{"id":18574,"date":"2017-10-25T11:46:57","date_gmt":"2017-10-25T08:46:57","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=18574"},"modified":"2018-07-05T17:24:57","modified_gmt":"2018-07-05T14:24:57","slug":"markalarin-futbol-dunyasindaki-sponsorluk-yarisi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=18574","title":{"rendered":"Markalar\u0131n futbol d\u00fcnyas\u0131ndaki sponsorluk yar\u0131\u015f\u0131"},"content":{"rendered":"<div align=\"center\">\n<p><img loading=\"lazy\" class=\"size-full wp-image-18575\" src=\"http:\/\/emlaktuel.com\/wp-content\/uploads\/2017\/10\/CpfOEyHWAAAs5EX.jpg\" alt=\"\" width=\"770\" height=\"434\" \/><\/p>\n<p><b><br \/>\n<\/b><\/div>\n<div><b>S\u00fcper Lig&#8217;de yeni sezonunun ba\u015flamas\u0131yla birlikte futbol \u00fcze\u00adrinden ileti\u015fim yapmak isteyen markalar\u0131n sponsorluk \u00e7al\u0131\u015fmalar\u0131 da h\u0131z kazand\u0131. The Brand Age Dergisi taraf\u0131ndan haz\u0131rlanan haber ara\u015ft\u0131rma dosyas\u0131, futbol kul\u00fcplerinin markalarla olan ili\u015fkisini ortaya koyuyor: 2017-2018 sezonunda S\u00fcper Lig\u2019e sponsor olan marka say\u0131s\u0131 189. En \u00e7ok sponsorlu\u011fa sahip tak\u0131m Sivasspor(33). Sivasspor\u2019u s\u0131ras\u0131yla Antalyaspor(26), Be\u015fikta\u015f(22), Galatasaray(21) ve Fenerbah\u00e7e(16) takip ediyor. En \u00e7ok sponsor olan marka Spor Toto, elde edilen gelirlere bak\u0131ld\u0131\u011f\u0131nda ise Be\u015fikta\u015f 17,5 milyon dolarla a\u00e7\u0131k ara \u00f6nde.&#8221;<\/b><\/div>\n<div><b>\u00a0<\/b><\/div>\n<div>S\u00fcper Lig 2017-2018 sezonu birka\u00e7 hafta \u00f6nce ba\u015flad\u0131. En az futbol kul\u00fcpleri kadar markalar da bu heyeca\u00adna ortak oluyorlar. \u00c7\u00fcnk\u00fc futbol \u00fcze\u00adrinden marka ba\u011fl\u0131l\u0131\u011f\u0131 yaratma ve aidi\u00adyet duygusunun par\u00e7alar\u0131ndan biri olma iste\u011fi markalar\u0131 y\u00fcksek b\u00fct\u00e7eli sponsorluk an\u00adla\u015fmalar\u0131na y\u00f6neltiyor. The Brand Age Dergisi, S\u00fcper Lig\u2019in yeni sezonunda sponsorluk anla\u015fmalar\u0131 yenilenmi\u015fken ve baz\u0131 kul\u00fcpler mecralar\u0131na sponsor aramaya devam ederken futbol kul\u00fcplerinin markalarla olan ili\u015fkisini ortaya koydu.<b> <\/b>\u0130\u015fte ilgin\u00e7 veriler&#8230;<\/div>\n<div><\/div>\n<div><\/div>\n<div><b>2017-2018 sezonunda \u00f6nceki d\u00f6neme k\u0131yasla sponsorluk oran\u0131nda %30 art\u0131\u015f var<\/b><\/div>\n<div>2017-2018 sezonuna bak\u0131ld\u0131\u011f\u0131nda, TFF\u2019nin kendi sponsorlar\u0131 hari\u00e7, S\u00fcper Lig\u2019de 189 sponsor marka bulunuyor. Bir mar\u00adkan\u0131n birden