{"id":13278,"date":"2017-04-12T14:28:08","date_gmt":"2017-04-12T11:28:08","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=13278"},"modified":"2018-07-05T16:24:47","modified_gmt":"2018-07-05T13:24:47","slug":"daikin-turkiyedeki-hizli-buyumesini-surduruyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=13278","title":{"rendered":"DAIKIN T\u00dcRK\u0130YE\u2019DEK\u0130 HIZLI B\u00dcY\u00dcMES\u0130N\u0130 S\u00dcRD\u00dcR\u00dcYOR"},"content":{"rendered":"

\"Daikin_Hendek___retim_Tesisleri\"<\/h4>\n

\u0130KL\u0130MLEND\u0130RMEN\u0130N JAPON DEV\u0130 DAIKIN T\u00dcRK\u0130YE\u2019DEK\u0130 HIZLI B\u00dcY\u00dcMES\u0130N\u0130 S\u00dcRD\u00dcR\u00dcYOR<\/strong><\/h4>\n

Daikin cirosunu y\u00fczde 34 art\u0131rd\u0131,
\n2020 hedeflerini b\u00fcy\u00fctt\u00fc<\/strong><\/h4>\n

\u0130klimlendirme sekt\u00f6r\u00fcn\u00fcn lider \u015firketi Daikin, 2016 mali y\u0131l sonu\u00e7lar\u0131na g\u00f6re y\u00fczde 34 b\u00fcy\u00fcme kaydetti. Daikin T\u00fcrkiye CEO\u2019su Hasan \u00d6nder, 1 milyar liraya ula\u015fan ciro ile birlikte, \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131n 1.019 ki\u015fiye, ihracat\u0131n da 100 milyon dolara ula\u015ft\u0131\u011f\u0131n\u0131 belirtirken, \u201cAr-Ge ve inovasyon faaliyetlerimizin sonu\u00e7lar\u0131n\u0131 alaca\u011f\u0131m\u0131z 2017 y\u0131l\u0131nda da \u00e7ift haneli b\u00fcy\u00fcyerek, ihracattaki iddiam\u0131z\u0131 art\u0131raca\u011f\u0131z. Fusion 20 hedeflerimiz do\u011frultusunda 2020\u2019ye haz\u0131r\u0131z\u201d dedi.<\/strong><\/h4>\n

Do\u011frudan yat\u0131r\u0131mc\u0131 olarak T\u00fcrkiye\u2019de faaliyet g\u00f6stermeye ba\u015flad\u0131\u011f\u0131 Temmuz 2011\u2019den bu yana sekt\u00f6r ortalamas\u0131n\u0131n \u00e7ok \u00fczerinde b\u00fcy\u00fcme performans\u0131 sergileyen Daikin, nisan ay\u0131 itibariyle tamamlad\u0131\u011f\u0131 2016 y\u0131l\u0131 faaliyet sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 34 b\u00fcy\u00fcme ile toplam cirosu 1 milyar liraya ula\u015fan Daikin, 2017 y\u0131l\u0131 i\u00e7in de y\u00fczde 18 b\u00fcy\u00fcme hedefi belirledi.<\/h4>\n

