{"id":10520,"date":"2017-01-24T12:51:07","date_gmt":"2017-01-24T09:51:07","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=10520"},"modified":"2018-07-05T15:50:14","modified_gmt":"2018-07-05T12:50:14","slug":"gsm-operatorlerinin-telefon-satislari-rekora-kostu","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=10520","title":{"rendered":"GSM operat\u00f6rlerinin telefon sat\u0131\u015flar\u0131 rekora ko\u015ftu"},"content":{"rendered":"

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Cep telefonuna taksit yasa\u011f\u0131, GSM operat\u00f6rlerinin kontratl\u0131 cihaz sat\u0131\u015flar\u0131na ilgiyi art\u0131rd\u0131. GSM operat\u00f6rlerinin telefon sat\u0131\u015flar\u0131 2016`da rekor k\u0131rd\u0131.<\/h2>\n

Mobil \u0130leti\u015fim Ara\u00e7lar\u0131 ve Bilgi Teknolojileri \u0130\u015f Adamlar\u0131 Derne\u011fine (MOB\u0130SAD) g\u00f6re 2015’te GSM operat\u00f6rlerinin telefon sat\u0131\u015f\u0131 4,3 milyonu bulurken bu rakam 2016’da 6 milyonun \u00fczerine \u00e7\u0131karak rekor k\u0131rd\u0131.<\/p>\n

Bankac\u0131l\u0131k D\u00fczenleme ve Denetleme Kurumunun (BDDK), tasarruflar\u0131 art\u0131rmak amac\u0131yla 1 \u015eubat 2014’ten itibaren cep telefonu sat\u0131\u015f\u0131nda kredi kart\u0131na taksitli sat\u0131\u015f\u0131 tamamen yasaklamas\u0131n\u0131n \u00fczerinden 3 y\u0131la yak\u0131n bir s\u00fcre ge\u00e7erken bu durum t\u00fcketicilerin telefon sat\u0131n ald\u0131\u011f\u0131 kanallardaki tercihlerini de de\u011fi\u015ftirdi.<\/p>\n

Taksitli telefon almak isteyen t\u00fcketiciler art\u0131k GSM operat\u00f6rlerinin kampanyal\u0131, kontratl\u0131 cihaz sat\u0131\u015flar\u0131na y\u00f6neliyor.<\/p>\n

AA muhabirinin sorular\u0131n\u0131 yan\u0131tlayan MOB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sinan Ek\u015fi, \u00f6zellikle cep telefonlar\u0131na getirilen taksit yasa\u011f\u0131n\u0131n da etkisiyle yasal yollardan cep telefonu almak isteyen t\u00fcketicilerin \u00e7o\u011funlu\u011funun GSM operat\u00f6rlerinden kontrat dahilinde al\u0131m yapmay\u0131 tercih etti\u011fini s\u00f6yledi.<\/p>\n

GSM operat\u00f6rlerinin kampanyal\u0131, kontratl\u0131 cihaz sat\u0131\u015flar\u0131n\u0131n 2013 y\u0131l\u0131nda 1 milyon 850 bin olarak ger\u00e7ekle\u015fti\u011fi bilgisini veren Ek\u015fi, bu rakam\u0131n 2014’te 3 milyon 400 bin, 2015’te ise 4 milyon 300 bin oldu\u011funu kaydetti.<\/p>\n

Ek\u015fi, 2016 y\u0131l\u0131nda ise bu rakam\u0131n 6 milyon adedin \u00fczerinde ger\u00e7ekle\u015firken, \u015fimdiye kadar ula\u015f\u0131lan en y\u00fcksek rakam oldu\u011funu dile getirdi.<\/p>\n

‘KA\u00c7AK VE YOLCU BERABER\u0130NDE GET\u0130R\u0130LEN TELEFON ADED\u0130 4 M\u0130LYONA ULA\u015eTI’<\/strong><\/p>\n

