{"id":13000,"date":"2017-04-05T11:47:15","date_gmt":"2017-04-05T08:47:15","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=13000"},"modified":"2018-07-05T16:21:09","modified_gmt":"2018-07-05T13:21:09","slug":"subat-ayi-avm-endeksi","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=13000","title":{"rendered":"\u015eubat ay\u0131 AVM endeksi"},"content":{"rendered":"

\"avm<\/h3>\n

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD)<\/strong> ile Akademetre Research<\/strong> taraf\u0131ndan olu\u015fturulan AVM Endeksi\u2019nin \u015eubat ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi, 2017 \u015eubat d\u00f6neminde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 3,4 oran\u0131nda art\u0131\u015f kaydederek 184 puana ula\u015ft\u0131.<\/h3>\n

Sekt\u00f6re ait ciro endeksi, Anadolu ve \u0130stanbul’un GLA b\u00fcy\u00fckl\u00fckleri a\u011f\u0131rl\u0131kland\u0131rarak hesaplanm\u0131\u015ft\u0131r.<\/h4>\n

AVM\u2019lerde kiralanabilir alan (m2) ba\u015f\u0131na d\u00fc\u015fen cirolar \u015eubat 2017\u2019de \u0130stanbul\u2019da 794 TL, Anadolu\u2019da 639 TL olarak ger\u00e7ekle\u015fti. T\u00fcrkiye geneli metrekare verimlili\u011fi ise \u015eubat 2017\u2019de 701 TL\u2019ye ula\u015ft\u0131.<\/h4>\n

Ayakkab\u0131-\u00e7anta kategorisi \u015eubat ay\u0131nda ciro art\u0131\u015f\u0131nda yine lider…<\/strong><\/h3>\n

\nKategoriler baz\u0131nda en y\u00fcksek ciro art\u0131\u015f, \u015eubat ay\u0131nda yine ayakkab\u0131-\u00e7anta kategorisinde ya\u015fand\u0131 ve ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 14\u2019l\u00fck art\u0131\u015f kaydetti.<\/h4>\n

Ge\u00e7ti\u011fimiz y\u0131l\u0131n \u015eubat ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda AVM\u2019lerdeki Di\u011fer* alanlar kategori cirosunda y\u00fczde 6, giyim kategori cirosunda y\u00fczde 4, yiyecek kategori cirosunda y\u00fczde 2 art\u0131\u015f g\u00f6sterirken teknoloji kategori cirosunda y\u00fczde 4, hipermarket kategori cirosunda ise y\u00fczde 5 d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131.<\/h4>\n

Ziyaret Say\u0131s\u0131 Endeksi<\/strong><\/h3>\n

\u015eubat 2017 verileri bir \u00f6nceki d\u00f6nemin ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ziyaret say\u0131s\u0131 endeksinde y\u00fczde 5,7\u2019lik bir d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131\u011f\u0131 g\u00f6zlemlendi.<\/h4>\n

AVM Endeksi Ocak 2017 sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren <\/i>AYD Ba\u015fkan\u0131 Hulusi Belg\u00fc: <\/span><\/strong>\u201c2017\u2019nin perakende sekt\u00f6r\u00fcndeki ekonomik dalgalanmalarla ge\u00e7en ilk iki ay\u0131ndaki ciro endeksi, Ocak ay\u0131ndaki d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn ard\u0131ndan \u015eubat ay\u0131nda ya\u015fanan art\u0131\u015f ile birlikte organize perakendenin toparlanmaya ba\u015flad\u0131\u011f\u0131na i\u015faret ediyor. Ancak art\u0131\u015f hala enflasyonun alt\u0131nda.<\/i><\/h4>\n

Di\u011fer yandan turizmde de geli\u015fmeye ihtiyac\u0131m\u0131z oldu\u011fu a\u015fikar. Yerli t\u00fcketici bir \u015fekilde al\u0131\u015fveri\u015fine devam ediyor, ancak turist say\u0131s\u0131n\u0131n d\u00fc\u015fmesi hem giri\u015f say\u0131lar\u0131n\u0131 hem de cirolar\u0131 olumsuz etkiliyor.<\/i><\/h4>\n

