{"id":10560,"date":"2017-01-24T16:09:49","date_gmt":"2017-01-24T13:09:49","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=10560"},"modified":"2018-07-05T15:50:51","modified_gmt":"2018-07-05T12:50:51","slug":"oyak-dacia-ve-nissani-da-uretmek-istiyor","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=10560","title":{"rendered":"OYAK, Dacia ve Nissan’\u0131 da \u00fcretmek istiyor"},"content":{"rendered":"

Otomotiv sekt\u00f6r\u00fcnde Oyak Renault ve Renault Mais ile faaliyet g\u00f6steren OYAK Grubu, ata\u011fa ge\u00e7ti.<\/h2>\n
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\nOtomotiv sekt\u00f6r\u00fcnde Oyak Renault ve Renault Mais ile faaliyet g\u00f6steren OYAK Grubu, ata\u011fa ge\u00e7ti. 2016 ortalar\u0131ndan itibaren \u015fekillenen yeni vizyon ve y\u00f6netim stratejisi paralelinde y\u00f6netilmeye ba\u015flanan OYAK, Frans\u0131z orta\u011f\u0131 Renault Grubu’nu T\u00fcrkiye’de daha fazla yat\u0131r\u0131m yapmaya davet etti. OYAK’\u0131n otomotiv sekt\u00f6r\u00fc vizyonunu Renault Mais Genel M\u00fcd\u00fcr\u00fc ve CEO’su Berk \u00c7a\u011fda\u015f anlatt\u0131. OYAK’\u0131n Frans\u0131z orta\u011f\u0131 Renault’nun d\u00fcnyadaki en \u00f6nemli markalardan biri oldu\u011funu s\u00f6yleyen \u00c7a\u011fda\u015f, Renault Grubu Ba\u015fkan\u0131 Carlos Ghosn’un T\u00fcrkiye’ye \u00f6nem verdi\u011fini ve g\u00fcvendi\u011fini ifade etti. Renault Grubu’nun b\u00fcnyesinde Renault markas\u0131 d\u0131\u015f\u0131nda Nissan ve Dacia oldu\u011funu hat\u0131rlatan \u00c7a\u011fda\u015f, “Biz orta\u011f\u0131m\u0131zla birlikte T\u00fcrkiye’de \u00fcretilen ve sat\u0131lan ara\u00e7lar\u0131n adet ve \u00e7e\u015fitlili\u011fini art\u0131rmak, Renault Grup b\u00fcnyesinde yer alan di\u011fer markalar\u0131n da T\u00fcrkiye’de \u00fcretim yapabilmesine y\u00f6nelik \u00e7al\u0131\u015fma yapmak arzusunday\u0131z. Bunu da orta\u011f\u0131m\u0131zla s\u00fcrekli payla\u015f\u0131yoruz” \u015feklinde konu\u015ftu.<\/div>\n<\/div>\n

YATIRIMA HAZIRIZ
\nOYAK Grubu olarak her t\u00fcrl\u00fc yat\u0131r\u0131m\u0131 yapmaya haz\u0131r olduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen \u00c7a\u011fda\u015f, \u015f\u00f6yle devam etti: “Biz OYAK Grubu olarak \u00fclkemizdeki otomotiv sanayi a\u00e7\u0131s\u0131ndan, ihracat hedeflerimiz a\u00e7\u0131s\u0131ndan bunu bir gereklilik ve \u00f6dev olarak g\u00f6r\u00fcyoruz. Oyak Renault Bursa fabrikalar\u0131m\u0131z 360 bin adet ara\u00e7 ve motor \u00fcretim kapasitesiyle T\u00fcrkiye’deki en b\u00fcy\u00fck \u00f6l\u00e7ekli tesislerden biri. \u00dcretim, istihdam, ihracat ve yerlilik oran\u0131n\u0131n art\u0131r\u0131lmas\u0131 noktas\u0131nda haz\u0131r\u0131z.”<\/p>\n

TALEPTE RAD\u0130KAL DE\u011e\u0130\u015e\u0130M
\n\u00d6n\u00fcm\u00fczdeki 10-15 y\u0131lda otomotiv talebinin radikal anlamda de\u011fi\u015fece\u011fine inand\u0131klar\u0131n\u0131 s\u00f6yleyen \u00c7a\u011fda\u015f, \u015funlar\u0131 anlatt\u0131: “Hem d\u00fcnyada hem de T\u00fcrkiye’de otomotiv talebi \u00f6n\u00fcm\u00fczdeki y\u0131llarda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fecek. \u00c7\u00fcnk\u00fc art\u0131k \u00e7evre kirlili\u011fi, do\u011fan\u0131n korunmas\u0131, fosil yak\u0131tl\u0131 ara\u00e7lardan, elektrikli ara\u00e7lara do\u011fru y\u00f6nelen yeni bir talep trendi yaratacakt\u0131r.
\nDaha ekonomik, daha kolay eri\u015filebilen, daha k\u00fc\u00e7\u00fck motorlu ama daha teknolojik ara\u00e7lar insanlar\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde tercih fakt\u00f6rleri olacak.”<\/p>\n