Daikin\u2019in son 5 y\u0131lda T\u00fcrkiye\u2019de h\u0131zl\u0131 bir b\u00fcy\u00fcme performans\u0131 g\u00f6sterdi\u011fine dikkat \u00e7eken Daikin T\u00fcrkiye CEO\u2019su Hasan \u00d6nder, \u201cYa\u015fanan onca s\u0131k\u0131nt\u0131ya ve zorlu\u011fa kar\u015f\u0131n, T\u00fcrkiye\u2019ye duydu\u011fumuz g\u00fcven ile planlar\u0131m\u0131zdan vazge\u00e7meden hedefledi\u011fimiz b\u00fcy\u00fcmeyi yakalad\u0131k\u201d dedi. \u00d6nder, sonu\u00e7lara ili\u015fkin \u015fu bilgileri verdi: \u201cBir \u00f6nceki y\u0131l, 756 milyon lira olan ciromuz 2016 mali y\u0131l\u0131 sonunda y\u00fczde 34 art\u0131\u015fla 1 milyar liraya ula\u015ft\u0131. Daikin T\u00fcrkiye olarak faaliyete ge\u00e7ti\u011fimiz 2010 y\u0131l\u0131nda bu rakam 202 milyon TL. idi. O g\u00fcnden bu yana y\u00fczde 10 civar\u0131nda olan sekt\u00f6r ortalamas\u0131n\u0131n \u00e7ok \u00e7ok \u00fczerinde performans g\u00f6stererek, 5 y\u0131lda 5 kat b\u00fcy\u00fcme kaydettik. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck 500 sanayi kurulu\u015fu aras\u0131na girdi\u011fimiz bu d\u00f6nemde \u00fclke ekonomisine katk\u0131m\u0131z\u0131 da en \u00fcst seviyeye ta\u015f\u0131d\u0131k. Bu \u00e7al\u0131\u015fmalar\u0131n sonucunda \u00e7al\u0131\u015fan say\u0131m\u0131z 2011 y\u0131l\u0131nda 550 ki\u015fi iken, 2016 sonunda 1.019 ki\u015filik bir kadroya ula\u015ft\u0131k. \u0130hracat\u0131m\u0131z ise 2011 y\u0131l\u0131nda 10 milyon dolar seviyesinde iken 2016 sonunda 100 milyon dolara ula\u015ft\u0131.\u201d<\/h4>\n

2016 y\u0131l\u0131n\u0131n, \u00f6ng\u00f6r\u00fclenin \u00e7ok \u00f6tesinde farkl\u0131 ve zorlu bir y\u0131l oldu\u011funu hat\u0131rlatan \u00d6nder, \u201cAsl\u0131nda 2016 bizim i\u00e7in Avrupa ile e\u015f zamanl\u0131 g\u00fcndeme ald\u0131\u011f\u0131m\u0131z Fusion 20 hedeflerimiz do\u011frultusunda 2020 y\u0131l\u0131 hedeflerimiz i\u00e7in bir yeniden yap\u0131lanma y\u0131l\u0131yd\u0131. Bir yandan Fusion 20 i\u00e7in haz\u0131rlan\u0131rken di\u011fer yandan hem \u00fclkemizdeki hem de ABD se\u00e7imleri, Brexit, m\u00fclteci krizi, Suriye\u2019de ya\u015fanan \u00e7at\u0131\u015fmalar gibi bir dizi olay\u0131n ekonomi, d\u00f6viz kurlar\u0131, arz ve talep gibi ekonomik veriler \u00fczerindeki etkilerini bertaraf edecek aksiyonlar\u0131 devreye ald\u0131k. \u00dcstelik 2016 y\u0131l\u0131nda m\u00fccadele etmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z ekonomik k\u0131r\u0131lganl\u0131klar\u0131n \u00e7ok \u00f6tesinde, t\u00fcm toplumumuzu derinden sarsan, bir daha ya\u015fanmamas\u0131n\u0131 diledi\u011fimiz bir darbe giri\u015fimi ve hepimizi \u00fcz\u00fcnt\u00fcye bo\u011fan ter\u00f6r sald\u0131r\u0131lar\u0131 ya\u015fad\u0131k. Ancak t\u00fcm bu ya\u015fananlar bizi yolumuzdan al\u0131koymad\u0131. Asla umutsuzlu\u011fa d\u00fc\u015fmememiz gerekti\u011fi d\u00fc\u015f\u00fcncesi ile hemen toparland\u0131k, i\u015fimize odakland\u0131k ve bu \u00fclkeye, i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z topluma en b\u00fcy\u00fck faydam\u0131z\u0131n \u00e7al\u0131\u015fmak, daha \u00e7ok \u00e7al\u0131\u015fmak, i\u015fimizi yapmak, hem de en iyi \u015fekilde yapmak oldu\u011fu bilinci ile hareket ettik. Bir\u00e7ok yat\u0131r\u0131mc\u0131n\u0131n aksine Daikin bu d\u00f6nemde \u00fclkesine g\u00fcvenerek, ba\u015fta fabrikam\u0131z olmak \u00fczere planlad\u0131\u011f\u0131m\u0131z t\u00fcm yat\u0131r\u0131mlar\u0131m\u0131za h\u0131z kesmeden devam etti. Bunun sonucunda 2016 y\u0131l\u0131nda hedeflerimizi yakalarken, 2017 ve 2020 y\u0131llar\u0131na ili\u015fkin \u00f6ng\u00f6r\u00fclerimizi de b\u00fcy\u00fcme \u00fczerine kurduk.\u201d<\/h4>\n

