{"id":15898,"date":"2017-07-03T12:39:58","date_gmt":"2017-07-03T09:39:58","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=15898"},"modified":"2018-07-05T16:54:20","modified_gmt":"2018-07-05T13:54:20","slug":"ramazan-ayi-avmlere-bereket-getirdi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=15898","title":{"rendered":"Ramazan Ay\u0131 AVM\u2019lere bereket getirdi"},"content":{"rendered":"

\"\"<\/h4>\n

May\u0131s ay\u0131nda AVM\u2019lerde ciro endeksi Ramazan ay\u0131n\u0131n ba\u015flamas\u0131yla ge\u00e7ti\u011fimiz y\u0131la oranla %10,2 artt\u0131\u2026<\/strong><\/h4>\n

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) ile Akademetre Research taraf\u0131ndan ortakla\u015fa olu\u015fturulan AVM Endeksi\u2019nin May\u0131s ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi, 2017 May\u0131s d\u00f6neminde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde y\u00fczde 10,2 art\u0131\u015f kaydederek 216 puana ula\u015ft\u0131. Ciro endeksi bir \u00f6nceki aya g\u00f6re de %3,8 oran\u0131nda art\u0131\u015f kaydetti.<\/h4>\n

AVM\u2019lerde kiralanabilir alan (m\u00b2) ba\u015f\u0131na d\u00fc\u015fen cirolar May\u0131s 2017\u2019de \u0130stanbul\u2019da 959 TL, Anadolu\u2019da 735 TL olarak ger\u00e7ekle\u015firken, T\u00fcrkiye geneli metrekare verimlili\u011fi 824 TL\u2019ye y\u00fckseldi.<\/h4>\n

May\u0131s\u2019ta en y\u00fcksek ciro art\u0131\u015f\u0131 Hipermarket kategorisinde\u2026<\/strong><\/h4>\n

May\u0131s ay\u0131nda, kategoriler baz\u0131nda en y\u00fcksek ciro art\u0131\u015f\u0131, Ramazan ba\u015flamadan 15 g\u00fcn \u00f6nce yap\u0131lan toplu market al\u0131\u015fveri\u015fleri sebebiyle hipermarket kategorisinde ya\u015fand\u0131. Hipermarket kategorisi ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re enflasyondan ar\u0131nd\u0131r\u0131lmadan y\u00fczde 25,9\u2019luk art\u0131\u015f kaydederek liderli\u011fini korudu.<\/h4>\n

Ge\u00e7ti\u011fimiz y\u0131l\u0131n May\u0131s ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda AVM\u2019lerdeki teknoloji kategori cirolar\u0131 y\u00fczde 15,4, ayakkab\u0131 kategori cirolar\u0131 y\u00fczde 12, di\u011fer* alanlar kategori cirolar\u0131 y\u00fczde 11,8, giyim kategori cirolar\u0131 y\u00fczde 10 ve yiyecek i\u00e7ecek kategori cirolar\u0131 ise y\u00fczde 7,1 art\u0131\u015f g\u00f6sterdi.<\/h4>\n

Ziyaret Say\u0131s\u0131 Endeksi<\/strong><\/h4>\n

May\u0131s 2017 verileri bir \u00f6nceki d\u00f6nemin ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ziyaret say\u0131s\u0131 endeksinde y\u00fczde 5,8\u2019lik bir azal\u0131\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6zlemlendi.<\/h4>\n

AVM Endeksi May\u0131s 2017 sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren AYD Ba\u015fkan\u0131 Hulusi Belg\u00fc<\/strong>: <\/strong><\/span>\u201cRamazan ay\u0131 her y\u0131l oldu\u011fu gibi bu y\u0131l da bereketiyle geldi. May\u0131s ay\u0131nda hipermarket kategorisinde ya\u015fanan ciddi art\u0131\u015f bunun bir yans\u0131mas\u0131. Haziran ay\u0131nda da Ramazan Bayram\u0131 dolay\u0131s\u0131yla benzer bir art\u0131\u015f\u0131n farkl\u0131 kategorilerde ya\u015fanabilece\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. Di\u011fer yandan ziyaret say\u0131s\u0131nda ya\u015fanan azalmaya ra\u011fmen ciro endeksi ge\u00e7ti\u011fimiz y\u0131la oranla %10,2 b\u00fcy\u00fcme kaydetti. Bu durum, AVM\u2019lere gelen ziyaret\u00e7ilerimizin daha y\u00fcksek b\u00fct\u00e7eli al\u0131\u015fveri\u015fler yapabildi\u011fini ve dolayl\u0131 olarak bu ziyaret\u00e7i grubunun gelir d\u00fczeyinde ve harcama kalemlerinde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu durum hem AVM\u2019ler hem de perakendecilerimiz i\u00e7in olduk\u00e7a sevindirici\u201d \u015feklinde konu\u015ftu.<\/h4>\n