Ayn\u0131 \u015fekilde bilhassa elektronik aletlerde, kozmetikte var olan taksitlendirme s\u0131n\u0131rlamalar\u0131n\u0131n alt\u0131n\u0131 bir kez daha \u00e7izmekte fayda var. Kategori baz\u0131nda bir inceleme yapt\u0131\u011f\u0131m\u0131zda ayakkab\u0131 \u2013 \u00e7anta kategorisi aylard\u0131r oldu\u011fu gibi yine y\u00fckselen grafi\u011fini s\u00fcrd\u00fcr\u00fcyor. Ziyaret say\u0131s\u0131nda ya\u015fanan azalmaya ra\u011fmen, ciro endeksinin y\u00fckselmesini; AVM\u2019lere gelen ziyaret\u00e7i profilinin t\u00fcketim al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirdi\u011fi, AVM\u2019lerden yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015fi miktar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 ve dolayl\u0131 olarak metrekare verimlili\u011finin de art\u0131\u015f\u0131na olanak sa\u011flad\u0131\u011f\u0131 \u015feklinde yorumlamak m\u00fcmk\u00fcn<\/i>\u201d \u015feklinde konu\u015ftu.<\/h4>\n

Prof. Dr. Emre Alkin<\/strong><\/span> rapora ili\u015fkin \u015fu a\u00e7\u0131klamalarda bulundu: \u201c<\/strong><\/span>AVM Ciro Endeksi\u2019nin \u015eubat ay\u0131nda y\u00fckselmi\u015f olmas\u0131, benim de bir\u00e7ok sekt\u00f6rde g\u00f6zledi\u011fim toparlanmay\u0131 teyit eder nitelikte. Ocak ay\u0131ndan sonra, cirolar\u0131n genelde y\u00fckselmi\u015f olmas\u0131 olumlu bir geli\u015fme olarak de\u011ferlendirilmeli.<\/i><\/h4>\n

Ziyaret\u00e7i say\u0131s\u0131n\u0131n aydan aya d\u00fc\u015fmesine ra\u011fmen cirolar\u0131n y\u00fckselmesi, metrekare verimlili\u011fini art\u0131ran bir geli\u015fme olarak g\u00f6ze \u00e7arparken, \u015eubat ay\u0131n\u0131n \u2018ko\u015fan mallar\u0131\u2019 yine ayakkab\u0131 ve \u00e7anta olmu\u015f. \u00dcstelik bu kategorilerde cirolar %14 civar\u0131nda artm\u0131\u015f. Asl\u0131nda bu durum AVM ziyaret\u00e7ilerinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak kadar, moral d\u00fczeltmek amac\u0131yla da AVM\u2019lere geldiklerini g\u00f6steriyor. Teknoloji ve Hipermarket’teki d\u00fc\u015f\u00fc\u015f bu d\u00fc\u015f\u00fcncemi kan\u0131tlar nitelikte. Ayakkab\u0131 ve \u00e7antadaki ciro y\u00fckseli\u015fi mevsimsel olarak d\u00fc\u015f\u00fcn\u00fclse bile, \u00fcst \u00fcste birka\u00e7 ayd\u0131r birincili\u011fi kapt\u0131rmamalar\u0131 bundan sonraki aylar i\u00e7in de bir i\u015faret.<\/i><\/h4>\n

Hayat pahal\u0131l\u0131\u011f\u0131n\u0131n \u00f6zellikle g\u0131da ve temizlik maddelerinde etkili olmas\u0131 ve d\u00f6viz kurlar\u0131n\u0131n elektronik e\u015fya talebini do\u011frudan etkilemesi sebebiyle bu kategorilerdeki ciro d\u00fc\u015f\u00fc\u015fleri hem do\u011fal hem de anlaml\u0131. Yaz aylar\u0131na kadar burada cirolar\u0131n dalgalanaca\u011f\u0131n\u0131 s\u00f6ylemek yanl\u0131\u015f olmayacakt\u0131r. Gelirdeki sert d\u00fc\u015f\u00fc\u015fler veya hayat pahal\u0131l\u0131\u011f\u0131ndaki sert y\u00fckseli\u015fler t\u00fcketicilerin kalite ve hijyenden \u00f6d\u00fcn vermelerine yol a\u00e7t\u0131\u011f\u0131 bilinen bir ger\u00e7ek. Dolay\u0131s\u0131yla ciro d\u00fc\u015f\u00fc\u015flerinin bir k\u0131sm\u0131 da daha hesapl\u0131 \u00fcr\u00fcnlerin tercih edilmesi olabilir.<\/i><\/h4>\n