fazla kul\u00fcbe sponsor olabilmesi dolay\u0131s\u0131yla toplam sponsorluk say\u0131s\u0131 ise 264\u2019e ula\u015fm\u0131\u015f durumda. Ge\u00e7en sezon S\u00fcper Lig\u2019de toplam 146 markan\u0131n 224 sponsorlu\u011fu vard\u0131. Bu say\u0131lar, ge\u00e7en sezona oranla sponsor say\u0131s\u0131nda %30\u2019a yak\u0131n, toplam sponsorluk say\u0131s\u0131nda da %20\u2019ye yak\u0131n bir art\u0131\u015f\u0131 g\u00f6steri\u00adyor.<\/div>\n<div><\/div>\n<div><b>Hangi marka hangi kul\u00fcb\u00fcn sponsoru<\/b><\/div>\n<div>Futbol-marka i\u015fbirlikleri her ge\u00e7en g\u00fcn giderek geli\u015fiyor. Futbol kul\u00fcplerinin taraftar deste\u011finin yan\u0131nda markayla yap\u0131lan i\u015f birlikleri de kul\u00fcb\u00fcn ba\u015far\u0131 yakalamas\u0131nda ve sporun geli\u015fmesinde belirleyici etken\u00adlerden biri oluyor. \u0130\u015fte 3 b\u00fcy\u00fck kul\u00fcb\u00fcn sponsor markalar\u0131 ve y\u0131ll\u0131k toplam gelirleri:<\/div>\n<div><\/div>\n<div><b>BE\u015e\u0130KTA\u015e JK:<\/b> Stadyum (Vodafone) &#8211; 7 milyon dolar,<\/div>\n<div>Forma G\u00f6\u011f\u00fcs \/ Avrupa &amp; Forma G\u00f6\u011f\u00fcs \/ T\u00fcrkiye (Vodafone) &#8211; 5 milyon dolar<\/div>\n<div>Forma S\u0131rt (Beko) &#8211; 3.3 milyon dolar<\/div>\n<div>ve di\u011fer sponsorluk gelirleri ile toplam 17,5 milyon dolar&#8230;<\/div>\n<div><\/div>\n<div><b>GALATASARAY SK: <\/b>Stadyum (T\u00fcrk Telekom) &#8211; 10 milyon dolar<\/div>\n<div>Forma G\u00f6\u011f\u00fcs \/ Avrupa (Turkish Airlines), Forma G\u00f6\u011f\u00fcs \/ T\u00fcrkiye (NEF) -10.5 milyon TL<\/div>\n<div>Forma S\u0131rt (Garenta) \u2013 5 milyon TL<\/div>\n<div>ve di\u011fer sponsorluk gelirleri ile toplam 14,5 milyon dolar&#8230;<\/div>\n<div><\/div>\n<div><b>FENERBAH\u00c7E SK: <\/b>Stadyum (\u00dclker) \u2013 9 milyon dolar<\/div>\n<div>Forma G\u00f6\u011f\u00fcs \/ Avrupa (Borajet), Forma G\u00f6\u011f\u00fcs \/ T\u00fcrkiye \u2013 4 milyon dolar<\/div>\n<div>Forma S\u0131rt (Halley) \u2013 3 milyon TL<\/div>\n<div>ve di\u011fer sponsorluk gelirleri ile toplam 12 milyon dolar&#8230;<\/div>\n<div><\/div>\n<div><\/div>\n<div><b>S\u00fcper Lig\u2019de en fazla sponsora sahip tak\u0131m \u201cSivasspor\u201d<\/b><\/div>\n<div>Forma sponsoru ya da ana sponsor denildi\u00ad\u011finde akla ilk olarak kul\u00fcp formas\u0131n\u0131n g\u00f6\u011f\u00fcs k\u0131sm\u0131ndaki reklam alan\u0131 geliyor. S\u00fcper Lig\u2019de en fazla sponsora sahip Sivasspor\u2019un toplamda 33 sponsoru bulunuyor. Antalyaspor\u2019un 26, Be\u015fikta\u015f\u2019\u0131n 22, Galatasaray\u2019\u0131n 21, Fenerbah\u00e7e\u2019nin ise 16 sponsoru var.