fc\u00e7l\u00fc T\u00fcrk \u015firketleri olabiliriz\u201d \u015feklinde konu\u015ftu.<\/p>\n Zirvenin ilk oturumunun ard\u0131ndan, Schneider Electric, Ortado\u011fu ve Afrika End\u00fcstri \u0130\u015f Birimi Ticari \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Yves Daumas<\/strong>, \u201cFabrika Ayarlar\u0131n\u0131 Terk Etmek: Dijital Fabrikalar\u201d ba\u015fl\u0131kl\u0131 sunumunda dijital ya da di\u011fer bir deyi\u015fle ak\u0131ll\u0131 fabrikalar\u0131 ve robotiks konusunu ele ald\u0131.<\/p>\n \u201cBeyninizi her g\u00fcn g\u00fcncellemek zorundas\u0131n\u0131z\u201d<\/strong><\/p>\n Zirvenin en dikkat \u00e7ekici b\u00f6l\u00fcm\u00fcnde N\u00f6ro Sa\u011fl\u0131k Beyin E\u011fitim Ara\u015ft\u0131rma Uygulama Merkezi Kurucu Ba\u015fkan\u0131 Uzm. Dr. Kerem D\u00fcndar<\/strong>, \u2018D\u00f6n\u00fc\u015fen D\u00fcnyada Beyin\u2019<\/strong> ba\u015fl\u0131kl\u0131 sunumunda insan beyninin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ili\u015fkin ilgin\u00e7 detaylar aktard\u0131. D\u00fcnyan\u0131n her an g\u00fcncellendi\u011fini ve insanlara yeni k\u0131lavuzlar verildi\u011fine anlatan D\u00fcndar<\/strong> \u00f6zetle \u015funlar\u0131 s\u00f6yledi: \u201cKonu alet almayla, yani bir donan\u0131m sat\u0131n almayla ilgili de\u011fil, konu akl\u0131 in\u015fa etmekle ilgili. Siz in\u015faat sekt\u00f6r\u00fcs\u00fcn\u00fcz. T\u00fcm d\u00fcnyada elinizdeki kaynak beyin ve t\u00fcm insanlarda bu ayn\u0131. Siz de beyninizi her g\u00fcn g\u00fcncellemek zorundas\u0131n\u0131z. Tek fark e\u011fitim. Dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in liderlerin \u0131srar\u0131 \u00f6nemlidir. Kurumsal de\u011fi\u015fim ger\u00e7ekle\u015fene kadar lider \u0131srar etmelidir. En sonunda eski al\u0131\u015fkanl\u0131klar yok olacak, yenisi g\u00fc\u00e7lenecektir.\u201d<\/p>\n Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn neresindeyiz?<\/strong><\/p>\n \u2018Dijital D\u00f6n\u00fc\u015f\u00fcm<\/strong>\u2019 ba\u015fl\u0131kl\u0131 ikinci oturum, ME Dan\u0131\u015fmanl\u0131k Kurucusu Murat Erd\u00f6r<\/strong>\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde, GMW MIMARLIK Y\u00f6netici Orta\u011f\u0131 Dicle Demircio\u011flu, <\/strong>Deloitte T\u00fcrkiye Orta\u011f\u0131 ve Dijital Hizmetler Lideri Hakan G\u00f6l, <\/strong>T\u00fcrkiye Teknoloji Geli\u015ftirme Vakf\u0131 Y\u00f6netim Kurulu \u00dcyesi Suat Baysan <\/strong>ve SEM SEO Direkt\u00f6r\u00fc Serbay Arda Ayzit\u2019in<\/strong> kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fti. Oturum boyunca, \u201cDijitalle\u015fme sonras\u0131 i\u015f hayat\u0131 nereye gidiyor? \u00dclkemizin at\u0131l\u0131m yapmas\u0131 gereken konular neler? Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn neresindeyiz?\u201d gibi sorular de\u011ferlendirildi.