\u00d6zetle, enflasyon ve i\u015fsizli\u011fin y\u00fckseldi\u011fi bir d\u00f6nemde AVM Ciro Endeksi\u2019nin artmas\u0131, t\u00fcketicilerin al\u0131\u015fveri\u015f tercihlerinde giderek daha fazla \u2018organize pazarlar\u0131\u2019 tercih etti\u011fini g\u00f6steriyor.<\/i>\u201d<\/h4>\n

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi Hakk\u0131nda<\/strong><\/h3>\n

AVM Sekt\u00f6r\u00fcne sorumlu liderlik yapmak ve sekt\u00f6r\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fimine katk\u0131da bulunmak amac\u0131yla 2009 Mart ay\u0131nda 16 kurucu \u00fcyeyle yola \u00e7\u0131kan AYD, (Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi) bug\u00fcn \u00fcyelerinin kontrol\u00fcndeki AVM\u2019ler ile sekt\u00f6r\u00fcn % 70\u2018inden fazlas\u0131n\u0131 temsil etmektedir.<\/i><\/h4>\n

AYD T\u00fcrkiye\u2019de takriben 53,5 milyar dolarl\u0131k yat\u0131r\u0131m\u0131 ve 480 bin nitelikli istihdam\u0131 temsil etmektedir. \u00d6zellikle son 10 y\u0131lda T\u00fcrkiye ekonomisinin d\u00f6rd\u00fcnc\u00fc b\u00fcy\u00fck sekt\u00f6r\u00fc haline gelmi\u015f olan Perakende Sekt\u00f6r\u00fc ve AVM\u2019ler birlikte \u00fclke ekonomisine yerli ve yabanc\u0131 yat\u0131r\u0131mc\u0131lar olarak \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131rlar. <\/i>AYD, Al\u0131\u015fveri\u015f Merkezlerinin, t\u00fcketicilere keyifli al\u0131\u015fveri\u015f imk\u00e2n\u0131 veren, perakende sekt\u00f6r\u00fcne katma de\u011fer yaratan, kent ile b\u00fct\u00fcnle\u015fen ve d\u00fcnya standartlar\u0131nda mek\u00e2nlar olmas\u0131n\u0131 sa\u011flamak amac\u0131 ile perakendeciler, t\u00fcketiciler ve sekt\u00f6rel \u00e7\u00f6z\u00fcm ortakl\u0131klar\u0131 ile birlikte perakende sekt\u00f6r\u00fcn\u00fcn sa\u011fl\u0131kl\u0131 geli\u015fimine katk\u0131da bulunmak \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir.<\/i><\/h4>\n

www.ayd.org.tr<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) ile Akademetre Research taraf\u0131ndan olu\u015fturulan AVM Endeksi\u2019nin \u015eubat ay\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Her ay d\u00fczenli olarak yay\u0131nlanan verilere g\u00f6re ciro endeksi, 2017 \u015eubat d\u00f6neminde bir \u00f6nceki y\u0131l\u0131n ayn\u0131 ay\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 3,4 oran\u0131nda art\u0131\u015f kaydederek 184 puana ula\u015ft\u0131. Sekt\u00f6re ait ciro endeksi, Anadolu ve \u0130stanbul’un GLA b\u00fcy\u00fckl\u00fckleri a\u011f\u0131rl\u0131kland\u0131rarak hesaplanm\u0131\u015ft\u0131r. […]<\/p>\n","protected":false},"author":1,"featured_media":13001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[221,26,5217,97,5388],"tags":[59,7398,7399,994,11364,7400,11159,11416,11368],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/13000"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13000"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/13000\/revisions"}],"predecessor-version":[{"id":13002,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/13000\/revisions\/13002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/13001"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}