{"id":10164,"date":"2017-01-11T13:34:01","date_gmt":"2017-01-11T10:34:01","guid":{"rendered":"http:\/\/emlaktuel.com\/?p=10164"},"modified":"2018-07-05T15:45:04","modified_gmt":"2018-07-05T12:45:04","slug":"ronesans-gayrimenkul-yatirimin-8-avmde-uyguladgi-strateji","status":"publish","type":"post","link":"https:\/\/emlaktuel.com\/?p=10164","title":{"rendered":"R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m\u0131n 8 AVM’deki stratejisi"},"content":{"rendered":"

 <\/p>\n

\"i%cc%87zmir-opt-genis%cc%a7leme-i%cc%87c%cc%a7-go%cc%88rsel\"
\n7 farkl\u0131 ilde hayata ge\u00e7irdi\u011fi 8 al\u0131\u015fveri\u015f merkezinde 1150\u2019den fazla perakendeciye ev sahipli\u011fi yapan R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m T\u00fcrkiye\u2019de perakende sekt\u00f6r\u00fcyle AVM yat\u0131r\u0131mc\u0131lar\u0131n\u0131n beraber hareket etti\u011fi s\u00fcrece birbirini b\u00fcy\u00fctece\u011fine inan\u0131yor<\/p>\n

 <\/p>\n

Varl\u0131k y\u00f6netimi ekibi kuran R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m, perakendecilerin y\u00fcksek ciro elde etmeleri i\u00e7in \u00e7al\u0131\u015f\u0131yor<\/strong>
\n2001 y\u0131l\u0131nda faaliyetlerine ba\u015flayan ve ilk AVM yat\u0131r\u0131m\u0131n\u0131 Ankara\u2019da ger\u00e7ekle\u015ftiren \u00e7o\u011funlu\u011funun Anadolu illerinde bulundu\u011fu y\u0131lda 95 milyon ziyaret\u00e7iyi a\u011f\u0131rlayan 8 al\u0131\u015fveri\u015f merkezine sahip R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m, perakende sekt\u00f6r\u00fcnde ya\u015fanan s\u0131k\u0131nt\u0131lara duyars\u0131z kalmayarak al\u0131\u015fveri\u015f merkezlerindeki 1150 perakendeci i\u00e7in ba\u015fta d\u00f6viz kurunu sabitlemek olmak \u00fczere b\u00fcnyesindeki varl\u0131k ve i\u015fletme y\u00f6netimi ekipleriyle perakendecilerin verimlili\u011fini art\u0131rmaya \u00e7al\u0131\u015f\u0131yor.
\nR\u00f6nesans Gayrimenkul Yat\u0131r\u0131m Genel M\u00fcd\u00fcr\u00fc Hasan \u015eim\u015fek, R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m b\u00fcnyesinde varl\u0131k y\u00f6netimi yapan bir ekibin oldu\u011funu belirterek, \u201cBu ekip AVM\u2019leri sa\u011fl\u0131kl\u0131 ve zinde tutmak i\u00e7in cirolar\u0131 takip etmek, giri\u015f say\u0131lar\u0131, bir \u00f6nceki senenin cirosu ve d\u00f6nemsel hareketler gibi kalemleri de takip etmekle g\u00f6revli. \u00d6rne\u011fin bir AVM\u2019mizde bir\u00e7ok marka cirosunu art\u0131r\u0131yorken baz\u0131 markalar\u0131n art\u0131ramad\u0131\u011f\u0131 noktada varl\u0131k y\u00f6netimi ekibi devreye girerek konunun detaylar\u0131n\u0131 inceliyor. Perakendeci ile yap\u0131lan g\u00f6r\u00fc\u015fme sonucunda gelirlerin art\u0131r\u0131lmas\u0131 i\u00e7in \u00e7e\u015fitli \u00e7\u00f6z\u00fcmler \u00fcretiliyor. \u00c7\u00f6z\u00fcm olarak ekibimiz perakendeciyle optimizasyon karar\u0131 al\u0131p iyile\u015ftirmelere gidiyor bazen daha b\u00fcy\u00fck bazen daha k\u00fc\u00e7\u00fck bir ma\u011fazaya ge\u00e7mesini sa\u011fl\u0131yor\u201d dedi.<\/p>\n