<\/div>\n<div><\/div>\n<div><b>Bu sezon 7 futbol kul\u00fcb\u00fcn\u00fcn stat sponsorlu\u011fu var<\/b><\/div>\n<div>S\u00fcper Lig\u2019de son y\u0131llarda ortaya \u00e7\u0131kan sponsorluk t\u00fcrlerinden birini de stad\u00adyumlara marka isminin verilmesi ile ger\u00e7ekle\u015ftirilen Naming anla\u015fmalar\u0131 olu\u015fturuyor. Bu sezon 7 futbol kul\u00fc\u00adb\u00fcn\u00fcn statlar\u0131 marka isimlerini ald\u0131. Vodafone \u2013 Be\u015fikta\u015f, T\u00fcrk Telokom \u2013 Galatasaray, \u00dcler \u2013 Fenerbah\u00e7e, Medical Park \u2013 Trabzonspor gibi 4 b\u00fcy\u00fck kul\u00fcb\u00fcn yan\u0131 s\u0131ra Aytemiz Alanyaspor, Ba\u015fak\u015fehir ve Antalyaspor statlar\u0131na sponsor bulan tak\u0131mlar aras\u0131nda yer al\u0131yor.<\/div>\n<div><\/div>\n<div><\/div>\n<div><b>En \u00e7ok sponsor olan marka \u201cSpor Toto\u201d<\/b><\/div>\n<div>Sponsorlar\u0131n sekt\u00f6rel da\u011f\u0131l\u0131mlar\u0131na bakt\u0131\u011f\u0131m\u0131zda; in\u015faat, bankac\u0131l\u0131k\/sigorta, haz\u0131r giyim ve lojistik \u00f6ne \u00e7\u0131karken bunlar\u0131 bahis \u015firketleri, sa\u011fl\u0131k kurumlar\u0131 ve i\u00e7ecek firmalar\u0131 takip ediyor. S\u00fcper Lig tak\u0131mlar\u0131na en \u00e7ok sponsor olan markalar\u0131n ba\u015f\u0131nda ise Spor Toto geliyor. Spor Toto\u2019nun 2017-2018 sezonu i\u00e7in 16 sponsorlu\u011fu bulunuyor. Coca Cola (8), iddaa (8), Denizbank (7) ve Ac\u0131badem (7) \u00f6ne \u00e7\u0131kan di\u011fer markalar aras\u0131nda.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>S\u00fcper Lig&#8217;de yeni sezonunun ba\u015flamas\u0131yla birlikte futbol \u00fcze\u00adrinden ileti\u015fim yapmak isteyen markalar\u0131n sponsorluk \u00e7al\u0131\u015fmalar\u0131 da h\u0131z kazand\u0131. The Brand Age Dergisi taraf\u0131ndan haz\u0131rlanan haber ara\u015ft\u0131rma dosyas\u0131, futbol kul\u00fcplerinin markalarla olan ili\u015fkisini ortaya koyuyor: 2017-2018 sezonunda S\u00fcper Lig\u2019e sponsor olan marka say\u0131s\u0131 189. En \u00e7ok sponsorlu\u011fa sahip tak\u0131m Sivasspor(33). Sivasspor\u2019u s\u0131ras\u0131yla Antalyaspor(26), Be\u015fikta\u015f(22), Galatasaray(21) ve Fenerbah\u00e7e(16) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5214],"tags":[8302,258,300,11336,10420,316],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/18574"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18574"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/18574\/revisions"}],"predecessor-version":[{"id":18577,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/18574\/revisions\/18577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/18576"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}