2020 C\u0130RO HEDEF\u0130 1.644 M\u0130LYON L\u0130RA<\/strong><\/h4>\n

Daikin\u2019in 2017 mali y\u0131l\u0131na ili\u015fkin b\u00fcy\u00fcme hedefini yine sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde y\u00fczde 18 olarak belirlediklerini a\u00e7\u0131klayan \u00d6nder, Fusion 20 hedeflerini ise \u015f\u00f6yle s\u0131ralad\u0131: \u201c94 y\u0131ll\u0131k k\u00f6kl\u00fc ge\u00e7mi\u015fi ile bug\u00fcn iklimlendirme sekt\u00f6r\u00fcn\u00fcn lider kurulu\u015fu olan Daikin, t\u00fcm d\u00fcnyada 2020 y\u0131l\u0131na ili\u015fkin b\u00fcy\u00fck bir yap\u0131lanma i\u00e7inde. Biz de bu do\u011frultuda hedeflerimizi g\u00fcncelledik; 2020 y\u0131l\u0131nda ciromuzu 1.644 milyon TL.\u2019ye, istihdam\u0131m\u0131z\u0131 1.500 ki\u015fiye, ihracat\u0131m\u0131z\u0131 da 300 milyon dolara \u00e7\u0131karacak Fusion 20 program\u0131m\u0131z\u0131 devreye soktuk. Ar-Ge ve inovasyon yat\u0131r\u0131mlar\u0131m\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 almaya ba\u015flayaca\u011f\u0131m\u0131z 2017 y\u0131l\u0131 ile birlikte, bir dizi yenili\u011fe imza ataca\u011f\u0131z. Bu d\u00f6nemde \u00f6zellikle ihracatta b\u00fcy\u00fck hamle yapmaya haz\u0131rlan\u0131yoruz. Hendek tesislerimizde \u00fcretilen 300 bin adet klimay\u0131 Daikin Group b\u00fcnyesindeki \u00fclkelere ihra\u00e7 ediyoruz ve hedeflerimiz daha da b\u00fcy\u00fck. Yeni d\u00f6nemde kliman\u0131n yan\u0131 s\u0131ra kombi ve radyat\u00f6r ihracat\u0131nda da daha etkin olaca\u011f\u0131z. \u015eu anda 44 \u00fclkeye ihracat ger\u00e7ekle\u015ftiriyoruz. 2020 hedeflerimiz aras\u0131nda ihracat tutar\u0131 ile birlikte ihracat yap\u0131lan \u00fclke say\u0131s\u0131n\u0131 ve Hendek tesislerimizde \u00fcretilen \u00fcr\u00fcn gam\u0131n\u0131 geni\u015fletmek de yer al\u0131yor.\u201d<\/h4>\n