Sekt\u00f6r olarak \u00f6\u011frenme d\u00f6nemi bitti, olgunluk a\u015famas\u0131na ge\u00e7iyoruz<\/strong>
\n\u00d6n\u00fcm\u00fczdeki d\u00f6nemin verimlilik ve optimizasyon d\u00f6nemi olaca\u011f\u0131na dikkat \u00e7eken \u015eim\u015fek, \u201cR\u00f6nesans Gayrimenkul Yat\u0131r\u0131m olarak gereksiz b\u00fcy\u00fckl\u00fckte AVM\u2019ler yapm\u0131yoruz. Perakendeciler de bu noktada bizi destekliyor. Eskiden her perakendeci b\u00fcy\u00fck ma\u011fazalarda yer almak isterdi. \u015eimdi ise uygun b\u00fcy\u00fckl\u00fckte olmas\u0131n\u0131 yeterli g\u00f6r\u00fcyor. Verimlilik ve optimizasyon dedi\u011fimiz konu bu\u201d diye konu\u015ftu. Her markan\u0131n kendi do\u011fru metrekaresini bilmesi gerekti\u011finin de alt\u0131n\u0131 \u00e7izen Hasan \u015eim\u015fek, \u201cSekt\u00f6r olarak \u00f6\u011frenme d\u00f6nemi bitti art\u0131k olgunluk a\u015famas\u0131na ge\u00e7iyoruz\u201d dedi.<\/p>\n

\"hasan_simsek\"<\/p>\n

Hasan \u015eim\u015fek<\/p>\n

A\u2019dan Z\u2019ye her s\u00fcre\u00e7te perakendecinin yan\u0131nda<\/strong>
\nR\u00f6nesans Gayrimenkul Yat\u0131r\u0131m Genel M\u00fcd\u00fcr\u00fc Hasan \u015eim\u015fek, entegre i\u015f anlay\u0131\u015f\u0131n\u0131 benimsediklerini belirterek, \u201cKapsaml\u0131 ara\u015ft\u0131rmalara dayal\u0131 s\u00fcre\u00e7lerin yat\u0131r\u0131m karar\u0131n\u0131n verilmesinden proje geli\u015ftirme a\u015famas\u0131na, kiralama s\u00fcrecinden i\u015fletme ve varl\u0131k y\u00f6netimine kadar t\u00fcm s\u00fcre\u00e7leri R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m b\u00fcnyesindeki ekiplerle y\u00fcr\u00fct\u00fcyoruz. \u00a015 y\u0131ld\u0131r AVM sekt\u00f6r\u00fcn\u00fcn i\u00e7erisindeyiz. Bu s\u00fcre\u00e7te olu\u015fan bilgi ve deneyim birikimini perakendecilerimizle payla\u015f\u0131yoruz\u201d dedi.
\nHasan \u015eim\u015fek, perakende sekt\u00f6r\u00fcn\u00fc yak\u0131ndan takip ederek perakendecinin istek ve taleplerine \u00f6nem verdiklerini dile getirdi. Bunun en yak\u0131n \u00f6rne\u011fini Gaziemir\u2019de bulunan \u0130zmir Optimum\u2019 da ya\u015fad\u0131klar\u0131n\u0131 s\u00f6yleyen \u015eim\u015fek, perakendecilerin talepleri do\u011frultusunda \u0130zmir Optimum i\u00e7in geni\u015fleme projesini geli\u015ftirdiklerini, 58 bin metrekare kiralanabilir alana ek olarak 28 bin metrekare daha ekleyerek projeyi 86 bin metrekare b\u00fcy\u00fckl\u00fc\u011fe kavu\u015fturduklar\u0131n\u0131 anlatt\u0131. \u015eim\u015fek, \u201cMart 2017 sonunda tamamlanacak olan \u0130zmir\u2019in en b\u00fcy\u00fck al\u0131\u015fveri\u015f merkezi Optimum geni\u015fleme projesiyle H&M, Zara, Bershka, Stradivarius, Pull&Bear Vakko, GUESS, Kiko Milano, MAC ve Hayal Kahvesi gibi markalar da burada yer alacak. Y\u0131ll\u0131k ziyaret\u00e7i say\u0131s\u0131n\u0131n 12 milyondan 16 milyona \u00e7\u0131kaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d diye konu\u015ftu.
\n\u0130zmir Optimum\u2019un geni\u015fleme projesiyle birlikte a\u00e7\u0131k alanlarda \u00e7ocuklar i\u00e7in \u00f6zel haz\u0131rlanm\u0131\u015f toplam 3 bin metrekare b\u00fcy\u00fckl\u00fc\u011f\u00fcnde oyun alan\u0131 da hayata ge\u00e7irilecek. Danimarka\u2019da \u00fcretilen \u00f6zel oyuncaklar \u00e7ocuklar\u0131n zeka ve el becerilerinin geli\u015fmesine yard\u0131mc\u0131 olaca\u011f\u0131 gibi sosyal y\u00f6nlerini de geli\u015ftirecek. Ayn\u0131 zamanda otizmli \u00e7ocuklar i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f oyuncaklar olacak. Onlar\u0131n da sosyalle\u015fmesi ve geli\u015fmesine katk\u0131 sa\u011flayacak. Avrupa standartlar\u0131na uygun \u00fcretilen oyun alan\u0131nda \u00e7ocuklar\u0131n zarar g\u00f6rmesini engelleyecek \u015fekilde renkli \u00f6zel kaplamalar yap\u0131lacak. Ayr\u0131ca \u00e7ocuklar \u00e7imende ve kumda da oynayabilecek. Ebeveynler i\u00e7in ise \u00e7ocuklar\u0131n\u0131 izlenebilecekleri kafe ve oturma alanlar\u0131 olacak.<\/p>\n

