{"id":15226,"date":"2017-06-06T11:56:10","date_gmt":"2017-06-06T08:56:10","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=15226"},"modified":"2018-07-05T16:46:18","modified_gmt":"2018-07-05T13:46:18","slug":"avm-ciro-endeksi-nisanda-yuzde-14-ile-yukseliste","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=15226","title":{"rendered":"AVM Ciro Endeksi Nisan\u2019da y\u00fczde 14 ile Y\u00fckseli\u015fte"},"content":{"rendered":"

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\nAl\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi ile Akademetre Research taraf\u0131ndan ortakla\u015fa olu\u015fturulan AVM Endeksi\u2019nin Nisan ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi 2017 Nisan d\u00f6neminde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde y\u00fczde 14,2 art\u0131\u015f kaydederek 208 puana ula\u015ft\u0131.<\/h4>\n

AVM\u2019lerde kiralanabilir alan (m\u00b2) ba\u015f\u0131na d\u00fc\u015fen cirolar Nisan 2017\u2019de \u0130stanbul\u2019da 912 TL, Anadolu\u2019da 715 TL olarak ger\u00e7ekle\u015fti. T\u00fcrkiye geneli metrekare verimlili\u011fi ise Nisan 2017\u2019de 794 TL\u2019ye y\u00fckseldi.<\/h4>\n

Uzun soluklu lider Ayakkab\u0131 \u2013 \u00c7anta, Nisan ay\u0131nda yerini Hipermarkete b\u0131rakt\u0131\u2026<\/strong><\/h4>\n

Kategoriler baz\u0131nda en y\u00fcksek ciro art\u0131\u015f\u0131, hipermarket kategorisinde ya\u015fand\u0131. Hipermarket kategorisi ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 28,4\u2019l\u00fck art\u0131\u015f kaydederek uzun zamand\u0131r lider koltu\u011funda yer alan ayakkab\u0131 \u2013 \u00e7anta kategorisini geride b\u0131rakt\u0131.<\/h4>\n

Ge\u00e7ti\u011fimiz y\u0131l\u0131n Nisan ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda AVM\u2019lerdeki yiyecek kategori cirolar\u0131 y\u00fczde 14,6, teknoloji kategori cirolar\u0131 y\u00fczde 13,9, ayakkab\u0131-\u00e7anta kategori cirolar\u0131 y\u00fczde 13,5 ve giyim kategori cirolar\u0131 ise y\u00fczde 13,2 art\u0131\u015f g\u00f6sterdi. Uzun zamand\u0131r dalgal\u0131 bir seyir g\u00f6steren di\u011fer* alanlar kategori cirolar\u0131 ise y\u00fczde 20,1\u2019lik art\u0131\u015f kaydetti.<\/h4>\n

Ziyaret Say\u0131s\u0131 Endeksi<\/strong><\/h4>\n

Nisan 2017 verileri bir \u00f6nceki d\u00f6nemin ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ziyaret say\u0131s\u0131 endeksinde y\u00fczde 1\u2019lik bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6zlemlendi.<\/h4>\n

AVM Endeksi Nisan 2017 sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren AYD Ba\u015fkan\u0131 Hulusi Belg\u00fc<\/strong>: <\/strong><\/span>\u201cNisan ay\u0131nda d\u00f6viz kurlar\u0131nda ya\u015fanan rahatlama, hem ithalat yapan hem de d\u00f6viz \u00fczerinden verilen kiralar nedeniyle sorun ya\u015fad\u0131klar\u0131n\u0131 payla\u015fan perakendecilerimize nefes ald\u0131rd\u0131.<\/h4>\n