SO\u011eUTMADAK\u0130 \u0130DD\u0130A ISITMAYA DA TA\u015eINDI<\/strong><\/h4>\n

Bu y\u0131l ayr\u0131ca Daikin\u2019in so\u011futmadaki iddias\u0131n\u0131 \u0131s\u0131tmaya da ta\u015f\u0131yarak tarihinde bir ilke imza att\u0131\u011f\u0131na dikkat \u00e7eken \u00d6nder, \u201c\u0130lk Daikin markal\u0131 kombiyi Hendek\u2019teki \u00fcretim tesislerimizde geli\u015ftirip, \u00fcrettik. Daikin gibi d\u00fcnyan\u0131n 145 \u00fclkesinde faaliyet g\u00f6steren 94 y\u0131ll\u0131k bir iklimlendirme devinin, ilk kombisini T\u00fcrkiye\u2019deki fabrikam\u0131zda \u00fcretmi\u015f olmaktan b\u00fcy\u00fck bir mutluluk ve gurur duyuyoruz. Segmentinin \u2018en k\u00fc\u00e7\u00fck hacimli\u2019 cihaz\u0131 olarak da ayr\u0131 bir ilke sahip olan Daikin Kombi\u2019yi T\u00fcrkiye ile e\u015f zamanl\u0131 olarak Avrupa\u2019da sat\u0131\u015fa sunduk. Planlar\u0131m\u0131z aras\u0131nda Avrupa\u2019ya 100 bin adet kombi ihra\u00e7 etmek yer al\u0131yor. Boyutlar\u0131 kadar kullan\u0131c\u0131 ve \u00e7evre dostu \u00f6zellikleri ile sekt\u00f6r\u00fcne yeni bir soluk getiren Daikin Kombi ile kombi ihracat\u0131ndaki iddiam\u0131z\u0131 da yukar\u0131 ta\u015f\u0131d\u0131k. Halen \u00c7in pazar\u0131na kombi ihra\u00e7 edebilen bir \u015firketiz. 2017 y\u0131l\u0131nda Rusya pazar\u0131na \u00f6zel \u00e7ift baca \u00e7\u0131k\u0131\u015fl\u0131 kombi gibi cihazlar\u0131m\u0131zla \u0131s\u0131tmadaki iddiam\u0131z\u0131 farkl\u0131 pazarlara da ta\u015f\u0131yaca\u011f\u0131z. Bug\u00fcne kadar oldu\u011fu gibi bundan sonra da sekt\u00f6r\u00fcm\u00fcze ve \u00fclkemize de\u011fer katmaya devam edece\u011fiz.\u201d<\/h4>\n","protected":false},"excerpt":{"rendered":"

\u0130KL\u0130MLEND\u0130RMEN\u0130N JAPON DEV\u0130 DAIKIN T\u00dcRK\u0130YE\u2019DEK\u0130 HIZLI B\u00dcY\u00dcMES\u0130N\u0130 S\u00dcRD\u00dcR\u00dcYOR Daikin cirosunu y\u00fczde 34 art\u0131rd\u0131, 2020 hedeflerini b\u00fcy\u00fctt\u00fc \u0130klimlendirme sekt\u00f6r\u00fcn\u00fcn lider \u015firketi Daikin, 2016 mali y\u0131l sonu\u00e7lar\u0131na g\u00f6re y\u00fczde 34 b\u00fcy\u00fcme kaydetti. Daikin T\u00fcrkiye CEO\u2019su Hasan \u00d6nder, 1 milyar liraya ula\u015fan ciro ile birlikte, \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131n 1.019 ki\u015fiye, ihracat\u0131n da 100 milyon dolara ula\u015ft\u0131\u011f\u0131n\u0131 belirtirken, \u201cAr-Ge ve […]<\/p>\n","protected":false},"author":1,"featured_media":13279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[26],"tags":[6782,556,2659,11196,316,96],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/13278"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13278"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/13278\/revisions"}],"predecessor-version":[{"id":13280,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/13278\/revisions\/13280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/13279"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}