<\/p>\n \u201cYapay zeka mobile ta\u015f\u0131n\u0131yor\u201d \u201cEnd\u00fcstri 4.0\u2019\u0131n gelebilmesi i\u00e7in 5G\u2019nin gelmesi gerekiyor\u201d \u201cSistemde her bir nesne yap\u0131 eleman\u0131\u201d \u201cDaha g\u00f6r\u00fcn\u00fcr olmak hedefleniyor\u201d \u201cHer \u015feyi nas\u0131l bir araya getirece\u011fimizi d\u00fc\u015f\u00fcnme zaman\u0131 gelmi\u015f, ge\u00e7iyor\u201d<\/strong><\/p>\n \u2018Mimaride Gelece\u011fi G\u00f6renler<\/strong>\u2019 ba\u015fl\u0131kl\u0131 \u00f6zel sunumda Mott MacDonald Direkt\u00f6r\u00fc ve Global Cephe Lideri Dr. Thomas Hendriksen <\/strong>mimarl\u0131kta ve m\u00fchendislikteki dijitalle\u015fmenin in\u015faat malzemesi \u00fcreticilerine etkisini anlatt\u0131. Dr. Thomas Hendriksen<\/strong>, \u015funlar\u0131 s\u00f6yledi: \u201c<\/strong>Teknoloji bizi nereye g\u00f6t\u00fcr\u00fcyor bunu anlamam\u0131z laz\u0131m. 30 sene sonra neler olacak? \u015eehirlerin say\u0131s\u0131 herhalde 30 sene i\u00e7inde iki kat\u0131na \u00e7\u0131kacak. B\u00fcy\u00fck bir zorluk olacak. S\u00fcrd\u00fcr\u00fclebilirlik var, ak\u0131ll\u0131 veriler var ama daha ileri gitmemiz laz\u0131m. Bug\u00fcn her \u015fey birbiriyle ili\u015fkili. Farkl\u0131 farkl\u0131 sekt\u00f6rlerle i\u015f yapan \u015firketlerin bug\u00fcn her \u015feyi nas\u0131l bir araya getirece\u011fini d\u00fc\u015f\u00fcnme zaman\u0131 gelmi\u015f, ge\u00e7iyor asl\u0131nda.\u201d<\/p>\n \u201cEvrensel standartlar\u0131 olu\u015fturmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d<\/strong><\/p>\n buldingSMART-International Home of Open BIM \u0130cra Kurulu Ba\u015fkan\u0131 Richard Petrie<\/strong>, \u2018Interoperability: \u0130\u015fbirli\u011finde Yeni D\u00f6nem\u2019 <\/strong>ba\u015fl\u0131kl\u0131 sunumunu video konferansla ba\u011flanarak yapt\u0131. Dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin en g\u00fczel teknolojik \u00f6rneklerinden birisi olan BIM yani Bina Bilgi Modellemesi\u2019ni anlatan Petrie<\/strong>, evrensel standartlar\u0131 olu\u015fturmak i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirterek, \u201cBIM konusunda Uluslararas\u0131 standartlar\u0131n olu\u015fturulmas\u0131nda i\u015fin tam ortas\u0131nday\u0131z. Sat\u0131c\u0131lar\u0131n \u00e7o\u011fu bu standartlar\u0131n uygulanmas\u0131na \u00f6nem veriyorlar. Sekt\u00f6rde k\u00fcresel boyutta standartlar\u0131 belirledikten sonra ulusal standartlar olarak kabul edilmesini sa\u011fl\u0131yoruz. Umar\u0131z ki bu konuda T\u00fcrkiye\u2019de h\u0131zl\u0131 geli\u015fmeler olur\u201d diye konu\u015ftu.