Ek olarak Nisan ay\u0131nda AVM endeksinde hepimize umut veren geli\u015fmeler g\u00f6r\u00fcn\u00fcyor. Ziyaret\u00e7i say\u0131s\u0131ndaki azalan art\u0131\u015fa ra\u011fmen ciro endeksi ve kiralanabilir alanlarda ya\u015fanan art\u0131\u015f ziyaret\u00e7ilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131nda AVM\u2019leri tercih ettiklerini ortaya koyuyor. Kategoriler baz\u0131nda aylard\u0131r sakinli\u011fini koruyan Di\u011fer* kategorisi de h\u0131zl\u0131 bir ivmeyle y\u00fckseli\u015fe ge\u00e7ti. Bu durum ziyaret\u00e7ilerinin AVM\u2019leri yaln\u0131zca giyim ve hipermarket al\u0131\u015fveri\u015fleri d\u0131\u015f\u0131nda da tercih ettiklerinin g\u00f6stergesi.<\/h4>\n

Di\u011fer yandan Hipermarket kategorisinin uzun zamand\u0131r zirvede yer alan Ayakkab\u0131 \u2013 \u00c7anta kategorisinin yerini almas\u0131 da ziyaret\u00e7ilerin AVM\u2019leri her \u015feyi bir arada bulduklar\u0131 sosyal alanlar olarak benimsedikleri g\u00f6r\u00fc\u015f\u00fcn\u00fc destekler nitelikte\u201d de\u011ferlendirmelerinde bulundu.<\/h4>\n

Prof. Dr. Emre Alkin<\/strong> ise Nisan ay\u0131 endeksine ili\u015fkin a\u015fa\u011f\u0131daki de\u011ferlendirmelerde bulundu: \u201cMart ay\u0131 ile ilgili de\u011ferlendirmemde, AVM ciro endeksindeki g\u00f6zle g\u00f6r\u00fcl\u00fcr y\u00fckseli\u015fin, al\u0131\u015fveri\u015f merkezlerindeki ma\u011faza y\u00f6neticileri ve m\u00fc\u015fterilerle yapt\u0131\u011f\u0131m birebir sohbetlerle de teyit etti\u011fimi s\u00f6ylemi\u015ftim. \u00d6n\u00fcm\u00fczdeki aylarda da bu y\u00fckseli\u015fin devam etmesinin y\u00fcksek bir ihtimal oldu\u011funun alt\u0131n\u0131 \u00e7izmi\u015ftim. Nisan ay\u0131nda AVM Ciro endeksinin bir \u00f6nceki y\u0131la g\u00f6re \u00e7ift haneli b\u00fcy\u00fcmesi bu analizin do\u011fru oldu\u011funu g\u00f6steriyor.<\/h4>\n

\u0130lgin\u00e7 ve \u00f6nemli geli\u015fme \u015fu: Nisan ay\u0131nda hipermarket kategorisinde en y\u00fcksek ciro art\u0131\u015f\u0131 kaydedilmi\u015f. Mart ay\u0131nda performansta \u00fcst s\u0131ralarda bulunmayan bu kategorideki geli\u015fmeyi birka\u00e7 a\u00e7\u0131dan de\u011ferlendirebiliriz.<\/h4>\n

Hipermarket ve Teknoloji kategorilerinin ilk 3 s\u0131rada yer almas\u0131, ziyaret\u00e7ilerin AVM’leri sadece \u2018zaman ge\u00e7irme\u2019 veya \u2018moral d\u00fczeltme\u2019 i\u00e7in gezmediklerini, giderek \u2018her \u015feyin \u00e7\u00f6z\u00fcm\u00fc\u2019 olarak g\u00f6rd\u00fcklerini bize anlat\u0131yor.<\/h4>\n

Daha \u00f6nceki aylar\u0131n \u00f6nde gelen kategorileri ayakkab\u0131-\u00e7anta ve giyimin 4. ve 5. s\u0131raya d\u00fc\u015ft\u00fckleri de g\u00f6zden ka\u00e7mamal\u0131. \u2018Moral D\u00fczeltme\u2019 e\u011filiminin yava\u015flad\u0131\u011f\u0131n\u0131 buradan da anlayabiliriz. Yiyecek, Nisan ay\u0131nda ikinci s\u0131rada yer al\u0131rken, AVM’lerin se\u00e7enek zenginli\u011fine de i\u015faret etmi\u015f oluyor.<\/h4>\n