Yeti\u015fmi\u015f personel sa\u011flamak i\u00e7in e\u011fitim hizmeti veriyor<\/strong>
\nT\u00fcm yat\u0131r\u0131mlar\u0131n\u0131 b\u00f6lgenin ve perakendecinin ihtiya\u00e7lar\u0131 do\u011frultusunda ger\u00e7ekle\u015ftirdiklerini s\u00f6yleyen \u015eim\u015fek, \u201c\u0130\u015f ortaklar\u0131m\u0131z olarak adland\u0131rd\u0131\u011f\u0131m\u0131z markalar\u0131n gelece\u011fini \u00f6nemsiyor ve yat\u0131r\u0131mlar\u0131m\u0131z\u0131 bu do\u011frultuda ger\u00e7ekle\u015ftiriyoruz. Yeni neslin al\u0131\u015fkanl\u0131klar\u0131n\u0131 ve teknolojiye entegre olan hayatlar\u0131n\u0131 yak\u0131ndan g\u00f6zlemliyor, projelerimizi bu \u015fekilde hayata ge\u00e7iriyoruz. Hep daha iyiyi hedefleyerek \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz\u201d dedi. T\u00fcrkiye\u2019de perakende sekt\u00f6r\u00fcyle AVM\u2019lerin beraber hareket etti\u011fi oranda birbirini b\u00fcy\u00fctt\u00fc\u011f\u00fcne inand\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen \u015eim\u015fek, perakende sekt\u00f6r\u00fcndeki yeti\u015fmi\u015f personel ihtiyac\u0131n\u0131 kar\u015f\u0131lamak ad\u0131na ihtiya\u00e7 olan illerde ma\u011fazac\u0131l\u0131k e\u011fitimleri d\u00fczenlediklerini de s\u00f6yledi.<\/p>\n

Y\u00fczde 42\u2019lik oranla kad\u0131n istihdam\u0131na b\u00fcy\u00fck katk\u0131<\/strong>
\nR\u00f6nesans Gayrimenkul Yat\u0131r\u0131m\u2019\u0131n 3 b\u00fcy\u00fck il ile beraber Samsun, \u015eanl\u0131urfa, Kahramanmara\u015f, ve Adana\u2019da bulunan toplam 8 al\u0131\u015fveri\u015f merkezinde 95 milyon ziyaret\u00e7i a\u011f\u0131rl\u0131yor yakla\u015f\u0131k 13 bin ki\u015fi istihdam ediliyor. R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m\u2019\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131llarda a\u00e7aca\u011f\u0131 AVM\u2019lerle birlikte istihdam say\u0131s\u0131n\u0131 3 y\u0131l i\u00e7inde 20 bine \u00e7\u0131karaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131n 8 AVM\u2019de ortalama y\u00fczde 42 gibi y\u00fcksek bir rakama eri\u015fmesi olduk\u00e7a olumlu bir geli\u015fme ayr\u0131ca Kahramanmara\u015f Piazza\u2019da y\u00fczde 40 \u015eanl\u0131urfa Piazza\u2019da ise y\u00fczde 32 oran\u0131nda kad\u0131n \u00e7al\u0131\u015fan istihdam ediliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

  7 farkl\u0131 ilde hayata ge\u00e7irdi\u011fi 8 al\u0131\u015fveri\u015f merkezinde 1150\u2019den fazla perakendeciye ev sahipli\u011fi yapan R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m T\u00fcrkiye\u2019de perakende sekt\u00f6r\u00fcyle AVM yat\u0131r\u0131mc\u0131lar\u0131n\u0131n beraber hareket etti\u011fi s\u00fcrece birbirini b\u00fcy\u00fctece\u011fine inan\u0131yor   Varl\u0131k y\u00f6netimi ekibi kuran R\u00f6nesans Gayrimenkul Yat\u0131r\u0131m, perakendecilerin y\u00fcksek ciro elde etmeleri i\u00e7in \u00e7al\u0131\u015f\u0131yor 2001 y\u0131l\u0131nda faaliyetlerine ba\u015flayan ve ilk AVM yat\u0131r\u0131m\u0131n\u0131 Ankara\u2019da ger\u00e7ekle\u015ftiren […]<\/p>\n","protected":false},"author":1,"featured_media":10167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[97,5388],"tags":[11171,59,107,4721,4000,3999,6192,11135,96],"_links":{"self":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10164"}],"collection":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10164"}],"version-history":[{"count":4,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10164\/revisions"}],"predecessor-version":[{"id":10173,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/posts\/10164\/revisions\/10173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=\/wp\/v2\/media\/10167"}],"wp:attachment":[{"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emlaktuel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}