<\/p>\n \u201cG\u00fcvenlik i\u00e7in tehlikenin fark\u0131nda olmam\u0131z ve yeteneklerimizi geli\u015ftirmemiz laz\u0131m\u201d<\/strong><\/p>\n \u2018Dijital Kabus: Siber Sald\u0131r\u0131lar<\/strong>\u2019 konusu, Deloitte T\u00fcrkiye Orta\u011f\u0131 ve Siber Risk Hizmetleri Lideri Bur\u00e7 Y\u0131ld\u0131r\u0131m <\/strong>taraf\u0131ndan yine \u00f6zel bir sunumda ele al\u0131nd\u0131. Bur\u00e7 Y\u0131ld\u0131r\u0131m<\/strong>, siber riskler konusunda \u015funlar\u0131 s\u00f6yledi: \u201c\u00c7ok k\u00fc\u00e7\u00fck gruplar \u00e7ok b\u00fcy\u00fck zararlar verebiliyor. Siber tehdidin asimetrik olmas\u0131 buradan geliyor. Farkl\u0131 ve \u00f6zel bir motivasyonlar\u0131 var. Hedefin kim olaca\u011f\u0131n\u0131 sald\u0131rganlar\u0131n bu motivasyonlar\u0131 belirliyor. Siber, d\u00fcnyaya yay\u0131lm\u0131\u015f oldu\u011fu i\u00e7in kanunlar\u0131n eri\u015femeyece\u011fi yerlerde faaliyet g\u00f6sterebiliyorlar. Sald\u0131r\u0131n\u0131n h\u0131z\u0131 art\u0131yor m\u00fcdahale etmek i\u00e7in gereken zaman azal\u0131yor. Bug\u00fcn dijitalle\u015fmeye, inovasyon getirmeye, i\u015flerimizi daha farkl\u0131 yapmaya \u00e7al\u0131\u015f\u0131yoruz ancak maalesef g\u00fcvenli\u011fe yeterli \u00f6nemi vermiyoruz. Yeni teknolojiye adapte olurken g\u00fcvenli\u011fi nas\u0131l kullanaca\u011f\u0131m\u0131za \u00e7ok fazla kafa yormuyoruz. Oysa g\u00fcvenlik i\u00e7in tehlikenin fark\u0131nda olmam\u0131z ve yeteneklerimizi geli\u015ftirmemiz laz\u0131m.\u201d<\/p>\n \u201cGelecek y\u0131llar\u0131n en \u00f6nemli kaynak politikas\u0131 d\u00f6ng\u00fcsel ekonomi\u201d<\/strong><\/p>\n \u2018D\u00f6ng\u00fcsel Ekonomide \u0130\u015f Potansiyelleri\u2019 <\/strong>ba\u015fl\u0131kl\u0131 sunum ise, SITRA Finland-The Finnish Innovation Fund Proje Direkt\u00f6r\u00fc Kari Herlevi<\/strong> taraf\u0131ndan ger\u00e7ekle\u015ftirildi. Herlevi, g\u00fcn\u00fcm\u00fcz\u00fcn ve gelecek y\u0131llar\u0131n en \u00f6nemli kaynak politikas\u0131 olan d\u00f6ng\u00fcsel ekonomi hakk\u0131nda bilgiler verdi. Karl Herlevi \u201c<\/strong>D\u00f6ng\u00fcsel ekonomi kavram olarak Avrupa\u2019da ba\u015flad\u0131 d\u00fcnyan\u0131n farkl\u0131 yerlerine yay\u0131ld\u0131. Avrupa\u2019da bir\u00e7ok malzeme sadece bir kez kullan\u0131l\u0131yor, t\u00fcketici \u00fcr\u00fcnlerinin \u00e7o\u011funu at\u0131yoruz, bu da d\u00fcnyam\u0131z\u0131n i\u00e7inde bulundu\u011fu k\u00fcresel iklim de\u011fi\u015fimi \u015fartlar\u0131nda \u00e7ok anlams\u0131z. \u0130n\u015faat sekt\u00f6r\u00fcnde ise mevcut modeli de\u011fi\u015ftirmemiz laz\u0131m. \u00d6rne\u011fin Finlandiya\u2019da \u00e7ok fazla ofis var ve kullan\u0131lm\u0131yor, verimlilik i\u00e7in bunlar\u0131 konutla de\u011fi\u015ftirmemiz gerekiyor. D\u00f6ng\u00fcsel ekonomiyi siyaset\u00e7iler de seviyor \u00e7\u00fcnk\u00fc istihdam da yarat\u0131l\u0131yor\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrk sanayiciler, \u2018Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019nde d\u00fcnya g\u00fcndemini etkileyen dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc masaya yat\u0131rd\u0131. \u0130n\u015faat malzemesi \u00fcreticilerinin \u00e7at\u0131 \u00f6rg\u00fct\u00fc T\u00fcrkiye \u0130MSAD\u2019\u0131n hayata ge\u00e7irdi\u011fi, sekt\u00f6r\u00fcn en