Ziyaret say\u0131s\u0131ndaki art\u0131\u015f\u0131n %1 gibi m\u00fctevaz\u0131 bir art\u0131\u015f g\u00f6stermesi de ziyret\u00e7ilerin geride b\u0131rakt\u0131\u011f\u0131m\u0131z d\u00f6neme g\u00f6re AVM’lerde ki\u015fi ba\u015f\u0131na t\u00fcketimi art\u0131rd\u0131klar\u0131n\u0131 g\u00f6stermekte.<\/h4>\n

Ramazan Ay\u0131 sebebiyle bu trendin, yava\u015flasa da devam edece\u011fini tahmin ediyorum.\u201d<\/a><\/h4>\n

Detayl\u0131 Bilgi i\u00e7in;<\/strong><\/h4>\n

Bersay \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131<\/h4>\n

G\u00f6knur Acar<\/h4>\n

goknur.acar@bersay.com.tr<\/a><\/h4>\n

+90 553 604 64 10<\/a><\/h4>\n

Nihan Karak\u00f6z B\u00fcy\u00fckkezer<\/h4>\n

nihan.karakoz@bersay.com.tr<\/a><\/h4>\n

+90 553 531 95 31<\/a><\/h4>\n

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi Hakk\u0131nda<\/strong><\/h4>\n

AVM Sekt\u00f6r\u00fcne sorumlu liderlik yapmak ve sekt\u00f6r\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fimine katk\u0131da bulunmak amac\u0131yla 2009 Mart ay\u0131nda 16 kurucu \u00fcyeyle yola \u00e7\u0131kan AYD, (Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi) bug\u00fcn \u00fcyelerinin kontrol\u00fcndeki AVM\u2019ler ile sekt\u00f6r\u00fcn % 70\u2018inden fazlas\u0131n\u0131 temsil etmektedir.<\/i><\/h4>\n

AYD T\u00fcrkiye\u2019de takriben 53,5 milyar dolarl\u0131k yat\u0131r\u0131m\u0131 ve 480 bin nitelikli istihdam\u0131 temsil etmektedir. \u00d6zellikle son 10 y\u0131lda T\u00fcrkiye ekonomisinin d\u00f6rd\u00fcnc\u00fc b\u00fcy\u00fck sekt\u00f6r\u00fc haline gelmi\u015f olan Perakende Sekt\u00f6r\u00fc ve AVM\u2019ler birlikte \u00fclke ekonomisine yerli ve yabanc\u0131 yat\u0131r\u0131mc\u0131lar olarak \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131rlar.<\/i><\/h4>\n

AYD, Al\u0131\u015fveri\u015f Merkezlerinin, t\u00fcketicilere keyifli al\u0131\u015fveri\u015f imk\u00e2n\u0131 veren, perakende sekt\u00f6r\u00fcne katma de\u011fer yaratan, kent ile b\u00fct\u00fcnle\u015fen ve d\u00fcnya standartlar\u0131nda mek\u00e2nlar olmas\u0131n\u0131 sa\u011flamak amac\u0131 ile perakendeciler, t\u00fcketiciler ve sekt\u00f6rel \u00e7\u00f6z\u00fcm ortakl\u0131klar\u0131 ile birlikte perakende sekt\u00f6r\u00fcn\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fimine katk\u0131da bulunmak \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir.<\/i><\/h4>\n