Prof. Dr. Emre Alkin<\/strong> ise rapora ili\u015fkin \u015fu de\u011ferlendirmelerde bulundu: \u201cRamazan ay\u0131n\u0131n da i\u00e7inde bulundu\u011fu May\u0131s ay\u0131nda AVM ciro endeksinin hipermarket al\u0131\u015fveri\u015fiyle birlikte ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 10,2\u2019lik bir art\u0131\u015f\u0131n kaydedildi\u011fi g\u00f6r\u00fcl\u00fcyor. Ramazan haz\u0131rl\u0131klar\u0131n\u0131n ivmelendirdi\u011fi hipermarket al\u0131\u015fveri\u015fi hari\u00e7 tutulursa, her ay\u0131n \u015fampiyonlar\u0131 pek de\u011fi\u015fmemi\u015f g\u00f6z\u00fck\u00fcyor. S\u0131ras\u0131yla Teknoloji \u00dcr\u00fcnleri, Ayakkab\u0131, Giyim ve Yiyecek AVM\u2019lerdeki harcamalarda ba\u015f\u0131 \u00e7ekmekte. Ciro endeksinin bir \u00f6nceki aya g\u00f6re y\u00fczde 3,8 artmas\u0131 da dikkat \u00e7ekici. \u015eubat ay\u0131ndan bu yana AVM cirolar\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr bir toparlanma ve y\u00fckseli\u015f oldu\u011funun alt\u0131n\u0131 \u00e7izmek isterim.<\/h4>\n

Bir yandan ciro y\u00fckselirken di\u011fer taraftan AVM ziyaret\u00e7ilerinin say\u0131s\u0131nda dalgalanma oldu\u011fu anla\u015f\u0131l\u0131yor. 19 May\u0131s\u2019\u0131n Cuma g\u00fcn\u00fcne rastlamas\u0131 sebebiyle ziyaret\u00e7i say\u0131s\u0131nda bir azalma olmas\u0131 normal. Benzer bir etkiyi Haziran ay\u0131 endeksinde Ramazan Bayram\u0131 i\u00e7in de ya\u015fayabiliriz. Buna ra\u011fmen ciro\/ziyaret\u00e7i oran\u0131nda y\u00fckselme oldu\u011fu, bunun da metrekare verimlili\u011fine olumlu yans\u0131d\u0131\u011f\u0131n\u0131 belirtmek gerekiyor. T\u00fcketicilerin organize pazar yerlerinde kendilerini daha rahat hissettikleri, bu sebeple daha rahat para harcad\u0131klar\u0131n\u0131 g\u00f6rebiliyoruz.\u201d<\/h4>\n

Detayl\u0131 bilgi i\u00e7in:<\/strong><\/h4>\n

Bersay \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131<\/h4>\n

G\u00f6knur Acar<\/h4>\n

goknur.acar@bersay.com.tr<\/a><\/h4>\n

+90 553 604 64 10<\/a><\/h4>\n

Nihan Karak\u00f6z B\u00fcy\u00fckkezer<\/h4>\n

nihan.karakoz@bersay.com.tr<\/a><\/h4>\n

+90 553 531 95 31<\/a><\/h4>\n

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi Hakk\u0131nda<\/strong><\/h4>\n

AVM Sekt\u00f6r\u00fcne sorumlu liderlik yapmak ve sekt\u00f6r\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fimine katk\u0131da bulunmak amac\u0131yla 2009 Mart ay\u0131nda 16 kurucu \u00fcyeyle yola \u00e7\u0131kan AYD, (Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi) bug\u00fcn \u00fcyelerinin kontrol\u00fcndeki AVM\u2019ler ile sekt\u00f6r\u00fcn % 70\u2018inden fazlas\u0131n\u0131 temsil etmektedir.<\/i><\/h4>\n

AYD T\u00fcrkiye\u2019de takriben 53,5 milyar dolarl\u0131k yat\u0131r\u0131m\u0131 ve 480 bin nitelikli istihdam\u0131 temsil etmektedir. \u00d6zellikle son 10 y\u0131lda T\u00fcrkiye ekonomisinin d\u00f6rd\u00fcnc\u00fc b\u00fcy\u00fck sekt\u00f6r\u00fc haline gelmi\u015f olan Perakende Sekt\u00f6r\u00fc ve AVM\u2019ler birlikte \u00fclke ekonomisine yerli ve yabanc\u0131 yat\u0131r\u0131mc\u0131lar olarak \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131rlar.<\/i><\/h4>\n