MOB\u0130SAD Ba\u015fkan\u0131 Ek\u015fi, e\u011fer kredi kart\u0131na taksit yasa\u011f\u0131nda herhangi bir de\u011fi\u015fiklik olmazsa 2017 y\u0131l\u0131nda operat\u00f6r kontratl\u0131 telefon sat\u0131\u015flar\u0131n\u0131n 6,5-7 milyon civar\u0131nda olmas\u0131n\u0131 tahmin ettiklerini s\u00f6yledi.<\/p>\n

\u00c7\u0131k\u0131\u015f noktas\u0131 gelir yaratmaktan ziyade abone sadakat y\u00f6netimi olan bu enstr\u00fcman\u0131n her ge\u00e7en sene daha da b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc vurgulayan Ek\u015fi, “Ge\u00e7ti\u011fimiz y\u0131l toplam pazar\u0131n y\u00fczde 30’unun \u00fczerinde bir pay\u0131 operat\u00f6rlerin kontratl\u0131 sat\u0131\u015flar\u0131 olu\u015fturdu, 2017’de ise bu oran\u0131n y\u00fczde 40 civar\u0131nda ger\u00e7ekle\u015fmesini bekliyoruz.” diye konu\u015ftu.<\/p>\n

Ek\u015fi, 2015’te kay\u0131tl\u0131 kanal sat\u0131\u015f adetleri 14,5 milyon iken, ka\u00e7ak ve yolcu beraberinde gelen telefonlar\u0131n 2,5 milyon adedi buldu\u011funu an\u0131msatt\u0131.<\/p>\n

Kay\u0131tl\u0131 kanal sat\u0131\u015f adetlerinin 2016 y\u0131l\u0131nda azal\u0131\u015f g\u00f6stererek 12 milyona geriledi\u011fine i\u015faret eden Ek\u015fi, buna kar\u015f\u0131l\u0131k ka\u00e7ak ve yolcu beraberinde getirilen telefon adetlerinin artarak 4 milyona ula\u015ft\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n

Ek\u015fi, T\u00fcrkiye’de kay\u0131tl\u0131 olarak sat\u0131lan telefonlar\u0131n 2016’daki ortalama sat\u0131\u015f fiyat\u0131n\u0131n bin 395 lira, toplam y\u0131ll\u0131k cironun ise 16,7 milyar lira olarak hesapland\u0131\u011f\u0131na dikkati \u00e7ekerek, “Kay\u0131t d\u0131\u015f\u0131 ve yolcu beraberindeki cihazlar\u0131 da dahil edersek, bu ortalama rakam bin 560 liraya, y\u0131ll\u0131k ciro ise 25 milyar liraya \u00e7\u0131kmaktad\u0131r.” ifadelerini kulland\u0131.<\/p>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cep telefonuna taksit yasa\u011f\u0131, GSM operat\u00f6rlerinin kontratl\u0131 cihaz sat\u0131\u015flar\u0131na ilgiyi art\u0131rd\u0131. GSM operat\u00f6rlerinin telefon sat\u0131\u015flar\u0131 2016`da rekor k\u0131rd\u0131. Mobil \u0130leti\u015fim Ara\u00e7lar\u0131 ve Bilgi Teknolojileri \u0130\u015f Adamlar\u0131 Derne\u011fine (MOB\u0130SAD) g\u00f6re 2015’te GSM operat\u00f6rlerinin telefon sat\u0131\u015f\u0131 4,3 milyonu bulurken bu rakam 2016’da 6 milyonun \u00fczerine \u00e7\u0131karak rekor k\u0131rd\u0131. Bankac\u0131l\u0131k D\u00fczenleme ve Denetleme Kurumunun (BDDK), tasarruflar\u0131 art\u0131rmak amac\u0131yla […]<\/p>\n","protected":false},"author":1,"featured_media":10521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[5213],"tags":[6371,11111,11098,11339,7506,6370,316],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10520"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10520"}],"version-history":[{"count":1,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10520\/revisions"}],"predecessor-version":[{"id":10522,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10520\/revisions\/10522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/10521"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}