{"id":12727,"date":"2017-03-29T11:20:20","date_gmt":"2017-03-29T08:20:20","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=12727"},"modified":"2018-07-05T16:17:33","modified_gmt":"2018-07-05T13:17:33","slug":"12727","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=12727","title":{"rendered":""},"content":{"rendered":"

\"I\u0307STANBUL<\/h2>\n

\u0130stanbul’daki ofis piyasas\u0131nda\u00a0hareketlenme var. Hareketlenmenin nedeni ise pazardaki bo\u015f ofislerin artmas\u0131 ve fiyatlardaki d\u00fc\u015f\u00fc\u015f olarak g\u00f6r\u00fcl\u00fcyor.<\/h2>\n
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\u0130stanbul\u2019da ofis piyasas\u0131nda hareketlenme ya\u015fand\u0131. Bunun nedeni yeni yabanc\u0131 yat\u0131r\u0131mlar de\u011fil, fiyatlardaki d\u00fc\u015f\u00fc\u015f\u00fc f\u0131rsat olarak de\u011ferlendiren \u015firketlerin pazarl\u0131k masas\u0131na oturmas\u0131. \u0130stanbul\u2019un merkezi i\u015f alanlar\u0131nda bo\u015f ofislerin oran\u0131 %17\u2019ye ula\u015f\u0131rken dip nokta i\u00e7in 12 ayl\u0131k s\u00fcre\u00e7 oldu\u011fu vurgulan\u0131yor.<\/h4>\n

\"3-istanbul-300x250\"<\/a>JLL T\u00fcrkiye\u2019nin operasyon direkt\u00f6rl\u00fc\u011f\u00fcne ocak ay\u0131nda Rusya\u2019dan transfer edilen Franc Neal, bug\u00fcnlerde en yo\u011fun i\u015flerinin \u201cf\u0131rsatlar\u0131 de\u011ferlendirmek\u201d oldu\u011funu anlatt\u0131. Kontrat yenileme bug\u00fcn\u00fcn en \u00f6nemli trendi. Neal, \u0130stanbul\u2019da ofis kiralar\u0131ndaki d\u00fc\u015f\u00fc\u015f ile pek \u00e7ok \u015firketin \u015fartlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in pazarl\u0131k masas\u0131na oturdu\u011funu s\u00f6yledi. Bu kapsamda bug\u00fcnlerde eski ofislerden yenilere ge\u00e7i\u015fler oldu\u011fu gibi, daha uygun kiralara daha geni\u015f ofislere ta\u015f\u0131nanlar da var.<\/h4>\n

Neal, \u201cDaha az kira verdi\u011fi daha modern ofislere ge\u00e7me \u015fans\u0131 bulmak bug\u00fcn i\u00e7in m\u00fcmk\u00fcn. Ta\u015f\u0131nmak i\u00e7in \u00e7ok do\u011fru zaman\u201d dedi. Pek \u00e7ok \u015firket bu f\u0131rsat\u0131 de\u011ferlendiriyor. Neal, kendilerine gelen \u00f6nemli bir talebin de daha k\u00fc\u00e7\u00fck ofislere ge\u00e7i\u015f oldu\u011funu anlat\u0131rken, \u201cEkonomi i\u00e7in \u015firketlerin k\u00fc\u00e7\u00fclmesi elbette iyi de\u011fil ama bu da bir talep yarat\u0131yor\u201d dedi.<\/h4>\n

Pazarl\u0131klar, \u015fartlar konusunda da s\u00fcr\u00fcyor. Neal eskiden ofis tutuldu\u011funda ofise dair yap\u0131lan t\u00fcm yat\u0131r\u0131mlar kirac\u0131n\u0131n y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcyken, \u015fimdi masraflar\u0131 ofis sahibinin payla\u015fabildi\u011fini anlatt\u0131. Ge\u00e7en y\u0131l \u0130stanbul\u2019da merkezi ofislerde JLL gibi profesyonel hizmet \u015firketinden yard\u0131m alarak 118 ta\u015f\u0131nma olmu\u015f. Bu y\u0131l da en az bu kadarl\u0131k ta\u015f\u0131nma beklendi\u011fini s\u00f6yleyen Neal, \u201cDaha yeni iki proje ald\u0131k\u201d dedi. Ofis piyasas\u0131nda bir di\u011fer trend, daha esnek \u00e7al\u0131\u015fmaya uygun ofisler. Neal, global \u015firketlerin yan\u0131 s\u0131ra b\u00fcy\u00fck T\u00fcrk \u015firketlerin de bu trende uydu\u011funu anlatt\u0131.<\/h4>\n

Belirsizli\u011fi y\u00f6netemezsiniz<\/h2>\n

Neal\u2019e T\u00fcrkiye\u2019nin Bat\u0131 ile geriliminin do\u011frudan yabanc\u0131 yat\u0131r\u0131ma etkisine dair g\u00f6zlemlerini sorduk. Neal, \u201cElbette etkiledi, bunu 2016’da net olarak g\u00f6rd\u00fck. Bu b\u00fcy\u00fck ihtimalle devam edecek\u201d dedi. Neal, \u201c\u015eu anda t\u00fcm i\u015fadamlar\u0131 iki farkl\u0131 plan \u00f6nlerinde; bekliyorlar. \u015eu anda kimse karar alm\u0131yor. Belirsizli\u011fi y\u00f6netemezsiniz. Sadece riskleri y\u00f6netebilirsiniz. Orada da alaca\u011f\u0131n\u0131z risk belirlidir. Aksi halde, yeni bir yat\u0131r\u0131m i\u00e7in ‘bekleyelim’ dersiniz. Belirli bir noktada talep bir seviyeye ula\u015facak ve i\u015f d\u00fcnyas\u0131 karar almak durumunda kalacak\u201d dedi.<\/h4>\n