AYD, Al\u0131\u015fveri\u015f Merkezlerinin, t\u00fcketicilere keyifli al\u0131\u015fveri\u015f imk\u00e2n\u0131 veren, perakende sekt\u00f6r\u00fcne katma de\u011fer yaratan, kent ile b\u00fct\u00fcnle\u015fen ve d\u00fcnya standartlar\u0131nda mek\u00e2nlar olmas\u0131n\u0131 sa\u011flamak amac\u0131 ile perakendeciler, t\u00fcketiciler ve sekt\u00f6rel \u00e7\u00f6z\u00fcm ortakl\u0131klar\u0131 ile birlikte perakende sekt\u00f6r\u00fcn\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fimine katk\u0131da bulunmak \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir.<\/i><\/h4>\n

www.ayd.org.tr<\/a><\/strong><\/u><\/h4>\n

Akademetre Hakk\u0131nda<\/strong><\/h4>\n

T\u00fcrkiye\u2019nin yerli sermaye ile kurulu en b\u00fcy\u00fck ara\u015ft\u0131rma \u015firketlerinden olan Akademetre Research & Strategic Planning, yerel kodlar\u0131n yakla\u015f\u0131m\u0131yla tasarlanan ara\u015ft\u0131rma modelleri ile etkinlik alan\u0131n\u0131 \u00fclke d\u0131\u015f\u0131na \u00e7\u0131kararak firma \u00f6zelliklerine uygun stratejik \u00e7\u00f6z\u00fcmlerle m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaktad\u0131r. Akademetre, kal\u0131pla\u015fm\u0131\u015f yakla\u015f\u0131mlara son vererek, bilginin daha etkin ve yetkin kullan\u0131m\u0131na olanak tan\u0131mak, yarat\u0131c\u0131 ve sonu\u00e7 odakl\u0131 ara\u015ft\u0131rma y\u00f6ntemleri geli\u015ftirmek amac\u0131yla 2000 y\u0131l\u0131nda kurulmu\u015ftur.<\/i><\/h4>\n

Akademetre, pazar ve pazarlama ara\u015ft\u0131rmalar\u0131 ba\u015fta olmak \u00fczere, genellikle ara\u015ft\u0131rmay\u0131 isteyen firman\u0131n pazar ortam\u0131n\u0131 tan\u0131mlayabilmesi, pazar\u0131n tehditlerini ve f\u0131rsatlar\u0131n\u0131 belirleyebilmesi ve rekabet avantaj\u0131 yaratacak konumlar\u0131 tespit edebilmesini sa\u011flayan verilerin elde edilebilmesini ama\u00e7lamaktad\u0131r. Bu noktada hangi \u00fcr\u00fcn veya hizmetlerin pazara sunulmas\u0131 gerekti\u011fi, pazara ula\u015fabilmek i\u00e7in hangi kanallar\u0131n var oldu\u011funun tespiti, hangi ni\u015f pazar\u0131n se\u00e7ilmesi gerekti\u011fi gibi konular\u0131 ortaya \u00e7\u0131karma amac\u0131 ta\u015f\u0131maktad\u0131r.<\/i><\/h4>\n

Pazarda halihaz\u0131rda faaliyet g\u00f6steren rakip firmalar\u0131n \u00fcr\u00fcn ve \u00f6zellikleri, bunlar\u0131n hedef t\u00fcketicileri ile ilgili davran\u0131\u015flar\u0131 ortaya \u00e7\u0131karmaktad\u0131r. Akademetre\u2019nin ortaya koydu\u011fu stratejiler, \u00e7ok y\u00f6nl\u00fc olarak firmalar\u0131n pazarla ilgili b\u00fct\u00fcn davran\u0131\u015flar\u0131n\u0131n ayr\u0131nt\u0131lar\u0131yla ele al\u0131nd\u0131\u011f\u0131 planlamalard\u0131r. Bu do\u011frultuda T\u00fcrkiye\u2019de etkinlik g\u00f6steren ulusal ve uluslararas\u0131 \u015firketlerin \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak hizmet verir. Akademik ara\u015ft\u0131rma y\u00f6ntemlerini ya\u015fama ge\u00e7irerek, her soruna ili\u015fkin ayr\u0131 bir model olu\u015fturan Akademetre, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 sahip oldu\u011fu know-how ile kar\u015f\u0131la\u015ft\u0131r\u0131labilmekte ve T\u00fcrkiye ve b\u00f6lgesel de\u011ferlendirmelerle desteklemektedir.<\/i><\/h4>\n

www.akademetre.com<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

May\u0131s ay\u0131nda AVM\u2019lerde ciro endeksi Ramazan ay\u0131n\u0131n ba\u015flamas\u0131yla ge\u00e7ti\u011fimiz y\u0131la oranla %10,2 artt\u0131\u2026 Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) ile Akademetre Research taraf\u0131ndan ortakla\u015fa olu\u015fturulan AVM Endeksi\u2019nin May\u0131s ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi, 2017 May\u0131s d\u00f6neminde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde y\u00fczde […]<\/p>\n","protected":false},"author":1,"featured_media":15899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[221,26,97,5388],"tags":[11148,352,11022,11159,316,96],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/15898"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15898"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/15898\/revisions"}],"predecessor-version":[{"id":15900,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/15898\/revisions\/15900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/15899"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}