b\u00fcy\u00fck etkinliklerinden biri olarak kabul edilen \u2018Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019, bu y\u0131l \u2018Gelece\u011fe Yat\u0131r\u0131m: Dijital D\u00f6n\u00fc\u015f\u00fcm\u2019 temas\u0131yla, Hilton Bomonti Hotel\u2019de ger\u00e7ekle\u015fti. \u0130n\u015faat sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131n\u0131 bir araya getiren \u20188. Uluslararas\u0131 \u0130n\u015faatta […]<\/p>\n","protected":false},"author":1,"featured_media":18660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26,5217,97,5388],"tags":[4721,10068,11579,67,1258,10653,316,96,751],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/18659"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18659"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/18659\/revisions"}],"predecessor-version":[{"id":18661,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/18659\/revisions\/18661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/18660"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Konu\u015fmas\u0131nda teknolojik geli\u015fmeler ve yapay zeka konular\u0131na de\u011finen Hakan G\u00f6l<\/strong>, \u201c\u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te d\u00fcnyadaki i\u015flerin y\u00fczde 57\u2019si tehdit alt\u0131nda, ya da eriyecek. Asl\u0131nda geli\u015fmelerin tehdit olmas\u0131n\u0131n yan\u0131nda, benzer \u015fekilde f\u0131rsat olaca\u011f\u0131n\u0131 da s\u00f6yleyebiliriz. Dolay\u0131s\u0131yla bug\u00fcn yapay zeka ile ilgili en \u00f6nemli konulardan biri \u015fu: \u015eu anda yapay zeka \u00e7ok b\u00fcy\u00fck server\u2019larda, bulutta eri\u015filebilen bir teknoloji. Bu teknoloji mobile ta\u015f\u0131n\u0131yor. Yani cep telefonu, ev aletleri ile yapay zeka komponentleri hayat\u0131m\u0131za girmi\u015f olacak. Bunun i\u015f hayat\u0131na yans\u0131mas\u0131 \u00e7ok \u00f6nemli. \u0130kinci ger\u00e7ek \u015fu; teknoloji asl\u0131nda bizden daha h\u0131zl\u0131 \u00f6\u011freniyor. \u00d6nce bireyler takip ediyor teknolojiyi. 2009 y\u0131l\u0131ndan itibaren ak\u0131ll\u0131 telefonlara hemen al\u0131\u015ft\u0131k. Sorun i\u015f d\u00fcnyas\u0131n\u0131n bu kadar geli\u015fip h\u0131zl\u0131 adapte olmamas\u0131. Biz ne i\u00e7in \u00f6\u011freniyoruz diye sordu\u011fumuz zaman asl\u0131nda \u00e7al\u0131\u015fmak i\u00e7in \u00f6\u011freniyoruz. Asl\u0131nda bu d\u00f6nem bitti \u2018Y\u2019 ku\u015fa\u011f\u0131yla beraber beklentiler de\u011fi\u015fiyor. \u00c7al\u0131\u015fmak i\u00e7in \u00f6\u011frenmiyorlar, \u00f6\u011frenmek i\u00e7in \u00e7al\u0131\u015f\u0131yorlar. Bu yeni bir anlay\u0131\u015f. \u2018Y\u2019 ku\u015fa\u011f\u0131n\u0131n en b\u00fcy\u00fck beklentisi bu\u201d dedi. Hakan G\u00f6l<\/strong>, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle tamamlad\u0131: \u201cBizim hem optimistlere hem pesimistlere ihtiyac\u0131m\u0131z var. \u00c7\u00fcnk\u00fc optimistler u\u00e7a\u011f\u0131 icat etti, pesimistler ise para\u015f\u00fct\u00fc. Art\u0131k pazarlamada \u00e7al\u0131\u015f\u0131yorsan\u0131z dijital pazarlamay\u0131 bilmek, \u00fcretimde \u00e7al\u0131\u015f\u0131yorsan\u0131z analiti\u011fi iyi bilmek zorundas\u0131n\u0131z.\u201d<\/p>\n