Rusya\u2019n\u0131n 1.5 y\u0131l gerisindeyiz<\/h2>\n

Peki ne zaman? Neal, bir \u00f6nceki \u00e7al\u0131\u015fma yeri Rusya\u2019dan \u00f6rnek vererek yan\u0131tlad\u0131: \u201cSon iki y\u0131lda Rusya\u2019da s\u0131k\u0131nt\u0131l\u0131 bir d\u00f6nem ge\u00e7ti. Her \u015fey durdu. Hangi y\u00f6nde ilerlenece\u011fini \u00f6ng\u00f6rmek m\u00fcmk\u00fcn de\u011fildi. \u015eimdi hareket ba\u015flad\u0131. T\u00fcrkiye, o saatin 1.5 y\u0131l gerisinde. Gelecek y\u0131l her \u015feyin stabilize olaca\u011f\u0131n\u0131 ve yat\u0131r\u0131mc\u0131lar\u0131n gelmeye ba\u015flayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyorum.\u201d<\/h4>\n

Bo\u015f ofislerin oran\u0131 y\u00fczde 17<\/h2>\n

\u0130stanbul\u2019da merkezi b\u00f6lgelerdeki ofislerin y\u00fczde 17\u2019si bo\u015f bug\u00fcn. Bu oran\u0131n Moskova\u2019da da ayn\u0131 seviyede oldu\u011funu anlatan Neal, \u201cOnlar y\u00fczde 28 bo\u015fluktan buraya geldi. Toparlanma yolundalar. Bunu bir saat gibi d\u00fc\u015f\u00fcn\u00fcrseniz \u0130stanbul\u2019da ofis dolulu\u011fu saat 3\u2019\u00fc g\u00f6steriyor ve doluluk d\u00fc\u015f\u00fcyor. Daha d\u00fc\u015f\u00fc\u015fte gidecek yol var. Moskova ise \u00e7\u0131k\u0131\u015fta. Onlar dipten d\u00f6nd\u00fc, \u0130stanbul ise dibi g\u00f6rmedi.\u201d Ne zaman dip noktaya geliriz? Neal\u2019a g\u00f6re dibi g\u00f6rmek i\u00e7in 12 ila 18 ayl\u0131k bir s\u00fcre olabilir. En uygun al\u0131\u015fveri\u015f \u201cdip\u201dte yap\u0131l\u0131yor ama Neal, dip noktaya gelindi\u011finde en iyi ofislerin \u00e7oktan t\u00fckenmi\u015f olaca\u011f\u0131n\u0131 da vurguluyor. \u201cO nedenle ta\u015f\u0131nmak i\u00e7in \u015fimdi \u00e7ok iyi bir zaman. Bu tip d\u00f6nemler \u015firketler i\u00e7in \u00f6nemli f\u0131rsatlar yarat\u0131r; patlama d\u00f6neminde yapamayacaklar\u0131n\u0131z\u0131 yapabilirsiniz. \u201d<\/h4>\n

TL\u2019ye ge\u00e7meyip hedge ediyorlar<\/h2>\n

Rusya\u2019da da bu s\u00fcre\u00e7te ciddi bir deval\u00fcasyon ya\u015fand\u0131\u011f\u0131n\u0131 ve orada da m\u00fclk sahiplerinin m\u00fc\u015fterilerin kur riskini payla\u015fma \u00f6nerisiyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 anlatan Neal, “Kur riskini hedge etmek daha \u00e7ok tercih ediliyor” dedi.<\/h4>\n

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D\u00fcnya \/ \u00d6zlem ERM\u0130\u015e BEYHAN<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul’daki ofis piyasas\u0131nda\u00a0hareketlenme var. Hareketlenmenin nedeni ise pazardaki bo\u015f ofislerin artmas\u0131 ve fiyatlardaki d\u00fc\u015f\u00fc\u015f olarak g\u00f6r\u00fcl\u00fcyor. \u0130stanbul\u2019da ofis piyasas\u0131nda hareketlenme ya\u015fand\u0131. Bunun nedeni yeni yabanc\u0131 yat\u0131r\u0131mlar de\u011fil, fiyatlardaki d\u00fc\u015f\u00fc\u015f\u00fc f\u0131rsat olarak de\u011ferlendiren \u015firketlerin pazarl\u0131k masas\u0131na oturmas\u0131. \u0130stanbul\u2019un merkezi i\u015f alanlar\u0131nda bo\u015f ofislerin oran\u0131 %17\u2019ye ula\u015f\u0131rken dip nokta i\u00e7in 12 ayl\u0131k s\u00fcre\u00e7 oldu\u011fu vurgulan\u0131yor. JLL T\u00fcrkiye\u2019nin […]<\/p>\n","protected":false},"author":1,"featured_media":12728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[221,5217,97,5388],"tags":[298,11571,73,7221,7219,7220,316,96],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/12727"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12727"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/12727\/revisions"}],"predecessor-version":[{"id":12729,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/12727\/revisions\/12729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/12728"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}