BAY\u0130LERE F\u0130NANSMAN DESTE\u011e\u0130
\nS\u0131n\u0131rl\u0131 say\u0131da bayide \u00e7al\u0131\u015fan ‘Bayi ve Stok Finansman\u0131’ sistemini hayata ge\u00e7ireceklerini anlatan \u00c7a\u011fda\u015f, bayilere m\u00fcjde verdi:
\n“Bayilerimizi finansal a\u00e7\u0131dan rahatlatmak i\u00e7in ne gerekiyorsa yapaca\u011f\u0131z. \u00c7\u00fcnk\u00fc benim inanc\u0131ma g\u00f6re bilan\u00e7onuzun y\u00fczde 80’ini bayiler olu\u015fturur. Onlar iyi ve sa\u011fl\u0131kl\u0131 ise siz de iyi ve sa\u011fl\u0131kl\u0131s\u0131n\u0131zd\u0131r.
\nBayi \u00f6rg\u00fct\u00fc ‘size ra\u011fmen de\u011fil, sizle birlikte’ bu i\u015fi kendini adayarak yapmal\u0131. \u0130\u015f y\u00f6netim sistemleri uygulamas\u0131, \u00f6zkaynaklar\u0131n\u0131n g\u00fc\u00e7lendirilmesi a\u00e7\u0131s\u0131ndan da bayilerimize gereken deste\u011fi verece\u011fiz.”<\/p>\n

ELEKTR\u0130KL\u0130 OTO HIZLI GEL\u0130\u015eECEK
\nElektrikli ara\u00e7lar\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde fosil yak\u0131tl\u0131 ara\u00e7lara g\u00f6re daha h\u0131zl\u0131 ivmeyle geli\u015fece\u011finden s\u00f6z eden \u00c7a\u011fda\u015f, “Bu ka\u00e7\u0131n\u0131lmaz.
\nBu sebeple T\u00fcrkiye’de otomotiv kullan\u0131c\u0131lar\u0131n\u0131n da bilin\u00e7lendirilmesi gerekecek.
\nBiz Mais olarak \u00f6n\u00fcm\u00fczdeki d\u00f6nemde, orta\u011f\u0131m\u0131z Renault’nun \u00f6zellikle elektrikli ara\u00e7lar alan\u0131ndaki tecr\u00fcbe ve teknoloji \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc T\u00fcrk otomotiv piyasas\u0131na yans\u0131tmaya \u00e7al\u0131\u015faca\u011f\u0131z” dedi.<\/p>\n

F\u0130LO A\u011eIRLI\u011eI AZALACAK
\nRenault ‘un sat\u0131\u015flar\u0131ndaki filo a\u011f\u0131rl\u0131\u011f\u0131n\u0131 zamanla d\u00fc\u015f\u00fcrmek istediklerini kaydeden \u00c7a\u011fda\u015f, y\u00fczde 70’lerde olan filo oran\u0131n\u0131 bir ka\u00e7 y\u0131l i\u00e7inde y\u00fczde 40’lara kadar d\u00fc\u015f\u00fcrmeyi hedeflediklerini s\u00f6yledi. \u00c7a\u011fda\u015f, \u015f\u00f6yle devam etti: “Filoda bu hedefin ba\u015far\u0131lmas\u0131yla k\u00e2rl\u0131l\u0131k anlam\u0131nda da \u00f6nemli bir yol kat etmi\u015f olaca\u011f\u0131z. Pazar pay\u0131 \u00f6nemli, ama birinci \u00f6nceli\u011fimiz k\u00e2rl\u0131 bir \u015firket olmak.”<\/p>\n

PAZAR PAYI HEDEF\u0130 % 18
\n2917’de\u00a0otomotiv pazar\u0131nda d\u00fc\u015f\u00fc\u015f beklediklerini s\u00f6yleyen \u00c7a\u011fda\u015f, “Ancak biz d\u00fc\u015fen pazarda yeni pazar pay\u0131 kazanmay\u0131 hedefliyoruz.
\nSat\u0131\u015f hedefimiz 160 bin adet. Pazar pay\u0131 hedefimiz ise y\u00fczde 18’i ge\u00e7mek” dedi.<\/p>\n

MARKA \u0130MAJINI Y\u00dcKSELTECEK
\nMarka imaj\u0131na dikkat \u00e7eken \u00c7a\u011fda\u015f, “Hedefimiz ciro ve k\u00e2r a\u00e7\u0131s\u0131ndan daha dengeli b\u00fcy\u00fcyen bir \u015firket haline d\u00f6n\u00fc\u015fmek. Bu a\u015famada \u00f6zenli ve \u00e7ok dikkatle korumam\u0131z gereken sahip oldu\u011fumuz Renault ve Dacia markalar\u0131n\u0131n imaj\u0131d\u0131r” dedi.<\/p>\n

UFUK SANDIK-SABAH GAZETES\u0130\u00a0<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Otomotiv sekt\u00f6r\u00fcnde Oyak Renault ve Renault Mais ile faaliyet g\u00f6steren OYAK Grubu, ata\u011fa ge\u00e7ti. Otomotiv sekt\u00f6r\u00fcnde Oyak Renault ve Renault Mais ile faaliyet g\u00f6steren OYAK Grubu, ata\u011fa ge\u00e7ti. 2016 ortalar\u0131ndan itibaren \u015fekillenen yeni vizyon ve y\u00f6netim stratejisi paralelinde y\u00f6netilmeye ba\u015flanan OYAK, Frans\u0131z orta\u011f\u0131 Renault Grubu’nu T\u00fcrkiye’de daha fazla yat\u0131r\u0131m yapmaya davet etti. OYAK’\u0131n otomotiv sekt\u00f6r\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":10561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5215],"tags":[11195,5423,6381,11442,316,96],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10560"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10560"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10560\/revisions"}],"predecessor-version":[{"id":10562,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10560\/revisions\/10562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/10561"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}