\n<\/strong>T\u00fcrkiye Teknoloji Geli\u015ftirme Vakf\u0131 Y\u00f6netim Kurulu \u00dcyesi Suat Baysan, \u201c<\/strong>Vak\u0131f olarak b\u00fcy\u00fck projeleri destekledi\u011fimiz gibi k\u00fc\u00e7\u00fck projelere de destek oluyoruz. \u0130n\u015faat sekt\u00f6r\u00fcnde, bir in\u015faat ba\u015flamadan \u00f6nce yap\u0131lmas\u0131 gereken ilk i\u015f o binan\u0131n say\u0131sal ikizinin kimli\u011fini koymak. \u00d6rne\u011fin \u201818 ay i\u00e7erisinde her \u015fey iyi y\u00fcr\u00fcyecek mi?\u2019 bilgisini 5 dakika i\u00e7inde g\u00f6rme imkan\u0131na sahip olmakt\u0131r. Ger\u00e7ekleri konu\u015fmak gerekirse olduk\u00e7a geriden geliyoruz. Bir\u00e7ok \u00fclke ald\u0131 ba\u015f\u0131n\u0131 gidiyor. End\u00fcstri 4.0\u2019\u0131n gelebilmesi i\u00e7in 5G\u2019nin gelmesi gerekiyor. Telefonlar\u0131n\u0131z\u0131n hi\u00e7biri nesnelerle konu\u015fmuyor. \u015eu anda d\u00fcnyada herkes 5G ile \u00e7al\u0131\u015f\u0131yor\u201d diye konu\u015ftu.<\/p>\n
\n<\/strong>GMW MIMARLIK Y\u00f6netici Orta\u011f\u0131 Dicle Demircio\u011flu, \u201c<\/strong>\u0130n\u015faat sekt\u00f6r\u00fcnde binalar\u0131n ikizinin yarat\u0131lmas\u0131 konusunda bir sistem var \u015fu anda ve ge\u00e7i\u015f a\u015famas\u0131nda. Ne yaz\u0131k ki T\u00fcrkiye\u2019de de d\u00fcnyadaki gibi melezlenerek yap\u0131ld\u0131\u011f\u0131 i\u00e7in \u00e7ok verimli kullan\u0131lam\u0131yor. \u0130n\u015faat sekt\u00f6r\u00fcn\u00fcn, m\u00fcteahhitlerin bu sistemin i\u00e7ine girmesi \u015fart. Bu sistem i\u00e7inde her bir nesne bir yap\u0131 eleman\u0131. \u00dclke olarak yolun \u00e7ok ba\u015f\u0131nday\u0131z ama hi\u00e7 korkmayal\u0131m di\u011ferleri de ba\u015f\u0131nda. Ama tabii ki bu treni de ka\u00e7\u0131rmamak laz\u0131m. As\u0131l hedefimiz ba\u015fkalar\u0131n\u0131n \u00fcretti\u011fi teknolojiyi kullanmak de\u011fil, o teknolojiyi bizim de \u00fcretmemiz olmal\u0131\u201d dedi.<\/p>\n
\n<\/strong>\u2018\u0130nternette daha fazla g\u00f6r\u00fcnmenin s\u0131rr\u0131 nedir?\u2019 sorusunu cevaplayan SEM SEO Direkt\u00f6r\u00fc Serbay Arda Ayzit, <\/strong>\u015funlar\u0131 s\u00f6yledi: \u201c<\/strong>D\u00fcnya \u00e7ok b\u00fct\u00fcnle\u015fik hale geldi. \u0130\u00e7erik dedi\u011fimiz \u015fey her yerde var. Dolay\u0131s\u0131yla i\u00e7erik hayat\u0131m\u0131z\u0131n i\u00e7inde olan bir \u015fey. D\u00fcnyada bu i\u00e7eri\u011fi \u00fcreterek daha g\u00f6r\u00fcn\u00fcr olmak ve oradan trafik elde etmeye \u00e7al\u0131\u015f\u0131l\u0131yor. Herkes Google\u2019\u0131n getirdi\u011fi ilk sayfaya g\u00fcveniyor.\u201d<\/p>\n