www.ayd.org.tr<\/a><\/strong><\/u><\/h4>\n

Akademetre Hakk\u0131nda<\/strong><\/h4>\n

T\u00fcrkiye\u2019nin yerli sermaye ile kurulu en b\u00fcy\u00fck ara\u015ft\u0131rma \u015firketlerinden olan Akademetre Research & Strategic Planning, yerel kodlar\u0131n yakla\u015f\u0131m\u0131yla tasarlanan ara\u015ft\u0131rma modelleri ile etkinlik alan\u0131n\u0131 \u00fclke d\u0131\u015f\u0131na \u00e7\u0131kararak firma \u00f6zelliklerine uygun stratejik \u00e7\u00f6z\u00fcmlerle m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaktad\u0131r. Akademetre, kal\u0131pla\u015fm\u0131\u015f yakla\u015f\u0131mlara son vererek, bilginin daha etkin ve yetkin kullan\u0131m\u0131na olanak tan\u0131mak, yarat\u0131c\u0131 ve sonu\u00e7 odakl\u0131 ara\u015ft\u0131rma y\u00f6ntemleri geli\u015ftirmek amac\u0131yla 2000 y\u0131l\u0131nda kurulmu\u015ftur.<\/i><\/h4>\n

Akademetre, pazar ve pazarlama ara\u015ft\u0131rmalar\u0131 ba\u015fta olmak \u00fczere, genellikle ara\u015ft\u0131rmay\u0131 isteyen firman\u0131n pazar ortam\u0131n\u0131 tan\u0131mlayabilmesi, pazar\u0131n tehditlerini ve f\u0131rsatlar\u0131n\u0131 belirleyebilmesi ve rekabet avantaj\u0131 yaratacak konumlar\u0131 tespit edebilmesini sa\u011flayan verilerin elde edilebilmesini ama\u00e7lamaktad\u0131r. Bu noktada hangi \u00fcr\u00fcn veya hizmetlerin pazara sunulmas\u0131 gerekti\u011fi, pazara ula\u015fabilmek i\u00e7in hangi kanallar\u0131n var oldu\u011funun tespiti, hangi ni\u015f pazar\u0131n se\u00e7ilmesi gerekti\u011fi gibi konular\u0131 ortaya \u00e7\u0131karma amac\u0131 ta\u015f\u0131maktad\u0131r.<\/i><\/h4>\n

Pazarda halihaz\u0131rda faaliyet g\u00f6steren rakip firmalar\u0131n \u00fcr\u00fcn ve \u00f6zellikleri, bunlar\u0131n hedef t\u00fcketicileri ile ilgili davran\u0131\u015flar\u0131 ortaya \u00e7\u0131karmaktad\u0131r. Akademetre\u2019nin ortaya koydu\u011fu stratejiler, \u00e7ok y\u00f6nl\u00fc olarak firmalar\u0131n pazarla ilgili b\u00fct\u00fcn davran\u0131\u015flar\u0131n\u0131n ayr\u0131nt\u0131lar\u0131yla ele al\u0131nd\u0131\u011f\u0131 planlamalard\u0131r. Bu do\u011frultuda T\u00fcrkiye\u2019de etkinlik g\u00f6steren ulusal ve uluslararas\u0131 \u015firketlerin \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak hizmet verir. Akademik ara\u015ft\u0131rma y\u00f6ntemlerini ya\u015fama ge\u00e7irerek, her soruna ili\u015fkin ayr\u0131 bir model olu\u015fturan Akademetre, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 sahip oldu\u011fu know-how ile kar\u015f\u0131la\u015ft\u0131r\u0131labilmekte ve T\u00fcrkiye ve b\u00f6lgesel de\u011ferlendirmelerle desteklemektedir.<\/i><\/h4>\n

www.akademetre.com<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi ile Akademetre Research taraf\u0131ndan ortakla\u015fa olu\u015fturulan AVM Endeksi\u2019nin Nisan ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi 2017 Nisan d\u00f6neminde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ve enflasyondan ar\u0131nd\u0131r\u0131lmadan incelendi\u011finde y\u00fczde 14,2 art\u0131\u015f kaydederek 208 puana ula\u015ft\u0131. AVM\u2019lerde kiralanabilir alan (m\u00b2) ba\u015f\u0131na d\u00fc\u015fen cirolar Nisan […]<\/p>\n","protected":false},"author":1,"featured_media":15227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[221,5217,97,5388],"tags":[59,8609,11364,6021,11376,11138,8610,11095],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/15226"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15226"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/15226\/revisions"}],"predecessor-version":[{"id":15228,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/15226\/revisions\/15228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/15227"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}